Uber is one of the most innovative companies of our time. This book
provides a detailed analysis of the company and its success and
goes beyond the headlines about safety and culture. Americans are
so accustomed to using Uber today that the name of the innovative
ride-sharing company has almost become a verb, as in "to Uber"
somewhere, and yet Uber has been around only since 2010. In less
than a decade, Uber has disrupted the ride-hailing industry, from
making it easier and more affordable to become an Uber driver than
a cab driver to rating riders as well as drivers. As an early
pioneer in using technology to create a new business model and new
efficiencies, Uber is considered one of the most important case
studies in the sharing economy. However, little in-depth
information exists on this innovative company. This book traces
Uber's origin and evolution in the face of competitive pressures,
discusses the company leadership and corporate culture, addresses
such controversies as rider and driver safety and sexual harassment
of female employees, and explores how the company is addressing
these challenges. Students of business, entrepreneurs, and anyone
interested in the development and exponential growth of the sharing
economy will benefit from reading this book. Provides key insights
into the inner workings of the sharing economy Delivers a
comprehensive overview of Uber's technological innovations, global
expansion, and business model Explores the leadership challenges
faced by founder Travis Kalanick Reveals how the company has
addressed reports of a sexist corporate culture
General
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