From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.

When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks.
Now Lutz is revealing the leaders--good, bad, and ugly--who made the strongest impression on him throughout his career. "Icons and Idiots" is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders. No textbook or business school course can fully capture their idiosyncrasies, foibles and weaknesses - which can make or break companies in the real world.
Lutz shows that we can learn just as much from the most stubborn, stupid, and corrupt leaders as we can from the inspiring geniuses. He offers fascinating profiles of icons and idiots such as... Eberhard von Kuenheim. The famed CEO of BMW was an aristocrat-cum-street fighter who ruled with secrecy, fear, and deft maneuvering.Harold A. "Red" Poling A Ford CEO and the ultimate bean counter. If it couldn't be quantified, he didn't want to know about it.Lee Iacocca The legendary Chrysler CEO appeared to be brillant and bold, but was often vulnerable and insecure behind the scenes.G. Richard "Rick" Wagoner The perfect peacetime CEO whose superior intelligence couldn't save GM from steep decline and a government bailout. As Lutz writes:
"We'll examine bosses who were profane, insensitive, totally politically incorrect, and who "appropriated" insignificant items from hotels or the company. We'll visit the mind of a leader who did little but sit in his office. We'll look at another boss who could analyze a highly complex profit-and-loss statement or a balance sheet at a glance, yet who, at times, failed to grasp the simplest financial mechanisms--how things actually worked in practice to "create" the numbers in the real world."
The result is a powerful and entertaining guide for any aspiring leader.

This collection presents rare documents relating to the development of various forms of communication across Africa by the British, as part of their economic investment in Africa. The first four volumes focus on the continents railway system, while the final volume considers the construction of Africa's road and river networks.

Routes and roads make their way into and across the landscape, defining it as landscape and making it accessible for many kinds of uses and perceptions. Bringing together outstanding scholars from cultural history, geography, philosophy, and a host of other disciplines, this collection examines the complex entanglement between routes and landscapes. It traces the changing conceptions of the landscape from the Enlightenment to the present day, looking at how movement has been facilitated, imagined and represented and how such movement, in turn, has conditioned understandings of the landscape. A particular focus is on the modern transportation landscape as it came into being with the canal, the railway, and the automobile. These modes of transport have had a profound impact on the perception and conceptualization of the modern landscape, a relationship investigated in detail by authors such as Gernot BAhme, Sarah Bonnemaison, Tim Cresswell, Finola O'Kane, Charlotte Klonk, Peter Merriman, Christine Macy, David Nye, Vittoria Di Palma, Charles Withers, and Thomas Zeller.

Trains, planes, boats and cars. What did Australians do before the invention of modern transport? Aborigines travelled by foot and used canoes made from large sheets of bark stripped from eucalyptus trees, but with European settlement new ideas and technologies emerged for crossing our vast and challenging country. Transport brings together the stories of heroic, groundbreaking and everyday enterprises in transport - in shipping, roads, rail and aviation - across Australia. This is the fascinating story of how transport in Australia has developed, and how it has impacted our lives.

This booklet focuses on promoting transport and traction services as viable diversification enterprises for smallholder farmers and other in rural areas. It considers the benefits that can arise from such enterprises, not only for smallholders themselves, but also to local communities in overall terms through increased productivity, improved and faster marketing, better mobility and reduced drudgery.

First published in 1985 and strongly quantitative in flavour, Analytical Studies in Transport Economics presents work that was at the frontier of research in the field of transport economics. Written by some of the leading scholars in this field, it covers intercity freight and air passenger transport. The eight papers included cover a range of modelling approaches and address a variety of transport issues. They are all, however, concerned with the analysis of current issues - questions of industry productivity, optimal pricing and regulation, prediction of equilibrium, and the problems of competition. The collection is preceded by an invaluable 'Introduction and overview' by the editor. Provided to place the volume in context, this overview gives a brief review of the relevant literature and then endeavours to present the common results and findings which cut across the individual papers or approaches.

Whether you're negotiating with an angry boss or a difficult colleague - or, indeed, a stubborn teenager - you can learn to use your emotions to help you achieve the result you want. Building Agreement shows you how to control the five 'core concerns' that motivate people: -- Express appreciation for what others think, feel or do -- Build affiliation and turn an adversary into a colleague -- Respect autonomy in others and gain autonomy in return -- Acknowledge status and simultaneously establish your own worth -- Choose a fulfilling role during the process of negotiating Using the latest research of the Harvard Negotiation Project, the group that brought you the groundbreaking book Getting to Yes, this is a superbly practical guide to mastering essential negotiating skills. Originally published in hardback under the title Beyond Reason.

