First Stories: The Little Mermaid is the perfect introduction, for young children, to this classic fairy tale. Push, pull and turn mechanisms bring the story to life and introduce your favourite characters: the little mermaid, the prince and the fearsome sea witch. This well-loved fairy tale is beautifully re-imagined for a new generation by children's illustrator Dan Taylor. Little ones can collect more books in the First Stories series, including Snow White, Sleeping Beauty, and Cinderella.

An adorable new buggy edition of this bestselling baby book - with felt flaps and a mirror! Each title in this stylish series has five spreads with friendly characters to find behind colourful felt flaps. In Where's Mr Duck?, you're on the look out for Mrs Butterfly, Mr Frog, Mrs Worm and Mr Duck himself! Lift the final flap and there's a surprise mirror - always a hit with little ones. With its handy strap and mini format, this cute little buggy book is just perfect for babies and toddlers on the go.

WINNER OF RIGHT START AWARDS 2021 Join in and help the busy firefighter in this playful, interactive flap book! Nee-naw, nee-naw! Can you help the firefighter to save the day? Join in and use the flaps to slide down the pole, unroll the hose, put out the fire and much, much more. With interactive action-flaps, you can do it, too! Each clever flap provides an action or scene-change to encourage children to actively engage and explore. The playful flaps are perfect for little hands to develop fine motor skills and hand-eye coordination. Original concept and illustration by Dan Green. The Busy Day series: Introduces the world Boosts motor skills Recommended for children aged 2+ Also available in the Busy Day series: Builder Vet Chef Astronaut Farmer Athlete Train Driver

In this adorable new addition to the bestselling finger puppet series, watch Little Cat get spooked by a friend's silly disguise, then curl up at home with her Halloween treats. Featuring a plush finger puppet permanently attached to the book and peek-a-boo holes in every page, Little Cat gives parents and children a fun, interactive way to play and read together.

Little Crocodile, Little Monkey, and all their friends may not like to try new foods or know what to do at mealtime, but as their mommies and daddies show them, eating well together can be fun for everyone!

• Reassures: Shows children that mealtime is a fun time, not a chore.
• Supports: Children will recognize feelings and situations similar to their own.
• Empowers: Using pull-tabs to change the pictures, children realize they are in control.

Discover how astronauts first landed on the moon in First Explorers: Moon Landing! Blast off in the rocket, moon walk across the surface and splash down back to Earth with the Apollo 11 astronauts as they made history in 1969.

Each scene has chunky push, pull and slide mechanisms perfect for little hands with fun facts about the Moon Landing. Beautifully illustrated by Lon Lee, this title provides gentle early learning and is a simple introduction to science topics for small children.

Discover more in the First Explorers series: Night Animals, Sea Creatures, In the Jungle, Dinosaurs, My Body, Astronauts, Wild Animals, Brilliant Bugs, Snowy Animals, Things That Go, Beautiful Birds, Machines

This title includes 5 adorable farm-animal faces top each finger of a velour glove puppet that features a small board book attached to the palm. Parents can quack-quack, oink-oink, moo-moo, meow-meow, and woof-woof while they manipulate the five farm animal finger puppets: a duck, a pig, a cow, a cat, and a dog. Using the soft, colorful hand puppet, parents and children can make the fingertip critters come to life. And the board book, featuring the well-known nursery song, conveniently nestled in the palm of the puppet, making the entire package self-contained and perfect for reading aloud.

Elves are Santa's special helpers - they make Christmas magical for every girl and boy. But have you ever wondered what they are made of? This festive board book explores the possibilities and reveals the answers with a fantastic pop-up elf at the end!

A first novelty board book for young children about birds, with push, pull and turning mechanisms.

Discover peacocks in the park, parrots in the rainforest and cockatoos in the Australian bush in First Explorers: Beautiful Birds. Each scene has chunky push, pull and slide mechanisms perfect for little hands. Spot lots of amazing birds from around the world and read the fun facts.

Beautifully illustrated by Chorkung, this title provides gentle early learning and is a magical introduction to science topics for small children. Discover more in the First Explorers series: Night Animals, Sea Creatures, In the Jungle, Dinosaurs, Wild Animals, Brilliant Bugs, Snowy Animals, Things That Go, Machines

Spend a day at play with Little Polar Bear in this fun and interactive reading experience for parent and child.

