The story of Moto Guzzi is a story of survival. As one of Italy's oldest, and most legendary marques, Moto Guzzi had seen the height of success during the 1930s, and then the 1950s when they dominated 250 and 350cc Grand Prix racing. Their withdrawal from racing coincided with a period of stagnation until the company was sold to De Tomaso in 1973. During the 1970s the V7 Sport and Le Mans were at the forefront of the new superbike era, and later, with Dr John Wittner's help, embraced contemporary technology with the 1000cc Daytona. If one aspect characterises Moto Guzzi it is continuity. The great 500cc Falcone single ran from 1950 until 1976, and the V7, originally seeing the light of day in 1967, continued well into the 2010s. This continuity breeds loyalty, and Guzzi owners are a fiercely proud breed. Guzzis are not like other motorcycles, even Italian ones, and to qualify as a Guzzi owner requires a dedication and individuality that will be rewarded in a long term relationship.

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads. These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory. By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.

Sweating Together: How Peloton Built a Billion Dollar Venture and Created Community in a Digital World by David J. Miller, PhD (#ChicagoBorn) The ultimate front row look at the meteoric rise of Peloton, one of the hottest consumer and fitness brands in the world. In Sweating Together Miller brings readers directly into the center of the sweat soaked, adrenaline fueled, NYC phenomena that is Peloton and provides a first-hand account of the rise of one of the most important ventures of tomorrow's economy. In 2012 John Foley and a group of co-founders launched Peloton, an interactive fitness and media company. In less than 10 years the company would be worth billions, disrupt the fitness industry and create a rabid, life changing community of members using sweat to span the digital and physical worlds. Join Peloton fanatic and George Mason University entrepreneurship professor David J. Miller (#ChicagoBorn on the Peloton platform) as he dives deep into the people, business models and stories behind the ascent of Peloton. From well-being, social media and gamification to the role of physical space in a digital world, talent retention and community building, there is no better venture for understanding our ever-expanding innovation fueled, well-being economy than Peloton. Miller unwittingly became a Peloton addict and spent thousands of hours sweating and growing relationships with Peloton members; he interviewed founders John Foley and Tom Cortese as well as other senior Peloton leaders, and Peloton celebrity instructors Robin Arzon, Matt Wilpers, Jenn Sherman and Jess King. Join Miller and race into the future with Peloton

The remarkable story of one man's journey to leadership of the world's largest energy company, The Caravan Goes On is the first published inside account of the workings of the corporation by a CEO and represents a significant addition to the literature on the turbulent development of the world's oil industry. Frank Jungers, former President, Chairman and CEO of the petroleum giant Aramco, tells the inside story of his three decades in Saudi Arabia (1947-1978) with the world's largest oil producing company. A North Dakota farm boy Jungers rose to the top of one of the most important hydrocarbon enterprises ever, a company that eventually found itself responsible for nearly one-quarter of the world's oil resources. He writes of his face-to-face encounters with King Faisal and other Saudi leaders, and his role in steering the company through major international crises that included the 1973 Arab-Israeli war, the dramatic oil price increases of the 1970s, the Arab oil embargo and the OPEC hostage incident of 1975. Central to Jungers' story is his role in helping to develop Aramco's Saudi workforce in preparation for the eventual transfer of company ownership from four American oil majors to the Government of Saudi Arabia. He explains the unique nature of the ownership transfer, which was remarkably different from the bitter nationalization process seen in Iraq, Libya, Iran and Venezuela. Jungers describes how Aramco and the Kingdom of Saudi Arabia in an important sense grew up together, and he highlights the crucial role played by Aramco in the development of the young nation's infrastructure and economy. The Caravan Goes On describes the origins of the petroleum industry in Saudi Arabia, with the granting of a concession in 1933 to a subsidiary of Standard Oil of California, the first of Aramco's four oil-company parents. Jungers talks of his own origins as the son of farmer in North Dakota, the family's migration westward due to drought and depression, and his engineering studies at the University of Washington. Jungers began his career in Saudi Arabia working at Ras Tanura, site of Aramco's first oil refinery and oil tanker terminal. He describes how Aramco built its initial workforce, consisting of Americans, Italians, Saudis and other nationalities; he explains how it soon became clear that the future of the Saudi oil industry belonged not with foreign oil interest but to the people of Saudi Arabia; and he relates how he and others worked to give Saudis the training and incentives needed to take over and successfully operate what would become the world's premier oil producing and exporting company. At the same time, Aramco, with its technological expertise and its access to international specialists, began playing a central role in the development of the Kingdom of Saudi Arabia. The company, with support and encouragement of the Saudi Kings, took a lead role in building healthcare, agriculture, the railroads, the electric grid and other sectors of the Saudi economy. The story of the "King Faisal Era" (including the monarch's role in the oil price issue, the Arab oil embargo and his closed-door meetings with the King and his key advisers, including Oil Minister Shaikh Ahmed Zaki Yamani) are vividly described, as well as the shock of King Faisal's tragic death and the tense moments of the OPEC hostage incident that began in Vienna and ended in North Africa. Jungers speaks of his involvement in launching Saudi Arabia's Master Gas System, now a central part of the national economy and his pivotal role in the consolidation of Saudi Arabia's electrical power grid in the Eastern Province. When he returned to Saudi Arabia in 2008 to attend the celebrations of the company's 75th anniversary he fully realized the success of the Aramco venture - how it had indeed prepared large numbers of Saudis for the responsibilities of leading their country's oil industry into a new and exciting economic era. This personal, colorful and up-close view is required reading for oil-industry watchers as well as those interested in big business, geopolitics, America's role in the Middle East and the extraordinary transformation and emergence of modern Saudi Arabia since oil was discovered in its Eastern Province.

