This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

This book seeks to promote the structured, standardized and accurate use of software measurement at all levels of modern software development companies. To do so, it focuses on seven main aspects: sound scientific foundations, cost-efficiency, standardization, value-maximization, flexibility, combining organizational and technical aspects, and seamless technology integration. Further, it supports companies in their journey from manual reporting to automated decision support by combining academic research and industrial practice. When scientists and engineers measure something, they tend to focus on two different things. Scientists focus on the ability of the measurement to quantify whatever is being measured; engineers, however, focus on finding the right qualities of measurement given the designed system (e.g. correctness), the system's quality of use (e.g. ease of use), and the efficiency of the measurement process. In this book, the authors argue that both focuses are necessary, and that the two are complementary. Thus, the book is organized as a gradual progression from theories of measurement (yes, you need theories to be successful!) to practical, organizational aspects of maintaining measurement systems (yes, you need the practical side to understand how to be successful). The authors of this book come from academia and industry, where they worked together for the past twelve years. They have worked with both small and large software development organizations, as researchers and as measurement engineers, measurement program leaders and even teachers. They wrote this book to help readers define, implement, deploy and maintain company-wide measurement programs, which consist of a set of measures, indicators and roles that are built around the concept of measurement systems. Based on their experiences introducing over 40,000 measurement systems at over a dozen companies, they share essential tips and tricks on how to do it right and how to avoid common pitfalls.

This supplement text bridges the gap between the fundamentals of how businesses operate (processes) and the tools that business people use to accomplish their tasks (systems). The authors have developed this text for an introductory MIS or general business course to establish a fundamental understanding of business processes. Business students, regardless of their functional discipline, will be able to apply the real-world concepts discussed in this text immediately upon entering the workforce.

As more and more businesses adopt enterprise systems globally, it becomes increasingly important for business schools to offer a process-based curriculum to better reflect the realities of modern business. Given the integration of business operations and enterprise systems, Magal and Word have designed this text to reflect, in a "practical and accessible" format, how real-world business processes are managed and executed.

This book sheds new light on the current and future challenges faced by cities, and presents approaches, options and solutions enabled by Information and Communication Technologies (ICT) in the smart city context. By focusing on sustainability objectives within a rapidly changing social, economic, environmental and technological setting, it explores a variety of planning challenges faced by contemporary cities and the power of smart city developments in terms of providing innovative tools, approaches, methodologies and technologies to help cities cope with these challenges. Key issues addressed include smart city (e-) planning and (e-)participation; smart data management to facilitate decision-making processes in cities and insular communities on a variety of topics; smart and sustainable management aspects of climate change, water scarcity, mobility, energy, infrastructure, tourism, blue growth, risk assessment; etc. The book presents current and potential pathways and applications for the evolution of smart cities and communities, taking into consideration the unique problems and opportunities emanating from their specific geographical location. The case study examples mainly concern small and medium-sized cities and communities as well as insular areas in the Mediterranean region, while also incorporating lessons learned from other parts of the world. Their focus is on the specific opportunities and threats emerging in these urban and insular environments, which are characterized by their role as globally known tourist destinations, their coastal or port character, and unique cultural resources, as well as the high rated vulnerability in very many sustainability respects (social, economic, biodiversity, urbanization, migration, poverty, etc.) to be found in the Mediterranean region at large

This book presents a comprehensive and up-to-date treatise of a range of methodological and algorithmic issues. It also discusses implementations and case studies, identifies the best design practices, and assesses data analytics business models and practices in industry, health care, administration and business.Data science and big data go hand in hand and constitute a rapidly growing area of research and have attracted the attention of industry and business alike. The area itself has opened up promising new directions of fundamental and applied research and has led to interesting applications, especially those addressing the immediate need to deal with large repositories of data and building tangible, user-centric models of relationships in data. Data is the lifeblood of today's knowledge-driven economy.Numerous data science models are oriented towards end users and along with the regular requirements for accuracy (which are present in any modeling), come the requirements for ability to process huge and varying data sets as well as robustness, interpretability, and simplicity (transparency). Computational intelligence with its underlying methodologies and tools helps address data analytics needs.The book is of interest to those researchers and practitioners involved in data science, Internet engineering, computational intelligence, management, operations research, and knowledge-based systems.

