If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people. Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions: Which factors explain the success (or failure) of foreign companies entering China?What challenges and pitfalls can a company entering China expect to encounter? How can a prospective entrant realistically assess its chances? Which managerial decisions are critical, and which approaches are most effective? Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study: How Norwegian Cruise Line's entry into China displays how cultural differences can boost or sink different companies; How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts; How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world's largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century. As Lawrence Ingrassia - former business and economics editor and deputy managing editor at the New York Times - shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria's Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service. Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It's a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

'Levy portrays a tech company where no one is taking responsibility for what it has unleashed' Financial Times 'This fascinating book reveals the imperial ambitions of Facebook's founder' James Marriott, Sunday Times 'The inside story of how Facebook went from idealism to scandal' Laurence Dodds, Telegraph Today, Facebook is nearly unrecognizable from the simple website Zuckerberg's first built from his dorm room in his Sophomore year. It has grown into a tech giant, the largest social media platform and one of the biggest companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in daily life. And in light of recent controversies surrounding election-influencing fake news accounts, the handling of its users' personal data and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.

With 75 World Championships (riders and manufacturers), 270 Grand Prix victories, and more than 3000 International race wins, MV Agusta's competition record is unequalled amongst Italian motorcycle manufacturers. MV's list of World Champions includes some of the greatest names in the sport, with Carlo Ubbiali, John Surtees, Mike Hailwood, Giacomo Agostini and Phil Read winning multiple times. Alongside the magnificent racing bikes MV produced a wide range of street models, including the exotic four-cylinder bikes based on the Grand Prix racers of the 1950s and early 1960s. After closing in 1977 MV Agusta was resurrected by Cagiva in 1997 and released the Massimo Tamburini-designed four-cylinder F4. Initially 750cc, this evolved into 1000cc and the Brutale series. In 2012 the three-cylinder F3 joined the F4 and a large range of models has grown from these two platforms. With a 50 year passion for Italian motorcycles, Ian Falloon tells the full story of MV Agusta, covering all the street and racing models from 1945.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal-of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers' rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism's imperative to either assimilate critiques or reveal its limits.

CoCo-Bonds sind Anleihen, die beim Eintritt eines vordefinierten Ereignisses - in der Regel ein Krisenszenario - in Eigenkapital des Emittenten umgewandelt werden. Als Emittenten kommen insbesondere Banken in Betracht. Das Instrument wurde kreiert, um im Fall einer Bankenkrise oder -insolvenz durch Beteiligung bestimmter Glaubiger zur Stabilitat der Markte beizutragen. Dieses Ziel kann jedoch nur bei richtiger Ausgestaltung erreicht werden. Anderenfalls drohen gefahrliche Anreize fur verschiedene Marktteilnehmer. Auch die automatische Umwandlung erweist sich als juristisch sehr komplex. Die Publikation geht auf wichtige Ausgestaltungsparameter ein, entwickelt neue dogmatische Begrundungen der Umwandlung und ordnet CoCo-Bonds in das System des neuen Bankensanierungs- und Abwicklungsregimes ein.

In Masters and Servants, Scott P. Stephen reveals startling truths about Hudson's Bay Company (HBC) workers. Rather than dedicating themselves body and soul to the Company's interests, these men were hired like domestic servants, joining a "household" with its attendant norms of duty and loyalty. The household system produced a remarkably stable political-economic entity, connecting early North American resource extraction to larger trends in British imperialism. Through painstaking research, Stephen shines welcome light on the lives of these largely overlooked individuals. An essential book for labour historians, Masters and Servants will appeal to scholars of early modern Britain, the North American fur trade, Western social history, business history, and anyone intrigued by the reach of the HBC.

The history of Krupp is the history of modern Germany. No company symbolized the best and worst of that history more than the famous steel and arms maker. In this book, Harold James tells the story of the Krupp family and its industrial empire between the early nineteenth century and the present, and analyzes its transition from a family business to one owned by a nonprofit foundation.

Krupp founded a small steel mill in 1811, which established the basis for one of the largest and most important companies in the world by the end of the century. Famously loyal to its highly paid workers, it rejected an exclusive focus on profit, but the company also played a central role in the armament of Nazi Germany and the firm's head was convicted as a war criminal at Nuremberg. Yet after the war Krupp managed to rebuild itself and become a symbol of Germany once again--this time open, economically successful, and socially responsible.

Books on Krupp tend to either denounce it as a diabolical enterprise or celebrate its technical ingenuity. In contrast, James presents a balanced account, showing that the owners felt ambivalent about the company's military connection even while becoming more and more entangled in Germany's aggressive politics during the imperial era and the Third Reich.

By placing the story of Krupp and its owners in a wide context, James also provides new insights into the political, social, and economic history of modern Germany.

