Enter a magical world and meet a musical mermaid!

With push, pull and turn mechanisms and a sparkly foil cover wheel, My Magical Mermaid has plenty to keep little ones engaged and entertained.

Yujin Shin's beautifully coloured illustrations are paired with gentle rhyming text and lots of things to spot in four bright and busy magical scenes.

Enjoy more magical adventures with My Magical Unicorn and My Magical Dragon.

Itsy Bitsy Spider is trying to climb the waterspout, in spite of the rain. But what's Incy Wincy Spider doing? And what is Itchy Nitchy Spider trying to climb?Look through the die-cut holes in each page to see what Itsy Bitsy's friends are climbing. The perfect fun introduction to different types of weather! Bright, colourful illustrations, innovative die cutting and popular rhymes make Books with Holes a must for every child.

Who is hiding in the jungle? Slide the tab to make your favourite animals appear! Slide Surprise is a vibrant new series of board books using innovative sliding mechanisms to create fun, interactive stories about subjects young children identify with. Follow the friendly monkey through the jungle and to the ocean to find animal friends hiding in the scenes. Slide the tab in the page and out pops a toucan from the branches of a tree, a baby elephant from behind her mommy's knees, a lion from his hiding spot in the grass, chicks resting in their nest, a fish swimming in the water and, on the last page - Where did our happy monkey tour guide go? Slide... surprise! He's hiding in the leaves, fast asleep! This colourful, interactive board book helps children develop hand-eye coordination, build cognitive skills and learn language skills. Irresistible to curious little hands, babies and toddlers will delight in sliding the creatures in and out of hiding, again and again.

Alice wants her tea party to be perfect. Not silly like the Mad Hatter's. No growing or shrinking, or - WAIT a MINUTE! Where has the Cheshire Cat gone? And why is everyone upside down? A lift-the-flap and peep-hole adventure!

Cripes! Planet Earth is in DANGER! It's on a fatal collision course with Planet Pea! If they crash then Planet Pea will explode into a gazillionpillionkillion peas, and that means only one thing . . . there'll be PEAS . . . WITH EVERYTHING!!!! The fate of dinner-times world wide rests with Super Daisy. A super-fun , action-packed story with flaps, split pages and pull tabs. Readers will love taking control of the action: Pull a tab to reveal the HORROR of peas with pancakes, lemonade, chocolate mousse and trifle! Flip a flap to find out just how SUPER Super Daisy is. Turn the page to watch Super Daisy wreak havoc on all peas with a KER-POW, WHIZ-PING and BANG-SPLAT. With bold illustrations, and fun novelties, this book will provide hours of fun, again and again.

Read and create.

This colourful farm set includes three chunky farm animal books and a jigsaw playmat to build and play on. The durable, jigsaw pieces can be neatly slotted together and the chunky animal books can be played with! Each shaped book is a mini storybook with bright illustrations. All packaged in a presentation box.

Written in a way that pre-schoolers will understand and yet gives a message that all ages should learn. An important book for the new generation. A beautifully simple book for small children where transforming pages reveal ten things that everyone can do to help conserve their world. Many of them, such as turning off the television properly, walking to school and turning off lights when leaving a room, are about conserving energy. Others, such as feeding the birds in winter and growing plants from seed, will encourage an understanding of nature and conservation.

Little Reindeer loves to play hide-and-seek in the forest. Join Little Reindeer as he searches for his best friend, Ruby. Will you be able to help him find her?

Book & Blocks offer a fun illustrated story, two block puzzle characters, and a playmat. Assemble the characters as you follow along with the story, and then use the characters and playmat to create your very own adventures! 3 years and up.

Use the suction cup characters and your imagination to bring these Stuck on Stories to life! Read the stories and complete the games. Then, create your very own adventures by decorating each scene with your characters! 3 years and up.