This book constitutes the refereed proceedings of the Third International Conference on Digital Economy, ICDEc 2018, held in Brest, France in May 2018. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 15 papers presented in this volume were carefully reviewed and selected from 41 submissions. The theme of ICDEc 2018 was "Digital Economy: Emerging Technologies and Business Innovation". The papers were organized in topical sections named: digital marketing; e-banking and competitive intelligence; information system technologies; and e-learning, e-government and e-health.

This book explores how novel digital services, including e-services, digital platforms and mobile apps, are increasingly being innovated through open processes. It investigates how and why organizations invite external developers to participate in their innovation, often catalyzed by contests and the provision of open data, with the aim of designing digital services that go beyond the capability of the organizations themselves. Taking a contest driven approach to innovation, the book provides an accessible yet comprehensive introduction to the area of open digital innovation. It offers an analysis of key scientific principles underlying open innovation and based on these provides practical tools for improving the digital innovation process. Furthermore, the book introduces instruments for managing innovation contests, in particular for overcoming innovation barriers and for harnessing the power of motivating factors. It serves as a text for graduate and undergraduate courses in digital innovation and entrepreneurship, but is also a valuable resource for managers as well as policy makers in the field of open digital innovation.

This book explores the influence of the modes of knowledge transfer and environmental dynamism on the relationship between strategic actions and the sustainable balanced scorecard measurement of performance. Special emphasis is placed on emerging multinational enterprises in Kenya, a country that is rapidly becoming one of the fastest growing economies in Africa. The chapters address the best strategy for sustainable performance, the integral modes of knowledge transfer on strategy for sustainable performance and the achievement of sustainable performance in dynamic business environments. Providing innovative research on 25 diverse MNEs in Kenya, this book can be used by managers, investors, consultants, researchers and postgraduate students to understand the strategic mechanisms used by these emerging enterprises.

This proceedings volume brings together the results of a corporate discussion on research, academic teaching and education in the field of business and economics in the context of globalization. The contributions examine leadership and sustainability, quality and governance and the internationalization of higher education. With a particular focus on business education and business schools, the book discusses the labor market and modernization as well as contemporary trends and challenges. By including both academic papers and contributions from industry, it forges research links between academia, business and industry.

This book describes the current state of the art in big-data analytics, from a technology and hardware architecture perspective. The presentation is designed to be accessible to a broad audience, with general knowledge of hardware design and some interest in big-data analytics. Coverage includes emerging technology and devices for data-analytics, circuit design for data-analytics, and architecture and algorithms to support data-analytics. Readers will benefit from the realistic context used by the authors, which demonstrates what works, what doesn't work, and what are the fundamental problems, solutions, upcoming challenges and opportunities. Provides a single-source reference to hardware architectures for big-data analytics; Covers various levels of big-data analytics hardware design abstraction and flow, from device, to circuits and systems; Demonstrates how non-volatile memory (NVM) based hardware platforms can be a viable solution to existing challenges in hardware architecture for big-data analytics.

This book explains the requirements of ISO 9001 for establishing quality management system (QMS) for an organization. The requirements are illustrated with examples from industries for understanding the requirements and preparing the documents of QMS with high clarity. Methods of integrating ISO 9001 requirements with enterprise resource planning (ERP) software are presented. The software integrated approach enables process owners to focus on their core tasks of achieving the planned outputs of processes and the software generates quality records automatically.

This book highlights some of the most fascinating current uses, thought-provoking changes, and biggest challenges that Big Data means for our society. The explosive growth of data and advances in Big Data analytics have created a new frontier for innovation, competition, productivity, and well-being in almost every sector of our society, as well as a source of immense economic and societal value. From the derivation of customer feedback-based insights to fraud detection and preserving privacy; better medical treatments; agriculture and food management; and establishing low-voltage networks - many innovations for the greater good can stem from Big Data. Given the insights it provides, this book will be of interest to both researchers in the field of Big Data, and practitioners from various fields who intend to apply Big Data technologies to improve their strategic and operational decision-making processes.

