Climate- and ESG-competent boards are in high demand by investors and other stakeholders. In fact, climate change and other environmental, social, and governance (ESG) issues have become some of the biggest challenges faced by 21st-century board directors. Today’s boards must contend with a wide range of stakeholders who can affect the fortunes of a company—customers, suppliers, employees, shareholders, politicians, activists, and social-media influencers, among others. This book demonstrates that for long-term profits and sustainability, boards need to not only define the purpose of their company in society but have the insight to ask the right questions of management on complex issues such as climate change, ESG, corruption, cybersecurity, human trafficking, supply-chain resilience, and much more. With insightful contributions from over one hundred world experts, this book provides board members and executives with a practical guide on what is required today to develop thriving, future-fit organizations. The insights shared in this book have one common message: the companies with the best chance of surviving and thriving will be guided by leaders with the foresight, knowledge, and determination to tackle the daunting challenges that confront all of humankind.

This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated. This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy.

“Brilliant, ambitious, and often surprising. A remarkable contribution to the current global debate about Empire and a small masterpiece of research and conceptual reimagining.� —William Dalrymple, author of The Anarchy: The East India Company, Corporate Violence, and the Pillage of an Empire An award-winning historian places the corporation—more than the Crown—at the heart of British colonialism, arguing that companies built and governed global empire, raising questions about public and private power that were just as troubling four hundred years ago as they are today. Across four centuries, from Ireland to India, the Americas to Africa and Australia, British colonialism was above all the business of corporations. Corporations conceived, promoted, financed, and governed overseas expansion, making claims over territory and peoples while ensuring that British and colonial society were invested, quite literally, in their ventures. Colonial companies were also relentlessly controversial, frequently in debt, and prone to failure. The corporation was well-suited to overseas expansion not because it was an inevitable juggernaut but because, like empire itself, it was an elusive contradiction: public and private; person and society; subordinate and autonomous; centralized and diffuse; immortal and precarious; national and cosmopolitan—a legal fiction with very real power. Breaking from traditional histories in which corporations take a supporting role by doing the dirty work of sovereign states in exchange for commercial monopolies, Philip Stern argues that corporations took the lead in global expansion and administration. Whether in sixteenth-century Ireland and North America or the Falklands in the early 1980s, corporations were key players. And, as Empire, Incorporated makes clear, venture colonialism did not cease with the end of empire. Its legacies continue to raise questions about corporate power that are just as relevant today as they were 400 years ago. Challenging conventional wisdom about where power is held on a global scale, Stern complicates the supposedly firm distinction between private enterprise and the state, offering a new history of the British Empire, as well as a new history of the corporation.

A revised and expanded edition of the book described by Books Monthly as ‘an absolute gem. A bible, in fact’. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men, this best-selling book contains five decades’ worth of wisdom from the man behind hugely influential campaigns for brands such as Levi’s, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn’t enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.

This book offers insights into how the Theory of Change framework can be effectively employed in a wide range of social interventions. Presenting its potential to support strategy and strategic thinking, this book offers an entry point to understanding how Theory of Change can be applied beyond the typical domain of aid projects. Written by leading scholars and practitioners in the field, the book applies a range of case studies to explore how Theory of Change can be implemented in projects and programmes on different scales. Bringing together cases from different geographic, social, economic and cultural contexts, it demonstrates how Theory of Change can be adapted and help projects to replicate, and showcases the different ways in which practitioners can utilize it. Strategic Thinking, Design and the Theory of Change will be essential reading for both professionals already working with Theory of Change and academics interested in strategy, organization studies, innovation management, design research and project management. Graduate and undergraduate students will also find the book’s practical approach and intensive use of case studies of value.

In The Power of Habit , award-winning New York Times  business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.

With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight.

We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.

We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit  contains an exhilarating argument: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking. This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity. Key Features: Utilises an extensive list of examples to actively explain concepts Centrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sports Utilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.

Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook explores the challenges and complexities of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from authors with unique perspectives and expert insights, this Research Handbook takes a deeper look at the past, present, and future of ethical and sustainable consumption. Chapters explore, among other topics, sustainable solutions to improve responsible seafood consumption, modern slavery, edible insects and the future of planet-friendly proteins, and the influence of austerity in normalising sustainable consumption. Additionally, the Research Handbook analyses consumer engagement with sustainability labelling in the food industry and the role of shared e-micromobility in sustainable transportation. Empirical and conceptual in its approach, the Research Handbook provides significant managerial implications and reviews the compelling questions in ethical and sustainable consumption research. With contemporary reflections on ethical and sustainable consumption, this interdisciplinary Research Handbook will be essential reading for students and scholars across business management, economics, geography, environmental sociology and marketing.

