Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking. This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity. Key Features: Utilises an extensive list of examples to actively explain concepts Centrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sports Utilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.

'This is a life-changing book. Read it three times and then give a copy to anyone you care about. It will make things better' – Seth Godin, author of This is Marketing

'All you need is Buster Benson. His methods are instantly actionable, [and] his writing is funny and relatable' – Adam Grant, author of Originals

Why Are We Yelling is Buster Benson's essential guide to having more honest and constructive arguments.

The way we argue is broken. Whether it’s about Brexit, the existence of ghosts, the best burger in the city or who’s allowed to sit in your favourite chair, we end up digging our heels in and yelling at one another or choosing to avoid heated topics entirely. There has to be a better way.

Buster Benson, a Silicon Valley entrepreneur with two decades of experience facilitating hard conversations at some of the biggest tech companies in the world, recommends eight things to try in order to make disagreements more productive. By applying these eight new habits, we can flip frustrating, unproductive disagreements into ones that bear fruit and bring people closer together.

In this book you'll master practical skills to make your disagreements more productive by:

- Understanding four ways of disagreeing that are more valuable than simply ‘winning’ the argument
- Identifying the kind of argument you’re having so you know how best to negotiate it
- Articulating the best possible version of your opponent’s argument before attacking it

With this toolkit we can explore more possibilities and perspectives in the world, simply because we’ll no longer be afraid to wade into scary topics of conversation.

This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.

The Handbook of Multi-Level Climate Actions emphasizes the need for significant climate action by every capable person on the planet at multiple levels of human experience and society. This includes individuals/households, formal and informal groups, organizations/communities, from local to global, and all levels of businesses, governments, and nonprofit organizations. It highlights the many ways that our species can meet the climate crisis and how entities at every level of human experience are, could be, and should be developing and implementing climate solutions, including those advancing energy efficiency, renewable energy utilization, and nature’s ability to sequester carbon. Nearly two dozen knowledgeable, caring, and active authors, representing both academics and practitioners, from multiple countries and disciplines, have risen to the challenge of attempting to motivate as many people as possible to take whatever actions they can as urgently as possible, to ensure that future generations of both humans and non-humans on this planet will have a sustainable climate that meets their on-going needs. This Handbook is an important work for scholars and practitioners working in the realm of environmental and climate issues, sustainability and CSR. It provides a comprehensive exploration of the current global situation, while also inspiring immediate action and forward thinking.

This book offers insights into how the Theory of Change framework can be effectively employed in a wide range of social interventions. Presenting its potential to support strategy and strategic thinking, this book offers an entry point to understanding how Theory of Change can be applied beyond the typical domain of aid projects. Written by leading scholars and practitioners in the field, the book applies a range of case studies to explore how Theory of Change can be implemented in projects and programmes on different scales. Bringing together cases from different geographic, social, economic and cultural contexts, it demonstrates how Theory of Change can be adapted and help projects to replicate, and showcases the different ways in which practitioners can utilize it. Strategic Thinking, Design and the Theory of Change will be essential reading for both professionals already working with Theory of Change and academics interested in strategy, organization studies, innovation management, design research and project management. Graduate and undergraduate students will also find the book’s practical approach and intensive use of case studies of value.

Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking. Building on the current structural focus of the family firm discipline, this Concise Introduction provides a function-based, processual approach to the area. It rethinks the nature of the family firm, advancing a deeper understanding of its internal dynamics. Ramona Kay Zachary, Sharon M. Danes and Elisa Balabram offer comprehensive theories of the family firm, the best methods of investigation, and the relationships among the owning family, its business as well as how these are interconnected. Key Features: Accommodates cultural nuances In-depth exploration of conceptualizations of the family firm Addresses planned and unplanned change in family businesses Focus on the interface between the owning family and its business Analysis of the operational and relational processes in both the family and the business Concluding that both the owning family and its business have complexities such as operational, managerial, and relational processes that warrant further attention, this Concise Introduction will be essential reading for researchers and advanced students interested in entrepreneurship, family business and organisational behaviour. It will also be a key resource for family firm owners, practitioners and family business consultants.

