NO LOGO was an international bestseller and "a movement bible" ("The New York Times"). Naomi Klein's second book, "The Shock Doctrine," was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, "No Logo "has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, "No Logo" is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world. Naomi Klein, born in Montreal in 1970, is an award-winning journalist. She writes a weekly column in "The Globe and Mail, "Canada's national newspaper, and is also a frequent columnist for the British "Guardian." For the past five years, Klein has traveled throughout North America, Asia, and Europe, tracking the rise of anti-corporate activism. She often serves as a media commentator and has guest-lectured at Harvard, Yale, and New York University. She lives in Toronto. For more information, please visit her website at www.nologo.org.
"No Logo "employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist sect that is already changing the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").
As Klein notes in her Introduction: "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." Thus "No Logo "will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
"This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."--Naomi Klein, from her Introduction
""No Logo "has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."--Bruce Novak, Division of Social Sciences, The University of Chicago
"A complete, user-friendly handbook on the negative effects that '90s uberbrand marketing has had on culture, work, and consumer choice . . . An encyclopedic compilation of the decade's fringe and mainstream anti-corporate actions and mind-sets."--"The Village Voice"
"Energetic and optimistic, Ms. Klein incarnates [her] generation's invention of the North American left."--"The New York Times"
"The "Das Kapital" of the growing anti-corporate movement . . . A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, "No Logo "is fluent, undogmatically alive to its contradictions and omission and positively seethes with intelligent anger."--"The Observer" (London)
""No Logo "should be read by anyone who thinks that the Seattle demonstrations were an aberration."--"The Economist"
"A brilliant account of how Nike, Starbucks, McDonalds etc. branded the industralised world, and how the most exciting strand of radical politics is now bound up with resisting their kulturkampf . . . Fantastic and inspiring."--"The Times Literary Supplement"
"Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging."--Newsweek.com
""No Logo" is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires."--"The Boston Globe "
"Klein is a gifted writer; her paragraphs can be as seductive as the ad campaigns she dissects."--"The New York Times Book Review"
"Just when you thought multi-nationals and crazed consumerism were too big to fight, along comes Naomi Klein with facts, spirit, and news of successful fighters already out there. "No Logo" is an invigorating call to arms for everybody who wants to save money, justice, or the universe."--Gloria Steinem
"Naomi Klein's trenchant book is the perfect introduction to and explanation of those stunning events [in Seattle] . . . This book is the very essence of cool."--"The Toronto Globe and Mail "
"To understand how branding drives the global market, you couldn't ask for a better guide than Naomi Klein."--"Toronto Star"
"A dense, fact-filled publication that makes plain the jargon spouted by all who put profit before basic human needs . . . [A work of] far-reaching vision and clear presentation. A well-conceived primer on the machinations of the modern consumer world, "No Logo" is required reading for anyone who thinks people should not be treated like machines."--"Eye Weekly"
""No Logo" finally puts in perspective what the newest generation of fed-up consumers and anti-corporate activists have been trying to verbalize for the past 10 years."--"Ottawa Express"
"Athletic, expansive, and an antidote to sloppy thinking . . . It's impossible not to notice the prescience of her argument."--"Sunday Herald" (U.K.)
"Generation-X intellectual Naomi Klein could become the next Douglas Coupland with her "No Logo. "She anticipates a revolt against corporate power by younger people seeking brand-free space. Even if the revolt is not in the works yet, her tart writing might inspire one."--"Report on Business"
""No Logo" has been a word-of-mouth sensation, giving voice to a