In hoch komplexen und dynamischen Wettbewerbsumfeldern wird die Fahigkeit zu innovieren zu einem kritischen Erfolgsfaktor. Haufig entstehen Innovationen dabei an den Schnittstellen von Technologien, Branchen und Unternehmen. Zusammenarbeitsformen wie zum Beispiel in Cluster-Initiativen erlangen damit einen wettbewerbsentscheidenden Einfluss. Doch wie mussen solche Initiativen aufgebaut sein und strategisch gefuhrt und entwickelt werden, um Mehrwerte zu stiften? Die Autorin geht diesen Fragen entlang verschiedener theoretischer Ansatze wie auch anhand einer Fallstudie uber den Cluster Elektromobilitat Sud-West nach. Die Erkenntnisse munden in einem innovativen konzeptionellen Vorschlag fur eine interaktionsorientierte, strategische Fuhrung wandlungsfahiger Cluster-Initiativen.

In this unique, well-illustrated book, readers learn how fifty financial corporations came to dominate the U.S. banking system and their impact on the nation's political, social, and economic growth. A story that spans more than two centuries of war, crisis, and opportunity, this account reminds readers that American banking was never a fixed enterprise but has evolved in tandem with the country. More than 225 years have passed since Alexander Hamilton created one of the nation's first commercial banks. Over time, these institutions have changed hands, names, and locations, reflecting a wave of mergers, acquisitions, and other restructuring efforts that echo changes in American finance. Some names, such as Bank of America and Wells Fargo, will be familiar to readers. The origins of others, including Zions Bancorporation, founded by Brigham Young and owned by the Mormon Church until 1960, are surprising. Exploring why some banks failed and others thrived, this book wonders, in light of the 2008 financial crisis, whether recent consolidations have reached or even exceeded economically rational limits. A key text for navigating the complex terrain of American finance, this volume draws a fascinating family tree for projecting the financial future of a nation.

Anhand unterschiedlicher Produktkategorien untersucht diese experimentelle Studie den wachsenden M-Commerce-Markt. Die Autorin fuhrt aus, wie der mobile Kommunikationskanal fur Unternehmen eine Vielzahl einzigartiger Eigenschaften bietet. Im Mittelpunkt des Interesses steht dabei, welchen Einfluss Mobile Marketing auf die Einstellungsbildung hat und wie mobile Verkaufsfoerdermassnahmen die Kaufentscheidung beeinflussen. Die Autorin fragt, welchen Einfluss QR-Codes, als pull-basierte mobile Verkaufsfoerdermassnahme, auf Einstellung und Verhalten haben und stellt fest, dass die Starke des Einflusses zwischen den Produktkategorien variiert.

China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Born in a small fishing village in 1967 to a poor family, Guo Guangchang's break came when the Chinese government began to encourage business enterprise. He and four university friends set up their own company in 1992 to advise foreign companies that were entering into China. Fosun International eventually became the largest private enterprise in China by expanding into insurance, pharmaceuticals, property, mining, retail and finance. Today, Guo is the Chairman of Fosun International and this book provides a unique, inside examination of Guo and his company's remarkable global expansion.

Wirtschaftliche Krisenzeiten koennen dem Management Anreize geben, die rechnungslegungsbasierte Kommunikation des Unternehmens zu beeinflussen. Die zunehmende Digitalisierung hat in den vergangenen Jahren neue Moeglichkeiten fur die Analyse und den Nachweis des eingesetzten bilanzpolitischen Instrumentariums eroeffnet. Der Autor fuhrt auf Basis eines triangulatorischen Ansatzes eine umfassende Analyse der mehrperiodigen bilanzpolitischen Einflussnahme mittelstandischer Unternehmen vor einer Insolvenz durch. Zu diesem Zweck erfolgt nach einer modelltheoretischen Potenzialanalyse eine qualitative und quantitative empirische Untersuchung der eingesetzten Bilanzpolitik. Die Ergebnisse der Arbeit dienen Lehrenden und Forschenden wie auch Entscheidungstragern im deutschen Mittelstand.

Das Buch behandelt die Foerderung der beruflichen Handlungskompetenz durch eine betriebliche Weiterbildung. Die Autorin betrachtet zunachst den Kompetenzerwerb theoretisch und analysiert hierbei den aktuellen Kompetenzdiskurs. Anschliessend folgt eine empirische Studie, die eine quantitative Untersuchung der beruflichen Handlungskompetenz von drei Berufsgruppen umfasst. An die Studie anknupfend entwickelt die Autorin ein Kompetenzmodell, das sich auf eine duale Kompetenzfoerderung ausrichtet.

In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years. And it was all thanks to collectors. The end of the craze was just as swift and extremely devastating, with "rare" Beanie Babies deemed worthless as quickly as they'd once been deemed priceless. Bissonnette draws on hundreds of interviews (including a visit to a man who lives with his 40,000 Ty products and an in-prison interview with a guy who killed a coworker over a Beanie Baby debt) for the first book on the most extraordinary craze of the 1990s.