As health care concerns grow in the U.S., medical anthropologist Linda M. Whiteford and social psychologist Larry G. Branch present their findings on a health care anomaly, from an unlikely source. Primary Health Care in Cuba examines the highly successful model of primary health care in Cuba following the 1959 Cuban Revolution. This model, developed during a time of dramatic social and political change, created a preventive care system to better provide equity access to health care. Cuba's recognition as a paragon of health care has earned praise from the World Health Organization, UNICEF, and the Pan American Health Organization. In this book, Whiteford and Branch explore the successes of Cuba's preventive primary health care system and its contribution to global health.

The service sector occupies a dominant position in the Japanese economy, yet few studies have looked at the way the industry developed. This book, first published in 1992, focuses on the growth and development of a major world security and communications corporation, SECOM. The success of the company has been rooted in the management strategies of Makoto Iida, who has shaped the company from a small localized business to an international industry at the forefront of innovation. The book first looks at the background of Makoto Iida, offering an insight into the nature of an entrepreneur and the issues this raises within the context of Japanese management styles. It then follows the company development stage by stage, assessing the importance of individual creativity in adapting and implementing traditional management techniques. It shows how strategies for human resources, service quality, new technology, globalization and corporate restructuring evolve within the context of a growing organization, and includes an analysis of the innovative marketing techniques and product development processes needed to sell security services to one of the world's safest countries.

This book provides a collective view of the five major English chartered trading companies which were active during the period 1688-1763: The East India Company, the Royal African Company, the Hudson's Bay Company, The Levant Company, and the Russia Company. Using both archival and secondary sources, this monograph fills in some of the knowledge gaps concerning the less well-studied companies, and examines the interconnections between international rivalry, the financial operations of the companies, and politics which have not featured prominently in the historiography.

This book reveals a great untold story of enterprise and innovation based on the relationship between the Victoria and Albert Museum, and Elkington & Co., the renowned industrial art and design manufacturer of the 19th-century. The Birmingham-based company pioneered and patented the industrial art of electro-metallurgy to create original artworks, perfect replicas, and mass-reproduced luxury consumer goods that used electricity to 'grow' metal into shape at a molecular level. This technological revolution created a profound legacy, which continues to influence the way modern material culture looks and operates today. Elkington's syntheses of science and art into industrial manufacturing processes revolutionized the design and production, replication and reproduction of precious metalwork, metal sculpture, and ornamental art metalwork. Elkington & Co. gained huge public acclaim at the Great Exhibition of 1851. They subsequently produced artworks and luxury goods, including world-renowned sports trophies like the Wimbledon Singles Trophies, as well as luxury dining services for great steamships and railways, including tableware that sank with the Titanic. Elkington played a crucial role in shaping and building the V&A's permanent collection from its foundation in 1852 (following the Great Exhibition) until the First World War. The V&A's collections in turn had a profound influence on Elkington's output. The great success of their relationship cemented both the museum's status as a leading cultural institution, and the E&Co 'makers-mark' as one of the world's first truly multinational designer brands. Elkington's electrical alchemy helped spark the electrical revolution that founded the modern world.