Business and human rights (BHR) is a rapidly developing field at the intersection of business, law, and public policy. Teaching Business and Human Rights is a practical guide and resource for the growing community of BHR teachers, students, and practitioners – from advocates and policymakers to business managers and investors. Chapter authors explain common BHR topics, suggest teaching approaches that work in the classroom, and identify helpful teaching resources. Chapters cover the building blocks of a BHR curriculum: foundational topics including corporate responsibility, human rights, and human rights due diligence; tools, such as legislation and litigation, to provide remedy and hold companies accountable for their human rights impacts; and the specific rights affected by businesses in different industries. Teaching BHR effectively has the potential to improve the protection of human rights as more individuals in the private sector, government and civil society work to advance the corporate responsibility to respect human rights. Professors and students, practitioners in the private sector, government and civil society, and scholars of BHR will find this thorough and comprehensive resource indispensable.

Significantly revised and updated, the second edition of Smart Talent Management presents a fresh perspective on two important areas of emphasis for current research and practice: talent management (TM) and knowledge management (KM). It identifies, defines, and explores the implementation of talent management strategies aimed at facilitating effective knowledge management in an organization. A valuable hybrid, this book integrates the field of knowledge management with talent management areas of specialization focusing in particular on staffing, training, professional development, and organizational learning and change. This book identifies obstacles to talent management’s success, providing new perspectives associated with the ongoing debate on ‘inclusive’ versus ‘exclusive’ models of talent management. Taking a fresh new look at an organization’s human talent as a repository of knowledge – both tacit and explicit – the second edition of Smart Talent Management will appeal to advanced undergraduate and graduate students, scholars, practicing managers and consultants in the field of human resources.

A WALL STREET JOURNAL BESTSELLER A FINANCIAL TIMES BUSINESS BOOK OF THE MONTH A FAST COMPANY TOP SUMMER PICK 'Completely changed my life' - Ali Abdaal, YouTuber and Entrepreneur 'Reading this book feels like being let in on a secret. ... an absolute must read' - Ryder Carroll, author of The Bullet Journal Method Discover the full potential of your ideas and make powerful, meaningful improvements in your work and life by Building a Second Brain. For the first time in history, we have instantaneous access to the world's knowledge. There has never been a better time to learn, to create and to improve ourselves. Yet, rather than being empowered by this information, we're often overwhelmed, paralysed by believing we'll never know or remember enough. This eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain. A trusted and organised digital repository of your most valued ideas, notes and creative work, a Second Brain gives you the confidence to tackle your most important projects and ambitious goals. From identifying good ideas, to organising your thoughts, to retrieving everything swiftly and easily, it puts you back in control of your life and information.

Offering a step-by-step guide on how to write an impactful decision-based teaching case for business education, this book aids in the creation of resources that will be essential for an academic curriculum. It demonstrates how the case and teaching note can be prepared and presented for a successful submission to publishers. How to Write Great Business Cases provides concise case writing guidance applicable to case writers from any business discipline. It covers the core elements of writing a decision-based case such as interviews and case testing. Ultimately, readers of this essential book will be taught how to write an engaging business case that will pique students’ interests. This accessible book will be perfect for novice case writers endeavouring to succeed in the case writing process, with particular focus applied to North American case writing opportunities. It will additionally be beneficial for experienced case researchers as well as academics of business and management wishing to enrich their practice and author further publications. How to Write Great Business Cases delivers just what its title promises—a practical guide to crafting cases that engage students and instructors’ manuals that show how to meet learning objectives in the classroom. Useful for both new and experienced writers, this book covers it all, from selecting a topic to getting your case published." -Anne T. Lawrence, PhD Chair, Case Research Foundation, US ‘How to Write Great Business Cases is a comprehensive, yet easy to read guide that can be used as a quick reference, as well as an introduction to case writing. It will prove useful to those authors new to the scholarship of business cases, as well as previously published case authors.’ – John D. Varlaro, Johnson & Wales University and Past President, the North American Case Research Association (NACRA), US ‘Teaching cases are a frequently underappreciated, and often misunderstood, genre of academic literature. It is hard for newcomers to apprehend what goes into writing an effective case and Instructor Manual. This book provides a straight-to-the-point practical introduction to case writing that is priceless for new case writers. Well-published case writers will also find this work a useful resource for honing their craft. The authors have distilled decades of case writing learning and wisdom into a book worth owning, that includes a case writing step-by-step process from beginning to end, with many actionable ideas. Easy to read and digest, this book is a must-read for all those interested in a rigorous approach to the case method. It also provides valuable leads and pointers to connect with the buoyant growing global case writing community.’ – Maria A. Ballesteros-Sola, California State University Channel Islands, US ‘How to Write Great Business Cases is a fantastic resource for any case researcher, regardless of experience. This extremely thorough and comprehensive book provides readers everything they need to get their case writing projects off the ground and to improve their existing skills. I am especially impressed with the value provided through practical, usable tips for case writers. High level and big picture is prevalent throughout the book, but it is the details that really set it apart. I have, in the past, considered the idea of writing a book on how to write a case, and now, because this one exists, I don’t see the need.’ – Eric Dolansky, Editor Case Research Journal, Brock University, Canada ‘Through accessible writing, illustrative examples, and in-depth research, Schnarr and Woodwark offer case writers of all levels a timely, substantial, and up-to-date guide to making an even greater scholarly and practical impact through business cases. I applaud their work an d encourage its widespread usage.’ – Michael M. Goldman, University of San Francisco, US

