"Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do. Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade. The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade."

The Haute Banque, an elite form of private or merchant banking, emerged in France in the early 19th century, reached its peak around 1850-1860 before declining in the early 20th century and almost disappearing in the 1960s-1980s. Often characterized by their religious origins and family networks, these banking houses escape a clear definition. Their expansion is not limited to France, as banks with similar features can be found in Europe and throughout the world. This book, which brings together some of the best specialists in the field, examines the legacy of the Haute Banque. How and until when did it influence other banking establishments, through its managers, its practices, and its values? What business lines have these bankers helped to shape, right up to wealth management and asset management of today? What was the resilience of these finance companies? Is there a resurgence in the 21st century of the houses or the spirit of Haute Banque?

This book provides a collective view of the five major English chartered trading companies which were active during the period 1688-1763: The East India Company, the Royal African Company, the Hudson's Bay Company, The Levant Company, and the Russia Company. Using both archival and secondary sources, this monograph fills in some of the knowledge gaps concerning the less well-studied companies, and examines the interconnections between international rivalry, the financial operations of the companies, and politics which have not featured prominently in the historiography.

The London Passenger Transport Board (LPTB) was a unique hybrid public body accountable only to a small number of stakeholders, yet it delivered substantial improvements in public services and provided good working conditions for its employees at the cost of its investors. London Transport: A Hybrid in History 1905-48 innovatively combines a revisionist historical narrative with a systematic analysis of quantitative and qualitative research to explore how and why the LPTB achieved rare popularity amongst its customers. Divided into three sections, the book explores the financial operations of the Board, the Board as a system of governance and the leadership and management within the LPTB. Using the extensive Transport for London archives, James Fowler conducts a timely assessment of the public network utility that once made London transport domestically popular and internationally admired. With debates about British transport policy ongoing, this book is an illuminating read for scholars and students researching within the areas of business management history, transport and public sector governance and administration.

This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life happiness. Thus, strategic communication should be used for cultivating a positive environment and for fostering happiness and joy among their publics. This can help improve both organizational success and the well-being of people. This book will be essential reading for researchers in marketing and communications, as well as practitioners who wish to understand how PR and Communication Management can positively impact the well-being of organizations and the wider community.

A long-overdue expose of the astonishing yet shadowy power wielded by the world's largest law firms. Though not a household name, Jones Day is well known in the halls of power, and serves as a powerful encapsulation of the changes that have swept the legal profession in recent decades. Founded in the US in 1893, it has become one of the world's largest law firms, a global juggernaut with deep ties to corporate interests and conservative politics. A key player in the legal battles surrounding the Trump administration, Jones Day has also for decades represented Big Tobacco, defended opioid manufacturers, and worked tirelessly to minimise the sexual-abuse scandals of the Catholic Church. Like many of its peers, it has fought time and again for those who want nothing more than to act without constraint or scrutiny - including the Russian oligarchs as they have sought to expand internationally. In this gripping and revealing new work of narrative nonfiction, New York Times Business Investigations Editor and bestselling author David Enrich at last tells the story of 'Big Law' and the nearly unchecked influence these firms wield to shield the wealthy and powerful - and bury their secrets.

Since its founding in 1923, the Walt Disney Company has become an American institution and one of the most successful businesses in history. This book takes an in-depth look at the evolution of this iconic and sometimes controversial corporation. It's hard to imagine a childhood without the ubiquitous presence of Disney. From classics like Cinderella and Bambi to such modern blockbusters as Mulan and Frozen, Disney's animated features have captivated audiences for decades. Visiting CaliforniA's Disneyland or FloridA's Disney World has become the quintessential family vacation. Children dress as their favorite Disney characters for Halloween, while young-at-heart adults collect all manner of Disney memorabilia. But how much do you really know about this integral piece of Americana? Part of Greenwood's Corporations That Changed the World series, this book provides readers with a richly detailed history of a company that has become synonymous with what it means to grow up as an American. It chronicles Walt Disney's early years and the evolution of the Walt Disney Company from animation studio to entertainment powerhouse. It also explores how Disney changed the landscape of animation and movie making forever. An unbiased look at the controversies that have surrounded Disney over the years will help readers better understand these contentious issues and how the company has responded. Provides readers with a better understanding of the impact of Disney on American life, from movie making techniques to how modern-day Florida is governed Explores Walt Disney's early life and career, helping readers understand how they influenced his later success Traces Disney's enduring influence on animation and how the art form has evolved over the decades Examines the many controversies that have emerged over the years, from accusations that Walt Disney was anti-Semitic to concerns about sexist portrayals of women and girls

This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international and historical context, Managing the Marketplace demonstrates the ways that local conditions shape global retail forms. Knowledge transfer from Europe and America to Australia was a consistent feature of the Australian retail industry across the twentieth century. By critically examining the strengths and weaknesses of Australian retail firms' strategies across time, and drawing on the voices of both business elites and ordinary people, the book not only unearths the forgotten stories of Australian retail, it offers new insights into the opportunities and challenges that confront the sector today, both nationally and internationally. This book will be of interest to all scholars and practitioners of retail, marketing, business history and economic geography, as well as social and cultural history.