Offering a step-by-step guide on how to write an impactful decision-based teaching case for business education, this book aids in the creation of resources that will be essential for an academic curriculum. It demonstrates how the case and teaching note can be prepared and presented for a successful submission to publishers. How to Write Great Business Cases provides concise case writing guidance applicable to case writers from any business discipline. It covers the core elements of writing a decision-based case such as interviews and case testing. Ultimately, readers of this essential book will be taught how to write an engaging business case that will pique students’ interests. This accessible book will be perfect for novice case writers endeavouring to succeed in the case writing process, with particular focus applied to North American case writing opportunities. It will additionally be beneficial for experienced case researchers as well as academics of business and management wishing to enrich their practice and author further publications. How to Write Great Business Cases delivers just what its title promises—a practical guide to crafting cases that engage students and instructors’ manuals that show how to meet learning objectives in the classroom. Useful for both new and experienced writers, this book covers it all, from selecting a topic to getting your case published." -Anne T. Lawrence, PhD Chair, Case Research Foundation, US ‘How to Write Great Business Cases is a comprehensive, yet easy to read guide that can be used as a quick reference, as well as an introduction to case writing. It will prove useful to those authors new to the scholarship of business cases, as well as previously published case authors.’ – John D. Varlaro, Johnson & Wales University and Past President, the North American Case Research Association (NACRA), US ‘Teaching cases are a frequently underappreciated, and often misunderstood, genre of academic literature. It is hard for newcomers to apprehend what goes into writing an effective case and Instructor Manual. This book provides a straight-to-the-point practical introduction to case writing that is priceless for new case writers. Well-published case writers will also find this work a useful resource for honing their craft. The authors have distilled decades of case writing learning and wisdom into a book worth owning, that includes a case writing step-by-step process from beginning to end, with many actionable ideas. Easy to read and digest, this book is a must-read for all those interested in a rigorous approach to the case method. It also provides valuable leads and pointers to connect with the buoyant growing global case writing community.’ – Maria A. Ballesteros-Sola, California State University Channel Islands, US ‘How to Write Great Business Cases is a fantastic resource for any case researcher, regardless of experience. This extremely thorough and comprehensive book provides readers everything they need to get their case writing projects off the ground and to improve their existing skills. I am especially impressed with the value provided through practical, usable tips for case writers. High level and big picture is prevalent throughout the book, but it is the details that really set it apart. I have, in the past, considered the idea of writing a book on how to write a case, and now, because this one exists, I don’t see the need.’ – Eric Dolansky, Editor Case Research Journal, Brock University, Canada ‘Through accessible writing, illustrative examples, and in-depth research, Schnarr and Woodwark offer case writers of all levels a timely, substantial, and up-to-date guide to making an even greater scholarly and practical impact through business cases. I applaud their work an d encourage its widespread usage.’ – Michael M. Goldman, University of San Francisco, US

Focusing on knowledge-intensive and innovative entrepreneurial firms and multinationals, this book explains how Chinese firms are increasingly developing innovative capabilities and engaging in globalization. As Chinese firms become world-leaders in their markets and household names internationally, this timely book examines innovation ecosystems and their affect on Chinese firms to act on innovative opportunities. Cutting-edge chapters advance debates in entrepreneurship, innovation management, economic geography and international business, analysing the co-evolution between the innovation ecosystem and innovation capabilities of Chinese firms. Drawing attention to the interdependencies of globalization, mergers and acquisitions and innovation, leading scholars in Chinese economics and entrepreneurship unpack the role of market capabilities in the development process of innovation and globalization to mark the trajectories of global Chinese firms. Addressing key themes in Chinese entrepreneurship, this book is crucial reading for scholars and researchers of business and economics, particularly those focusing on innovative capabilities. Its practical insights and empirical findings will also be beneficial to practitioners and policymakers.

