Is it a bird? Is it a plane? No! It's Superpup! This cuddly hero is here with one simple mission: to cheer up EVERYONE with hugs. With punchy illustrations and a bouncy rhyming text, this book is packed full of fun and a detachable felt mask - so little ones can practise their very own super-cuddle powers! Celebrate the power of kindness and friendship with the world's most lovable, huggable superhero. Coming soon: You Can Be A Supercat!

Fantastic creative play pack for budding airline pilots with a board book and 15 study cardboard pieces in a plastic clamshell. The pieces can be used to fit into spaces in the book or for imaginative play. Puzzles pieces to play with and fit into the big board book encouraging hand-eye co-ordination and problem solving skills.

Use the wooden stylus to reveal hidden scenes in this third Harry Potter Scratch Magic book! Scenes are all about fighting Dark forces in Harry's world (such as Dementors, Severus Snape, and even You-Know-Who himself!). Fight Dark forces with Harry, Ron and Hermione in this interactive scratch art book. By using a wooden stylus, scratch the pages to draw your Patronus, learn how to defeat Boggarts and discover how Lord Voldemort's Horcruxes were destroyed. This fun and interactive Scratch Magic book comes with a wooden stylus. Includes tons of fun activities and drawing prompts, film-inspired Harry Potter art and 20 bonus notebook pages at the end. This book provides hours of fun and is the perfect gift for any Harry Potter fan.

Containing five puzzles, each made up of three pieces, this charming set is the perfect gift for early learners. A child gets into pyjamas, reads a story, and falls asleep. Another child mixes pancake batter, watches them cook, and then tucks in! Young children will delight in Kanae Sato's colourful images while learning simple stories and logical sequences with these three-piece jigsaws. Telling a simple story about everyday life at home, each puzzle measures 25.5 x 8.5 cm, so doesn't require much room to complete. Introduce jigsaws in a simple, fun way, whilst also developing your toddler's creative thinking, sequencing skills and dexterity. - 3-PIECE PUZZLES: These 3-piece puzzles are perfect for children ages 2+ to learn how to tell simple stories about home and day-to-day life. - INCLUDES 5 JIGSAWS: Set of 5 jigsaws means that kids can get creative and with several different combinations of stories and sequences. - CHARMING ILLUSTRATIONS: Kids will delight in colourful artwork by award-winning illustrator Kanae Sato, featuring familiar family scenes such as having dinner and getting ready for bed. - ENCOURAGES CREATIVITY: Simple scenes will spark creative ideas and allow children to be inventive with their storytelling. - NEW EARLY LEARNING RANGE: My First Story Puzzle Home is part of our new early learning range that teaches young children how to create logical sequences.

Read along with your favourite nursery rhymes. Little ones will love matching the 12 slot-in play pieces with the images in the chunky board book.

First Stories: Hansel and Gretel is the perfect introduction for young children to this classic fairy tale. Push, pull and turn mechanisms bring the story to life and introduce the main characters: Hansel and Gretel and the witch in the woods - not forgetting the delicious gingerbread cottage! This well-loved fairy tale is beautifully imagined for a new generation by children's illustrator Dan Taylor.

There are lots of First Stories to collect: Snow White, Alice in Wonderland, Cinderella, Rapunzel, The Jungle Book, Little Red Riding Hood, Jack and the Beanstalk, The Nutcracker, Beauty and the Beast, The Little Mermaid, Peter Pan, Goldilocks and the Three Bears, The Three Little Pigs and Sleeping Beauty.

Colors appear in water like magic with Mudpuppy's Wild Rainbow Color Magic Bath Book! Bath time friends come to life when their colors wondrously appear when wet in this fun and engaging bath book. -6 x 6", 15 x 15 cm -6 color-changing pages -Safe for all ages -Colors appear in water -Keep babies and toddlers engaged and entertained at bath time

Oh no! Explorer Mouse has lost her cheese on the farm. Can you lift the soft felt flaps and peek through the die cuts to help her find it? Where can the cheese be? It's not under the haystack, hidden in the hen house or even in the duck pond! With sturdy felt flaps to lift and holes to look through, these bright books are perfect for babies and toddlers to play with. Also available: Felt Flap Fun Under the Sea

An exciting title in this bestselling series that features trend animals, Race Car is clearly a future hit in-store.

A bumper combination of the popular "Fairies" and "Princesses" titles from the Sticker Dolly Dressing series. With over 800 stickers to dress the characters for a variety of occasions, including tea parties, balls and ice skating. Stickers include trendy items of clothing and bags, shoes, hats and jewellery to get the princesses and fairies looking their best. A great activity to keep little hands busy.

Take a ride-whether it's on a boat, plane, or on a rocket ship! Kids can use the 45 magnetic pieces included to fill 5 oversized scenes in this latest MagnetologyTM title. The all-in-one play set features fascinating information, just right for its audience, about all types of vehicles: those that travel on the road, on a farm, in space, and even underwater. When play is done, the pieces can be conveniently stored in the handy built-in pocket. A travel-friendly package with exceptional play value!