This 2005 book is a comparative history of the economic organisation of energy, telecommunications and transport in Europe in the nineteenth and twentieth centuries. It examines the role that private and public enterprise have played in the construction and operation of the railways, electricity, gas and water supply, tramways, coal, oil and natural gas industries, telegraph, telephone, computer networks and other modern telecommunications. The book begins with the arrival of the railways in the 1830s, charts the development of arms' length regulation, municipalisation and nationalisation, and ends on the eve of privatisation in the 1980s. Robert Millward argues that the role of ideology, especially in the form of debates about socialism and capitalism, has been exaggerated. Instead the driving forces in changes in economic organisation were economic and technological factors and the book traces their influence in shaping the pattern of regulation and ownership of these key sectors of modern economies.

Transport policy is an increasingly difficult area for all national governments and regional/local authorities. Tackling car use and realizing a sustainable transport system appears to be very difficult. Developing public transport is seen as an increasingly important element in improving the transport system, especially in densely populated areas. At the same time however, governments are under increasing pressure to cut taxation. As a result there is a growing gap between increasing policy need for public transport and government resources to fund that need. This timely book explores one solution to this dilemma, which is the use of local charges and taxes dedicated to support public transport. Unfare Solutions examines how and why such charges have evolved and how they do (or do not) relate to modern transport policy developments and theory. It shows innovative funding techniques developed by both public transport providers and federal and local authorities. The authors are very experienced in the field of mobility and public transport. They have conducted many researches in this field (including a major CEC research project towards the use of charges and taxes for public transport) and written several books and publications about the economics of transport in a sustainable context.

Few American states can match the rich and diverse transportation heritage of Ohio. Every major form of public conveyance eventually served the Buckeye state. From the \u201cCanal Age\u201d to the \u201cInterurban Era,\u201d Ohio emerged as a national leader. The state's central location, abundant natural resources, impressive wealth, shrewd business leadership, and episodes of good fortune explain the dynamic nature of its transport past. Ohio on the Move is the first systematic scholarly account of the transportation history of Ohio. To date, little has appeared on several subjects discussed here, including intercity bus and truck operations and commercial aviation. The more familiar topics of river and lake transport, canals, steam railroads, electric interurbans, and mass transit are extensively explored in the Ohio context. In this inaugural volume of Ohio University Press's Ohio Bicentennial Series, Professor Grant demonstrates the truth of the slogan that Ohio is \u201cthe heart of it all\u201d - not solely by location but also in the impressive network of transportation arteries that have linked the state, whether natural waterways and air space or various artificial land-travel routes.

This book is part of the Images of England series, which uses old photographs and archived images to show the history of various local areas in England, through their streets, shops, pubs, and people.

Most books about Britain's transport history have concentrated upon canals and railways. It is now clear that a great deal of traffic went by road even before turnpikes, and that goods as well as passenger services were much more highly developed than used to be supposed. This book is an important survey of road transport over the past three centuries. The authors summarise the new evidence and arguments and explain why we need to take a longer view of the subject. They shed new light on the importance of horse-drawn freight in the eighteenth century before the introduction of turnpikes, offset the undue attention paid to the railways in the nineteenth century, and stress that motor transport's present great importance only dates from the 1950s. A full bibliography is provided for more extended study.

Subjects covered in the plenary, workshop and paper sessions include: expected societal changes likely to affect transport policy for elderly and disabled people in developed and developing countries; attitudes to implementing mobility as a human right in different countries and within major international transport organizations; elderly and disabled drivers; inter-regional, regional, local and specialized transportation; vehicle design and modifications; and policy issues.;In focusing on these and other transportation issues, the conference aimed to stimulate decision makers, researchers, planners, operators and the transport industry, firstly to design new, and modify existing, transport systems to reach the goal of providing elderly and disabled people with an equal right to mobility and transportation, and secondly to plan a traffic environment to facilitate and achieve accessibility for elderly and disabled persons.

Nicht nur Piloten durchlaufen anspruchsvolle Auswahlverfahren. Auch Fluglotsen mussen im Vorfeld ihrer Ausbildung oder eines Towerwechsels ihre operationellen und kognitiven Fahigkeiten sowie ihre soziale Kompetenz in Eignungstests beweisen. SkyTest(r) Fluglotsen-Assessment 2014 gibt Ihnen eine Ubersicht uber die wichtigsten Auswahlverfahren europaischer Flugsicherungen und stellt die Tests in allen Einzelheiten vor. Neben dem in vielen Mitgliedsstaaten der EU verwendeten First European Air Traffic Controller Selection Test (FEAST) von EUROCONTROL beschreibt das Buch auch die wichtigsten Testverfahren von DFS Deutsche Flugsicherung, Austro Control und Skyguide. SkyTest(r) Fluglotsen-Assessment 2014 ist die umfassende und stets aktuelle Informationsquelle fur Ihre Karriere im Tower oder Center. Die Auswahlverfahren folgender Flugsicherungen werden im Buch detailliert beschrieben: DFS Deutsche Flugsicherung (DLR) EUROCONTROL (FEAST) Austro Control Skyguide Militarische Flugsicherung Extras: Tipps fur Ihre Bewerbung und Testvorbereitung Mathematische und physikalische Grundlagen als Formelsamm

