Seize the advantage in every risk decision with the most misunderstood asset you have--human emotion

"If you are trying to solve the unsolvable, stop. Read this first and you will learn that the surest path to success will be to start with yourself; solve that conundrum and challenges like understanding how you do and should react to markets will come to be solvable."
--Marvin Zonis, Professor Emeritus, Booth School of Business, The University of Chicago

"When it comes to fast-moving global financial markets, professional investors strive to evaluate complex economic conditions from data analysis, economic reasoning, and professional judgment. This is what is taught in business schools. Denise Shull demonstrates how investment decision making is also determined by unconscious emotions and perceptions. "Market Mind Games" is a fascinating book that proposes a new and unexpected hypothesis about the factors that drive financial decision-making."
--A.G. Malliaris, Professor of Economics and Finance, Loyola University Chicago

"Denise Shull wants us to get in touch with our feelings, not to beat our bare chests and utter primordial screams. Far from it--her techniques are focused on making more money."
--"Financial Times"

"Denise Shull's gem of a book is long overdue. . . . "Market Mind Games"] has made the ability to analyze and overcome our unconscious biases and prejudices available to everyone."
--Dr. Donald T. Wargo, Department of Economics, Temple University

""Market Mind Games" is iconoclastic to say the very least Pay attention to the last word in the subtitle: "risk." This book will change your perspective on how to approach and think about the markets and your life "
--Michael J. Levas, Founder, Senior Managing Principal, and Director of Trading, Olympian Capital Management, LLC

"Denise changes the way you look at yourself and investing. Her insights and methods are necessary to succeed in the markets, period."
--Jared Levy, Portfolio Manager and author of "Your Options Handbook "

""Market Mind Games" offers a new school of trading psychology. Truly an important work that needs to be on the bookshelf of every serious market participant."
--Mike Bellafiore, author of "One Good Trade"

"Masterful explanation of not only why emotionless trading is a myth, but how we can take advantage of our natural wiring to gain an edge."
--Derek Hernquist, Chief Investment Officer, Integrative Capital, LLC

"Shull details ways to learn how you 'feel' before you 'act' so that your buy, sell, or hold decisions become more successful."
--E. Bernstein, OPUS Trading

"A must-read for those who want to make their livelihood as a professional investor, trader, or algorithmic trading developer."
--Larry Tabb, founder and CEO, Tabb Group

"Denise Shull enlightens the reader how to effectively unlock one's psychological capital and translate that awareness into clear and concise investment decisions."
--Grant Mashek, Managing Member, Palm Equity, LLC

"Shull's book is not only a great read but lays out an entirely more effective approach to thinking about any decision that involves the unknown--market related or not."
--Leslie Shaw, Ph.D., Behavioral Economics, and trained psychoanalyst

About the Book:

What if the mystery of market crashes stems from a simple but total misunderstanding of our own minds? Could everything we think we know about ourselves--intelligence and rationality versus emotion and irrationality--be wildly off the mark? Simply put: yes.

With these words, Denise Shull introduces her radical--and supremely rational-- approach to risk. Her vision stems from the indisputable fact that human beings can't make any decision at all without emotion and that emotion gets the first--and last--word when it comes to our perceptions and judgments.

Shull should know. She started out managing major accounts for IBM and then chose to research unconscious emotional patterns instead of getting her MBA. Next she became a trader and trading desk manager while continuing to study biopsychology.

We are all taught that sidelining our emotions is the best way to make good decisions-- Shull declares the converse: "emotions inform us." Attempting to control them actually increases the risks we take. Shull advocates treating feelings as data, and she convincingly argues that doing so eradicates the baffling question that repeats itself in our heads after making a poor investing decision: "What was I thinking?"

Through a series of "lectures," Shull logically but engagingly connects emotions, beliefs, and context to our innate reaction to uncertainty and risk (yes, the two are different). In "Market Mind Games," she merges more than 20 years of studying risk decisions into a single, astoundingly effective strategy.

A reasonable approach to emotion is the best and only way to win the investing game. The methods Shull details in "Market Mind Games" shake the foundation of conventional market and decision psychology. And, most important, they work.