"The most interesting book ever written about Google" (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword. Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students-Larry Page and Sergey Brin-has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Google's success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google's relationship with China, including how Brin disagreed with his colleagues on the China strategy-and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google's rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the "most authoritative...and in many ways the most entertaining" (James Gleick, The New York Book Review) account of Google to date and offers "an instructive primer on how the minds behind the world's most influential internet company function" (Richard Waters, The Wall Street Journal).

Copper King in Central Africa offers a detailed account of the corporate history of the Rhokana/Rokana Corporation and its Nkana mine. Thematically and chronologically organised, it explores the discovery of viable ores on the Northern Rhodesian/Zambian Copperbelt in the late 1920s, which attracted foreign capital from South Africa, Britain and the USA, prompting the development of the Nkana mine and the formation of the Rhokana Corporation in the early 1930s. It follows through the evolution of the copper mining industry up to the re-privatisation of the Zambian mining sector in 1991. The book ties into a single narrative the disparate themes of corporate organisation, labour relations, and profitability of Rhokana, demonstrating how the firm was, for a time, the most important mining entity in the Northern Rhodesian/Zambian mining industry. Rhokana was both an investment firm on the Copperbelt and a mining company through Nkana mine. Thus, the Corporation was central to the development and profitability of the copper industry in Zambia. Its corporate and labour policies influenced the Copperbelt as a whole. Employing the largest labour force in the mining sector, Rhokana spearheaded the labour movement on the Copperbelt. Its Nkana mine was also the largest producer of copper in the Northern Rhodesian mining industry between 1940 and 1953, and contributed hugely to the war economies of Britain and the USA. Throughout its history, Nkana was also a major source of cobalt. After nationalisation of the mining sector in 1970, Rhokana surrendered its investments in the wider copper industry, but remained central to the Copperbelt's smelting and refining operations, owning the biggest metallurgical facilities in the industry.

This book offers a thoroughly researched and accessibly written account of the John Lewis Partnership. It describes what the JLP is, how it works, and what other businesses can learn from it. The US/UK model of the firm, with its emphasis on shareholder value and its openness to the market in the buying and selling of businesses, is prone to a number of problematic consequences for employees, suppliers, and sometimes share-holders. The JLP represents a contrast to this model - one that has implications beyond the small niche of mutually-owned firms. The JLP has lessons for organizations that are unlikely to move towards the Partnership's distinctive shared ownership. This book identifies these lessons. The key questions addressed include: how does the JLP work in practice? What is the link between co-ownership, the JLP employment model, and the performance of the businesses? What is the role of management in the success of John Lewis and Waitrose? Are mutuality, co-ownership and business performance at odds? What is the significance of democracy within the JLP? And probably most significantly: what are the implications, for policy-makers and for economic agents of the JLP? This book is based on detailed knowledge of the JLP and its constituent business gathered by the authors over a fifteen year period. Their conclusion: that the JLP is more complex, even more impressive, and more interesting than its admirers realise.

Since 1818, Brooks Brothers, America s oldest clothing brand, has grown into a global sartorial institution that has influenced American style through its iconic fashions, which conjure intimate memories of pivotal life events from your first navy blazer as a child to stepping into a bespoke suit on your wedding day. On the eve of its two-hundredth anniversary, Brooks Brothers remains synonymous with timeless style, the finest quality, and innovative designs that resonate with both old and new generations. This richly illustrated book is replete with photographs of the signature heritage pieces, from the Original Polo button-down oxford, grey flannel suit, and Rep ties to the camel overcoat, and features an unparalleled roster of high-profile political and cultural icons who have worn and made these pieces their own: from Abraham Lincoln and John F. Kennedy to Madonna, Lady Gaga, Grace Kelly, Katharine Hepburn, Miles Davis, and Andy Warhol, as well as TV and film stars in Glee, Gossip Girl, Mad Men, and Baz Luhrmann s The Great Gatsby. The text comprises interviews and personal anecdotes from the retailer s loyal clientele fashion designers, writers, and celebrities each sharing treasured memories and connections to Brooks Brothers. This dazzling volume invites readers to delve into the world of Brooks Brothers, providing insight into the people, places, and historical moments that have shaped and provoked the innovative yet timeless American institution, and is a must for those interested in fashion and American style.