This book aims to provide a general overview of heuristic search, to present the basic steps of the most popular heuristics, and to stress their hidden difficulties as well as their opportunities. It provides a comprehensive understanding of Heuristic search, the applications of which are now widely used in a variety of industries including engineering, finance, sport, management and medicine. It intends to aid researchers and practitioners in solving complex combinatorial and global optimisation problems, and spark interest in this exciting decision science-based subject. It will provide the reader with challenging and lively methodologies through which they will be able to design and analyse their own techniques

This is the first book to seriously address the disconnection between nimble Agile teams and other groups in the enterprise, including enterprise architecture, the program management office (PMO), human resources, and even business executives. When an enterprise experiments with practice improvements, software development teams often jump on board with excitement, while other groups are left to wonder how they will fit in. We address how these groups can adapt to Agile teams. More importantly, we show how many Agile teams cause their own problems, damaging scalability and sustainability, by requiring special treatment, and by failing to bridge the gaps between themselves and other groups. We call this phenomenon "Agile illth." Adopting a set of "best practices" is not enough. All of us, Agile teams and the corporate groups, must change our intentions and worldviews to be more compatible with the success of the enterprise. Join us on the journey to enterprise agility. It is a crooked path, fraught with danger, confusion and complexity. It is the only way to reach the pinnacles we hope to experience in the form of better business value delivered faster for less cost.

This book explores coordination within and between teams in the context of large-scale agile software development, providing readers a deeper understanding of how coordinated action between teams is achieved in multiteam systems. An exploratory multiple case study with five multiteam systems and a total of 66 interviewees from development teams at SAP SE is presented and analyzed. In addition, the book explores stereotypes of coordination in large-scale agile settings and shares new perspectives on integrating conditions for coordination. No previous study has researched this topic with a similar data set, consisting of insights from professional software development teams. As such, the book will be of interest to all researchers and practitioners whose work involves software product development across several teams.

This volume in the Business Analysis Professional Development Series is the companion workbook to Mastering Business Analysis Standard Practices. Designed for instructors, trainers, and students, this supplemental workbook should be used in conjunction with the main text and enables readers to practice the seven-step business analysis process they are learning with a realistic case study, exercises, and suggested solutions. It helps facilitate self-learning and course instruction effectively where users can engage the processes before applying the tools and techniques on their own projects. Key Features: Presents a structured step-by-step process for performing business analysis that any new or experienced practitioner could follow, rather than having to piece the process together themselves Demonstrates how to plan the business analysis work effort and develop and execute communication and information management plans Shows how to set up a project for success with a clear and concise scope definition boundary, maintain agreement on scope, and control scope in an ever-changing environment

The book gives a systematic and detailed description of a new integrated product and process development approach for sheet metal manufacturing. Special attention is given to manufacturing that unites multidisciplinary competences of product design, material science, and production engineering, as well as mathematical optimization and computer based information technology. The case study of integral sheet metal structures is used by the authors to introduce the results related to the recent manufacturing technologies of linear flow splitting, bend splitting, and corresponding integrated process chains for sheet metal structures.

Markus Hammer investigates a time-based and analytics-supported operations management approach. He explores five perspectives: 1) the needs of industry, in particular manufacturing in process industries, 2) the impact of digitization, with focus on Big Data and analytics, 3) the management of operations through time-based performance metrics, 4) how operations improvement methods and advanced process control help achieve resource-productive operations and 5) learning from practice based on two empirical case studies. The author conceives, explains, and tests an implementation methodology. The final case study proves that the developed implementation methodology works in practice.

This authoritative text/reference describes the state of the art in requirements engineering for software systems for distributed computing. A particular focus is placed on integrated solutions, which take into account the requirements of scalability, flexibility, sustainability and operability for distributed environments. Topics and features: discusses the latest developments, tools, technologies and trends in software requirements engineering; reviews the relevant theoretical frameworks, practical approaches and methodologies for service requirements; examines the three key components of the requirements engineering process, namely requirements elicitation, requirements specification, and requirements validation and evaluation; presents detailed contributions from an international selection of highly reputed experts in the field; offers guidance on best practices, and suggests directions for further research in the area.

Addressing the issues that will be central to Africa's various attempts to effectively manage knowledge and innovation for sustainable business management, this edited book makes a timely contribution to research on business in Africa. Coinciding with the recently launched Science, Technology and Innovation Strategy for Africa 2024 (STISA-2024) by the African Union (AU), which emphasises the critical role of science, technology and innovation for Africa's socio-economic development and growth, the book echoes these themes with a multi-disciplinary and multi-sectoral approach to knowledge and innovation management in Africa. Also containing case studies relating to various growing collaborations between education and research institutions, private and public entities as well as commercialisation of research and innovation outputs, Managing Knowledge and Innovation for Business Sustainability in Africa covers the key themes to provide an enabling environment for STI development in the African content.

