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Books > Computing & IT > Applications of computing > Databases > General

Evolutionary Decision Trees in Large-Scale Data Mining (Hardcover, 1st ed. 2019): Marek Kretowski Evolutionary Decision Trees in Large-Scale Data Mining (Hardcover, 1st ed. 2019)
Marek Kretowski
R3,333 Discovery Miles 33 330 Ships in 18 - 22 working days

This book presents a unified framework, based on specialized evolutionary algorithms, for the global induction of various types of classification and regression trees from data. The resulting univariate or oblique trees are significantly smaller than those produced by standard top-down methods, an aspect that is critical for the interpretation of mined patterns by domain analysts. The approach presented here is extremely flexible and can easily be adapted to specific data mining applications, e.g. cost-sensitive model trees for financial data or multi-test trees for gene expression data. The global induction can be efficiently applied to large-scale data without the need for extraordinary resources. With a simple GPU-based acceleration, datasets composed of millions of instances can be mined in minutes. In the event that the size of the datasets makes the fastest memory computing impossible, the Spark-based implementation on computer clusters, which offers impressive fault tolerance and scalability potential, can be applied.

Ontology Engineering in a Networked World (Hardcover, 2012 ed.): Mari Carmen Suarez-Figueroa, Asuncion Gomez-Perez, Enrico... Ontology Engineering in a Networked World (Hardcover, 2012 ed.)
Mari Carmen Suarez-Figueroa, Asuncion Gomez-Perez, Enrico Motta, Aldo Gangemi
R1,479 Discovery Miles 14 790 Ships in 18 - 22 working days

The Semantic Web is characterized by the existence of a very large number of distributed semantic resources, which together define a network of ontologies. These ontologies in turn are interlinked through a variety of different meta-relationships such as versioning, inclusion, and many more. This scenario is radically different from the relatively narrow contexts in which ontologies have been traditionally developed and applied, and thus calls for new methods and tools to effectively support the development of novel network-oriented semantic applications.

This book by Suarez-Figueroa et al. provides the necessary methodological and technological support for the development and use of ontology networks, which ontology developers need in this distributed environment. After an introduction, in its second part the authors describe the NeOn Methodology framework. The book's third part details the key activities relevant to the ontology engineering life cycle. For each activity, a general introduction, methodological guidelines, and practical examples are provided. The fourth part then presents a detailed overview of the NeOn Toolkit and its plug-ins. Lastly, case studies from the pharmaceutical and the fishery domain round out the work.

The book primarily addresses two main audiences: students (and their lecturers) who need a textbook for advanced undergraduate or graduate courses on ontology engineering, and practitioners who need to develop ontologies in particular or Semantic Web-based applications in general. Its educational value is maximized by its structured approach to explaining guidelines and combining them with case studies and numerous examples. The description of the open source NeOn Toolkit provides an additional asset, as it allows readers to easily evaluate and apply the ideas presented."

Descriptor Revision - Belief Change through Direct Choice (Hardcover, 1st ed. 2017): Sven Ove Hansson Descriptor Revision - Belief Change through Direct Choice (Hardcover, 1st ed. 2017)
Sven Ove Hansson
R3,078 R1,907 Discovery Miles 19 070 Save R1,171 (38%) Ships in 10 - 15 working days

This book provides a critical examination of how the choice of what to believe is represented in the standard model of belief change. In particular the use of possible worlds and infinite remainders as objects of choice is critically examined. Descriptors are introduced as a versatile tool for expressing the success conditions of belief change, addressing both local and global descriptor revision. The book presents dynamic descriptors such as Ramsey descriptors that convey how an agent's beliefs tend to be changed in response to different inputs. It also explores sentential revision and demonstrates how local and global operations of revision by a sentence can be derived as a special case of descriptor revision. Lastly, the book examines revocation, a generalization of contraction in which a specified sentence is removed in a process that may possibly also involve the addition of some new information to the belief set.

Knowledge Computing and its Applications - Knowledge Computing in Specific Domains: Volume II (Hardcover, 1st ed. 2018): S ... Knowledge Computing and its Applications - Knowledge Computing in Specific Domains: Volume II (Hardcover, 1st ed. 2018)
S Margret Anouncia, Uffe Kock Wiil
R3,131 Discovery Miles 31 310 Ships in 18 - 22 working days

This book highlights technical advances in knowledge management and their applications across a diverse range of domains. It explores the applications of knowledge computing methodologies in image processing, pattern recognition, health care and industrial contexts. The chapters also examine the knowledge engineering process involved in information management. Given its interdisciplinary nature, the book covers methods for identifying and acquiring valid, potentially useful knowledge sources. The ideas presented in the respective chapters illustrate how to effectively apply the perspectives of knowledge computing in specialized domains.

