The "buzz" surrounding social media focuses on how business can build relationships by participating in the online "conversation." When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. "Searchial" is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a "searchial" media campaign. It demonstrates the added value of practicing "searchial media" instead of just "social media." Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term "Searchial" reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.

The internet has changed the way we communicate and so changed society and culture. Internet, Society, and Culture offers an understanding of this change by examining two case studies of pre and post internet communication. The first case study is of letters sent to and from Australia in 1835-1858 and the second is a study of online gaming. In both case studies, the focus is on the ways communication is created. The result is the definition of two types of communication that are lived simultaneously in the twenty-first century. One type of communication is from before the internet and relies on the body having touched and created a message-for example, by attaching signature-to stabilise the nature of sender, message and receiver. Internet-dependant communication is different because no identity-marker can be trusted on the internet and so individuals' styles of communicating are used to stabilise the transmission of messages. Being after the internet means having to live these two contradictory forms of communication. >

As poets continue to use digital media technology, functionalities of computing extend aesthetic possibilities in documents focusing attention on crafting verbal content. Utility of these machines and tools enables multiple types of compounded articulation (combinations of verbal, visual, animated, and interactive elements). Building larger public awareness of the mechanics of digital poetry, New Directions in Digital Poetry aspires to influence the formation of writing with media in literary society of the future, specifically as a record of a particular technological era. Emerging from these studies is that digital poetry as a WWW-based, networked form happens 'in stages', 'on stages'. Few works require singular responses from viewers - both composition of works and viewing them are processes involving multiple steps and visual scenarios. For anyone interested in the interplay of poetry and technology, this book provides an informed look at digital poetry in its contemporary state. In the process of performing close readings, Funkhouser makes suggestions and provides methods for viewing works, for audiences perhaps unfamiliar with mechanical and semiotic conventions being used.

Paulo Figueiredo comprehensively examines how and why latecomer companies differ in the manner and rate at which they accumulate technological capability over time. He focuses on how key features of the underlying learning processes influence the paths of technological capability accumulation and, in turn, the rate of improvement in operational performance. The author details the various processes and mechanisms by which a company acquires knowledge from external and internal sources, through individuals, and then converts, or fails to convert, it into organisational assets. These different ways of managing technological learning are studied in detail during the lifetime of two of the largest steel companies in Brazil. He goes on to demonstrate that the rates of technological capability-accumulation and operational performance improvement can be accelerated if deliberate and effective efforts are made to improve knowledge acquisition and knowledge conversion processes. Indeed, these efforts are likely to generate significant financial benefits for the company that manages these processes effectively. The author is rigorous in his empirical analysis and adopts an original perspective by concentrating on latecomer firms within a non-industrialised country. The focus of analysis and the practical approach developed within the book will interest students and scholars of business, technology, innovation, and strategic management, as well as providing a source of reference and information for policymakers and managers in private and state-owned organisations.