This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated. This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Adopting a multi-level perspective, this innovative Research Agenda offers a comprehensive and critical overview of research on all aspects of contemporary leadership education. Bringing together enlightening contributions from experienced scholars of leadership education along with a team of early career critical scholars, the book examines essential dimensions of leadership education processes and outcomes and interrogates the knowledge bases that shape these dimensions. It explores higher educational contexts, different types of leadership learners, key program design elements and pedagogies, and classic and critical research methodologies. Each chapter adopts a critical analysis approach to scrutinize existing research and identify key challenges, gaps, and tensions in the field of leadership learning and development. Providing a rationale for centering the future of leadership education in social justice, the book ultimately challenges the reader to prioritize innovation, inclusion, and equity in their research and practice going forward. This state-of-the-art Research Agenda will prove an essential resource for leadership educators and practitioners interested in advancing equity and social justice outcomes in their program delivery. Its overview of the cutting edge of research will also be foundational in introductory graduate leadership education programs.P>

This informative Field Guide to Intercultural Research is specifically designed to be used in the field, guiding the reader away from pitfalls and towards best practice. It shares valuable fieldwork challenges and experiences, as well as insights into key methodological debates and practical recommendations relevant to both new and seasoned researchers. Offering an international outlook and featuring insights from across four continents, this invaluable guide introduces new methods and approaches to data analysis, tackling various research phases, including perspectives from quantitative researchers. It focuses on the role of culture and the intercultural challenges that fieldworkers encounter, enticing readers into further conversations concerning the role of fieldwork in producing new knowledge. Expert contributors illustrate the benefits of field research in intercultural research not only to academic literature, but also to organisational policies and the societies within which we work and live. Including insights from the fields of ethnography and social anthropology, this cutting edge guide is crucial reading for all students and researchers of business and management studies as well as organisational development hoping to begin their foray into fieldwork, as well as experienced scholars looking for new approaches to field research. It will also benefit management professionals and consultants in need of an expanded knowledge-base for coFnducting action research or other interventions in organisations.

What distinguishes the truly exceptional from the merely great? After five years of writing The Profile, Polina Marinova Pompliano has studied thousands of the most successful and interesting people in the world and examined how they reason their way through problems, unleash their creativity, and perform under extreme pressure. The highest performers don’t use tricks or hacks to achieve greatness. They use mental frameworks that fundamentally change the way they see the world. They’ve learned how to unlock their hidden genius in order to reach their full potential. This book will help you do the same. After learning from the world’s most successful people featured inside, you will have a mental toolkit to help you tackle thorny problems, navigate relationships, and use creativity and resilience in times of uncertainty.

A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Featuring original research and current developments in the field, the chapters focus on critical topics and provide answers to important questions by company leaders and sales scholars. Salespeople are leveraging technological developments and shaping the evolution of customer orientation. At the same time, there are challenges and opportunities from artificial intelligence and digitalization. This book looks at these topics and explores ways that entrepreneurs and family business owners can overcome sales challenges and use professional selling to grow their business as well as what can sales managers do to attract talented millennials and Gen Z salespeople and keep them motivated. Traditional sales concepts and process practiced in the developed economies may apply to emerging economies and one chapter looks at this process. Lastly, the book explores what business executives can do to promote an ethical climate while reducing salespersons' burnout and strain. Academically rigorous and user friendly, these pages explore timely concepts that are important for researchers, practitioners, and scholars in the sales field.

This is the most famous confidence-boosting book ever published; with sales of over 16 million copies worldwide Millions of people around the world have improved their lives based on the teachings of Dale Carnegie.

In How to Win Friends and Influence People , he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding. His advice has stood the test of time and will teach you how to make friends quickly and easily; increase your popularity; persuade people to follow your way of thinking; enable you to win new clients and customers; become a better speaker; and boost enthusiasm among your colleagues.

