This book charts the history of Australian retail developments as
well as examining the social and cultural dimensions of shopping in
Australia. In the second half of the twentieth century, the
shopping centre spread from America around the world. Australia was
a very early adopter, and produced a unique shopping centre model.
Situating Australian retail developments within a broader
international and historical context, Managing the Marketplace
demonstrates the ways that local conditions shape global retail
forms. Knowledge transfer from Europe and America to Australia was
a consistent feature of the Australian retail industry across the
twentieth century. By critically examining the strengths and
weaknesses of Australian retail firms' strategies across time, and
drawing on the voices of both business elites and ordinary people,
the book not only unearths the forgotten stories of Australian
retail, it offers new insights into the opportunities and
challenges that confront the sector today, both nationally and
internationally. This book will be of interest to all scholars and
practitioners of retail, marketing, business history and economic
geography, as well as social and cultural history.
General
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