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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Entrepreneurship the Disney Way (Paperback)
Loot Price: R1,862
Discovery Miles 18 620
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Entrepreneurship the Disney Way (Paperback)
Expected to ship within 12 - 19 working days
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This book focuses on the business story of Walt Disney and the
company he built. Combining a unique blend of entrepreneurship,
creativity, innovation, and a relentless drive to bring out the
best in his teams, Walt Disney created one of the most successful
ventures in business history. Outlining the specific processes of
the company, Goldsby and Mathews provide the reader with the tools
they need to embrace their own entrepreneurial leadership style, to
lead effectively, to be more innovative, and to build a successful
organization. Through the lens of Disney, the reader learns the
fundamentals of entrepreneurship, innovation, and leadership.
Beginning with a general introduction to the concepts relevant to
the entrepreneurial organization today, the book examines how
Disney built his empire and how the company remains an industry
leader. The book also provides the opportunity to take the
Entrepreneurial Leadership Instrument, which measures one's style
in leading entrepreneurial ventures. The book is divided into two
parts: * Part I provides an overview of Disney's entrepreneurial
journey, including the topics of vision, risk-taking, financing,
and human resource management; * Part II examines the company's
transition from a family business into a global operation,
including topics such as succession planning and strategy. Part II
also explores Disney Parks and Resorts, the part of the company
that interacts directly with customers, including topics such as
culture, employee engagement, customer service, and customer
experience. Entrepreneurship the Disney Way brings
entrepreneurship, innovation, and leadership to life through the
compelling story of one of the most recognizable businessmen and
companies of our time. The authors' interviews with high-level
executives provides the reader with a rare inside look into the way
his company functions. Disney fans, executives, and students of
entrepreneurship, innovation, and leadership will find it a
delightful and informing read.
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