This classic book will turn your relationships around and improve your interactions with everyone in your life. Dale Carnegie, known as 'the arch-priest of the art of making friends', pioneered the development of personal business skills, self-confidence and motivational techniques. His books - most notably How to Win Friends and Influence People - have sold tens of millions worldwide and, even in today's changing climate, they remain as popular as ever.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda takes a hard look at workplace innovation practices that are vital for dealing with the global disruptive changes we currently face. It unpacks the ways in which organisations can become more sustainable, not only for value creation and profitability but also for sustainable employability and employee skill development. Exploring the ways in which workplace innovation provided necessary safeguards to deal with technological and environmental change, chapters provide a state-of-the art discussion of the topic in light of digital disruption and the Green Revolution. These areas of concern do not beg for one overall solution but for more resilient organisations in general. Bringing together the most renowned scholars in the field of workplace innovation from Europe, Australia and Asia, this Research Agenda looks at how we can learn to tackle these issues on an international level. With invaluable insight into workplace innovation spanning companies and individuals, nations and regions this Research Agenda explores the results of workplace innovation practices in very different global contexts. It will be of great value to researchers, policy-makers, practitioners, consultants and students of workplaces, organisations, human behaviour and digital transitions.

Building on a variety of contrasting perspectives, this book focuses on the connection between university spin-offs and regional economic development. It aptly captures the diverse range of concepts relating to the main participants in the process of university spin-offs, reflecting on their roles and how these may have changed. This fascinating book provides the reader with an in-depth exploration into the spin-off process, examining how it can begin and evolve over time and how it links to regional development. Chapters highlight pertinent methodological issues previous studies have faced, while putting forward intriguing critiques of the institutional environment. The lifespan and performance of these spin-offs is scrutinised, as well as their operation at different stages of development. Interdisciplinary perspectives are summarised in order to fully investigate the importance of university spin-offs to the economic development of regions. The Geography of Academic Entrepreneurship will be of keen interest to academics within the fields of economic geography and entrepreneurial business, and to those researching technology transfer processes in various national contexts. It will additionally be of great use to postgraduate students researching these processes, as well as policymakers seeking to ascertain how university spin-offs should be comprehended.

Significantly revised and updated, the second edition of Smart Talent Management presents a fresh perspective on two important areas of emphasis for current research and practice: talent management (TM) and knowledge management (KM). It identifies, defines, and explores the implementation of talent management strategies aimed at facilitating effective knowledge management in an organization. A valuable hybrid, this book integrates the field of knowledge management with talent management areas of specialization focusing in particular on staffing, training, professional development, and organizational learning and change. This book identifies obstacles to talent management’s success, providing new perspectives associated with the ongoing debate on ‘inclusive’ versus ‘exclusive’ models of talent management. Taking a fresh new look at an organization’s human talent as a repository of knowledge – both tacit and explicit – the second edition of Smart Talent Management will appeal to advanced undergraduate and graduate students, scholars, practicing managers and consultants in the field of human resources.

This Handbook provides an incisive, rigorous and contemporary guide to research methods in the continually evolving area of corporate governance, offering a welcome focus on holistic approaches to research. Not only analysing existing research methods dominated by the quantitative-qualitative dichotomy, it also explores the crucial need to challenge assumptions and methodologies in order to advance research in the field. Engaging with critical discussions of corporate governance, this Handbook presents novel approaches to research designs and practices including data collection, sampling and analysis in corporate governance, encouraging scholars to move beyond existing paradigms and conceptions. Its coupling of case studies with theoretical approaches allows the Handbook to scrutinise basic issues in the field while also delving into unknown territory to advance and, indeed, revolutionise methods. Chapters offer a timely opportunity to explore, revisit and critically examine new methodological insights and innovations in the corporate governance scholarship with the purpose of advancing diversity and novel theorising in this field. This Handbook presents an engaging, innovative and invaluable guide to researchers and higher education students in corporate governance and business management, along with scholars investigating research methods in the corporate governance field.

This book is about inventions and innovation in U.S. Federal Laboratories. The inventions discussed are defined by the technology transfer mechanism known by the term invention disclosures, and the innovations that follow are outputs from the technology transfer process. The demonstrated positive relationships in the book's model are the groundwork for suggesting not only a rethinking of the extant empirical research, within the context of a knowledge production function, but also a refocusing of U.S. technology policy in support of technology transfer from Federal Laboratories. Invention, Innovation and U.S. Federal Laboratories brings a comprehensive and accessible discussion of technology transfer to academic researchers in economics, public policy, and public administration, as well as to policy makers and Federal Laboratory directors.

