In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company’s $25 billion IPO in 2014 was the world’s largest, valuing the company more than Facebook or Coca Cola. Alibaba today runs the e-commerce services that hundreds of millions of Chinese consumers depend on every day, providing employment and income for tens of millions more. A Rockefeller of his age, Jack has become an icon for the country’s booming private sector, and as the face of the new, consumerist China is courted by heads of state and CEOs from around the world.

Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own first-hand experience of key figures integral to Alibaba’s rise to create an authoritative, compelling narrative account of how Alibaba and its charismatic creator have transformed the way that Chinese exercise their new found economic freedom, inspiring entrepreneurs around the world and infuriating others, turning the tables on the Silicon Valley giants who have tried to stand in his way.

Duncan explores vital questions about the company’s past, present, and future: How, from such unremarkable origins, did Jack Ma build Alibaba? What explains his relentless drive and his ability to outsmart his competitors? With over 80% of China’s e-commerce market, how long can the company hope to maintain its dominance? As the company sets its sights on the country’s financial and media markets, are there limits to Alibaba’s ambitions, or will the Chinese government act to curtail them? And as it set up shop from LA and San Francisco to Seattle, how will Alibaba grow its presence and investments in the US and other international markets?

Clark tells Alibaba’s tale within the wider story of China’s economic explosion—the rise of the private sector and the expansion of Internet usage—that haver powered the country’s rise to become the world’s second largest economy and largest Internet population, twice the size of the United States. He also explores the political and social context for these momentous changes. An expert insider with unrivaled connections, Clark has a deep understanding of Chinese business mindset. He illuminates an unlikely corporate titan as never before, and examines the key role his company has played in transforming China while increasing its power and presence worldwide.

Few video game companies have a history as long and impressive as Sega Enterprises. Long before it took the home video game console market by storm, Sega was already an arcade powerhouse that successfully transferred its experience making coin-operated amusement machines into the video game boom of the late `70s and early `80s. The combined efforts of Sega's American, European, and Japanese branches revolutionized the arcade industry in ways that are still widely felt today. Thanks to their work, Sega has continued to innovate and lead the industry in design and quality for more than 40 years, producing some of the most famous arcade titles in history. Based on interviews with former Western and Japanese developers, as well as hundreds of English and Japanese documents, this book follows the rise of Sega in the video game industry, from its electromechanical machines of the mid-1960s to the acquisition of Gremlin Industries and the rise of its world-famous AM Studios, and finalizing with its merger with Sammy Corporation in 2003. 62 of Sega's most popular and ground-breaking games are explored in detail.

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

AB InBev is today's uncontested world leader of the beer market. It represents over 20% of global beer sales, with more than 450 million hectolitre a year flowing all around the world. Its Belgian predecessor, Interbrew, was a success story stemming from the 1971 secret merger of the country's two leading brewers: Artois and Piedboeuf. Based on material originating from company and private archives as well as interviews with managers and key family actors, this is the first study to explore the history of the company through the nineteenth and twentieth centuries. The story starts in the mid-nineteenth century with the scientific breakthroughs that revolutionised the beer industry and allowed both Artois and Piedboeuf to prosper in a local environment. Instrumental in this respect were the respective families and their successive heirs in stabilizing and developing their firms. Despite the intense difficulties of two world wars in the decades to follow, they emerged stronger than ever and through the 1960s became undisputed leaders in the national market. Then, in an unprecedented move, Artois and Piedboeuf secretly merged their shareholding in 1971, though keeping their operations separate until 1987 when they openly and operationally merged to become Interbrew. Throughout their histories Artois, Piedboeuf, and their successor companies have kept a controlling family ownership. This book provides a unique insight into the complex history of these three family breweries and their path to becoming a prominent global company, and the growth and consolidation of the beer market through the nineteenth and twentieth centuries.

Education is considered key for societies to achieve greater social cohesion and equality. Yet, schools, as the main providers of formal education, have increasingly come into question concerning their role in manifesting and perpetuating social categorisations, inequalities and discrimination instead of decreasing existing fragmentations and challenging power relations and hierarchies.