The irreverent guide to investing, Boglehead style The Boglehead's Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John C. Bogle. This witty and wonderful book offers contrarian advice that provides the first step on the road to investment success, illustrating how relying on typical "common sense" promoted by Wall Street is destined to leave you poorer. This updated edition includes new information on backdoor Roth IRAs and ETFs as mainstream buy and hold investments, estate taxes and gifting, plus changes to the laws regarding Traditional and Roth IRAs, and 401k and 403b retirement plans. With warnings and principles both precisely accurate and grandly counterintuitive, the Boglehead authors show how beating the market is a zero-sum game. Investing can be simple, but it's certainly not simplistic. Over the course of twenty years, the followers of John C. Bogle have evolved from a loose association of investors to a major force with the largest and most active non-commercial financial forum on the Internet. The Boglehead's Guide to Investing brings that communication to you with comprehensive guidance to the investment prowess on display at Bogleheads.org. You'll learn how to craft your own investment strategy using the Bogle-proven methods that have worked for thousands of investors, and how to: Choose a sound financial lifestyle and diversify your portfolio Start early, invest regularly, and know what you're buying Preserve your buying power, keeping costs and taxes low Throw out the "good" advice promoted by Wall Street that leads to investment failure Financial markets are essentially closed systems in which one's gain garners another's loss. Investors looking for a roadmap to successfully navigating these choppy waters long-term will find expert guidance, sound advice, and a little irreverent humor in The Boglehead's Guide to Investing.

Backing the Bold is a primer on the venture capital industry, business, and profession in Southeast Asia. The goal of the book's thirteen chapters has initially been to guide students of the Insignia Ventures Academy - Asia's first experiential venture capital accelerator - in their exploration of the venture capital industry and profession, specifically in the context of Southeast Asia's startup ecosystem and from the perspective of Insignia Ventures and its portfolio founders.Rather than being a book in the traditional sense of the word, such an origin and context for Backing the Bold has inevitably made this book a dynamic piece of literature, continuously growing and improving thanks to every new group of people who become part of the VC accelerator - as organizers, mentors, or participants.Now in print and in distribution, this first edition is available for all as a snapshot of Backing the Bold's progress as a continuously evolving repository of insights, best practices, and frameworks. It is for readers of any background or motivation to gain a better understanding of the venture capital investment process, portfolio management, and profession in the context of Southeast Asia's fast-growing technology markets.

Want to learn the basics of swing trading? Have you been losing and would love to get some simple tips and tricks that will steer you to the winning side?

If you are like most of us and desire financial freedom as well as an extra income, then you need to know about swing trading.

Swing trading is a sure yet straightforward way of growing your wealth and getting you on the path to financial freedom.

Having a job is excellent, but extra income could make a massive difference in your life.

This book opens your eyes to the world of trading.

You will love swing trading, which is a simple strategy that allows you to trade the markets without taking up all your time.

You can continue doing all the other things that you love, such as spending time with friends and family.

You can also attend to your daily commitments such as work, business, or college and still find time to trade.

The principle behind swing trading is relatively simple.

You identify a suitable stock market asset, determine the best time to buy through analysis, then sell it once the price goes up and make a profit.

If you repeat this over and over each day, the amounts will add up to a significant amount.

This book provides you with all the information that you need to get started.

It introduces you to swing trading from the essential point of view.

You will also learn how the stock market works and how to enter and exit trades and how to maximize profitability.

This book is perfect for those who have little time, little experience in this business, explains swing trading in simple and understandable words for beginners.

Would You Like To Know More?

This incisive book presents a critical evaluation of fintech, the use of technology to provide financial services. While fintech has been hailed as a game changer and a disruptor, Imad Moosa illustrates critical similarities between the present popularity of fintech and the dot-com hype of the early 2000s. Presenting a detailed account of the growth of the technology used in the provision of financial services, the book offers an expansive introduction to the fintech industry as it exists and functions in the 21st century. Moosa advances an in-depth assessment of the costs and benefits of financial technologies, debunking popular myths, highlighting the risks that necessitate regulation, and examining fintech-related fraud. In investigating the propaganda used to justify the 'war on cash' and glorify cryptocurrencies, the book considers whether fintech is an evolution or a revolution, ultimately characterising fintech as a transitory hype. Utilising empirical data and topical case studies to underpin its analysis of fintech, this timely book will be an invaluable resource for academics interested in financial technology. Its investigation into proliferating regulatory problems brought about by the emergence of small firms will also prove beneficial to politicians and policymakers.

The First Book from n+1--an Essential Chronicle of Our Financial Crisis

HFM: Where are you going to buy protection on the U.S. government's credit? I mean, if the U.S. defaults, what bank is going to be able to make good on that contract? Who are you going to buy that contract from, the Martians?

n+1: When does this begin to feel like less of a cyclical thing, like the weather, and more of a permanent, end-of-the-world kind of thing?

HFM: When you see me selling apples out on the street, that's when you should go stock up on guns and ammunition.