Dieses Buch beschaftigt sich mit der Bilanzierung von Pensionsverpflichtungen, welche ein seit Jahrzehnten kontrovers diskutierter Bereich in der Rechnungslegung nach IFRS sind. Es stellen sich die Fragen, welche Regelungen zur Pensionsbilanzierung sachgerecht sind und welche Auswirkungen Bilanzierungsanderungen nach sich ziehen koennen. Die Autorin greift diese Fragen auf und zeigt neben der Reformnotwendigkeit der Pensionsbilanzierung alternative Bilanzierungskonzepte auf. Ein empirischer Teil widmet sich darauf aufbauend der Untersuchung von bilanziellen Auswirkungen einer Reform der Pensionsbilanzierung auf zentrale Kennzahlen. Dies ermoeglicht eine Abschatzung der mit einer Bilanzierungsanderung einhergehenden Entscheidungsanderungen von Erstellern und Adressaten und leistet einen Beitrag zur standardsetzungsrelevanten Ex-ante-Forschung.

Selten hat ein wettbewerbspolitischer Fall so viel Interesse und Kontroversen hervorgerufen wie der E-Book-Fall rund um Amazon, bei dem fuhrende Verlage und grosse Unternehmen wie Apple involviert sind. Doch dieser spiegelt nur eine von vielen unternehmerischen Vorgehensweisen Amazons wider. Der Kern dieses Werkes stellt die wettbewerbspolitischen Vorwurfe gegenuber Amazon systematisch dar und wurdigt diese auf der Basis oekonomisch-theoretischer UEberlegungen. Die Analysen offenbaren dabei die oekonomischen Besonderheiten von Onlinemarkten und berucksichtigen die wachsende oekonomische Bedeutung mehrseitiger Markte. Die Untersuchungsergebnisse geben eine Antwort auf die sich aus der aktuellen Medienbrisanz um Internetplattformen ergebende Frage, ob "Amazon as the Next Google" einzuordnen ist. Daruber hinaus bewertet die Autorin Ansatze zur Ausgestaltung einer wettbewerbspolitischen Regulierung von Internetplattformen wie den More Technological Approach oder die Implementierung einer eigenen Regulierungsbehoerde.

Das Buch erstellt einen analytischen Bezugsrahmen fur die Erfassung und Evaluation kommunikativer Einflussbeziehungen von Unternehmen. Bislang mangelte es an perspektivischer Vielfalt, theoretischen Fundierungsmoeglichkeiten und geeigneten Instrumenten zur Rekonstruktion und Analyse des komplexen politischen Beziehungsmanagements Multinationaler Unternehmen. Der Autor verknupft Schlusselkonzepte des Issues- und Stakeholdermanagements, der Politikfeldanalyse, Tauschtheorie und Lobbyismusforschung mit dem Netzwerkansatz. Das Ergebnis ist eine neuartige Forschungsheuristik, die es moeglich macht, Public Affairs aus relationaler Perspektive zu betrachten und themenzentrierte politische Anspruchsgruppenkommunikation von Organisationen zu analysieren.

This book examines the role that European employee representatives play in the restructuring of firms. In a globalized economy, company internationalization and transnational restructuring are of growing concern for employees and trade unions. In the European Union, the still rather new institution of European works councils provides basic rights for employees. Using examples of eight large automotive manufacturers like Volkswagen, GM or Toyota, the volume analyzes the internationalization strategies of the companies and the effects of European works councils, pointing to a high degree of variation in strategies and effectiveness of cross-border employee representation.

Die Berucksichtigung von Insolvenzrisiken in der Unternehmensbewertung stellt eine praxisrelevante und zugleich theoretisch ungeklarte Problemstellung dar: Es herrscht Unsicherheit daruber, welcher Bewertungskalkul heranzuziehen ist. Der Autor stoesst mit seinem Buch in diese Lucke, indem er die bestehenden Loesungsansatze systematisiert und kritisch diskutiert. Basierend auf diesen Erkenntnissen entwickelt er ein Discounted Cashflow-basiertes Bewertungsmodell unter Berucksichtigung von Insolvenzrisiken und -kosten. Der Bruckenschlag zwischen theoretischer Fundierung und praktischer Anwendbarkeit gelingt dadurch, dass die stochastische Struktur der Cashflows anhand von Polynomialmodellen expliziert wird.

Im Hinblick auf eine zukunftsorientierte und wettbewerbsfahige Wirtschaft sind die Personalbindung in Unternehmen sowie die Rolle der regionalen Cluster als Unternehmensstandort wichtige Themen. Die Autorin untersucht, welchen Herausforderungen die Akteure eines regionalen Clusters hinsichtlich der Mitarbeiterbindung unterliegen. Am Beispiel der Weinbaucluster in Deutschland uberpruft sie, inwieweit sich theoretische UEberlegungen als tatsachlich relevante Faktoren fur die Personalbindung in der Praxis erweisen. Territorial, Network und Societal Embeddedness der Akteure kommen dabei in unterschiedlicher Auspragung zum Tragen. Die Ergebnisse der Untersuchung geben Anlass zum Umdenken in der Personalbindungspraxis hin zur Verlagerung der Bindung auf eine kollektive (regionale Cluster-)Ebene.