As a diverse society, Kenya is faced with power struggles and rivalries between different groups - for instance, along ethnic lines, often constructed deep in colonial history. This affects teaching and learning in school and the result is that Kenya is faced with vast disparities in terms of educational access and success - rendering some social groups marginalised and others favoured.

Positioning Diversity at Kenyan Schools explores the ways in which teachers in Kenyan primary and secondary schools experience and deal with social categorisations and diversity in terms of ethnicity, gender, wealth, culture, religion, etc. in their professional practice and in the current education system. Using critical pedagogy and diversity theory as a lens for positioning diversity in Kenyan schools, the questions that this book sets out to answer are: In what ways do the teachers' and schools' practices lead to transformation in terms of more social equality and less discrimination? In what ways do the practices manifest existing group categorisations, hierarchies and discrimination? How can schools and teaching practices in postcolonial Kenya become more inclusive and foster social cohesion and equality?

The story of Oxford University Press spans five centuries of printing and publishing. Beginning with the first presses set up in Oxford in the fifteenth century and the later establishment of a university printing house, it leads through the publication of bibles, scholarly works, and the Oxford English Dictionary, to a twentieth-century expansion that created the largest university press in the world, playing a part in research, education, and language learning in more than 50 countries. With access to extensive archives, the four-volume History of OUP traces the impact of long-term changes in printing technology and the business of publishing. It also considers the effects of wider trends in education, reading, and scholarship, in international trade and the spreading influence of the English language, and in cultural and social history - both in Oxford and through its presence around the world. In the decades after 1970 Oxford University Press met new challenges but also a period of unprecedented growth. In this concluding volume, Keith Robbins and 21 expert contributors assess OUP's changing structure, its academic mission, and its business operations through years of economic turbulence and continuous technological change. The Press repositioned itself after 1970: it brought its London Business to Oxford, closed its Printing House, and rapidly developed new publishing for English language teaching in regions far beyond its traditional markets. Yet in an increasingly competitive worldwide industry, OUP remained the department of a major British university, sharing its commitment to excellence in scholarship and education. The resulting opportunities and sometimes tensions are traced here through detailed consideration of OUP's business decisions, the vast range of its publications, and the dynamic role of its overseas offices. Concluding in 2004 with new forms of digital publishing, The History of OUP sheds new light on the cultural, educational, and business life of the English-speaking world in the late twentieth century.

As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning.
In this book, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe.
At 29, Ohanian has come to personify the dorm-room tech entrepreneur, changing the world without asking permission. Within a couple of years of graduating from the University of Virginia, Ohanian did just that, selling reddit for millions of dollars. He's gone on to start many other companies, like hipmunk and breadpig, all while representing Y Combinator and investing in over sixty other tech startups. WITHOUT THEIR PERMISSION is his personal guidebook as to how other aspiring entrepreneurs can follow in his footsteps.

Some of the worst corporate meltdowns over the past sixty years can be traced to passive directors who favored operational shortcuts over quality growth strategies. Thinking primarily about placating institutional investors, selective stockholders, proxy advisors, and corporate management, these inattentive and deferential board members have relied on short-term share price increases to sustain their companies long term. Driven by a desire for prosperity, not posterity, these actions can doom any company. In The Activist Director, attorney Ira M. Millstein looks back at fifty years of counseling companies, nonprofits, and governments to actively govern their corporations and constituencies. From the threat of bankruptcy and the ConEd blackout of 1970s New York City, to the meltdown of Drexel Burnham Lambert in the late 1980s, to the turnaround of General Motors in the mid-1990s, Millstein takes readers into the boardrooms of several of the greatest catastrophes and success stories of America's best-known corporations. His solution lies at the top: a new breed of activist directors who partner with management and reject short-term outlooks, plan a future based on growth and innovation, and take responsibility for corporate organization, strategy, and efficiency. What questions should we ask of potential board members and how do we know they'll be active? Millstein offers pragmatic suggestions for recruiting activist directors to the boardroom to secure the future of the corporation.