Addressing the unprecedented challenges facing public leaders brought about by the Covid-19 pandemic, this comprehensive Research Handbook reframes the public leadership debate by offering new ways of thinking about leadership practices. Bringing together contributions from leading scholars across the world, this insightful Research Handbook illustrates how the decisions made by global leaders today will have widespread consequences for future generations. Chapters evaluate innovative leadership models including cooperative leadership and spiritual leadership, analyse international perspectives on leadership in response to the Covid-19 pandemic, and discuss the role of public leadership in practice. Exploring important contemporary case studies including the issues of county lines in the UK and public leadership in the Small Island States of the Anglophone Caribbean (SIDS), it concludes by advocating for a new post-pandemic paradigm of public leadership. Focusing on learning from the practices and experiences of the Covid-19 pandemic, the Research Handbook will be essential reading for students and scholars in business management, economics, public leadership, and public policy and politics. It will also be beneficial for civil servants, politicians, and leadership practitioners in healthcare, education, and non-public sectors.

An ops manual for entrepreneurs that reveals how the esoteric techniques of the CIA can help anyone find their voice, discover their potential, and thrive in the world of business.

Agent-turned-entrepreneur Rupal Patel shares the unique skills she developed as a woman and as a field agent in the high-octane, alpha-male world of the CIA, and combines those clandestine insights with her experience as a business leader and mentor. She reveals how methods such as Profiling and Situational Awareness help amplify strengths and build resilience. How game-changing new frameworks like Identity Driven Leadership and Personal Energy Mapping instil drive, purpose and conviction. And how the CIA mindset encourages you to remake the rules to find your own path and reach your goals.

Full of motivating stories and unique exercises, From CIA to CEO will equip you with the all the tools you'll need for achieving Mission Success in your career.

Building on a variety of contrasting perspectives, this book focuses on the connection between university spin-offs and regional economic development. It aptly captures the diverse range of concepts relating to the main participants in the process of university spin-offs, reflecting on their roles and how these may have changed. This fascinating book provides the reader with an in-depth exploration into the spin-off process, examining how it can begin and evolve over time and how it links to regional development. Chapters highlight pertinent methodological issues previous studies have faced, while putting forward intriguing critiques of the institutional environment. The lifespan and performance of these spin-offs is scrutinised, as well as their operation at different stages of development. Interdisciplinary perspectives are summarised in order to fully investigate the importance of university spin-offs to the economic development of regions. The Geography of Academic Entrepreneurship will be of keen interest to academics within the fields of economic geography and entrepreneurial business, and to those researching technology transfer processes in various national contexts. It will additionally be of great use to postgraduate students researching these processes, as well as policymakers seeking to ascertain how university spin-offs should be comprehended.