"In vivid detail... examines the little-known history of two extraordinary dynasties."--The Boston Globe "Not just a brilliant, well-researched, and highly readable book about China's past, it also reveals the contingencies and ironic twists of fate in China's modern history."--LA Review of Books An epic, multigenerational story of two rival dynasties who flourished in Shanghai and Hong Kong as twentieth-century China surged into the modern era, from the Pulitzer Prize-winning journalist The Sassoons and the Kadoories stood astride Chinese business and politics for more than one hundred seventy-five years, profiting from the Opium Wars; surviving Japanese occupation; courting Chiang Kai-shek; and nearly losing everything as the Communists swept into power. Jonathan Kaufman tells the remarkable history of how these families ignited an economic boom and opened China to the world, but remained blind to the country's deep inequality and to the political turmoil on their doorsteps. In a story stretching from Baghdad to Hong Kong to Shanghai to London, Kaufman enters the lives and minds of these ambitious men and women to forge a tale of opium smuggling, family rivalry, political intrigue, and survival.

For the first time the complete financial history of Berkshire Hathaway is available under one cover in chronological format. Beginning at the origins of the predecessor companies in the textile industry, the reader can examine the development of the modern-day conglomerate year-by-year and decade-by-decade, watching as the struggling textile company morphs into what it has become today. This comprehensive analysis distils over 10,000 pages of research material, including Buffett's Chairman's letters, Berkshire Hathaway annual reports and SEC filings, annual meeting transcripts, subsidiary financials, and more. The analysis of each year is supplemented with Buffett's own commentary where relevant, and examines all important acquisitions, investments, and other capital allocation decisions. The appendices contain balance sheets, income statements, statements of cash flows, and key ratios dating back to the 1930s, materials brought together for the first time. The structure of the book allows the new student to follow the logic, reasoning, and capital allocation decisions made by Warren Buffett and Charlie Munger from the very beginning. Existing Berkshire shareholders and long-time observers will find new information and refreshing analysis, and a convenient reference guide to the decades of financial moves that built the modern-day respected enterprise that is Berkshire Hathaway.

For Heineken, 'rising Africa' is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true? Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels. Heineken in Africa caused a political and media furore on publication in The Netherlands, and was debated in their Parliament. It is an unmissable expose of the havoc wreaked by a global giant seeking profit in the developing world.

Bill Hewlett and Dave Packard invented the model of the Silicon Valley start-up and set in motion a process of corporate becoming that made it possible for HP to transform itself six times over the 77 years since its founding in the face of sweeping technological changes that felled most of its competitors over the years. Today, HP is in the throes of a seventh transformation to secure its continued survival by splitting in two independent companies: HP Inc. and Hewlett Packard Enterprise. Based on extensive primary research conducted over more than 15 years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability. The study of the strategic leadership of HP's successive CEOs revealed the paradox of corporate becoming, the existential situation facing successive CEOs (that justifies the book's empathic approach), and the importance of the CEO's ability to harness the company's past while also driving its future. Building on these novel insights, the book shows how the frameworks used to conceptualize the tasks of strategic leadership and the development of strategic leadership capability can serve as steps toward a dynamic theory of strategic leadership that animates an evolutionary framework of corporate becoming. This framework will be helpful for further theory development about strategic leadership and also offers practical tools for founders of new companies and CEOs and boards of directors of existing companies who intend to create, run or oversee companies built for continued relevance, longevity and greatness.

A remarkable fifteen Nordic family businesses are among the 500 biggest companies in the world and the Nordic countries have more dynasties than most others per capita and in GDP terms. The willingness, often reluctant, of both the political system and labour movement to accept asset accumulation has helped these Nordic businesses survive. The top 1% of Swedes own close to 25% of the country's wealth, as opposed to 16.5% of Spaniards, where dynasties are also abundant. The pattern has held a firm grip on the Nordic countries since the Industrial Revolution and emergence of free enterprise. The trend is particularly pronounced in comparison with the Anglo-Saxon countries - somewhat less so relative to places like Italy, Japan, Germany and South-Asian countries. This book describes the factors and dynamics behind the ability of Nordic businesses to grow and thrive from one generation to the next in the process of becoming dynasties. Far from being commercial enterprises, they are a venue for power, philanthropy, passion, conflict, freedom and captivity. Like many other dynasties, the Nordic ones are a witch's brew of Machiavelli's Prince, Marx's belief in the potential of the meritocracy and Smith's baker who works to sustain his family. Topped by a spoonful of Weber's Protestant Ethic. This book will be key readings for students and scholars of entrepreneurship, corporate governance, business history, Scandinavian history, family business and enterprises and the related disciplines.