Costume design is a crucial, but frequently overlooked, aspect of film that fosters an appreciation of the diverse ways in which film and fashion enrich each other. These influential industries offer representations of ideas, values, and beliefs that shape and construct cultural identities. In Fashioning Spanish Cinema, Jorge Perez analyses the use of clothing and fashion as costumes within Spanish cinema, paying particular attention to the significance of those costumes in relation to the visual styles and the narratives of the films. The author examines the links between costume analysis and other fields and theoretical frameworks such as fashion studies, the history of dress, celebrity studies, and gender and feminist studies. Fashioning Spanish Cinema looks at instances in which costumes are essential to shaping the public image of stars, such as Conchita Montenegro, Sara Montiel, Victoria Abril, and Penelope Cruz. Focusing on examples in which costumes have discursive autonomy, it explores how costumes engage with broader issues of identity and, relatedly, how costumes impact everyday practices and fashion trends beyond cinema. Drawing on case studies from multiple periods, films by contemporary directors and genres, and red-carpet events such as the Oscars and Goya Awards, Fashioning Spanish Cinema contributes a pivotal Spanish perspective to expanding interdisciplinary work on the intersections between film and fashion.

Since September 11, 2001, Seymour M. Hersh has riveted readers -- and outraged the Bush Administration -- with his explosive stories in The New Yorker, including his headline-making pieces on the abuse of prisoners at Abu Ghraib. Now, Hersh brings together what he has learned, along with new reporting, to answer the critical question of the last four years: How did America get from the clear morning when two planes crashed into the World Trade Center to a divisive and dirty war in Iraq?

In Chain of Command, Hersh takes an unflinching look behind the public story of the war on terror and into the lies and obsessions that led America into Iraq. Hersh draws on sources at the highest levels of the American government and intelligence community, in foreign capitals, and on the battlefield for an unparalleled view of a critical chapter in America's recent history. In a new afterword, he critiques the government's failure to adequately investigate prisoner abuse -- at Abu Ghraib and elsewhere -- and punish those responsible. With an introduction by The New Yorker's editor, David Remnick, Chain of Command is a devastating portrait of an administration blinded by ideology and of a president whose decisions have made the world a more dangerous place for America.

The truth begins here

Author and award-winning Journalist Jim Marrs has uncovered compelling new evidence regarding extraterrestrials-that alien life forms have not only visited our planet in the past, but are among us right now. Drawing on numerous eyewitness accounts, highly classified CIA reports, and his own meticulous research, Marrs marshals an impressive array of facts to confirm the reality of UFOs--as well as the depth of the government campaign to keep America in the dark. Here is information unavailable in any other single source, including:

• Intriguing insights into the 1947 Roswell crash and the U.S. military's efforts to suppress all public inquiries
• Detailed accounts of UFO landing sites in South America and of abductions in the U.S.
• Vivid descriptions of UFOs by Apollo astronauts-in their own words
• Tantalizing clues to the alien timetable for revealing their plans here
• And much more!

Explore the secrets of America's past with the official companion to PBS's History Detectives
Could a Civil War POW have fashioned a working camera from a tin can, a spyglass lens, and a pine plank? What can an ancient and battered banjo reveal about America's musical and segregated past? How could a man save his own life by proving that he had forged a painting? These are just a few of the intriguing and puzzling questions posed to super sleuths Wes Cowan, Elyse Luray, Gwendolyn Wright, and Tukufu Zuberi in this fascinating book.
The perfect companion to the hit public television series, including an episode guide, this book is filled with intriguing case files, pictures, how-to's, and checklists that bring mysteries to life and give you the practical advice and tips you need to solve your own historical puzzles. From genealogical research to patent and property searches to DNA analysis and more, it gives you the lowdown on all of the high-tech tools that can help get to the bottom of a case. Packed with fun and useful information for the whole family, it will deepen your appreciation for the way in which seemingly ordinary objects can connect you to important people and events from the past and give you the know-how to do some history detecting of your own.