Delivering Superior Health and Wellness Management with IoT and Analytics (Hardcover, 1st ed. 2020): Nilmini Wickramasinghe,... Delivering Superior Health and Wellness Management with IoT and Analytics (Hardcover, 1st ed. 2020)
Nilmini Wickramasinghe, Freimut Bodendorf
R4,151 Discovery Miles 41 510 Ships in 18 - 22 working days

This in-depth book addresses a key void in the literature surrounding the Internet of Things (IoT) and health. By systematically evaluating the benefits of mobile, wireless, and sensor-based IoT technologies when used in health and wellness contexts, the book sheds light on the next frontier for healthcare delivery. These technologies generate data with significant potential to enable superior care delivery, self-empowerment, and wellness management. Collecting valuable insights and recommendations in one accessible volume, chapter authors identify key areas in health and wellness where IoT can be used, highlighting the benefits, barriers, and facilitators of these technologies as well as suggesting areas for improvement in current policy and regulations. Four overarching themes provide a suitable setting to examine the critical insights presented in the 31 chapters: Mobile- and sensor-based solutions Opportunities to incorporate critical aspects of analytics to provide superior insights and thus support better decision-making Critical issues around aspects of IoT in healthcare contexts Applications of portals in healthcare contexts A comprehensive overview that introduces the critical issues regarding the role of IoT technologies for health, Delivering Superior Health and Wellness Management with IoT and Analytics paves the way for scholars, practitioners, students, and other stakeholders to understand how to substantially improve health and wellness management on a global scale.

Knowledge Discovery and Data Mining - Challenges and Realities (Hardcover): Knowledge Discovery and Data Mining - Challenges and Realities (Hardcover)
R4,199 Discovery Miles 41 990 Ships in 18 - 22 working days

Knowledge Discovery and Data mining (KDD) is dedicated to exploring meaningful information from a large volume of data. ""Knowledge Discovery and Data Mining: Challenges and Realities"" is the most comprehensive reference publication for researchers and real-world data mining practitioners to advance knowledge discovery from low-quality data. This premier reference source presents in-depth experiences and methodologies, providing theoretical and empirical guidance to users who have suffered from underlying, low-quality data. International experts in the field of data mining have contributed all-inclusive chapters focusing on interdisciplinary collaborations among data quality, data processing, data mining, data privacy, and data sharing.

Luciano Floridi's Philosophy of Technology - Critical Reflections (Hardcover, 2012 ed.): Hilmi Demir Luciano Floridi's Philosophy of Technology - Critical Reflections (Hardcover, 2012 ed.)
Hilmi Demir
R2,680 Discovery Miles 26 800 Ships in 18 - 22 working days

Information and communication technologies of the 20th century have had a significant impact on our daily lives. They have brought new opportunities as well as new challenges for human development. The Philosopher: Luciano Floridi claims that these new technologies have led to a revolutionary shift in our understanding of humanity's nature and its role in the universe. Florodi's philosophical analysis of new technologies leads to a novel metaphysical framework in which our understanding of the ultimate nature of reality shifts from a materialist one to an informational one. In this world, all entities, be they natural or artificial, are analyzed as informational entities. This book provides critical reflection to this idea, in four different areas: Information Ethics and The Method of Levels of Abstraction The Information Revolution and Alternative Categorizations of Technological Advancements Applications: Education, Internet and Information Science Epistemic and Ontic Aspects of the Philosophy of Information

Management of Cyber Physical Objects in the Future Internet of Things - Methods, Architectures and Applications (Hardcover, 1st... Management of Cyber Physical Objects in the Future Internet of Things - Methods, Architectures and Applications (Hardcover, 1st ed. 2016)
Antonio Guerrieri, Valeria Loscri, Anna Rovella, Giancarlo Fortino
R3,807 R3,277 Discovery Miles 32 770 Save R530 (14%) Ships in 10 - 15 working days

This book focuses on new methods, architectures, and applications for the management of Cyber Physical Objects (CPOs) in the context of the Internet of Things (IoT). It covers a wide range of topics related to CPOs, such as resource management, hardware platforms, communication and control, and control and estimation over networks. It also discusses decentralized, distributed, and cooperative optimization as well as effective discovery, management, and querying of CPOs. Other chapters outline the applications of control, real-time aspects, and software for CPOs and introduce readers to agent-oriented CPOs, communication support for CPOs, real-world deployment of CPOs, and CPOs in Complex Systems. There is a focus on the importance of application of IoT technologies for Smart Cities.