'Early in my research, a friend with excellent knowledge of the United Auto Workers internal operations told me, "Don't give up. They are hiding something"...' It's 1990, and US labour is being outsourced to Mexico. Rumours of a violent confrontation at the Mexican Ford Assembly plant on January 8 reach the United Auto Workers (UAW) union in the US: nine employees had been shot by a group of drunken thugs and gangsters, in an act of political repression which changed the course of Mexican and US workers' rights forever. Rob McKenzie was working at the Ford Twin Cities Assembly plant in Minnesota when he heard of the attack. He didn't believe the official story, and began a years-long investigation to uncover the truth. His findings took him further than he expected - all the way to the doors of the CIA. Virtually unknown outside of Mexico, the full story of 'El Golpe', or 'The Coup', is a dark tale of political intrigue that still resonates today.

Inspired by the fortunes and misfortunes of the Getty family, whose most extraordinary and troubled episode - the kidnap and ransom of grandson Paul Getty - is now a major motion picture, directed by Ridley Scott, from a screenplay written by David Scarpa and starring Michelle Williams, Christopher Plummer and Mark Wahlberg.

The first-person account of the family that changed the American retail landscape.

Longtime Dollar General CEO Cal Turner, Jr. shares his extraordinary life as heir to the company founded by his father, Cal Turner, Sr., and his grandfather, a dirt farmer turned Depression-era entrepreneur. Cal's narrative is at its heart a father-son story, from his childhood in Scottsville, Kentucky, where business and family were one, to the triumph of reaching the Fortune 300--at the cost of risking that very father/son relationship. Cal shares how the small-town values with which he was raised helped him guide Dollar General from family enterprise to national powerhouse.

Exploring three generations of a successful family with very different leadership styles, Cal Jr. shares a wealth of wisdom from a lifetime on the entrepreneurial front lines. He shows how his grandfather turned a third-grade education into an asset for success. He reveals how his driven father hatched the breakthrough dollar price point strategy and why it worked. And he explains how he found his own leadership style when he took his place at the helm--values-based, people-oriented, and pragmatic. Cal's story provides a riveting look at the family love and drama behind Dollar General's spectacular rise, pays homage to the working-class people whose no-frills needs helped determine its rock-bottom prices, and shares the life and business lessons of one of 20th-century America's most compelling business leaders.

One of the world's largest sellers of footwear, the Bata Company of Zlin, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization.

Powerful and resonant, Foxconned is both the definitive autopsy of the Foxconn fiasco and a dire warning to communities and states nationwide. When Wisconsin governor Scott Walker stood shoulder to shoulder with President Trump and Speaker of the House Paul Ryan at the White House in July 2017, they painted a glorious picture of his state's future. Foxconn, the enormous China-based electronics firm, was promising to bring TV manufacturing back to the United States with a $10 billion investment and 13,000 well-paying jobs. They actually were making America great again, they crowed. Two years later, the project was in shambles. Ten thousand construction workers were supposed to have been building what Trump had promised would be "the eighth wonder of the world." Instead, land had been seized, homes had been destroyed, and hundreds of millions of municipal dollars had been committed for just a few hundred jobs-nowhere near enough for Foxconn to earn the incentives Walker had shoveled at them. In Foxconned, journalist Lawrence Tabak details the full story of this utter collapse, which was disturbingly inevitable. As Tabak shows, everything about Foxconn was a disaster. But worse, he reveals how the economic incentive infrastructure across the country is broken, leading to waste, cronyism, and the steady transfer of tax revenue to corporations. Tabak details every kind of financial chicanery, from eminent domain abuse to good old-fashioned looting-all to benefit a coterie of consultants, politicians, and contractors. With compassion and care, he also reports the distressing stories of the many individuals whose lives were upended by Foxconn.

