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Books > Business & Economics > Business & management
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Ringtone - Exploring the Rise and Fall of Nokia in Mobile Phones (Hardcover)
Loot Price: R1,608
Discovery Miles 16 080
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Ringtone - Exploring the Rise and Fall of Nokia in Mobile Phones (Hardcover)
Expected to ship within 10 - 15 working days
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In less than three decades, Nokia emerged from Finland to lead the
mobile phone revolution. It grew to have one of the most
recognizable and valuable brands in the world and then fell into
decline, leading to the sale of its mobile phone business to
Microsoft. This book explores and analyzes that journey and distils
observations and learning points for anyone keen to understand what
drove Nokia's amazing success and sudden downfall. With privileged
access to Nokia's senior managers over the last twenty years
followed by a more concerted research agenda from 2015, the authors
describe and analyze, the various stages in Nokia's journey. The
book describes leaders making strategic and organizational
decisions, their behavior and interactions, and how they succeeded
and failed to inspire and engage their employees. Perhaps most
intriguingly, it opens the proverbial 'black box' of why and how
things actually happen at the top of organizations. Why did things
fall apart? To what extent were avoidable mistakes made? Did the
world around Nokia change too fast for it to adapt? And, did
Nokia's success contain the seeds of its failure?
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