Processing and Managing Complex Data for Decision Support (Hardcover): Processing and Managing Complex Data for Decision Support (Hardcover)
R2,530 Discovery Miles 25 300 Ships in 18 - 22 working days

In many decision support fields, the data that is exploited is becoming more and more complex. To take this phenomenon into account, classical architectures of data warehouses or data mining algorithms must be completely re-evaluated. ""Processing and Managing Complex Data for Decision Support"" provides readers with an overview of the emerging field of complex data processing by bringing together various research studies and surveys in different subfields, and by highlighting the similarities between the different data, issues, and approaches. This book deals with important topics, such as: complex data warehousing, including spatial, XML, and text warehousing; and complex data mining, including distance metrics and similarity measures, pattern management, multimedia, and gene sequence mining.

Intelligent Natural Language Processing: Trends and Applications (Hardcover, 1st ed. 2018): Khaled Shaalan, Aboul Ella... Intelligent Natural Language Processing: Trends and Applications (Hardcover, 1st ed. 2018)
Khaled Shaalan, Aboul Ella Hassanien, Fahmy Tolba
R7,181 Discovery Miles 71 810 Ships in 18 - 22 working days

This book brings together scientists, researchers, practitioners, and students from academia and industry to present recent and ongoing research activities concerning the latest advances, techniques, and applications of natural language processing systems, and to promote the exchange of new ideas and lessons learned. Taken together, the chapters of this book provide a collection of high-quality research works that address broad challenges in both theoretical and applied aspects of intelligent natural language processing. The book presents the state-of-the-art in research on natural language processing, computational linguistics, applied Arabic linguistics and related areas. New trends in natural language processing systems are rapidly emerging - and finding application in various domains including education, travel and tourism, and healthcare, among others. Many issues encountered during the development of these applications can be resolved by incorporating language technology solutions. The topics covered by the book include: Character and Speech Recognition; Morphological, Syntactic, and Semantic Processing; Information Extraction; Information Retrieval and Question Answering; Text Classification and Text Mining; Text Summarization; Sentiment Analysis; Machine Translation Building and Evaluating Linguistic Resources; and Intelligent Language Tutoring Systems.

Data Science and Digital Business (Hardcover, 1st ed. 2019): Fausto Pedro Garcia Marquez, Benjamin Lev Data Science and Digital Business (Hardcover, 1st ed. 2019)
Fausto Pedro Garcia Marquez, Benjamin Lev
R4,047 Discovery Miles 40 470 Ships in 18 - 22 working days

This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers, engineers and researchers who want to understand big data and develop new skills that are necessary in the digital business, it not only discusses the latest research, but also presents case studies demonstrating the successful application of data in the digital business.

Scientific Database and Programming Examples Using PHP, MySQL, XML, MATLAB, PYTHON, PERL - Using PHP, MySQL, XML, MATLAB,... Scientific Database and Programming Examples Using PHP, MySQL, XML, MATLAB, PYTHON, PERL - Using PHP, MySQL, XML, MATLAB, PYTHON, PERL (Hardcover)
K y Cheung
R867 Discovery Miles 8 670 Ships in 10 - 15 working days
Cellular Communications Systems in Congested Environments - Resource Allocation and End-to-End Quality of Service Solutions... Cellular Communications Systems in Congested Environments - Resource Allocation and End-to-End Quality of Service Solutions with MATLAB (Hardcover, 1st ed. 2017)
Mo Ghorbanzadeh, Ahmed Abdelhadi, Charles Clancy
R3,367 Discovery Miles 33 670 Ships in 10 - 15 working days

This book presents a mathematical treatment of the radio resource allocation of modern cellular communications systems in contested environments. It focuses on fulfilling the quality of service requirements of the living applications on the user devices, which leverage the cellular system, and with attention to elevating the users' quality of experience. The authors also address the congestion of the spectrum by allowing sharing with the band incumbents while providing with a quality-of-service-minded resource allocation in the network. The content is of particular interest to telecommunications scheduler experts in industry, communications applications academia, and graduate students whose paramount research deals with resource allocation and quality of service.

