HOW WARREN BUFFETT DID IT -- AND HOW YOU CAN TOO

In the world of investing, the name Warren Buffett is synonymous with success and prosperity. Building from the ground up, Buffett chose wisely and picked his stocks with care, in turn amassing the huge fortune for which he is now famous. Mary Buffett, former daughter-in-law of this legendary financial genius and a successful businesswoman in her own right, has teamed up with noted Buffettologist David Clark to create Buffettology, a one-of-a-kind investment guide that explains the winning strategies of the master.

* Learn how to approach investing the way Buffett does, based on the authors' firsthand knowledge of the secrets that have made Buffett the world's second wealthiest man
* Use Buffett's proven method of investing in stocks that will continue to grow over time
* Master the straightforward mathematical equipments that assist Buffett in making investments
* Examine the kinds of companies that capture Buffett's interest, and learn how you can use this information to make your own investment choices of the future

Complete with profiles of fifty-four "Buffett companies" -- companies in which Buffett has invested and which the authors believe he continues to follow -- Buffettology can show any investor, from beginner to savvy pro, how to create a profitable portfolio.

"This book is easily one of the best and most readable investment primers I've come across during my 45 years in the business. It's a great way to learn about basic investment concepts and how they can be applied to almost anyone's situation. - William B. Frels, CFA Chairman and CEO, Mairs and Power "Dean Junkans has been a key thought leader for us on investment strategy and asset allocation for many years. Now everyone can benefit from his well thought out views on investing. The Anatomy of Investing is a terrific resource for anyone interested in learning more about the foundation of successful investing. Ignore the promises made by those who advocate the home run trades to riches approach. This book will equip the reader with the understanding and right tools to build a sound and diversified investment decision making approach which has been the hallmark of the industry's best money managers." - Jay Welker, Executive VP and Head of the Wealth Management Group Wells Fargo "Using the anatomy analogy, Junkans is able to clearly explain serious investment truths in a creative and entertaining way to the benefit of novices and pros. This is excellent teaching from a real leader in the investment profession." - Kevin D. Freeman, CFA, CEO Freeman Global Investment Counsel co-author of Investing in Separate Accounts "The Anatomy of Investing is a full-bodied tour of the ins and outs of planning for one's financial future and avoiding the vast number of pitfalls that face individual investors every day. Uncluttered by finance-speak and thoughtfully organized, Dean brings to his subject a wealth of experience and practical advice. From beginning to end, it's clear that he cares deeply about both his subject and the everyday investors he's trying to help." - Tony Carideo, CFA, President, The Carideo Group, Inc. Publisher's website: http://sbpra.com/DeanAJunkans

With nearly a million copies sold, "Security Analysis" has been continuously in print for more than sixty years. No investment book in history had either the immediate impact, or the long-term relevance and value, of its first edition in 1934. By 1951, seventeen years past its original publication and more than a decade beyond its revised and acclaimed 1940 second edition, authors Benjamin Graham and David Dodd had seen business and investment markets travel from the depths of Depression to the heights of recovery, and had observed investor behavior during both the calm of peacetime and the chaos of World War II.

The prescient thinking and insight displayed by Graham and Dodd in the first two editions of "Security Analysis" reached new heights in the third edition. In words that could just as easily have been written today as fifty years ago, they detail techniques and strategies for attaining success as individual investors, as well as the responsibilities of corporate decision makers to build shareholder value and transparency for those investors.

The focus of the book, however, remains its timeless guidance and advice--that careful analysis of balance sheets is the primary road to investment success, with all other considerations little more than distractions. The authors had seen and survived the Great Depression as well as the political and financial instabilities of World War II and were now better able to outline a program for sensible and profitable investing in the latter half of the century.

"Security Analysis: The Classic 1951 Edition" marks the return of this long-out-of-print work to the investment canon. It will reacquaint you with the foundations of value investing--more relevant than ever in tumultuous twenty-first century markets--and allow you to own the third installment in what has come to be regarded as the most accessible and usable title in the history of investment publishing.