All that was left of Doctor Linda Hazzard's sanitorium was the foundation and the masonry incinerator that swelled from the ground like a huge grave marker. A perfect row of old firs and pines lined up like sentinels along the road. Every one of the trees marked the spot where the doctor had buried each of her victims. In 1911 two wealthy British heiresses, Claire, and Dora Williamson, arrived at an unfinished sanitorium in the forests of Olalla, Washington to undergo the revolutionary "fasting treatment" of Doctor Linda Burfield Hazzard. It was supposed to be a holiday for the two sisters, but within a month of arriving at what the locals called 'Starvation Heights', the women underwent brutal, evasive procedures and became emaciated shadows of their former selves. How did Hazzard persuade the sisters to undergo such monstrous treatments? And why, on Claire's deathbed, did Dora, near to death herself, still hold such an extreme belief in Hazzard's methods? In this chilling true story of deception and murder, Gregg Olsen brings us inside the disturbing world of Hazzard who would stop at nothing to achieve her dream of creating the most renowned sanatorium in the world - but ended up a convicted serial killer. A gripping and fascinating account of the most unusual and disturbing criminal cases in American history that will hook fans of The Five and The Devil in the White City. What readers are saying about Starvation Heights: "A fascinating turn-of-the-century story of medical malpractice and murder. If you liked The Alienist, you'll find Starvation Heights all the more gripping because this story is true." Michael Connelly "An engrossing and compelling look at a shocking crime in another era. Olsen's deft touch takes us back to the early 1900s so cleverly that reading Starvation Heights is akin to stepping into a time machine." Ann Rule "Even the most devoted true-crime reader will be shocked by the maddening and mind-boggling acts of horror that Gregg Olsen chronicles in this book. Olsen has done it again, giving readers a glimpse into a murderous duo that's so chilling, it will have your head spinning. I could not put this book down!" Aphrodite Jones, New York Times bestselling author "One of today's true-crime masters." Caitlin Rother, New York Times bestselling author "An account of real-life villainy that outdoes anything a novelist might concoct." Les Standiford, author of Meet You in Hell

A bizarre, rollicking trip through the world of fringe medicine, filled with leeches, baking soda IVs, and, according to at least one person, zombies. It's no secret that American health care has become too costly and politicized to help everyone. So where do you turn if you can't afford doctors, or don't trust them? In this book, Matthew Hongoltz-Hetling examines the growing universe of non-traditional treatments -- including some that are really non-traditional. With costs skyrocketing and anti-science sentiment spreading, the so-called "medical freedom" movement has grown. Now it faces its greatest challenge: going mainstream. In these pages you'll meet medical freedom advocates including an international leech smuggler, a gold miner-turned health drink salesman who may or may not be from the Andromeda galaxy, and a man who says he can turn people into zombies with aerosol spray. One by one, these alternative healers find customers, then expand and influence, always seeking the one thing that would take their businesses to the next level--the support and approval of the government. Should the government dictate what is medicine and what isn't? Can we have public health when disagreements over science are this profound? No, seriously, can you turn people into flesh-eating zombies? If It Sounds Like a Quack asks these critical questions while telling the story of how we got to this improbable moment, and wondering where we go from here. Buckle up for a bumpy ride...unless you're against seatbelts.

Atlantis! The legendary lost continent comes under the close scrutiny of archaeologist David Hatcher Childress. From Ireland to Turkey, Morocco to Eastern Europe, or remote islands of the Mediterranean and Atlantic, Childress takes the reader on an astonishing quest for mankind's past. Ancient technology, cataclysms, megalithic construction, lost civilisations, and devastating wars of the past are all explored in this amazing book. Childress challenges the sceptics and proves that great civilisations not only existed in the past but that the modern world and its problems are reflections of the ancient world of Atlantis.

A wealth of evidence for doubters and disbelievers

"Whether it’s the latest shark cartilage scam, or some new ‘repressed memory’ idiocy that besets you, I suggest you carry a copy of this dictionary at all times, or at least have it within reach as first aid for psychic attacks. We need all the help we can get."
–James Randi, President, James Randi Educational Foundation, randi.org

"From alternative medicine, aliens, and psychics to the farthest shores of science and beyond, Robert Carroll presents a fascinating look at some of humanity’s most strange and wonderful ideas. Refreshing and witty, both believers and unbelievers will find this compendium complete and captivating. Buy this book and feed your head!"
–Clifford Pickover, author of The Stars of Heaven and Dreaming the Future