Quantifying the Value of RFID and the EPCglobal Architecture Framework in Logistics (Hardcover, 2012 ed.): Dieter Uckelmann Quantifying the Value of RFID and the EPCglobal Architecture Framework in Logistics (Hardcover, 2012 ed.)
Dieter Uckelmann
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

The "EPCglobal Architecture Framework" is currently the most accepted technical approach to the Internet of Things and provides a solid foundation for building Business-to-Business information networks based on unique identifications of 'things'. Lately, the vision of the Internet of Things has been extended to a more holistic approach that integrates sensors as well as actuators and includes non-business stakeholders. A detailed look at the current state of the art in
research concerning cost and benefit estimations is provided and the limits of Cost Benefit Sharing for RFID-based IT-infrastructures are explained. In this work a market driven evaluation based on sales potential of information is developed. Simple technical means for aggregation of micro values to a billable amount are discussed. The requirements for electronic billing infrastructure are defined and a matching e-billing solutions for an evaluation scenario is presented, providing a technical infrastructure to evaluate and bill product-related information in a future Internet of Things, based on an extended EPCglobal Architecture. Further opportunities and threats are discussed to provide an overview of its future potential. As a result it will contribute to the sustainable success of the Internet of Things itself.

Knowledge Management Strategies for Business Development (Hardcover, New): Meir Russ Knowledge Management Strategies for Business Development (Hardcover, New)
Meir Russ
R4,620 Discovery Miles 46 200 Ships in 18 - 22 working days

As economies continue to evolve, knowledge is being recognized as a business asset and considered a crucial component of business strategy. The ability to manage knowledge is increasingly important for securing and maintaining organizational success and surviving in the knowledge economy. ""Knowledge Management Strategies for Business Development"" addresses the relevance of knowledge management strategies for the advancement of organizations worldwide. This reference book supplies business practitioners, academicians, and researchers with comprehensive tools to systematically guide through a process that focuses on data gathering, analysis, and decision making.

Engineering Methods in the Service-Oriented Context - 4th IFIP WG 8.1 Working Conference on Method Engineering, ME 2011, Paris,... Engineering Methods in the Service-Oriented Context - 4th IFIP WG 8.1 Working Conference on Method Engineering, ME 2011, Paris, France, April 20-22, 2011, Proceedings (Hardcover, Edition.)
Jolita Ralyte, Isabelle Mirbel, Rebecca Deneckere
R1,422 Discovery Miles 14 220 Ships in 18 - 22 working days

This book constitutes the refereed proceedings of the 4th IFIP WG 8.1 Working Conference on Method Engineering, ME 2011, held in Paris, France, in April 2011. The 13 revised full papers and 6 short papers presented together with the abstracts of two keynote talks were carefully reviewed and selected from 30 submissions. The papers are organized in topical sections on situated method engineering, method engineering foundations, customized methods, tools for method engineering, new trends to build methods, and method engineering services.

Digital Forensic Education - An Experiential Learning Approach (Hardcover, 1st ed. 2020): Xiaolu Zhang, Kim-Kwang Raymond Choo Digital Forensic Education - An Experiential Learning Approach (Hardcover, 1st ed. 2020)
Xiaolu Zhang, Kim-Kwang Raymond Choo
R2,688 Discovery Miles 26 880 Ships in 18 - 22 working days

In this book, the editors explain how students enrolled in two digital forensic courses at their institution are exposed to experiential learning opportunities, where the students acquire the knowledge and skills of the subject-matter while also learning how to adapt to the ever-changing digital forensic landscape. Their findings (e.g., forensic examination of different IoT devices) are also presented in the book. Digital forensics is a topic of increasing importance as our society becomes "smarter" with more of the "things" around us been internet- and inter-connected (e.g., Internet of Things (IoT) and smart home devices); thus, the increasing likelihood that we will need to acquire data from these things in a forensically sound manner. This book is of interest to both digital forensic educators and digital forensic practitioners, as well as students seeking to learn about digital forensics.