This book discusses processes and procedures in information/data processing and management. The global market is becoming more and more complex with an increased availability of data and information, and as a result doing business with information is becoming more popular, with a significant impact on modern society immensely. This means that there is a growing need for a common understanding of how to create, access, use and manage business information. As such this book explores different aspects of data and information processing, including information generation, representation, structuring, organization, storage, retrieval, navigation, human factors in information systems, and the use of information. It also analyzes the challenges and opportunities of doing business with information, and presents various perspectives on business information managing.

This volume conveys some of the surprises, puzzles and success stories in high-dimensional and complex data analysis and related fields. Its peer-reviewed contributions showcase recent advances in variable selection, estimation and prediction strategies for a host of useful models, as well as essential new developments in the field. The continued and rapid advancement of modern technology now allows scientists to collect data of increasingly unprecedented size and complexity. Examples include epigenomic data, genomic data, proteomic data, high-resolution image data, high-frequency financial data, functional and longitudinal data, and network data. Simultaneous variable selection and estimation is one of the key statistical problems involved in analyzing such big and complex data. The purpose of this book is to stimulate research and foster interaction between researchers in the area of high-dimensional data analysis. More concretely, its goals are to: 1) highlight and expand the breadth of existing methods in big data and high-dimensional data analysis and their potential for the advancement of both the mathematical and statistical sciences; 2) identify important directions for future research in the theory of regularization methods, in algorithmic development, and in methodologies for different application areas; and 3) facilitate collaboration between theoretical and subject-specific researchers.

This book constitutes revised tutorial lectures of the 7th European Business Intelligence and Big Data Summer School, eBISS 2017, held in Bruxelles, Belgium, in July 2017. The tutorials were given by renowned experts and covered advanced aspects of business intelligence and big data. This summer school, presented by leading researchers in the field, represented an opportunity for postgraduate students to equip themselves with the theoretical, practical, and collaboration skills necessary for developing challenging business intelligence applications.

This handbook offers comprehensive coverage of recent advancements in Big Data technologies and related paradigms. Chapters are authored by international leading experts in the field, and have been reviewed and revised for maximum reader value. The volume consists of twenty-five chapters organized into four main parts. Part one covers the fundamental concepts of Big Data technologies including data curation mechanisms, data models, storage models, programming models and programming platforms. It also dives into the details of implementing Big SQL query engines and big stream processing systems. Part Two focuses on the semantic aspects of Big Data management including data integration and exploratory ad hoc analysis in addition to structured querying and pattern matching techniques. Part Three presents a comprehensive overview of large scale graph processing. It covers the most recent research in large scale graph processing platforms, introducing several scalable graph querying and mining mechanisms in domains such as social networks. Part Four details novel applications that have been made possible by the rapid emergence of Big Data technologies such as Internet-of-Things (IOT), Cognitive Computing and SCADA Systems. All parts of the book discuss open research problems, including potential opportunities, that have arisen from the rapid progress of Big Data technologies and the associated increasing requirements of application domains. Designed for researchers, IT professionals and graduate students, this book is a timely contribution to the growing Big Data field. Big Data has been recognized as one of leading emerging technologies that will have a major contribution and impact on the various fields of science and varies aspect of the human society over the coming decades. Therefore, the content in this book will be an essential tool to help readers understand the development and future of the field.

This book addresses the topic of exploiting enterprise-linked data with a particular focus on knowledge construction and accessibility within enterprises. It identifies the gaps between the requirements of enterprise knowledge consumption and "standard" data consuming technologies by analysing real-world use cases, and proposes the enterprise knowledge graph to fill such gaps. It provides concrete guidelines for effectively deploying linked-data graphs within and across business organizations. It is divided into three parts, focusing on the key technologies for constructing, understanding and employing knowledge graphs. Part 1 introduces basic background information and technologies, and presents a simple architecture to elucidate the main phases and tasks required during the lifecycle of knowledge graphs. Part 2 focuses on technical aspects; it starts with state-of-the art knowledge-graph construction approaches, and then discusses exploration and exploitation techniques as well as advanced question-answering topics concerning knowledge graphs. Lastly, Part 3 demonstrates examples of successful knowledge graph applications in the media industry, healthcare and cultural heritage, and offers conclusions and future visions.