For brave hunters and bear-lovers, the classic chant-aloud by Michael Rosen and Helen Oxenbury available for the first time for the very youngest of readers in a take-anywhere clip-on buggy book. We're going on a bear hunt. We're going to catch a big one. Will you come too? For a quarter of a century, readers have been swishy-swashying and splash-sploshing through this award-winning favourite. Follow and join in the family's excitement as they wade through the grass, splash through the river and squelch through the mud in search of a bear. What a surprise awaits them in the cave on the other side of the dark forest!

Join Shaggy, Velma, Fred and their friends for some fun with this Scooby-Doo Detective Skills carry case. This carry case contains an activity book and a 36-piece double-sided jigsaw puzzle. After putting the puzzle together, turn it over for some fun colouring using your favourite colouring pencils.

A search-and-find book with a difference! Children will love spotting the hiding bears, discovering the naughty things they've done and helping Big Bear to put everything back in its place - then flipping the page to see if they were right! It is the perfect interactive story book to share with a child aged 3+ who is in school or starting school or a nursery setting or when discussing why it's a good idea to tidy up! It is part of a series of charming picture books - why not discover the little bears at bedtime, going shopping and having a picnic. The books have lots of detail and is brightly illustrated to engage small children. They help them explore their world and stretch their powers of observation, vocabulary and understanding.

The pages in this book can be pulled out and transformed into beautiful Christmas cards, gift boxes and gift tags! Lovingly designed by collage artist and papercraft expert Ellen Giggenbach, each page is removable and features both ready-made stationery items and ones to decorate with the stickers provided. Featuring 20 cards, 20 gift tags and 7 gift boxes, it comes complete with fold guides and easy assembly instructions.

This much-loved classic picture book follows the caterpillar's week while he eats through a range of foods in preparation for his hibernation and subsequent appearance as a beautiful butterfly. With its die-cut pages and holes to explore, this is a richly satisfying book for children. The cuddly caterpillar toy can be pushed through the giant holes as children follow this simple, hopeful story.

Turn the wheels, learn to count! Eight easy-to-turn wheels make learning to count fun. Interactive pages teach numbers - from one toy boat to twenty mugs of tea. Engaging games help children to add and subtract - rotate the dial to find the correct numbers, seek out seven mice, add up the apples, pair up the boots, take away Tom's balloon, and much more. It is divided into basic themes such as In the Toyshop, Count the Animals, Farm Fun, and How Many Shapes? It is built to last, with sturdy board pages that will stand up to repeated use. Specially created to be fun to learn, this novelty die-cut book will encourage babies and toddlers to talk, focus, and learn about numbers - with a twist! How many dinosaurs are there? One? No! Turn...turn...Two? Keep going! Twist...twist...What's a cow doing there? Try again! Spin...spin...That's right - four dinosaurs! There are eight cardboard wheels built into the book, which revolve to show different numbers and pictures and are visible on every page. How many ducks are there in the farmyard? One? No! Turn...turn...Eight? Try again! Twist...twist...Wait a minute, those are fish, not ducks. Keep going! Spin...spin...There they are - that makes ten ducks in total. Well done! Jan Lewis' bright drawings of everyday items, friendly people, cute animals and toys make this book a wonderful aid to learning that small children will want to return to again and again.

All children love this traditional rhyme and singing along will help to develop number skills. Bouncy illustrations, innovative die cutting and popular rhymes make Books with Holes a must for every child. Available in three formats, suitable for babies, toddlers, pre-schoolers and the nursery or classroom.

Discover the wonders of the universe in this amazing, fact-packed book! What can YOU see in space? This fun and chunky board book features bite-size facts and accessible information to engage even the youngest of readers. Toddlers will love peeping through the cut-out pages to journey through outer space! With bright, bold illustrations and endless hidden details to spot, this is the perfect first introduction to space. What Can You See? In Space is part of an early non-fiction series for curious toddlers. Each book is packed with fun facts and peep-through pages to engage little learners. Also available in the series: What Can You See? On the Farm, What Can You See? At Night, What Can You See? On the Building Site