Philanthropy plays an essential role in Muslim practice around the world. Using a new framing, Philanthropy in the Muslim World contributes to the literature by adding Muslim-majority countries that have not been previously included in cross-national philanthropy volumes as well as countries that have important Muslim minority communities. This book accomplishes five important tasks. First, it provides available research on different parts of the world where Muslims live and practice their faith and philanthropy. Second, it offers a cross-national understanding of philanthropy. Third, it illustrates the diversity and heterogeneity in philanthropic practice across different geographical contexts. It suggests that local culture, public policy, and regulations have an important role in defining local religious practice. Fourth, it helps us to understand how Muslims, in majority and minority contexts, seek to practice philanthropy after the terrorist attacks of 9/11/2001 and the Global War on Terror. Fifth, it pushes back against the notion of a ‘Muslim’ and ‘non-Muslim’ world, as these terms have little basis in either critical scholarship or Qur’anic discourse. In the academic world, the book will be important to those interested in the sociology of Islam, scholars of civil society and philanthropy, scholars interested in global philanthropy or Islam in a global context, and students in courses on Islamic faith and practice. However, this book would also be valuable for the non-scholarly educated reader including philanthropists, international NGOs, policy-makers, and practitioners who seek to understand how Muslim philanthropy can play an important role in social good interventions in different parts of the world.

Accessible in its style, yet comprehensive in content, this groundbreaking book provides a wealth of advice on how academics can enhance their research practices. It also highlights the fundamental role of research leaders and how their support can prove invaluable to academics in improving their research methodology. Don Webber expertly compiles responses from different research environments and practices across a range of universities, succinctly summarising those that achieve better quality research output. Highlighting collective practices as well as individual ones, he further illustrates the responsibilities placed upon academics for their own research alongside those of their peers and how these can have considerable mutual benefits. This invigorating read will be an excellent resource for new academics who wish to learn best practice and experienced academics who may have lost their way and are wanting to get their research back on track. Research leaders who wish to have a high performing department will find this book insightful in gaining ideas on how to enable their colleagues to achieve their full potential.

While the careers of secret agents have inspired many genres of popular culture, relatively little research has been carried out until now on spying as a profession. Through the lens of personnel management, the authors offer a unique and compelling analysis of secret service employee biographies and autobiographies, giving the reader an improved understanding of people management in all organisations. Personnel Management in Secret Service Organizations pinpoints key events in an agent’s career, focusing on how they enter their profession, how they perform espionage work; how they are trained and managed and what the circumstances of promotion and demotion might be, up to the point of exit from the profession (through retirement, capture, or death). Within this framework, it illustrates the ways that secret service organizations play a crucial role in contemporary societies. Drawing comparisons with personnel management in standard organizations, Personnel Management in Secret Service Organizations will be a valuable resource for researchers and students of management and organization. The use of narratology-inspired methods will appeal to younger scholars with an interest in organizational studies too.

This revised and extended second edition evaluates the diverse approaches to organizational change that have defined the field. Explaining the assumptions and implications that accompany these diverse philosophies, this book demystifies the complexities of conflicting perspectives and delivers valuable insights into the research and practice of organizational change.   Philosophies of Organizational Change employs a critical analysis of scholarly writings that have shaped the evolution of alternative perspectives on change. It examines twelve unique approaches to change, charting the territory from philosophy and theory to practice and implications. By uncovering the deep assumptions associated with organizational change, the book supplies readers with a comprehensive analytical toolkit with which to pursue change in an unprecedented era of organizational disruption. Offering a guide through contradictory approaches to implementing change, this book will appeal to scholars and researchers in organization theory. It will also be valuable for MBA and DBA students, as well as undergraduate business students engaging with critical debates on theories and tools for introducing change.