While the careers of secret agents have inspired many genres of popular culture, relatively little research has been carried out until now on spying as a profession. Through the lens of personnel management, the authors offer a unique and compelling analysis of secret service employee biographies and autobiographies, giving the reader an improved understanding of people management in all organisations. Personnel Management in Secret Service Organizations pinpoints key events in an agent’s career, focusing on how they enter their profession, how they perform espionage work; how they are trained and managed and what the circumstances of promotion and demotion might be, up to the point of exit from the profession (through retirement, capture, or death). Within this framework, it illustrates the ways that secret service organizations play a crucial role in contemporary societies. Drawing comparisons with personnel management in standard organizations, Personnel Management in Secret Service Organizations will be a valuable resource for researchers and students of management and organization. The use of narratology-inspired methods will appeal to younger scholars with an interest in organizational studies too.

Digital transformation continues to accelerate change in all aspects of modern life. This book examines when, where, how, and why artificial intelligence and digital change can boost innovation and transform the economy, society and democracy. It provides a holistic approach to the promotion of the knowledge economy, knowledge society and knowledge democracy. The book is developed based on the Cyber-D4 nexus, which is a conceptual framework of Cyber-Defense, Cyber-Development, Cyber-Democracy, and Cyber-Diplomacy, and it adopts a Quadruple/Quintuple Innovation Helix (Q2IH) approach. This nexus ties new national and industrial cyber strategies, including business strategies for smart cities and the Internet of Things, with the local, national, regional, and global security and economic objectives. Academics, policy makers, practitioners, researchers and students in combined fields of science, technology, innovation and entrepreneurship, digital transformation, artificial intelligence and the future of industry will appreciate the lens through which the chapter authors explore both the minutiae and expansive influence of digital transformation.

This is the most famous confidence-boosting book ever published; with sales of over 16 million copies worldwide Millions of people around the world have improved their lives based on the teachings of Dale Carnegie.

In How to Win Friends and Influence People , he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding. His advice has stood the test of time and will teach you how to make friends quickly and easily; increase your popularity; persuade people to follow your way of thinking; enable you to win new clients and customers; become a better speaker; and boost enthusiasm among your colleagues.

This classic book will turn your relationships around and improve your interactions with everyone in your life. Dale Carnegie, known as 'the arch-priest of the art of making friends', pioneered the development of personal business skills, self-confidence and motivational techniques. His books - most notably How to Win Friends and Influence People - have sold tens of millions worldwide and, even in today's changing climate, they remain as popular as ever.

This fascinating book comprises case studies of careers from 24 countries across the globe, highlighting culture-specific career issues, and encouraging reflection on one’s own career. Interwoven with current theoretical and empirical insights from career studies, it emphasises the importance of our respective contextual settings. Reflecting socio-political changes around the globe, the book discusses a range of factors that can influence career success, including personal characteristics, stability and change, boundaries and borders, and gender. Chapters examine key themes such as career reinvention, professional resilience in times of financial crisis, support for immigrants in transitioning to local labour markets, and the effect of Brexit on career motivations, across countries including Argentina, Canada, India, Japan, Nigeria, and Switzerland. Throughout the book, contributors consider three defined perspectives on careers – ontic, spatial, and temporal – to identify the fundamental aspects of careers around the world. Proposing new solutions to contemporary career issues, this book will be vital reading for students and teachers of human resource management, international business, organisational behaviour, economics and finance. It will also be beneficial for guidance counsellors, careers advisers and coaches, and HR professionals.

Build a successful career with authenticity, confidence, and boldness In Courage, Clarity, and Confidence: Redefining How Successful Women Work, executive career and leadership coach Gala Jackson delivers an exciting new playbook to help women reconnect with their voice and values to redefine work and success. In the book, you’ll explore how to navigate the fraught path to professional fulfillment and negotiate the many obstacles that litter the way. Traditional job search and career transition methods often fail women—especially women of color—because they’ve been constructed by, and for, men, white men. She also provides a practical exercises that equip you with how to build a future for yourself characterized by authenticity, confidence, and boldness even in the midst of the evolving landscape of women and work. The book includes: Strategies to align your professional and personal identities for a new empowering narrative  Methods to help you identify the power of your own voice  Approaches to help you reconsider and rewrite the rules of engagement for how you work and build your career Own your definition of career success while leveraging all your professional experiences to achieve it How to confidently embody the strongest, boldest, most courageous version of yourself to establish a career with flow and freedom Courage, Clarity, and Confidence is for any woman at any level of her career who wants to redefine success for herself. 