A juicy true story about sex, drugs, money, power, high heels, and overcoming adversity.
Tamara Mellon used her business savvy, creative eye, and flair for design to build Jimmy Choo into a premier name in global fashion. But despite her eventual fame and fortune, Mellon didn't have an easy road to success. Her seemingly glamorous beginnings were marked by a tumultuous family life, battles with anxiety and depression, and a stint in rehab. Now Mellon shares the whole larger-thanlife story--from her time as a young editor at Vogue to her partnership with cobbler Jimmy Choo to her very public relationships.
In creating the shoes that became a fixture onSex and the City and red carpets around the world, Mellon relied on her own impeccable sense of what her customers wanted. What she didn't know at the time was that success would come at a high price: struggles with an obstinate business partner, a conniving first CEO, a turbulent marriage, and a mother who tried to steal her hard-earned wealth.

The Weyerhaeuser name looms large in Minnesota, Wisconsin, Washington, and Arkansas, attached to paper mills, cabinet factories, and vast tracts of land, both forested and cut over. Frederick Weyerhaeuser, the man who started the lumber empire, significantly shaped the American economy and landscape from Wisconsin westward in the nineteenth century. A complex and private man, Weyerhaeuser emigrated from Germany in 1852 at the tender age of eighteen. In just a few years, he would be a prominent lumberman, organising partnerships among competing companies, rationalising the business, and then making the largest timberland purchase in the history of the United States. Author Judith Koll Healey narrates the life of this extraordinary man through newly available resources: his extensive correspondence and journal entries as well as the letters and diaries of family members, friends, and business associates from around the country. She frames Weyerhaeusers many commercial opportunities and business decisions within both the familys internal dynamics and world events: war and unrest, economic upswings and downturns, and western expansion and eastern urbanisation. Throughout, Healey offers a thoughtful perspective on his achievements as well as the limitations of his vision for the expansion of the American West.

The battle for the control of RJR Nabisco in the Autumn of 1988, which became the largest and most dramatic corporate takeover in American history, sent shock-waves through the international business world and became a symbol of the greed, excess and egotism of the eighties.

Barbarians at the Gate recounts this two-month battle with breathtaking pace and flair, and transports back to the Wall Street empire before it crumbled, through the boardroom doors, into the midnight meetings, the betrayals, the deal makers and publicity flaks, into a world where - as Nabisco CEO Ross Johnson put it - 'a few million dollars are lost in the sands of time'.

Twenty years on, the world is once again recovering from a period of financial extravagance and irresponsibility. This revised edition brings the ultimate business thriller up to date for a new generation of readers.

Despite broad anecdotal evidence, little is known about the antecedents and outcomes of stakeholder trust when dealing with a family business. The topic has received little systematic attention, which is surprising given its importance as a potential competitive advantage for family businesses and the influence of family businesses in many markets around the world. In his dissertation, Hannes Hauswald tries to address this gap. In the course of three essays, he explores what drives stakeholder trust when dealing with family businesses. Furthermore, he sheds light on the outcomes of stakeholder trust for family businesses and relevant contingency factors.

Gentlemen Bankers investigates the social and economic circles of one of America's most renowned and influential financiers to uncover how the Morgan family's power and prestige stemmed from its unique position within a network of local and international relationships. At the turn of the twentieth century, private banking was a personal enterprise in which business relationships were a statement of identity and reputation. In an era when ethnic and religious differences were pronounced and anti-Semitism was prevalent, Anglo-American and German-Jewish elite bankers lived in their respective cordoned communities, seldom interacting with one another outside the business realm. Ironically, the tacit agreement to maintain separate social spheres made it easier to cooperate in purely financial matters on Wall Street. But as Susie Pak demonstrates, the Morgans' exceptional relationship with the German-Jewish investment bank Kuhn, Loeb & Co., their strongest competitor and also an important collaborator, was entangled in ways that went far beyond the pursuit of mutual profitability. Delving into the archives of many Morgan partners and legacies, Gentlemen Bankers draws on never-before published letters and testimony to tell a closely focused story of how economic and political interests intersected with personal rivalries and friendships among the Wall Street aristocracy during the first half of the twentieth century.

