Counter-Cola charts the history of one of the world's most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal-of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers' rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism's imperative to either assimilate critiques or reveal its limits.

The history of Krupp is the history of modern Germany. No company symbolized the best and worst of that history more than the famous steel and arms maker. In this book, Harold James tells the story of the Krupp family and its industrial empire between the early nineteenth century and the present, and analyzes its transition from a family business to one owned by a nonprofit foundation.

Krupp founded a small steel mill in 1811, which established the basis for one of the largest and most important companies in the world by the end of the century. Famously loyal to its highly paid workers, it rejected an exclusive focus on profit, but the company also played a central role in the armament of Nazi Germany and the firm's head was convicted as a war criminal at Nuremberg. Yet after the war Krupp managed to rebuild itself and become a symbol of Germany once again--this time open, economically successful, and socially responsible.

Books on Krupp tend to either denounce it as a diabolical enterprise or celebrate its technical ingenuity. In contrast, James presents a balanced account, showing that the owners felt ambivalent about the company's military connection even while becoming more and more entangled in Germany's aggressive politics during the imperial era and the Third Reich.

By placing the story of Krupp and its owners in a wide context, James also provides new insights into the political, social, and economic history of modern Germany.

The first and only "virtual gallery" with all or almost all the models produced by the Maranello firm from 1947 to the present day, drawn by an artist of the calibre of Giorgio Alisi. Detailed technical files and texts by Leonardo Acerbi, an established historian of the marque, complete this unique overview of the Prancing Horse and its history. First published in the mid-2000s and reprinted on a number of occasions, Ferrari All the cars reviews, model by model, all the most significant cars produced by the Maranello firm from 1947 to the present day. From the Auto Avio Costruzioni of 1940, the Ferrari precursor, to the 125 S, the first car to carry the Prancing Horse badge and the Ferrari name, through to the latest Portofino, the reader explores unforgettable icons of automotive history. Among them, to mention but a few, are models such as the 250 GTs, the Testa Rossa, the 250 GTO, the 250 Le Mans and the 275 GTB , through to the latest creations, the FF, 488 GTB, California and GTC4 Lusso, by way of the 365 GTB/4 "Daytona", 512 BB, 308 GTB and many others. Then, naturally, there are all the F1 single-seaters from 1950 to the present day, those that have permitted the Prancing Horse to win 15 World Driver's Championships and 16 Constructors' titles, and the unforgettable Sports cars and Prototypes, undisputed protagonists for years in the enthralling endurance classics such as the Le Mans 24 Hours and the Targa Florio. The files on each model are complemented by an accompanying image, brief but pertinent contextual texts and detailed technical specifications. Ferrari All the cars is a unique book allowing you to have a complete history of Ferrari and its unforgettable cars always to hand, an authentic vademecum of the Maranello firm.

A book about fashion, this volume tells the story of the elegant luxury fabrics of Taroni, who since 1880 have produced fabrics of the highest quality, combining craftsmanship, technology, creativity, and experimentation along the way. A detailed account of the company s history is accompanied by lush images as well as interviews and texts from leading creative figures such as Gianfranco Ferre, Roberto Capucci, Alber Elbaz, and other top fashion designers who have worked with Taroni. A virtuous example of Made in Italy where the synergy between technical research and creative work leads to excellent results exported all over the world.

The Chicago Food Encyclopedia is a far-ranging portrait of an American culinary paradise. Hundreds of entries deliver all of the visionary restauranteurs, Michelin superstars, beloved haunts, and food companies of today and yesterday. More than 100 sumptuous images include thirty full-color photographs that transport readers to dining rooms and food stands across the city. Throughout, a roster of writers, scholars, and industry experts pays tribute to an expansive--and still expanding--food history that not only helped build Chicago but fed a growing nation. Pizza. Alinea. Wrigley Spearmint. Soul food. Rick Bayless. Hot Dogs. Koreatown. Everest. All served up A-Z, and all part of the ultimate reference on Chicago and its food.

Happiness is a cigar called Hamlet. Hovis, as good for you today as it's always been. Heineken refreshes the parts other beers cannot reach. These are three of the most famous advertising campaigns ever produced, and all the work of Collett, Dickenson, Pearce & Partners. There was something in the air at CDP that made it special. Some compared it with being in the Beatles. Others said it was like playing for a football club at the top of the Premier League. Certainly, CDP possessed an ethos driven by an unshakeable belief in creativity: the new, the brilliant, the witty and the vital. It was relentless in its search for ideas that not only contributed to the success of its clients, but also to the happiness of the nation. CDP commercials became as much a part of the fabric of British popular culture as Fawlty Towers, The Two Ronnies and Eric and Ernie. In 2012, at an evening to mark the 50th anniversary of Design & Art Direction, CDP won yet another award - for being the 'most awarded agency' of the last 50 years. This book tells the story of the ads that won these awards: how they were conceived and the men and women who dreamed them up. Whether you are a student of advertising, work in the business, or are simply a member of the public who remembers these ads with fondness, this book will entertain you.

One of the world's largest sellers of footwear, the Bata Company of Zlin, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization.

This book is about the company culture that helped drive Arm Limited's spectacular growth to become the world's leading semiconductor Intellectual Property (IP) company. Its extremely power-efficient processor technology has been licensed to hundreds of semiconductor chip manufacturers and Original Equipment Manufacturers (OEMs). Arm is still largely unknown to the broader public, yet Arm's technology is nearly ubiquitous and has been a foundational building block of the global rise of the smartphone. Arm-based microprocessors power over 95% of the world's mobile phones. However, this book is not about technology. It's about how a company grew from being a small start-up in Cambridge, UK with 12 people and a GBP1.75m cash investment to a global organization with over 5,000 employees in over 50 countries and more than $1.5bn revenue in 2016 when SoftBank acquired it for $32bn. Arm Limited was founded as Advanced RISC Machines in November 1990, a joint venture between a British computer manufacturer, Acorn Computers Limited and its much larger US competitor, Apple Computers Inc. The purpose of the new venture was to develop and proliferate the uniquely power-efficient and high-performance RISC-based microprocessor technology that had been developed several years earlier by Acorn. Using first-hand interviews with founders and the author's knowledge, this book charts some of the key people involved in the birth of the technology and the company Advanced RISC Machines. It considers how their behaviors and decisions led to the creation of the licensing business model and the strategy that underpinned Arm's later success. This book reveals some of the layers that help explain how the combination of culture, strategy and execution built the world's leading semiconductor IP company. It provides insight into ten essential ingredients of Arm's success, including the company's unique proposition, how the early business model and strategy were formed, the creation and evolution of the winning culture, the ecosystem of shared success and how Arm stayed unified throughout a period of extraordinary growth. The purpose of the book is to help readers create a culture of inclusiveness, collaboration and innovation within their own organizations. The book provides examples from Arm's history which should provide inspiration and guidance for making the necessary changes to enable a winning culture. Additional details of interest to history lovers include the stories behind the BBC Microcomputer prototype, the Acorn RISC Machine microprocessor development, Advanced RISC Machines' creation, the partnership-focused licensing business model's development, the nearly lost design-win at Nokia for their new GSM mobile, the 20+ billion selling Cortex (R)-M product that almost didn't happen and the battle for smartphones and tablets with Intel. www.culturewon.com