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Books > Health, Home & Family > Cookery / food & drink etc > General
To research this book, the authors traveled to six continents,
interviewed nearly a hundred industry experts, and analyzed
multiple emerging trends among LGBT travelers. The Handbook of LGBT
Tourism and Hospitality is an easy-to-read, practical, and relevant
guidebook with a simple goal: to help marketing professionals,
business owners, and allied professionals compete in the
increasingly competitive global LGBT travel and hospitality
industry.
In this sweeping chronicle of guarana-a glossy-leaved Amazonian
vine packed with more caffeine than any other plant-Seth Garfield
develops a wide-ranging approach to the history of Brazil itself.
The story begins with guarana as the pre-Columbian cultivar of the
Satere-Mawe people in the Lower Amazon region, where it figured
centrally in the Indigenous nation's origin stories, dietary
regimes, and communal ceremonies. During subsequent centuries of
Portuguese colonialism and Brazilian rule, guarana was reformulated
by settlers, scientists, folklorists, food technologists, and
marketers. Whether in search of pleasure, profits, professional
distinction, or patriotic markers, promoters imparted new meanings
and uses to guarana. Today, it is the namesake ingredient of a
multibillion-dollar soft drink industry and a beloved national
symbol. Guarana's journey elucidates human impacts on Amazonian
ecosystems; the circulation of knowledge, goods, and power; and the
promise of modernity in Latin America's largest nation. For
Garfield, the beverage's cross-cultural history reveals not only
the structuring of inequalities in Brazil but also the mythmaking
and ordering of social practices that constitute so-called
traditional and modern societies.
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