Dinosaur's unbalanced diet and lack of exercise make for an unhealthy lifestyle, and leave him with no energy. Will his healthy friend be able to encourage him to change his ways? The fabulous dinosaur finger puppet will be irresistible to any child whilst the story reinforces the importance of healthy eating and exercise.

An illustrated compilation of 14 classic nursery rhymes. This chunky board book format is perfect for little ones, together with an audio CD so they can join in with every rhyme. Includes old favourites, actions rhymes, number rhymes, bedtime rhymes and many more.

Track listing:

Baa, Baa, Black Sheep

Ten Green Bottles

The Wheels on the Bus

The Grand Old Duke of York

Miss Polly Had a Dolly

Row, Row, Row Your Boat

Incy Wincy Spider

Three Blind Mice

Hush-a-Bye, Baby

Five Little Ducks

Peter Piper

Two Little Dicky Birds

One, Two, Three, Four, Five

Twinkle, Twinkle, Little Star

This informative book and jigsaw set is a perfect way for children to learn all about our wonderful planet. It is packed full of appealing illustrations and fascinating facts about mountains, deserts, changing climates and much more.

Celebrate the people who help us in Superstars: When I'm a Teacher. This entertaining board book takes children on an imaginary adventure at school. Push, pull and slide the tabs to follow the teacher as he takes part in sports day, teaches his class new songs, and goes on a field trip. Little ones will love exploring the engaging scenes, illustrated by Steph Hinton. With lots to see and talk about, children will learn all about what teachers do - and why we need them! A fantastic first introduction to careers, this book teaches children that one day, they could do the job of a teacher too! Also available for little superstars: When I'm a Nurse

The animals at the zoo want to use the loo, but there are so many to choose from! Will Zebra choose a stripy seat? Can Penguin pick an icy one? Whose favourite loo is pink and fluffy? And can you find a loo fit for a king? Laugh along as you mix and match the animals with different loos in this hilarious split-page novelty board book.

Dinosaur themes are always popular, so we expect this title to be a big seller

Big trains, small trains, short trains, long trains . . . which do you like best? Follow fifty colourful trains as they whizz along tracks and through tunnels - up, down, around and back again! Can you find your favourite? Full of spotting and counting fun, with five trains to find on each page and an exciting fold-out race at the end, this rhyming preschool picture book from Donna David and Nina Pirhonen has been specially developed to encourage pre-reading skills and expand language and vocabulary. With a super-shiny foil cover and fun read-aloud text, Trains Trains Trains! is just the ticket for any transport-obsessed toddler!

Hello! Meet Bobo the panda and his friends Snap the crocodile, Riff the giraffe and the rest of the gang in this enjoyable and engaging new lift-the-flap first concept series - perfect for inquisitive little minds everywhere!

Bobo the Panda and his friends are playing! First, all the toys are IN the toy box and soon all the toys are OUT of the box. Open the large flaps to see all the differences in this funny and simple story about opposites.

Gorgeous illustrations with very cute characters mean preschoolers will fall in love with Bobo and Co. Publishing alongside a board book about shapes. Fans of Tilly and Friends and Poppy Cat will enjoy lifting the flaps to see more of the story.

Even pirates use the potty! Pirate Pete's Potty is an entertaining picture book from Ladybird that helps parents struggling with potty training for toddlers aged 18+ months. Easily follow along with the fun pictures, showing little ones that even pirates have anxiety about using the potty. And when your own Pirate Pete uses the potty correctly, they can press the 'cheer' button as a fun, noisy reward! If you need any more tips and tricks for potty training, visit the Ladybird website.

Look! Enormous ears. Whose could they be? Unfold the GIANT flaps to find out! Every page in this guessing game book folds out three times to make a giant page, perfect for playtime. Guess the friendly animals from their ears - there's an elephant with enormous ears and a panda with a furry ears, and even a bunny with big, floppy ears. With lots to spot and fun sounds to make on every page, this book is sure to keep little ones busy as they play with the pages. Can you guess who? Also available: Fold-Out Friends: Whose Tail?

Everybody's Welcome - No matter who you are... Wouldn't it be great if you could build a home that opened its doors to everyone - tall or short, fat or thin, rich or poor... Well, perhaps if everybody pitches in to help, one little mouse can achieve that dream. This heart-warming story is brought to life with clever die-cuts and playful illustrations. An easy-to-read story book that is filled with beautiful illustrations of a mouse and other woodland friends embarking on a journey to build a home together. With simply written rhymes, this picture book teaches friendship, acceptance and the importance of diversity.