Sam's sister wants a sandwich ... but sneaky Sam can't wait to add a few wriggling surprises of his own. Lift the flaps and find out just how disgusting Sam can make his sandwich. When Samantha wants a really special sandwich, her brother Sam offers to make her an unforgettable treat, filled with everything she wants ... and a few not-so-delicious extras. Unfold the lettuce, tomato and cheese fillings in this sandwich-shaped book and guess which creepy-crawly rhyming surprise Sam has added to each layer for his greedy sister. Young children will tuck into this bestselling classic by David Pelham with gusto, and delight in both Sam's sneakiness and a very yucky sandwich.

Learn how NOT to believe what you see with this book of eye-popping pop-up visual tricks. From the classic "which dot is bigger?" or "is this line straight?" illusions to the first-ever 3D trick to appear in a book, Optical Illusions is packed with picture puzzles. Every illusion is set up to challenge what you think you see. There are hints and tips of how to approach the illusion, and then an explanation of how it works and why you were fooled (and you will be!). There are also flaps, tabs, and a decoder to test the answers, so you can check whether different-looking colours are actually the same, or if those lines really are wonky. All kinds of visual tricks are featured, including distortion, motion, colour and brightness, ambiguous illusions, impossible objects, hidden images... but the stars of the show are two large interactive illusions - the "thaumatrope" spinner that puts a bird in a cage, and a 3D perspective sculpture. Even though you will build it yourself and know which bits pop out and which parts are flat, you can't help but see them the other way around. Optical Illusions will get you lifting flaps and turning tabs in your quest to see the truth behind the illusion - and the more you discover, the more impressive the illusion becomes.

Follow a little fish on her epic journey downriver as she travels out into the unknown. With stunning artwork from Hanako Clulow, a lyrical narrative and a magical 'swimming fish' on every page, this is a book to treasure and revisit time and again.

Perfect for Easter and spring, this innovative board book has a satisfying handle to pull. Who will hatch from each egg? Pull on the handle to find out! Each adorable baby animal is revealed, accompanied by an enjoyable crack-crack-crack sound. * Bright, adorable illustrations help engage young readers * Pull up the built-in handle to reveal what's inside each egg * Durable board book is just the right size for little hands The fun pull-out handle and delightful sounds make Crack-Crack! Who Is That? an irresistible board book that children will want to read again and again! * Fun family read-aloud books * Books for baby to 3 years old * Easter gift for babies and toddlers

Children - and adults - will love the twinkly lights that light up as you turn the pages and follow the story in this book. Mouse has no Christmas lights, so she sets out with her friend Mole and together they discover the twinkliest Christmas tree sparkling with lights. A beautiful gift and a delightful book to share during the festive season.

Please note: the bulbs in this book are activated by a light sensor and may not work if the light in the room isn’t bright enough.

Join Peppa and George as they celebrate Mummy Pig's birthday in this special novelty board book that plays 'Happy Birthday' and contains magical candles that light up and can be blown out, again and again!

This delightful pack contains a 100-piece jigsaw of a lively array of insects for children to assemble, as well as a 24-page picture puzzle book teeming with bugs and other creepy-crawlies to spot, match and count. There is also a black and white version of the jigsaw picture for children to fill in with their own pens.

Elves are Santa's special helpers - they make Christmas magical for every girl and boy. But have you ever wondered what they are made of? This festive board book explores the possibilities and reveals the answers with a fantastic pop-up elf at the end!

Zoom! Zoom! Follow the speeding rocket up to the moon and back in this super simple first introduction to space travel. With layered die-cuts, fun facts and a mouse to spot on every spread!

Containing 5 puzzles (each made up of 3 pieces), this attractively boxed set is the perfect gift for early learners. An egg becomes a chick, and then a hen. A caterpillar forms into a chrysalis and then emerges as a beautiful butterfly! Young children will delight in the charming, colourful illustrations while learning simple stories and logical sequences with these three-piece jigsaws. Telling a simple story about animals in the natural world, each puzzle measures 25.5 x 8.5 cm, so doesn't require much room to complete. Introduce jigsaws in a simple, fun way while also developing your toddler's creative thinking, sequencing skills and dexterity. ALSO AVAILABLE: My First Story Puzzle Nature ISBN:9781786275899

Part of the bestselling TouchThinkLearn series! TouchThinkLearn: ABC is an interactive board book with scooped-out die-cuts and raised elements that invites little readers to explore the letters of the alphabet in a whole new way. * Made in the landmark TouchThinkLearn format-over 850,000 copies sold in the series * From acclaimed author Xavier Deneux * Dynamic, tactile features make learning the alphabet fun and engaging This exquisitely designed chunky board book is an essential tool for hands-on learning. * Ideal for preschoolers * Great sensory board book * Perfect gift for baby showers, birthdays, holidays, and more.

By turning over the flaps of this clever book, you can put together 1,000 imaginary dinosaurs, like the Stegodocus, the Oviplosaurus, or the Diploraptops. Each dinosaur has fascinating information about its head, body, and tail-so you can make your own Flip-o-saurus and see what it can do!