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Books > Professional & Technical > Technology: general issues > General
The "buzz" surrounding social media focuses on how business can
build relationships by participating in the online "conversation."
When it works, social media relationship building is often labor
and time intensive with a return on investment that is often hard
to measure. Not many people understand that social media campaigns
can be orchestrated to build relationships and drive in new
business at a much greater rate than using the relationship aspect
of social media alone provides. When I discovered this,
relationship building became the least compelling part of the
picture. "Searchial" is a phrase I created to describe the method
of interacting within the strange new world of social media while
elevating your profile in internet searches for the products and
services you offer. This book teaches do-it-yourself methods of
implementing a "searchial" media campaign. It demonstrates the
added value of practicing "searchial media" instead of just "social
media." Social tools have the power to drive new business into your
organization not only through communicating and relationship
building, but by coincidentally causing your listing in search
engines to rank higher in searches for keywords and key phrases
people are using to find the products and services you offer in a
specific geographical area or worldwide. The term "Searchial"
reflects the realization that my time and effort were best spent
driving new patients into my medical practice using social tools to
improve our position in Google, Bing and other search engines, not
just building and strengthening existing relationships. This book
can be applied to and used as a guide within any industry at any
stage of the new media marketing game. Appendices contain
information specific to social media and search elevation in the
medical profession, specifically small medical business, hospital
and clinic and pharmaceutical companies.
This book (hardcover) is part of the TREDITION CLASSICS. It
contains classical literature works from over two thousand years.
Most of these titles have been out of print and off the bookstore
shelves for decades. The book series is intended to preserve the
cultural legacy and to promote the timeless works of classical
literature. Readers of a TREDITION CLASSICS book support the
mission to save many of the amazing works of world literature from
oblivion. With this series, tredition intends to make thousands of
international literature classics available in printed format again
- worldwide.
An indispensable resource for anyone wanting to create, maintain,
improve, understand, or use the diverse information resources
within a sci-tech library. Providing cutting-edge practices and
tools in library and information science as well as a historical
perspective on science and technology resources, Science and
Technology Resources: A Guide for Information Professionals and
Researchers begins with an overview of the nature of sci-tech
literature, the information-seeking behavior of scientists and
engineers, and an examination of the research cycle. Each of the 12
chapters focuses on a specific format, showcasing specific examples
and representative resources in current practice. This practical
guide will be invaluable to librarians, information specialists,
engineering and science professionals, and students interested in
acquiring a practical knowledge of science and technology
resources. The comprehensive subject bibliographies provide a
sci-tech library administrator with the resources to develop and
maintain an effective science, technology, and engineering
collection. Over 80 screenshots of electronic information resource
tools designed for the engineer and scientist; page reproductions
from print sources and illustrations from scholarly journal
articles and monographs are also included Each chapter concludes
with a comprehensive list of additional resources for further
research Approximately 30 discipline-specific subject
bibliographies in the appendix section act as indispensable guides
for developing library collections, as well as for compiling
introductory textbooks appropriate for library science students
Included pathfinders provide expert guides for targeted online
research Corresponding instructor exercises are available at the
publisher's website
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