Happiness is a cigar called Hamlet. Hovis, as good for you today as it's always been. Heineken refreshes the parts other beers cannot reach. These are three of the most famous advertising campaigns ever produced, and all the work of Collett, Dickenson, Pearce & Partners. There was something in the air at CDP that made it special. Some compared it with being in the Beatles. Others said it was like playing for a football club at the top of the Premier League. Certainly, CDP possessed an ethos driven by an unshakeable belief in creativity: the new, the brilliant, the witty and the vital. It was relentless in its search for ideas that not only contributed to the success of its clients, but also to the happiness of the nation. CDP commercials became as much a part of the fabric of British popular culture as Fawlty Towers, The Two Ronnies and Eric and Ernie. In 2012, at an evening to mark the 50th anniversary of Design & Art Direction, CDP won yet another award - for being the 'most awarded agency' of the last 50 years. This book tells the story of the ads that won these awards: how they were conceived and the men and women who dreamed them up. Whether you are a student of advertising, work in the business, or are simply a member of the public who remembers these ads with fondness, this book will entertain you.

'A landmark book....A massively reported deep dive into the unparalleled corporate industrial giant Koch Industries....This impressively researched and well-rendered book also serves as a biography of Charles Koch, with Leonard providing an evenhanded treatment of the tycoon. Leonard's work is on par with Steve Coll's Private Empire and even Ida Tarbell's enduring classic The History of the Standard Oil Company.' Kirkus Reviews 'Leonard's superb investigations and even-handed, clear-eyed reportage stand out....American capitalism at its most successful and domineering is at the center of this sweeping history of a much-vilified company.' Publishers Weekly 'Leonard's intricately developed and extensively researched history of the Koch empire is a colossal corporate biography that sheds important light on this closely guarded enterprise while simultaneously scrutinizing the nefarious underpinnings of American economic policies and practices.' Booklist 'This page-turning expose reveals the full extent of the Koch brothers' influence on American capitalism.' Book Riot 'If you want a crash course in the evolution of postmodern capitalism over the last five decades read Kochland....Leonard's study is exhaustive and engaging.' New York Journal of Books The annual revenue of Koch Industries is bigger than that of Google, Goldman Sachs and Kraft Foods combined. But very few people have ever heard of Koch Industries because the billionaire Koch brothers want it that way. Now, in Kochland, Christopher Leonard has managed what no other journalist has done before: to tell the explosive inside story of how the largest private company in the world became that big. In doing so, Leonard also tells the epic tale of the evolution of corporate America over the last half-century, in all its glory and rapaciousness. Koch is everywhere. It controls the fertilisers at the foundation of our food system. It controls the synthetics that make our diapers and carpets. It controls the chemicals that make our bottles and pipes. It controls the building materials that make our homes and offices. And it controls much of the Wall Street trading in all of these commodities. It makes money at every end of almost every deal. For five decades, CEO Charles Koch has kept Koch Industries quietly operating behind a veil of secrecy, with a view toward very, very long-term profits. When Wall Street came calling twenty years ago, trying to take Koch public, Charles Koch said no. He's a genius businessman: patient with profits, able to learn from his mistakes, determined that his employees develop an almost a worshipful dedication to free-market ruthlessness, and a master disrupter. We think of disruption as something that happens in Silicon Valley, but this book will upend your understanding of what disruption really is. Charles Koch's business acumen has made him and his brother David (Koch Industries' co-owner) together richer than Bill Gates. But there's a dark side to their story. If you want to understand how we killed the unions in this country, how we widened the income divide, how we stalled progress on climate change and how corporate America bought the influence industry, all you have to do is read this book. Seven years in the making, Kochland reads like a true-life thriller, with larger-than-life characters driving the battles on every page. The book tells the ambitious tale of how one private company consolidated power over half a century - and how in doing so, transformed capitalism into something that feels so deeply alienating to many Americans today.

This engaging book begins with the history of Triumph, its rescue by the Standard Motor Company and the quest to replace the bestselling Herald with a more modern design, including the strong influence of the Italian designer Giovanni Michelotti. Triumph 1300 to Dolomite Sprint covers the full range of models that succeeded the successful Triumph Herald. Starting with the front-wheel drive 1300 and 1500 models, author Kevin Warrington covers the conversion from front to rear-wheel drive, the introduction of the two-door Toledo and four-door Dolomite range and finishes with the range-topping high performance but fragile Dolomite Sprint. Including coverage of the Dolomite's strong sporting history, and with accompanying period and modern colour photographs, this book provides all the information the enthusiast will need about this remarkable range of mid-range Triumph cars.

The North British Locomotive Company came into existence in 1903 as an amalgamation of three established Glasgow locomotive manufacturers: Dubs & Co., Sharp Stewart and Neilson Reid. Each of these companies enjoyed an excellent reputation for its products both at home and abroad. The amalgamation that formed NBL created the largest locomotive builder in the British Empire, building on the worldwide renown of its predecessors and exporting its products all over the world to places as diverse as Palestine, New Zealand, South Africa and Canada. Its locomotive output was as varied as its clients, with steam locomotives of every gauge, and ranging from tiny tank engines to massive Beyer-Garratts. Moving with the times, North British entered the market for diesel and electric traction after the Second World War and its lack of success in this field ultimately brought the company to its knees. Here, Colin Alexander and Alon Siton present a lavishly illustrated exploration of one of Britain's greatest locomotive companies, including the products of its three Victorian constituents and official works photographs, images of locos in service and some of the many preserved Dubs, Sharp Stewart, Neilson and North British locomotives on heritage railways and in museums around the world.

Dieser zweite von zwei Sammelbanden zur Bestandsaufnahme von betriebswirtschaftlicher Frauen- und Geschlechterforschung zielt darauf ab, empirische betriebswirtschaftliche Frauen- und Geschlechterforschung hinsichtlich ihrer Zugange zu verorten und fur ihre Standortbestimmung aktuelle Forschungsergebnisse in den Blick zu nehmen. Dazu prasentiert dieses Buch 12 Beitrage, die unterschiedliche Ausgangs- und Ansatzpunkte fur ihre sehr vielfaltigen empirischen Analysen in verschiedenen Kontexten haben.

Panhard & Levassor was a ground-breaking company whose innovations set the standard for modern motoring. Not only was it the first company to produce a vehicle with an internal combustion engine mounted at the head of the chassis rather than under the driver's seat, the entire 'Panhard' layout of engine, gearbox, shaft drive to rigid rear axle, set the standard which is still used today. As the author reveals, Panhard & Levassor can also claim to be the first manufacturer to sell cars commercially. Author David Beare follows the fortunes of the company and its two founders, the affable and portly Rene Panhard complementing the intelligent and somewhat haughty Emile Levassor. From the late 1800s through the two world wars, they continued to produce revolutionary designs, including sleeve valves, monocoque chassis units and the new economy cars with air-cooled flat-twin engines and bodies and chassis made largely of aluminium. As an important contributor to the design and performance of their subsequent road cars, Panhard & Levassor's pioneering competition successes in early road-racing in the period from 1894 to 1903 are also covered, when the company was at the forefront of motor-racing technology and won many races. The story ends with the take-over of the company by Citroen, which ultimately absorbed the Panhard & Levassor creative genius into their own designs.