The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world" (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

This riveting study shows how the intersection of technology and politics has shaped South African history since the 1960s.

It is impossible to understand South Africa’s energy crisis without knowing this history. Faeeza Ballim’s deeply researched book challenges many prevailing assumptions and beliefs made regarding the crisis.

The book highlights the importance of technology to our understanding of South African history and challenges the idea that the technological state corporations were proxies for the apartheid government. While a part of the broader national modernization project under apartheid, these corporations also set the stage for worker solidarity and trade union organization in the Waterberg and elsewhere in the country.

Faeeza Ballim argues that the state corporations, their technology, and their engineers enjoyed ambivalent relationships with the governments of their time. And in the democratic era, while Eskom has been caught up in the scourge of government corruption, it has retained a degree of organizational autonomy and offered a degree of resistance to those who were attempting further corrupt practices.

En todos los aA+/-os en los que he trabajado con la respiraciA(3)n liberadora, sesiones de respiraciA(3)n, rebirthing, renacimiento, respiraciA(3)n holotrA(3)pica (distintos nombres para una misma tA (c)cnica), puedo contar con los dedos de una mano a aquellas personas que no obtuvieron un resultado positivo. Una infancia carente del amor de su madre llevA(3) a Sissel Tvedte a centrarse en su propio mundo interior, a desarrollar su percepciA(3)n y sus habilidades especiales como persona A"sensitivaA", bendecida con la clarividencia. Sissel Tvedte se enfoca aquA en nuestra respiraciA(3)n, en la forma en la que usamos nuestros pulmones para revitalizar el torrente sanguA neo, dar energA a a nuestras cA (c)lulas cerebrales y proveer de fuerza vital a nuestros cuerpos. Pero la respiraciA(3)n tambiA (c)n afecta a nuestro ser interior; respirar a medias es vivir a medias. El enfoque mA!s profundo aquA estA! en ayudarnos a que contactemos con nuestro yo interior total, incluido nuestro lado espiritual y nuestro A"niA+/-o interiorA", para poder vivir nuestras vidas mA!s plenamente. Donde hay aliento hay vida. Donde hay enfermedad puede haber curaciA(3)n. Este es un libro para ayudarte a encontrar tu camino.