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Books > Humanities > History > History of specific subjects > History of specific institutions
'Big Vape is a dazzling story that crackles with the energy of a
nicotine buzz, mixing tales of ground-breaking innovation with
those of corporate greed and government dysfunction' Christopher
Leonard, author of the New York Times bestseller, Kochland It began
with a smoke break. __________ THIS IS A STORY OF AMBITION AND
GREED James Monsees and Adam Bowen were two ambitious graduate
students at Stanford, and in between puffs after class they dreamed
of a way to quit smoking. Their solution became the Juul, a sleek,
modern device that could vaporize nicotine into a conveniently
potent dose. THIS IS A STORY OF BOOM AND BUST The business they
built around that device, Juul Labs, would go on to become a $38
billion company and draw blame for addicting a whole new generation
of underage tobacco users. THIS IS A STORY OF OUR TIME With
rigorous reporting and piercing insight into a Silicon Valley
startup, Big Vape uses the dramatic rise of Juul to tell a larger
story of big business, Big Tobacco, and the high cost of a product
that was too good to be true. __________ A propulsive, eye-opening
work of reporting, chronicling the rise of Juul and the birth of a
new addiction 'The rise and fall of Juul is an instructive tale and
Jamie Ducharme does an excellent job detailing how one bad decision
after another led the company astray in this deft rendition of
grand start-up dreams gone up in smoke.' Reeves Wiedeman, author of
Billion Dollar Loser 'Big Vape is more than just brilliantly
reported and elegantly written. It is also a richly populated book
- filled not just with human characters but with matters of
science, finance, invention, ambition, ethics, hubris, and blazing
ingenuity.' Jeffrey Kluger, bestselling co-author of Apollo 13
A family business frequently involves enough drama to fill a book -
this one in fact.Pearl Sets the Pace tells the story of two
landmark companies and a mighty dynasty. It begins in 1883, with
the arrival of German brew master Otto Koehler in the bustling city
of San Antonio, Texas. He establishes himself as one of the
founders of a firm that eventually becomes the Pearl Brewery. In
1914, his murder at the hands of a disgruntled mistress becomes
front-page news across the nation. Emma, his grieving (but
tough-as-nails) widow, assumes leadership of the company and keeps
it afloat during the dark days of Prohibition. In 1941, Margaret
Koehler, one of Emma's granddaughters, marries David Earl Pace.
After World War II, the young couple formulate a secret recipe for
Mexican salsa. Like mad scientists, they experiment in their home
kitchen and try out their concoctions on friends. From such humble
beginnings grew a mighty enterprise, a real-world manifestation of
the American Dream. By the early 1990s, Dave and Margaret's picante
sauce was the top-selling Mexican food condiment in the world.
Their descendants sold the business to the Campbell Soup Company
for $1.1 billion. Through murders and mistresses, Depression and
divorces, booms and busts, a passion for product sustained the
Koehler-Pace clan. To make something, not simply for their
neighbors to buy, but also something that would become integral to
their daily lives. That became their defining principle. Yes, it
defined them, but it also characterized their city. Can anyone
really imagine San Antonio without beer and picante sauce? This is
the story of a proud, complicated, and interwoven family and the
two great enterprises they wrangled. But it is also the story of a
unique Texas city and the people it breeds. It's a business story,
a family story, and a story of a thriving, modern city; it is also
our story.
The remarkable story of how Joe Foster developed Reebok into one of the world's most famous sports brands, having started from a small factory in Bolton.
Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born.
At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens, where Sigourney Weaver wore a pair of Reebok Alien Stompers.
Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.
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