John Raskob is not a name that looms large but his greatest building casts a shadow on us every day. Financier of the Empire State Building, Raskob was a self-made businessman who worked for DuPont and for GM and famously invented with the idea for consumer credit, which he first offered to individual car buyers (GMAC). A friend of New York Governor Al Smith, Raskob became active in New York politics and ran the Democratic National Committee and Smith's campaign for the presidency. He invested his own fortune heavily in the Empire State Building, built at the height of the Great Depression. A colorful figure, Raskob's life evokes the roaring twenties, the Catholic elite, the boardrooms of America's biggest corporations, and the rags-to-riches tale that is central to the American dream. His most famous interview was entitled "Everybody Ought to Be Rich" in Ladies' Home Journal in August 1929-on the eve of the stock market crash-and his personal achievement of such extraordinary wealth and power highlight just how far he came traveled from a teenage candy seller on the railway between Lockport and Buffalo. His wide circle of business associates and personal acquaintances included Water Chrysler, the DuPonts, Alfred Sloane, Franklin Roosevelt, Joseph Kennedy, Western miners, and the Pope. He lived his own creed: "Go ahead and do things. The bigger the better, if your fundamentals are sound. Avoid procrastination."

A brilliantly researched and gripping history of the BBC, from its origins to the present day. 'The book could scarcely be better or better timed. It is elegantly written, closely argued, balanced, pulls no punches.' MELVYN BRAGG, GUARDIAN Charlotte Higgins, the Guardian's chief culture writer, steps behind the polished doors of Broadcasting House and investigates the BBC. Based on her hugely popular essay series, this personal journey answers the questions that rage around this vulnerable, maddening and uniquely British institution. Questions such as: what does the BBC mean to us now? What are the threats to its continued existence? Is it worth fighting for? Higgins traces its origins, celebrating the early pioneering spirit and unearthing forgotten characters whose imprint can still be seen on the BBC today. She explores how it forged ideas of Britishness both at home and abroad. She shows how controversy is in its DNA and brings us right up to date through interviews with grandees and loyalists, embattled press officers and high profile dissenters, and she sheds new light on recent feuds and scandals. This is a deeply researched, lyrically written, intriguing portrait of an institution at the heart of Britain. 'Engrossing.' EVENING STANDARD 'Beautifully written'. THE SPECTATOR 'Exactly observed and beautifully written.' MAIL ON SUNDAY 'A loving portrait . . . never creaks with excess.' FINANCIAL TIMES 'A pleasingly intricate jigsaw of biography, politics, and opinion.' INDEPENDENT 'Excellent and enthralling . . . informative, educational and entertaining.' GUARDIAN

The Red Taylorist traces the adult life and works of Walter Polakov, focusing on his socialist scientific management ideals and the ways these were constrained by conventionality in the USA in the first half of twentieth century. Tracing Polakov's activities and achievements, this book explores the contradictions of a prolific writer, socialist engineer and scientific management ideologue in the decades until his death in 1948. Written from a management history scholarly perspective, it presents a unique and detailed viewpoint. There have been no prior biographies on Polakov, and very few on his fellow scientific managers, consulting engineers, or like-minded public intellectuals. Moreover, perceptions of scientific management or Taylorism have tended to emphasise the negative impacts on workers, whereas Polakov's socialist commitment suggests a much more nuanced approach. Aimed at scholars of management and history of management, Diana Kelly offers a detailed narrative of this important individual, while greatly enriching understanding of the broader historical and industrial context.