Though still a journey filled with resistance, a struggle for space and the recognition of rights, the Brazilian LGTBQIA+ population has achieved some legal and social progress. Yet transphobia in Brazilian society is one of the biggest problems for trans people; this social exclusion generates a multitude of difficulties when entering the formal labor market. Even companies that are considered LGBTQ+ friendly often focus more on "LGB" than "TQ+". An ANTi-History about Transgender Inclusion in the Brazilian Labor Market answers repeated calls to correct the neglect of voices from the global south and the scarcity of work on gender and transgender peoples in organizational history. Luna and Barros investigate socio-political relations of actors-networks, highlighting the main mobilizations and demobilizations in the trajectory of transgender people inclusion in organizations in Brazil. (Re)assembling a version of history about transgender people's labor inclusion and introducing a network rhizome, the authors rescue memories in the transgender-society-labor market relationship, revealing the silences and broader context surrounding recent employability initiatives. Speaking to management academics and reaching beyond to inform actions, policies, and initiatives for the inclusion of trans people in the job market, An ANTi-History about Transgender Inclusion in the Brazilian Labor Market is a novel and extremely important addition to the field of Organizational Studies.

Building Blocks is the history of Buckeye CableSystem. Buckeye is part of a family empire started in 1900 by the son of an immigrant in upstate New York. This book is a fascinating tale of the family's progression into the fourth generation and through the myriad of daily newspapers, radio and television stations, cablevision firms, a telephone company, a fiber-optic construction company, and other related communications and advertising firms which the family owns or has owned. This book shows some of the trials and tribulations faced by family members as they employ a nimble strategy to compete with the industry behemoths. It also examines the unique factors that have spelled success for 50 years and looks at what the competitive future holds for smaller cable and Internet firms Buckeye's size.

This title was first published in 2000: This volume tells the fascinating story of the origins, development, growth and survival of a small country brewery in Hampshire. Employing and analyzing a wealth of original documentation, it examines the local environment both before establishment of the brewery and during the 150 years of its existence. While the performance of Gales Brewery is examined in the context of the British brewing industry as a whole, the thread of family involvement is woven throughout the volume. The contribution of contrasting individual entrepreneurs is examined in absorbing detail, from the half century of domination by George Alexander Gale to the subsequent century of contribution by the Bowyer family. Gales is exceptional in being one of the very few family breweries to survive the mania of mergers and takeovers in the brewing industry. This very readable book will be of considerable interest to business, economic, family and local historians.

When Alexander Noble established his boatyard in 1898, he probably didn't realise he was also establishing a new Noble tradition. Alexander's yard would soon be handed over to his eldest son Wilson, who would set up Wilson Noble & Co. to build fishing boats - although he would branch out into minesweepers when needed in the Second World War. Meanwhile, second-youngest son James would break out on his own, thinking that the future of boatbuilding lay in yachts. Altogether, these companies built almost 400 boats, some of which are still working today, and would be a fixture on the Fraserburgh shoreline for nearly a century. Packed with images, interviews and recollections from the crew, The Noble Boatbuilders of Fraserburgh is a thoroughly researched tribute to these men and their boats, and is a fascinating look into an industry that once peppered our island's shorelines.

One of the world's largest sellers of footwear, the Bata Company of Zlin, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization.

Originally published in 1917 in the midst of World War I, Carpenter argues that industry in pre-war Britain was simply exploitation of labour for private gain and attempts to look toward a future with more socialist values. The papers in this study explore the negative aspects of industrial life and suggest a new outlook with which the United Kingdom can move forward in industry. This title will be of interest to students of sociology.

Chosen as one of the Daily Mail's Memoirs of the Year Tim Waterstone is one of Britain's most successful businessmen, having built the Waterstone's empire that started with one small bookshop in 1982. In this charming and evocative memoir, he recalls the childhood experiences that led him to become an entrepreneur and outlines the business philosophy that allowed Waterstone's to dominate the bookselling business throughout the country. Tim explores his formative years in a small town in rural England at the end of the Second World War, and the troubled relationship he had with his father, before moving on to the epiphany he had while studying at Cambridge, which set him on the road to Waterstone's and gave birth to the creative strategy that made him a high street name.

Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is the world's largest telecoms equipment manufacturer and second only to Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary. This book explores the spirit of Huawei. Through a series of personal stories told by Huawei employees, we gain a unique perspective on the extraordinary dedication and perserverance of the individuals that form the culture and spirit of the company, and which is the very foundation of Huawei's immense success as one of today's leading technology companies. As Ren Zhengfei remarked, "Huawei will move the world forward and set new standards", and the company's spirit is very much the driving force behind that.

Originally published in 1917 in the midst of World War I, Carpenter argues that industry in pre-war Britain was simply exploitation of labour for private gain and attempts to look toward a future with more socialist values. The papers in this study explore the negative aspects of industrial life and suggest a new outlook with which the United Kingdom can move forward in industry. This title will be of interest to students of sociology.

Persuasively arguing for the inclusion of overlooked female figures whilst simultaneously bridging feminist theory and critical historiography, Historical Female Management Theorists features four literary non-fiction, fictitious conversations with historic female proto-management theorists from Canada and the United States: Frances Perkins (1880-1965), Hallie Flanagan (1890-1969), Madeleine Parent (1918-2012), and Viola Desmond (1914-1965). These women have been noted for their contributions in various fields, however their accomplishments and lessons have largely been overlooked by management and organizational history. A variety of archival, biographical and media sources are combined with Williams's own sense-making and learnings to stitch together a believable, but fictional encounter, introducing a method for feminist historical inquiry - ficto-feminism. A blend of auto-ethnography, collective biography and fictocriticism, this new method explores mechanisms to enact personal agency in subject and writer, featuring a novel narrative, storytelling style inspired by fictional writing. Historical Female Management Theorists is essential reading for both feminist scholars and management historians.

Drawing upon an impressive range of international sources, this book explores the late-nineteenth century partnership between Bradford worsted manufacturers the Briggs brothers and the German merchant Ernst Posselt, and their subsequent foreign direct investment in a modern factory and workers' community at Marki, near Warsaw in Poland. Protectionism and increasing foreign competition are discussed, among many complex economic pressures on British industry, as likely catalysts for this enterprise and the general historiography of the Polish lands is explored to reveal a climate of extraordinary opportunity for well-capitalised foreign industrialists in this period. British, Polish and German press and archival documents, as well as Russian police and factory inspectors' reports reveal the everyday experience of Polish factory workers and British consular correspondence provides fascinating insight into the machinations of the entrepreneurs and Warsaw's cosmopolitan business community. Through the development and domination of market and raw materials sources, this venture is shown to have monopolised worsted manufacture in the Russian Empire, using state of the art technology to create, and modern marketing techniques to promote, its product range and evolving image. Marki was described in 1886 as 'a second edition of Saltaire' and latterly as 'the Polish Bournville or Port Sunlight', thus aspects of British and Polish social history are compared to assess the efficacy of introducing the model-community concept, in combination with a radical employment policy, to less industrially-developed Poland. The experiences of an expatriate community of skilled Yorkshire foremen and their instrumentality in diffusing British industrial technology throughout the Russian Empire are described. Against a backdrop of political instability and social upheaval, which dramatically impacted on business behaviour after 1905 and particularly during the interwar period of

When Carter Bryant began work on what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Orly Lobel reveals the colourful story behind the ensuing decade-long court battle. This entertaining and provocative work pits MGA against Mattel, shows how an idea turns into a product and explores the two different versions of womanhood represented by Barbie and her rival. Lobel's story is a thought-provoking contribution to the debate over creativity and intellectual property as American workers may now be asked to sign contracts granting their employers the rights to and income from their ideas.

'Early in my research, a friend with excellent knowledge of the United Auto Workers internal operations told me, "Don't give up. They are hiding something"...' It's 1990, and US labour is being outsourced to Mexico. Rumours of a violent confrontation at the Mexican Ford Assembly plant on January 8 reach the United Auto Workers (UAW) union in the US: nine employees had been shot by a group of drunken thugs and gangsters, in an act of political repression which changed the course of Mexican and US workers' rights forever. Rob McKenzie was working at the Ford Twin Cities Assembly plant in Minnesota when he heard of the attack. He didn't believe the official story, and began a years-long investigation to uncover the truth. His findings took him further than he expected - all the way to the doors of the CIA. Virtually unknown outside of Mexico, the full story of 'El Golpe', or 'The Coup', is a dark tale of political intrigue that still resonates today.