Die Nuklearkatastrophe in Fukushima fuhrte zu einem Wendepunkt in der deutschen Energiepolitik. Mit einem parteiubergreifenden politischen Konsens und mit breiter Zustimmung in der deutschen Bevoelkerung beschloss die Bundesregierung kurze Zeit danach die Beschleunigung des Atomausstiegs und damit die Umgestaltung der deutschen Energieversorgung gestutzt auf Erneuerbare Energien. Dieser Umbau wird seither mit dem Begriff der "Energiewende" assoziiert. Doch der Zubau von Erneuerbaren Energien fuhrt auch zu einem wachsenden Ausbaubedarf im UEbertragungsnetz, da der in den Norddeutschen Windparks produzierte Strom durch das UEbertragungsnetz in die sudlichen Lastzentren abtransportiert werden muss. Auch Polen steht gegenwartig vor einem grundlegenden Strukturumbruch in der Elektrizitatsversorgung. Denn Polen setzt kunftig auf eine Energieversorgung aus Kernenergie. Dazu plant Polen den Bau von zwei Kernkraftwerken, deren Errichtung bis 2035 abgeschlossen sein soll. Obwohl Polen damit einen anderen Weg als Deutschland eingeschlagen hat, ist die polnische Ausgangslage im Bereich des UEbertragungsnetzes auch ohne die beiden Kernkraftwerke bereits heute mit der deutschen vergleichbar. Denn auch das polnische UEbertragungsnetz muss dringend ausgebaut werden, da es veraltet ist. Gegenstand der vorliegenden Darstellung ist eine rechtsvergleichende Untersuchung der Frage, welche der nationalen Vorschriften zum UEbertragungsnetzausbau fur eine schnellere Umsetzung einer (potentiellen) Energiewende in beiden Landern den Vorzug verdienen.

On the eve of its centennial, Carol Dawson and Roger Allen Polson present almost 100 years of history and never-before-seen photographs that track the development of the Texas Highway Department. An agency originally created to get the farmer out of the mud, it has gone on to build the vast network of roads that now connects every corner of the state. When the Texas Highway Department (now called the Texas Department of Transportation or TxDOT) was created in 1917, there were only about 200,000 cars in Texas traveling on fewer than a thousand miles of paved roads. Today, after 100 years of the Texas Highway Department, the state boasts over 80,000 miles of paved, state-maintained roads that accommodate more than 25 million vehicles. Sure to interest history enthusiasts and casual readers alike, decades of progress and turmoil, development and disaster, and politics and corruption come together once more in these pages, which tell the remarkable story of an infrastructure 100 years in the making.

Bringing together a comparative analysis of the accessibility by public transport of 23 cities spanning four continents, this book provides a "hands-on" introduction to the evolution, rationale and effectiveness of a new generation of accessibility planning tools that have emerged since the mid-2000s. The Spatial Network Analysis for Multimodal Urban Transport Systems (SNAMUTS) tool is used as a practical example to demonstrate how city planners can find answers as they seek to improve public transport accessibility. Uniquely among the new generation of accessibility tools, SNAMUTS has been designed for multi-city comparisons. A range of indicators are employed in each city including: the effectiveness of the public transport network; the relationship between the transport network and land use activity; who gets access within the city; and how resilient the city will be. The cities selected enable a comparison between cities by old world-new world; public transport modes; governance approach; urban development constraints. The book is arranged along six themes that address the different planning challenges cities confront. Richly illustrated with maps and diagrams, this volume acts as a comprehensive sourcebook of accessibility indicators and a snapshot of current policy making around the world in the realm of strategic planning for land use transport integration and the growth of public transport. It provides a deeper understanding of the complexity, opportunities and challenges of twenty-first-century accessibility planning.

As in previous issues since 1968, the 2014 Review of Maritime Transport contains a wealth of analysis and unique data. The Review is the renowned United Nations source of statistics and analysis on seaborne trade, the world fleet, freight costs, port traffic and the latest trends in the legal and regulatory environment for international maritime transport. This year's Review includes a special chapter on maritime transport challenges for Small Island Developing States (SIDS), covering issues such as the impact of climate change, port investment, shipping connectivity and transport costs. This is the Spanish edition.