NO LOGO was an international bestseller and "a movement bible" ("The New York Times"). Naomi Klein's second book, "The Shock Doctrine," was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, "No Logo "has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, "No Logo" is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world. Naomi Klein, born in Montreal in 1970, is an award-winning journalist. She writes a weekly column in "The Globe and Mail, "Canada's national newspaper, and is also a frequent columnist for the British "Guardian." For the past five years, Klein has traveled throughout North America, Asia, and Europe, tracking the rise of anti-corporate activism. She often serves as a media commentator and has guest-lectured at Harvard, Yale, and New York University. She lives in Toronto. For more information, please visit her website at www.nologo.org.
"No Logo "employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist sect that is already changing the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").
As Klein notes in her Introduction: "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." Thus "No Logo "will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
"This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."--Naomi Klein, from her Introduction
""No Logo "has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."--Bruce Novak, Division of Social Sciences, The University of Chicago
"A complete, user-friendly handbook on the negative effects that '90s uberbrand marketing has had on culture, work, and consumer choice . . . An encyclopedic compilation of the decade's fringe and mainstream anti-corporate actions and mind-sets."--"The Village Voice"
"Energetic and optimistic, Ms. Klein incarnates [her] generation's invention of the North American left."--"The New York Times"
"The "Das Kapital" of the growing anti-corporate movement . . . A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, "No Logo "is fluent, undogmatically alive to its contradictions and omission and positively seethes with intelligent anger."--"The Observer" (London)
""No Logo "should be read by anyone who thinks that the Seattle demonstrations were an aberration."--"The Economist"
"A brilliant account of how Nike, Starbucks, McDonalds etc. branded the industralised world, and how the most exciting strand of radical politics is now bound up with resisting their kulturkampf . . . Fantastic and inspiring."--"The Times Literary Supplement"
"Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging."--Newsweek.com
""No Logo" is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires."--"The Boston Globe "
"Klein is a gifted writer; her paragraphs can be as seductive as the ad campaigns she dissects."--"The New York Times Book Review"
"Just when you thought multi-nationals and crazed consumerism were too big to fight, along comes Naomi Klein with facts, spirit, and news of successful fighters already out there. "No Logo" is an invigorating call to arms for everybody who wants to save money, justice, or the universe."--Gloria Steinem
"Naomi Klein's trenchant book is the perfect introduction to and explanation of those stunning events [in Seattle] . . . This book is the very essence of cool."--"The Toronto Globe and Mail "
"To understand how branding drives the global market, you couldn't ask for a better guide than Naomi Klein."--"Toronto Star"
"A dense, fact-filled publication that makes plain the jargon spouted by all who put profit before basic human needs . . . [A work of] far-reaching vision and clear presentation. A well-conceived primer on the machinations of the modern consumer world, "No Logo" is required reading for anyone who thinks people should not be treated like machines."--"Eye Weekly"
""No Logo" finally puts in perspective what the newest generation of fed-up consumers and anti-corporate activists have been trying to verbalize for the past 10 years."--"Ottawa Express"
"Athletic, expansive, and an antidote to sloppy thinking . . . It's impossible not to notice the prescience of her argument."--"Sunday Herald" (U.K.)
"Generation-X intellectual Naomi Klein could become the next Douglas Coupland with her "No Logo. "She anticipates a revolt against corporate power by younger people seeking brand-free space. Even if the revolt is not in the works yet, her tart writing might inspire one."--"Report on Business"
""No Logo" has been a word-of-mouth sensation, giving voice to a

'Early in my research, a friend with excellent knowledge of the United Auto Workers internal operations told me, "Don't give up. They are hiding something"...' It's 1990, and US labour is being outsourced to Mexico. Rumours of a violent confrontation at the Mexican Ford Assembly plant on January 8 reach the United Auto Workers (UAW) union in the US: nine employees had been shot by a group of drunken thugs and gangsters, in an act of political repression which changed the course of Mexican and US workers' rights forever. Rob McKenzie was working at the Ford Twin Cities Assembly plant in Minnesota when he heard of the attack. He didn't believe the official story, and began a years-long investigation to uncover the truth. His findings took him further than he expected - all the way to the doors of the CIA. Virtually unknown outside of Mexico, the full story of 'El Golpe', or 'The Coup', is a dark tale of political intrigue that still resonates today.