Smart Cities in the Mediterranean - Coping with Sustainability Objectives in Small and Medium-sized Cities and Island... Smart Cities in the Mediterranean - Coping with Sustainability Objectives in Small and Medium-sized Cities and Island Communities (Hardcover, 1st ed. 2017)
Anastasia Stratigea, Elias Kyriakides, Chrysses Nicolaides
R3,800 R3,539 Discovery Miles 35 390 Save R261 (7%) Ships in 10 - 15 working days

This book sheds new light on the current and future challenges faced by cities, and presents approaches, options and solutions enabled by Information and Communication Technologies (ICT) in the smart city context. By focusing on sustainability objectives within a rapidly changing social, economic, environmental and technological setting, it explores a variety of planning challenges faced by contemporary cities and the power of smart city developments in terms of providing innovative tools, approaches, methodologies and technologies to help cities cope with these challenges. Key issues addressed include smart city (e-) planning and (e-)participation; smart data management to facilitate decision-making processes in cities and insular communities on a variety of topics; smart and sustainable management aspects of climate change, water scarcity, mobility, energy, infrastructure, tourism, blue growth, risk assessment; etc. The book presents current and potential pathways and applications for the evolution of smart cities and communities, taking into consideration the unique problems and opportunities emanating from their specific geographical location. The case study examples mainly concern small and medium-sized cities and communities as well as insular areas in the Mediterranean region, while also incorporating lessons learned from other parts of the world. Their focus is on the specific opportunities and threats emerging in these urban and insular environments, which are characterized by their role as globally known tourist destinations, their coastal or port character, and unique cultural resources, as well as the high rated vulnerability in very many sustainability respects (social, economic, biodiversity, urbanization, migration, poverty, etc.) to be found in the Mediterranean region at large

Semantic Knowledge Representation for Information Retrieval (Hardcover, Digital original): Winfried Goedert, Jessica Hubrich,... Semantic Knowledge Representation for Information Retrieval (Hardcover, Digital original)
Winfried Goedert, Jessica Hubrich, Matthias Nagelschmidt
R2,171 Discovery Miles 21 710 Ships in 10 - 15 working days

This book covers the basics of semantic web technologies and indexing languages, and describes their contribution to improve methods of formal knowledge representation and reasoning. The methodologies included combine the specifics of indexing languages, Web representation languages and intersystem relations, and explain their contribution to search functionalities in information retrieval scenarios. An example oriented discussion, considering aspects of conceptual and semantic interoperability in processes of subject querying and knowledge exploration is provided. The book is relevant to information scientists, knowledge workers and indexers. It provides a suitable combination of theoretical foundations and practical applications.

Logic and the Organization of Information (Hardcover, 2012 ed.): Martin Fricke Logic and the Organization of Information (Hardcover, 2012 ed.)
Martin Fricke
R1,445 Discovery Miles 14 450 Ships in 18 - 22 working days

Logic and the Organization of Information closely examines the historical and contemporary methodologies used to catalogue information objects-books, ebooks, journals, articles, web pages, images, emails, podcasts and more-in the digital era.
This book provides an in-depth technical background for digital librarianship, and covers a broad range of theoretical and practical topics including: classification theory, topic annotation, automatic clustering, generalized synonymy and concept indexing, distributed libraries, semantic web ontologies and Simple Knowledge Organization System (SKOS). It also analyzes the challenges facing today's information architects, and outlines a series of techniques for overcoming them.
Logic and the Organization of Information is intended for practitioners and professionals working at a design level as a reference book for digital librarianship. Advanced-level students, researchers and academics studying information science, library science, digital libraries and computer science will also find this book invaluable.

Communicating with XML (Hardcover, 2011): Airi Salminen, Frank Tompa Communicating with XML (Hardcover, 2011)
Airi Salminen, Frank Tompa
R1,421 Discovery Miles 14 210 Ships in 18 - 22 working days

This book provides extensive insight into the possibilities and challenges of XML in building new information management solutions in networked organizations. After a brief introduction to Web communication features and XML fundamentals, the book examines the benefits of adopting XML and illustrates various types of XML use: XML in document management; XML for data-centric and multimedia components; XML as a format for metadata, including metadata for the Semantic Web; and XML in support of data interchange between software applications and among organizations. The challenges of adopting XML in large-scale information management are also discussed. In addition, applications across a broad spectrum are examined and numerous case studies pertaining to the adoption of XML are presented. The book is particularly suitable for courses offered in Information Studies, Information Systems, or Information Technology. It also serves as an excellent practical guide for professionals in information management and provides important support material for courses in Computer Science and in Business.

