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Books > Professional & Technical > Technology: general issues > General
The discipline of engineering presumes certain foundational truths
that are not reducible to mathematical formulas. It presupposes
certain things about creativity, beauty, and abstraction in order
to operate effectively. In short, engineering relies on philosophy.
Conversely, philosophy can draw profound truths from principles
derived from engineering experience. Engineering and the Ultimate
crosses boundaries between a wide variety of disciplines to find
truths both new and old that can be transformative to modern
thought and practice.
In the summer of 1945, the world was introduced to the horrific
consequences of nuclear warfare. On the sixth day of August, an
American B-29 bomber dropped a revolutionary new weapon, the atomic
bomb, over the Japanese city of Hiroshima. The catastrophic
detonation instantly killed over 100,000 residents of the city,
with thousands more dying from explosion-related injuries in the
months and years to follow. Three days later, a second nuclear
weapon was released over the skies of Nagasaki, killing over 40,000
Japanese citizens, most of whom were civilians. Six days after the
second nuclear attack, the Empire of Japan surrendered, and World
War II was ended. Jubilation among the Allied countries was
tempered by a profound sense of relief; nearly four years of bloody
war had finally come to an end. Some 406,000 Americans died during
World War II, while another 671,000 were wounded. By the end of the
war, an astonishing one out of every one hundred thirty six
Americans had been killed or wounded in the fighting. American
military personnel, along with their spouses, children, parents,
and friends, were eager to see the bloody conflict come to and end,
by any means possible. Consequently, President Harry Truman's
decision to utilize the atomic bomb to bring Japan to its knees was
wildly popular in the weeks and months that followed the Japanese
surrender. In the six plus decades since Hiroshima and Nagasaki,
however, many have questioned both the necessity and morality of
America's deployment of the bomb. Significantly influenced by
revisionist history, passionate debate has focused on the
justification for nuclear warfare to subdue an enemy already
nearing defeat. Like so many other momentous events, the reader
must balance the reality of the world in 1945 against the seemingly
clearer prism of revisionist history. Fire in the Sky: The Story of
the Atomic Bomb chronicles the development and use of the first
atomic bombs. This is a remarkable story about the lives and times
of the brilliant scientists, seasoned military officers, and
determined government leaders, who reshaped history, and
irrevocably changed the dynamics of warfare.
The internet has changed the way we communicate and so changed
society and culture. Internet, Society, and Culture offers an
understanding of this change by examining two case studies of pre
and post internet communication. The first case study is of letters
sent to and from Australia in 1835-1858 and the second is a study
of online gaming. In both case studies, the focus is on the ways
communication is created. The result is the definition of two types
of communication that are lived simultaneously in the twenty-first
century. One type of communication is from before the internet and
relies on the body having touched and created a message-for
example, by attaching signature-to stabilise the nature of sender,
message and receiver. Internet-dependant communication is different
because no identity-marker can be trusted on the internet and so
individuals' styles of communicating are used to stabilise the
transmission of messages. Being after the internet means having to
live these two contradictory forms of communication. >
The progress of civilization can be, in part, attributed to their
ability to employ metallurgy. This book is an introduction to
multiple facets of physical metallurgy, materials science, and
engineering. As all metals are crystalline in structure, it focuses
attention on these structures and how the formation of these
crystals are responsible for certain aspects of the material's
chemical and physical behaviour. Concepts in Physical Metallurgy
also discusses the mechanical properties of metals, the theory of
alloys, and physical metallurgy of ferrous and non-ferrous alloys.
As poets continue to use digital media technology, functionalities
of computing extend aesthetic possibilities in documents focusing
attention on crafting verbal content. Utility of these machines and
tools enables multiple types of compounded articulation
(combinations of verbal, visual, animated, and interactive
elements). Building larger public awareness of the mechanics of
digital poetry, New Directions in Digital Poetry aspires to
influence the formation of writing with media in literary society
of the future, specifically as a record of a particular
technological era. Emerging from these studies is that digital
poetry as a WWW-based, networked form happens 'in stages', 'on
stages'. Few works require singular responses from viewers - both
composition of works and viewing them are processes involving
multiple steps and visual scenarios. For anyone interested in the
interplay of poetry and technology, this book provides an informed
look at digital poetry in its contemporary state. In the process of
performing close readings, Funkhouser makes suggestions and
provides methods for viewing works, for audiences perhaps
unfamiliar with mechanical and semiotic conventions being used.
The "buzz" surrounding social media focuses on how business can
build relationships by participating in the online "conversation."
When it works, social media relationship building is often labor
and time intensive with a return on investment that is often hard
to measure. Not many people understand that social media campaigns
can be orchestrated to build relationships and drive in new
business at a much greater rate than using the relationship aspect
of social media alone provides. When I discovered this,
relationship building became the least compelling part of the
picture. "Searchial" is a phrase I created to describe the method
of interacting within the strange new world of social media while
elevating your profile in internet searches for the products and
services you offer. This book teaches do-it-yourself methods of
implementing a "searchial" media campaign. It demonstrates the
added value of practicing "searchial media" instead of just "social
media." Social tools have the power to drive new business into your
organization not only through communicating and relationship
building, but by coincidentally causing your listing in search
engines to rank higher in searches for keywords and key phrases
people are using to find the products and services you offer in a
specific geographical area or worldwide. The term "Searchial"
reflects the realization that my time and effort were best spent
driving new patients into my medical practice using social tools to
improve our position in Google, Bing and other search engines, not
just building and strengthening existing relationships. This book
can be applied to and used as a guide within any industry at any
stage of the new media marketing game. Appendices contain
information specific to social media and search elevation in the
medical profession, specifically small medical business, hospital
and clinic and pharmaceutical companies.
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