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Adopting a multi-level perspective, this innovative Research Agenda offers a comprehensive and critical overview of research on all aspects of contemporary leadership education. Bringing together enlightening contributions from experienced scholars of leadership education along with a team of early career critical scholars, the book examines essential dimensions of leadership education processes and outcomes and interrogates the knowledge bases that shape these dimensions. It explores higher educational contexts, different types of leadership learners, key program design elements and pedagogies, and classic and critical research methodologies. Each chapter adopts a critical analysis approach to scrutinize existing research and identify key challenges, gaps, and tensions in the field of leadership learning and development. Providing a rationale for centering the future of leadership education in social justice, the book ultimately challenges the reader to prioritize innovation, inclusion, and equity in their research and practice going forward. This state-of-the-art Research Agenda will prove an essential resource for leadership educators and practitioners interested in advancing equity and social justice outcomes in their program delivery. Its overview of the cutting edge of research will also be foundational in introductory graduate leadership education programs.P>

The Handbook of Multi-Level Climate Actions emphasizes the need for significant climate action by every capable person on the planet at multiple levels of human experience and society. This includes individuals/households, formal and informal groups, organizations/communities, from local to global, and all levels of businesses, governments, and nonprofit organizations. It highlights the many ways that our species can meet the climate crisis and how entities at every level of human experience are, could be, and should be developing and implementing climate solutions, including those advancing energy efficiency, renewable energy utilization, and nature’s ability to sequester carbon. Nearly two dozen knowledgeable, caring, and active authors, representing both academics and practitioners, from multiple countries and disciplines, have risen to the challenge of attempting to motivate as many people as possible to take whatever actions they can as urgently as possible, to ensure that future generations of both humans and non-humans on this planet will have a sustainable climate that meets their on-going needs. This Handbook is an important work for scholars and practitioners working in the realm of environmental and climate issues, sustainability and CSR. It provides a comprehensive exploration of the current global situation, while also inspiring immediate action and forward thinking.

Philanthropy plays an essential role in Muslim practice around the world. Using a new framing, Philanthropy in the Muslim World contributes to the literature by adding Muslim-majority countries that have not been previously included in cross-national philanthropy volumes as well as countries that have important Muslim minority communities. This book accomplishes five important tasks. First, it provides available research on different parts of the world where Muslims live and practice their faith and philanthropy. Second, it offers a cross-national understanding of philanthropy. Third, it illustrates the diversity and heterogeneity in philanthropic practice across different geographical contexts. It suggests that local culture, public policy, and regulations have an important role in defining local religious practice. Fourth, it helps us to understand how Muslims, in majority and minority contexts, seek to practice philanthropy after the terrorist attacks of 9/11/2001 and the Global War on Terror. Fifth, it pushes back against the notion of a ‘Muslim’ and ‘non-Muslim’ world, as these terms have little basis in either critical scholarship or Qur’anic discourse. In the academic world, the book will be important to those interested in the sociology of Islam, scholars of civil society and philanthropy, scholars interested in global philanthropy or Islam in a global context, and students in courses on Islamic faith and practice. However, this book would also be valuable for the non-scholarly educated reader including philanthropists, international NGOs, policy-makers, and practitioners who seek to understand how Muslim philanthropy can play an important role in social good interventions in different parts of the world.

Leadership Strategy and Tactics is the essential and practical guide to leadership and how to excel at it from Jocko Willink, the co-author of the number one New York Times bestseller Extreme Ownership.

Leadership is the most challenging of human endeavours. It is often misunderstood. It can bewilder, mystify and frustrate even the most dedicated practitioners. Leaders at all levels are often forced to use theoretical guesswork to make decisions and lead their troops.

It doesn’t have to be that way.

There are principles that can be applied and tenets that can be followed. There are skills that can be learned and manoeuvres that can be practised and executed. There are leadership strategies and tactics that have been tested and proven on the battlefield, in business and in life.

Retired Navy SEAL Officer Jocko Willink delivers his powerful and pragmatic leadership methodology that teaches how to lead any team in any situation to victory. Here, you will learn how to:

• Deal with egos and the problems they cause
• Earn and build trust with both your subordinates and superiors
• Instil pride in your team, without creating arrogance
• Overcome challenges presented by a micromanaging, indecisive or weak boss
• Create a disciplined team that regulates itself
• Use leadership as a tool to teach, mentor, train and correct behaviour of team members
• Operate at a maximum level of efficiency – and reap the rewards

This book is step one towards becoming the commander of your own life. The rest is up to you.