Complex Data Warehousing and Knowledge Discovery for Advanced Retrieval Development - Innovative Methods and Applications... Complex Data Warehousing and Knowledge Discovery for Advanced Retrieval Development - Innovative Methods and Applications (Hardcover, New)
Tho Manh Nguyen
R4,612 Discovery Miles 46 120 Ships in 18 - 22 working days

Recently, researchers have gained innovative principles, methods, algorithms, and solutions to challenging problems faced in the development of data warehousing, knowledge discovery, and data mining applications. Complex Data Warehousing and Knowledge Discovery for Advanced Retrieval Development: Innovative Methods and Applications provides a comprehensive analysis on current issues and trends in retrieval expansion. Containing research from leading international experts, this book presents future challenges and opportunities in the field valuable to academicians, researchers, and practitioners.

Spatial Planning in the Big Data Revolution (Hardcover): Angioletta Voghera, Luigi La Riccia Spatial Planning in the Big Data Revolution (Hardcover)
Angioletta Voghera, Luigi La Riccia
R4,865 Discovery Miles 48 650 Ships in 18 - 22 working days

Through interaction with other databases such as social media, geographic information systems have the ability to build and obtain not only statistics defined on the flows of people, things, and information but also on perceptions, impressions, and opinions about specific places, territories, and landscapes. It is thus necessary to systematize, integrate, and coordinate the various sources of data (especially open data) to allow more appropriate and complete analysis, descriptions, and elaborations. Spatial Planning in the Big Data Revolution is a critical scholarly resource that aims to bring together different methodologies that combine the potential of large data analysis with GIS applications in dedicated tools specifically for territorial, social, economic, environmental, transport, energy, real estate, and landscape evaluation. Additionally, the book addresses a number of fundamental objectives including the application of big data analysis in supporting territorial analysis, validating crowdsourcing and crowdmapping techniques, and disseminating information and community involvement. Urban planners, architects, researchers, academicians, professionals, and practitioners in such fields as computer science, data science, and business intelligence will benefit most from the research contained within this publication.

ICT Investment for Energy Use in the Industrial Sectors (Hardcover, 1st ed. 2017): Nabaz T. Khayyat ICT Investment for Energy Use in the Industrial Sectors (Hardcover, 1st ed. 2017)
Nabaz T. Khayyat
R3,533 R3,273 Discovery Miles 32 730 Save R260 (7%) Ships in 10 - 15 working days

This book investigates the impact of production input factors on the market, consumer and producer energy demand characteristics in 30 industrial sectors for South Korea over the period 1980-2009, and for Japan over the period 1973-2006, with special emphasis placed on the effects of ICT investment on the demand for energy. A dynamic factor demand model is developed, accounting for the adjustment costs that are defined in terms of forgone output from current production. It addresses four key aspects of production and energy demand in manufacturing: first, it establishes the various relationships between different factors of production. Second, it investigates whether the energy demand in the industrial sectors in South Korea would be decreased or increased by substituting/complementing with other input factors such as ICT capital and labor. Third, it looks at sources of growth in the industrial sectors through decomposing the Divisia index based total factor productivity (TFP). Finally it provides appropriate policy recommendations based on these findings. The results of this study may provide industrial sectors' stakeholders and environmental and industrial policy makers with a flexible model that has the capacity to assess outcomes of various policies under certain scenarios. The factor demand methodology described in this book is very advanced and up-to-date. It can be used when teaching advanced graduate courses and in empirically advanced research. Therefore, it is highly relevant in both teaching as a main or supplementary text and in particular as a reference handbook in conducting empirical research. The focus on ICT effects on energy use makes this book an important addition to the existing literature on industrial development.

Strategic Innovative Marketing - 4th IC-SIM, Mykonos, Greece 2015 (Hardcover, 1st ed. 2017): Androniki Kavoura, Damianos P.... Strategic Innovative Marketing - 4th IC-SIM, Mykonos, Greece 2015 (Hardcover, 1st ed. 2017)
Androniki Kavoura, Damianos P. Sakas, Petros Tomaras
R5,375 Discovery Miles 53 750 Ships in 18 - 22 working days

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

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