"A refreshing compendium of clear thinking, a welcome and potent antidote to the reams of books on the supernatural and pseudoscientific."
–John Allen Paulos, author of Innumeracy and A Mathematician Reads the Newspaper

"This book covers an amazing range of topics and can protect many people from being scammed."
–Stephen Barrett, M.D., quackwatch.org

Featuring close to 400 definitions, arguments, and essays on topics ranging from acupuncture to zombies, The Skeptic’s Dictionary is a lively, commonsense trove of detailed information on all things supernatural, occult, paranormal, and pseudoscientific. It covers such categories as alternative medicine; cryptozoology; extraterrestrials and UFOs; frauds and hoaxes; junk science; logic and perception; New Age energy; and the psychic. For the open-minded seeker, the soft or hardened skeptic, and the believing doubter, this book offers a remarkable range of information that puts to the test the best arguments of true believers.

From Alabama to Wyoming and every state in between, the United States is crawling with monsters lurking in the dark corners, just waiting for the right moment to scare the pants off unsuspecting victims. This eye-opening book is a state-by-state guide to monsters, myths, cryptids, and things that go bump in the night. Discover Connecticut s Black Dog of Hanging Hills, the Tommyknockers of Pennsylvania, the Banshee of the South Dakota Badlands, and hundreds of other fearful figures. With more than 250 creatures covering everything from modern-day dinosaurs

Scholars have long believed that the first civilization on Earth emerged in Sumer some 6,000 years ago. However, as Michael Tellinger reveals, the Sumerians and Egyptians inherited their knowledge from an earlier civilization that lived at the southern tip of Africa and began with the arrival of the Anunnaki more than 200,000 years ago. Sent to Earth in search of life-saving gold, these ancient Anunnaki astronauts from the planet Nibiru created the first humans as a slave race to mine gold--thus beginning our global traditions of gold obsession, slavery, and god as dominating master. Revealing new archaeological and genetic evidence in support of Zecharia Sitchin's revolutionary work with pre-biblical clay tablets, Tellinger shows how the Anunnaki created us using pieces of their own DNA, controlling our physical and mental capabilities by inactivating their more advanced DNA--which explains why less than 3 percent of our DNA is active. He identifies a recently discovered complex of sophisticated ruins in South Africa, complete with thousands of mines, as the city of Anunnaki leader Enki and explains their lost technologies that used the power of sound as a source of energy. Matching key mythologies of the world's religions to the Sumerian clay tablet stories on which they are based, he details the actual events behind these tales of direct physical interactions with "god," concluding with the epic flood--a perennial theme of ancient myth--that wiped out the Anunnaki mining operations. Tellinger shows that, as humanity awakens to the truth about our origins, we can overcome our programmed animalistic and slave-like nature, tap in to our dormant Anunnaki DNA, and realize the longevity and intelligence of our creators as well as learn the difference between the gods of myth and the true loving God of our universe.

In the sixteenth century, Spanish conquerors came to the New World in search of El Dorado, the fabled city of gold. Instead, they encountered inexplicable phenomena that have puzzled scholars and historians ever since: massive stone edifices constructed in the Earth's most inaccessible regions . . . great monuments forged with impossible skill and unknown tools . . . intricate carvings describing events and places half a world away.

Who were the bearded "gods of the golden wand" who had brought civilization to the Americas millennia before Columbus? Who were the giants whose sculpted stone heads in Mesoamerica still mystify to this day?

In this remarkably researched fourth volume of "The Earth Chronicles," author and explorer Zecharia Sitchin uncovers the long-hidden secrets of the lost New World civilizations of the Olmecs, Aztecs, Mayas and Incas, and links the conquistadors' quest for El Dorado to the extraterrestrials who searched there for gold long before.

