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Books > Medicine > Clinical & internal medicine > Diseases & disorders > Immunology

Multicultural Perspectives in Customer Behaviour (Paperback): Maria Piacentini, Charles Cui Multicultural Perspectives in Customer Behaviour (Paperback)
Maria Piacentini, Charles Cui
R1,488 Discovery Miles 14 880 Ships in 10 - 15 working days

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research.

This book was originally published as a special issue of the Journal of Marketing Management.

Innate Immune Activation - Methods and Protocols (Hardcover, 1st ed. 2018): Dominic De Nardo, