Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know (R) introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.

Nothing is impossible if you have unlimited time, resources, and flexible objectives. Project managers never find themselves in such a situation. Our projects are impossible if they can't be done within the constraints... but sometimes there's a way around even the most challenging barrier. What can you do when the situation looks hopeless? In this exciting journey through history, you'll learn how the greatest leaders and project managers of the past took on impossible challenges...and succeeded. Here are only three examples: When he wanted to be first to fly nonstop to Paris, Charles Lindbergh was up against competitors with more funding, more experience, and over a year's head start. His strategy? Rethink the thresholds of risk. The other generals laughed at George Patton when he offered to send two divisions to rescue the Battle of the Bulge in only 48 hours. His strategy? See the future and get ready for it early. For mission director Gene Kranz, the odds against a successful rescue of Apollo 13 were daunting at best. His strategy? The Kranz Dictum, a powerful strategy to deal with crises even before they occur. In PROJECT: IMPOSSIBLE, you'll learn a step-by-step methodology to succeed when facing even the most difficult projects. You'll learn Dobson's Laws of Project Management and discover the Godzilla Principle. From redefining the problem to challenging the project parameters, you'll know how to attack a seemingly impossible project... and get the job done.

In 1966, recent art college grad, John F. Tyson, became the first industrial designer hired by Northern Electric, Bell Canada's modest manufacturing arm. In 2000, he retired as vice-president of advanced technology for Nortel, then the world's leading supplier of communications networks.
Adventures in Innovation-Inside the Rise and Fall of Nortel chronicles John F. Tyson's journey from student to senior executive when an entirely new world of human communications came into being. He traces the development of corporate identity, vision, and activities of Bell-Northern Research (BNR), which would become one of the most innovative and widely respected research-and-development organizations in the world.
Throughout, he candidly portrays the many colourful personalities he met along the way who helped realize grand visions. As an innovator and passionate champion of R&D, he offers critical insights into the interplay of innovation, vision, and leadership as the key to corporate success. He details some of his own pioneering work in user-centred design and market research methods, translating the philosophical to the tangible within a collaborative community of people, process and product, and delivering groundbreaking innovations to the marketplace.
In Adventures in Innovation, John F. Tyson gives readers an insider's compelling perspective on a turbulent time in communications history, all written with humour and the sense of wonder and delight that marked his fascinating career.

2013 Reprint of 1962 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. This classic text, chosen for the 1964 Thomas Newcomen Award in Business History by the editors of "Business History Review," is based on intensive studies of General Motors, Dupont, Standard Oil of New Jersey and Sears, Roebuck. Chandler shows how the seventy largest corporations in America have dealth with a single economic problem: the effective administration of an expanding business. The author summarizes the history of the expansion of the nation's largest industries during the previous hundred years and then examines in depth the modern decentralized corporate structure as it was developed independently by four companies--General Motors, Dupont, Standard Oil of New Jersey and Sears, Roebuck.

2013 Reprint of 1927 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Max Weber's "General Economic History" is based on his lecture notes and compiled shortly after his death. In this work Weber proposes an institutional theory of the rise of capitalism in the west. Unlike in his classic work on the Protestant ethic, religion is given a minor role. The emphasis of the work lies instead on the place of the state and calculable law in allowing economic actors to predict exchange for gain. Weber's institutional theory of capitalism was rediscovered in the early 1980s by writers like Randall Collins, Daniel Chirot, and Douglass C. North, who worked to replace theories based largely on Immanuel Wallerstein's "World Systems" theory. Though today read primarily by sociologists and social philosophers, Weber's work did have a significant influence on Frank Knight, one of the founders of the neoclassical Chicago school of economics, who translated Weber's General Economic History into English in 1927.

A behind-the-scenes look at how tomorrow's hottest startups are being primed for greatness
Investment firm Y Combinator is the most sought-after home for startups in Silicon Valley. Twice a year, it funds dozens of just-founded startups and provides three months of guidance from Paul Graham, YC's impresario, and his partners. Receiving an offer from YC creates the opportunity of a lifetime.
Acclaimed journalist Randall Stross was granted unprecedented access to Y Combinator, enabling a unique inside tour of the world of software startups. Over the course of a summer, we watch as a group of founders scramble to make something people want.
This is the definitive story of a seismic shift in the business world, in which coding skill trumps experience, undergraduates confidently take on Goliaths, and investors fall in love.

How corporate hubris caused the bankruptcy of America's greatest photography company. A meticulously documented history of Eastman Kodak Company's financial implosion. Once a member of the Dow Jones Industrial Average, a blue chip growth stock, and a member of the Nifty-Fifty, Kodak filed a Chapter XI petition early in 2012. If you want to know how and why, then read this book.

The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media.

""Skyrm makes complex financial scenarios accessible to all interested readers in an informative and entertaining manner. We can all learn something from this book." -Thomas Peterffy, Chairman, CEO, and President of Interactive Brokers "Skyrm put together the story of MF Global like no one else could in providing the ultimate autopsy covering destructive financial engineering that's played such a big role in our capital markets." -Lawrence G. McDonald, New York Times best selling author of A Colossal Failure of Common Sense "God is in the details...first come the reporters, then the lawyers. Skyrm's book is the necessary antidote. Only someone who has 'done' it can explain it. Perhaps the best 'counterfactual' rationale for reading The Money Noose: If John Corzine had been able to before, there would likely have been no after." -Stan Jonas, Managing Partner, Axiom Management Partners In 2010, President Barack Obama signed into law the Dodd-Frank Wall Street Reform and Consumer Protection Act. MF Global was bankrupt less than a year after the law's passage. THE MONEY NOOSE is a general accounting of the facts that led to MF Global's collapse, as well as the story of the major players involved. It is a chaotic story, one in which individual actions taken in and of themselves are relatively minor. But the sum of those individual actions equal the same end result. How, then, can investors protect themselves from this outcome? The best answer is education. Investors need to be fully aware of what is involved in the investment process, and that includes an understanding of seg funds. It is, after all, their money. This book is designed to tell the story of MF Global, what went wrong and how things came to an abrupt end. In those regards, it's an incredible story. Scott E.D. Skyrm is one of the leading figures in the repo and securities finance markets today, and regularly quoted in The Wall Street Journal, The Financial Times, Bloomberg News Service, Reuters, Market News, and Dow Jones. He is highly regarded as a former salesman, trader, trading desk manager, and global business head in fixed-income, securities finance, and securities clearing and settlement. He recently left Newedge, where he was their "Global Head of Repo, Money Markets, and Fixed Income Clearing." He now is writing commentaries on the repo market, the short-end of the Treasury market, Federal Reserve policy and general Wall Street topics. He has worked on Wall Street for over 22 years and has taken billion-dollar risks on the trading floor, managed a multi-billion dollar balance sheet, and consistently ran one of the most profitable trading groups at every firm where he worked. Prior to Newedge, he managed the repo desk at ING Barings, worked summers at Shearson Lehman/American Express and started his full-time career at The Bank of Tokyo.

John Raskob is not a name that looms large but his greatest building casts a shadow on us every day. Financier of the Empire State Building, Raskob was a self-made businessman who worked for DuPont and for GM and famously invented with the idea for consumer credit, which he first offered to individual car buyers (GMAC). A friend of New York Governor Al Smith, Raskob became active in New York politics and ran the Democratic National Committee and Smith's campaign for the presidency. He invested his own fortune heavily in the Empire State Building, built at the height of the Great Depression. A colorful figure, Raskob's life evokes the roaring twenties, the Catholic elite, the boardrooms of America's biggest corporations, and the rags-to-riches tale that is central to the American dream. His most famous interview was entitled "Everybody Ought to Be Rich" in Ladies' Home Journal in August 1929-on the eve of the stock market crash-and his personal achievement of such extraordinary wealth and power highlight just how far he came traveled from a teenage candy seller on the railway between Lockport and Buffalo. His wide circle of business associates and personal acquaintances included Water Chrysler, the DuPonts, Alfred Sloane, Franklin Roosevelt, Joseph Kennedy, Western miners, and the Pope. He lived his own creed: "Go ahead and do things. The bigger the better, if your fundamentals are sound. Avoid procrastination."

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.
While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

The Dolph Briscoe Center for American History at the University of Texas at Austin, which houses the extensive ExxonMobil Historical Collection, is honored to publish the fifth volume of Exxon's corporate history, which extends the history of Exxon and its predecessors to more than 125 years, the longest in-depth account of a private company in existence. ExxonMobil's history stretches from the time of kerosene lamps to the era of jet travel, from the days of finding oil by searching for surface indications to the days of 3-D seismic, which uses powerful computers to create images of oil deep underground. Its learning curve was particularly steep in the years covered by this book, 1973-2005, when the company adapted to new realities that confronted it at every turn. ExxonMobil has remained among the most profitable concerns in the history of modern capitalism by showing flexibility when faced with the need to adapt to changing conditions. As the company responded to sweeping changes in global markets, its decisions reflected a deeply held corporate culture that rested on the key operating values of engineering efficiency and financial discipline. This extensively researched volume demonstrates how Exxon's core values and management enabled the company to adapt and succeed during a period of dramatic changes for the energy industry. Pratt and Hale provide readers a historical perspective from inside one of the most powerful corporations in the world.

On March 14, 2012, more than three million people read Greg Smith's bombshell Op-Ed in the New York Times titled "Why I Am Leaving Goldman Sachs." The column immediately went viral, became a worldwide trending topic on Twitter, and drew passionate responses from former Fed chairman Paul Volcker, legendary General Electric CEO Jack Welch, and New York City mayor Mike Bloomberg. Mostly, though, it hit a nerve among the general public who question the role of Wall Street in society -- and the callous "take-the-money-and-run" mentality that brought the world economy to its knees a few short years ago. Smith now picks up where his Op-Ed left off.
His story begins in the summer of 2000, when an idealistic 21-year-old arrives as an intern at Goldman Sachs and learns about the firm's Business Principle #1: Our clients' interests always come first. This remains Smith's mantra as he rises from intern to analyst to sales trader, with clients controlling assets of more than a trillion dollars.
From the shenanigans of his summer internship during the technology bubble to Las Vegas hot tubs and the excesses of the real estate boom; from the career lifeline he received from an NFL Hall of Famer during the bear market to the day Warren Buffett came to save Goldman Sachs from extinction-Smith will take the reader on his personal journey through the firm, and bring us inside the world's most powerful bank.
Smith describes in page-turning detail how the most storied investment bank on Wall Street went from taking iconic companies like Ford, Sears, and Microsoft public to becoming a "vampire squid" that referred to its clients as "muppets" and paid the government a record half-billion dollars to settle SEC charges. He shows the evolution of Wall Street into an industry riddled with conflicts of interest and a profit-at-all-costs mentality: a perfectly rigged game at the expense of the economy and the society at large.
After conversations with nine Goldman Sachs partners over a twelve-month period proved fruitless, Smith came to believe that the only way the system would ever change was for an insider to finally speak out publicly. He walked away from his career and took matters into his own hands. This is his story.

"The world's largest company, Wal-Mart Stores, has revenues higher than the GDP of all but twenty-five of the world's countries. Its employees outnumber the populations of almost a hundred nations. The world's largest asset manager, a secretive New York company called Black Rock, controls assets greater than the national reserves of any country on the planet. A private philanthropy, the Bill and Melinda Gates Foundation, spends as much worldwide on health care as the World Health Organization. "

The rise of private power may be the most important and least understood trend of our time. David Rothkopf provides a fresh, timely look at how we have reached a point where thousands of companies have greater power than all but a handful of states. Beginning with the story of an inquisitive Swedish goat wandering off from his master and inadvertently triggering the birth of the oldest company still in existence, "Power, Inc." follows the rise and fall of kings and empires, the making of great fortunes, and the chaos of bloody revolutions. A fast-paced tale in which champions of liberty are revealed to be paid pamphleteers of moneyed interests and greedy scoundrels trigger changes that lift billions from deprivation, "Power, Inc." traces the bruising jockeying for influence right up to today's financial crises, growing inequality, broken international system, and battles over the proper role of government and markets.

Rothkopf argues that these recent developments, coupled with the rise of powers like China and India, may not lead to the triumph of American capitalism that was celebrated just a few years ago. Instead, he considers an unexpected scenario, a contest among competing capitalisms offering different visions for how the world should work, a global ideological struggle in which European and Asian models may have advantages. An important look at the power struggle that is defining our times, "Power, Inc." also offers critical insights into how to navigate the tumultuous years ahead.

"Scathing expose of the coal industry."
--"The New York Times Book Review
"On April 5, 2010, an explosion ripped through Massey Energy's Upper Big Branch Mine, killing twenty-nine coal miners. This tragedy was the deadliest mine disaster in the United States in forty years--a disaster that never should have happened. These deaths were rooted in the cynical corporate culture of Massey and its notorious former CEO Don Blankenship, and were part of an endless cycle of poverty, exploitation, and environmental abuse that has dominated the Appalachian coalfields since coal was first discovered there. And the cycle continues unabated as coal companies bury the most insidious dangers deep underground, all in search of higher profits, and hide the true costs from regulators, unions, and investors alike.
But the disaster at Upper Big Branch goes beyond the coalfields of West Virginia. It casts a global shadow, calling into bitter question why coal miners in the United States are sacrificed to erect cities on the other side of the world, why the coal wars have been allowed to rage, polarizing the country, and how the world's voracious appetite for energy is satisfied at such horrendous cost.
With "Thunder on the Mountain, "Peter A. Galuszka pieces together the true story of greed and negligence behind the tragedy at the Upper Big Branch Mine, and in doing so he has created a devastating portrait of an entire industry that exposes the coal-black motivations that led to the death of twenty-nine miners and fuel the ongoing war for the world's energy future.

Atari Inc. - Business is Fun, the book that goes behind the company that was synonymous with the popularization of 'video games.'
Nearly 8 years in the making, Atari Inc. - Business is Fun is comprised of thousands of researched documents, hundreds of interviews, and access to materials never before available.
An amazing 800 pages (including nearly 300 pages of rare, never before seen photos, memos and court documents), this book details Atari's genesis from an idea between an engineer and a visionary in 1969 to a nearly $2 billion dollar juggernaut, and ending with a $538 million death spiral during 1984. A testament to the people that worked at this beloved company, the book is full of their personal stories and insights. Learn about topics like:
* All the behind the scenes stories surrounding the creation of the company's now iconic games and products.
* The amazing story of Atari's very own "Xerox PARC" research facility up in the foothills of the Sierra Mountains
* The full recounting of Steve Jobs's time at Atari, with comments from the people he worked with on projects and the detailed story of the creation of Atari Breakout, including input by Steve Wozniak on his development of the prototype, and how it couldn't be used and another Atari engineer would have to make the final production Breakout arcade game instead.
* The creation of "Rick Rats Big Cheese Restaurants" which later became "Chuck E. Cheese's"
* How Atari Inc. faltered and took down an entire industry with it before being put on the chopping block.
If you've ever wanted to learn about the truth behind the creation of this iconic company told directly by the people who made FUN for a living, then this is the book for you

Forget Apple and IBM. For that matter forget Silicon Valley. The first personal computer, a self-contained unit with its own programmable processor, display, keyboard, internal memory, telephone interface, and mass storage of data was born in San Antonio TX. US Patent number 224,415 was filed November 27, 1970 for a machine that is the direct lineal ancestor to the PC as we know it today. The story begins in 1968, when two Texans, Phil Ray and Gus Roche, founded a firm called Computer Terminal Corporation. As the name implies their first product was a Datapoint 3300 computer terminal replacement for a mechanical Teletype. However, they knew all the while that the 3300 was only a way to get started, and it was cover for what their real intentions were - to create a programmable mass-produced desktop computer. They brought in Jack Frassanito, Vic Poor, Jonathan Schmidt, Harry Pyle and a team of designers, engineers and programmers to create the Datapoint 2200. In an attempt to reduce the size and power requirement of the computer it became apparent that the 2200 processor could be printed on a silicon chip. Datapoint approached Intel who rejected the concept as a "dumb idea" but were willing to try for a development contract. Intel belatedly came back with their chip but by then the Datapoint 2200 was already in production. Intel added the chip to its catalog designating it the 8008. A later upgrade, the 8080 formed the heart of the Altair and IMSI in the mid-seventies. With further development it was used in the first IBM PC-the PC revolution's chip dynasty. If you're using a PC, you're using a modernized Datapoint 2000.

The events of 9/11 presented the financial industry with the greatest operational crisis in its history. Key officials were killed; others could not be located. Primary and backup sites were unavailable or inadequate. Massive amounts of critical data were lost, and there was a crushing inability to communicate, locate or verify information. It was not known for a time which firms could participate in the markets and to what degree, nor was it clear to what extent certain markets had been damaged and when they should reopen. Nor could the human impact of the 9/11 events be divorced from the business issues. Those grappling to restore the markets had to cope with their own feelings of anxiety, shock and loss, and to deal with a uniquely horrific blend of personal and professional difficulties. This book tells of the regeneration of the U.S. markets, day by day, immediately following 9/11, with a focus on the U.S. Government securities market. The bottom line is that 9/11 brought the most important financial market in the world - the one looked to by investors globally for safety in times of trouble - to the brink of paralysis. The crisis was ultimately resolved through the willpower and wisdom of groups of disparate individuals, accompanied by an unprecedented climate of cooperation among fierce competitors that embodied the American spirit at its finest.