In Baseball: The Golden Age, Harold Seymour and Dorothy Seymour Mills explore the glorious era when the game truly captured the American imagination, with such legendary figures as Babe Ruth and Ty Cobb in the spotlight.
Beginning with the formation of the two major leagues in 1903, when baseball officially entered its "golden age" of popularity, the authors examine the changes in the organization of professional baseball--from an unwieldy three-man commission to the strong one-man rule of Judge Kenesaw Mountain Landis. They depicts how the play on the field shifted from the low-scoring, pitcher-dominated game of the "dead ball" era before World War I to the higher scoring of the 1920's "lively ball" era, with emphasis on home runs, best exemplified by the exploits of Babe Ruth.
Note: On August 2, 2010, Oxford University Press made public that it would credit Dorothy Seymour Mills as co-author of the three baseball histories previously "authored" solely by her late husband, Harold Seymour. The Seymours collaborated on Baseball: The Early Years (1960), Baseball: The GoldenAge (1971) and Baseball: The People's Game (1991).

Now available in paperback, Harold Seymour and Dorothy Seymour Mills' Baseball: The Early Years recounts the true story of how baseball came into being and how it developed into a highly organized business and social institution.
The Early Years, traces the growth of baseball from the time of the first recorded ball game at Valley Forge during the revolution until the formation of the two present-day major leagues in 1903. By investigating previously unknown sources, the book uncovers the real story of how baseball evolved from a gentleman's amateur sport of "well-bred play followed by well-laden banquet tables" into a professional sport where big leagues operate under their own laws. Offering countless anecdotes and a wealth of new information, the authors explode many cherished myths, including the one which claims that Abner Doubleday "invented" baseball in 1839. They describe the influence of baseball on American business, manners, morals, social institutions, and even show business, as well as depicting the types of men who became the first professional ball players, club owners, and managers, including Spalding, McGraw, Comiskey, and Connie Mack.
Note: On August 2, 2010, Oxford University Press made public that it would credit Dorothy Seymour Mills as co-author of the three baseball histories previously "authored" solely by her late husband, Harold Seymour. The Seymours collaborated on Baseball: The Early Years (1960), Baseball: The GoldenAge (1971) and Baseball: The People's Game (1991).

In National Performance, Erin Hurley examines the complex relationship between performance and national identity. How do theatrical performances represent the nation in which they were created? How is Quebecois performance used to define Quebec as a nation and to cultivate a sense of 'Quebec-ness' for audiences both within and outside the province? In exploring Expo 67, the critical response to Michel Tremblay's Les Belles Soeurs, Carbone 14's image-theatre, Marco Micone's writing practices, Celine Dion's popular music, and feminist performance of the 1970s and 80s, Hurley reveals the ways in which certain performances come to be understood as 'national' while others are relegated to sub-national or outsider status. Each chapter focuses on a particular historical moment in Quebec's modern history and a genre of performance emblematic of the moment, and uses these to elaborate the nature of the national performances. Winner of the Northeast Modern Language Association's Book Prize, National Performance is sophisticated yet accessible, seeking to enlarge the parameters of what counts as 'Quebecois' performance, while providing a thorough introduction to changing discourses of nation-ness in Quebec.

"The Jesus Dynasty" offers a startling new interpretation of the life of Jesus and the origins of Christianity that is grounded in careful analysis of the earliest Christian documents and recent archaeological discoveries, including the much-discussed "Jesus family tomb."
In "The Jesus Dynasty," biblical scholar James Tabor brings us closer than ever to the historical Jesus. He explains the crucial relationship between Jesus, a royal descendant of David, and his relative John the Baptizer, a priestly descendant of Aaron and Jesus' teacher. When John was killed, several of his followers -- including Jesus' four brothers -- joined with Jesus, who continued John's mission, preaching the same apocalyptic message. After Jesus confronted the Roman authorities in Jerusalem and was crucified, his brother James succeeded him as the leader of the Jesus dynasty.
James Tabor has studied the earliest surviving documents of Christianity for more than thirty years and has participated in important archaeological excavations in Israel. His reconstruction of the life of Jesus and his followers, and of the early years of Christianity, will change our understanding of one of the most crucial moments in history.