Risk Assessment and Security for Pipelines, Tunnels, and Underground Rail and Transit Operations details a quantitative risk assessment methodology for systematically analyzing various alternatives for protecting underground rail, oil and gas pipelines, pipeline freight transportation, and other tunnel systems from terrorism threats and other disasters. It examines the engineering, environmental, and economic impacts and addresses both direct and collateral damage. The book describes how to employ the methodology of quantitative psychology for effectively assessing risk in homeland security, defense actions, and critical infrastructure protection. Using pipelines, tunnels, underground rapid rail, and transit systems as examples, it maintains an emphasis on applying quantitative psychology to risk management in the areas of homeland security and defense. Outlines the background and system operations of pipelines, tunnels, underground rail, and transit systems as well as other super-speed futuristic trains Covers materials used for fabricating weapons of mass destruction and operations for terrorism Deals with the probabilistic risk estimation process, event tree analysis, and fault tree analysis Discusses the risk and vulnerability assessment tools and methodologies used by experts and governmental agencies Approved for public release by the U.S. Federal Government, this book presents regulations, standard processes, and risk assessment models recommended by the U.S. Department of Homeland Security and other federal and state agencies. Describing how to evaluate terrorism threats and warnings, it details protocols for preventive measures and emergency preparedness plans that are based on economic analysis. With comprehensive coverage that includes risk estimation and risk acceptability analysis, the book provides a foundational understanding of risk and the various defensive systems that can improve safety and security as well as thwart terrorists' efforts to sabotage critical infrastructure.

This is the first history of the canal boom that revolutionized transportation in the Palmetto State. South Carolina's first transportation revolution was the development of a network of canals and waterways. From the 1790s to the 1830s, the Palmetto State was a preeminent leader in infrastructure improvements and developed an extensive system of more than two thousand miles of canals and waterways connecting virtually every part of the state with the coast and the port of Charleston. Robert J. Kapsch expertly recounts the complex history of innovation, determination, and improvement that fueled the canal boom in early-nineteenth-century South Carolina. At the center of the state's waterway system was the Santee Canal, constructed between 1793 and 1800 to tie the Santee River and its upcountry watershed with the Cooper River and Charleston Harbor in the south. The Santee Canal was America's first summit-level canal - the most complex type of canal to plan, design, and build. Following the War of 1812, South Carolina set about building additional canals and improving navigation on the state's rivers to enable downstream commerce with Charleston via the Santee Canal. During this era South Carolina spent more money per citizen on internal improvements than did any other state. Kapsch chronicles the development and execution of these projects as well as the involvement of major figures in this effort, including John Christian Senf, Robert Mills, Abram Blanding, and Joel R. Poinsett. As Kapsch notes, the geography of South Carolina dictated the development of its canals and river navigation schemes, but it was cotton, the state's all-important cash crop, that necessitated this mode of transportation. The goal was to transport cotton from plantations across the state to the port of Charleston for shipment. From the first settlement in South Carolina, economic success was in fact dependent on waterways. But in the 1830s the canal boom ended when another transportation innovation, the railroad, superseded waterway travel as primary link to the ports. In this first comprehensive account of South Carolina's canal history, Kapsch relies on his experience as an engineer and historical researcher, as well as on numerous maps and illustrations, to tell a fascinating and forgotten tale from South Carolina's past.

This updated version of IAEA Nuclear Security Series No. 9, Security of Radioactive Material in Transport, is intended to facilitate the establishment of an internationally consistent approach to security of radioactive material in transport. It builds on the relevant recommendations of various existing IAEA Nuclear Security Series publications and is applicable to the security of packages containing radioactive material that could cause unacceptable radiological consequences if used in a malicious act during international and domestic transport. It is also relevant to the security of some nuclear materials of category III and below during transport, due to the radioactive nature of the material. Guidance on protection against unauthorized removal and sabotage is also covered.

Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interviews that illustrate what creative agencies are doing to improve service, provide real-time updates, garner valuable information from their customers, and better serve their communities. It reveals powerful lessons learned from various transportation agencies, including a regional airport, city and state departments of transportation, and municipal transit agencies. Filled with examples from transportation organizations, the text provides ideas that can apply to all modes of transportation including mass transit, highways, aviation, ferries, bicycling, and walking. It describes how to measure the impact of your social media presence and also examines advanced uses of social media for obtaining information by involving customers and analyzing their social media use. The book outlines all the resources you will need to maintain a social media presence and describes how to use social media analytical tools to assess service strengths and weaknesses and customer sentiment. Explaining how to overcome the digital divide, language barriers, and accessibility challenges for patrons with disabilities, it provides you with the understanding of the various social media technologies along with the knowhow to determine which one is best for a specific situation and purpose.