The author has travelled around the world several times over, but finds one of the most fascinating mysteries of history very close to home - the Olmec culture of ancient Mexico. The Olmecs were not acknowledged to have existed until an international archaeological meeting in Mexico City in 1942. Now they are slowly being recognised as the mother culture of Mesoamerica having developed metallurgy, writing and the calendar long before the Maya. The statuary left behind by these enigmatic people very clearly depict features that seem to indicate residents of the Land of Olman came from Africa, Asia and Europe. Was the narrow isthmus of southern Mexico an important part of a trade route that spanned both the Atlantic and Pacific Oceans? Examine the evidence in this fascinating book by one of the most interesting historians around. You might learn more than you wanted to know about these strange people who populated the old New World.

This book presents a unique and unrivaled exploration of Israeli national consciousness, particularly with regard to the Palestinians. It features first person narratives, produced from interviews and framed by commentary. It is interspersed throughout with photographs. It is similar to Studs Turkel's American Dreams. For many Jews, Israel is synonymous with pride, haven and liberation. For Israel's founders, it was to be a nation of strong new Jews, who would never again go willingly to the death camps. But what identity has been created? Israel's oppression of the Palestinians creates anger throughout the Muslim world and beyond. How do Israelis see themselves today? This unique book explores the dynamics, distortions and incredible diversity of Israeli society. From the mouths of soldiers, settlers, sex workers and the victims of suicide attacks, Occupied Minds is the story of a national psyche that has become scarred by mental security barriers, emotional checkpoints...

In a comprehensive and compelling manner, this guide to the one of the world's most mysterious civilizations enables readers to tap into and harness the spiritual wisdom and power of Atlantis. With guidance on how to understand the profound truths of the Atlantean culture, the fascinating and inspiring lives of these ancients are fully divulged--from their social structures, beliefs, and practices to their extraordinary technological knowledge. Special chapters devoted to crystals--from their essences and remedies to the crucial role they played in Atlantis--are also included.

?Controversial, provocative, even profoundly ?irritating? to some....Gardiner eruditely challenges us all with this refreshing study...from the Garden of Eden into more modern times.? ?Dr. Karen Ralls, medieval historian and author of THE TEMPLARS AND THE GRAIL ?Gnosis is a refreshing creation of true spiritual teaching?as well as being a damn good read. Gardiner possesses that rare ability to weave history, mythology and spiritual tradition into writing that is both understandable and enjoyable.? ?Gnostics Website (www.gnostics.com) From the Queen of Sheba and the arcane secrets of the Christian Gnostics to the Muslim Sufi and Hindu Avatars, Gnosis weaves a tale that is both profound and precise. Gardiner declares that the truth of Solomon's Temple has been known all along within the realm of esoteric understanding. Only one question remains: Is the world ready for the truth? Find the true secret of the Knight's Templar and the mysteries of the ancients. Find the truth for

The coronavirus pandemic struck the world in a very distinctive way: experience from past pandemics or from more recent outbreaks could give us only a limited understanding of how the situation was likely to unfold. In this context, and with cyberspace being increasingly used to support health-related decision making and to market health products, potentially harmful behaviours have been carried out by individuals propagating non-science-based health (mis)information and conspiratorial thinking. This includes, among other actions, boycotting the use of masks and physical distancing, proactively opposing the use of the COVID-19 candidate vaccines, and promoting the use of useless or even dangerous substances to prevent or resist the virus. By relying on a virtual ethnography approach carried out on Italian-speaking alternative lifestyle and counter-information online communities, this book shows how the nature of personal interactions online and the construction of both personal and group identities through the development of an 'us vs. them' narrative, are central to the creation and propagation of medical misinformation. This book is essential reading for researchers in the social, health, and data sciences and also professionals interested in scientific communication.

The first full-scale sociological survey of the assimilation of minorities in America, this classic work presents significant conclusions about the problems of prejudice and discrimination in America and offers positive suggestions for the achievement of a healthy balance among societal, subgroup, and individual needs.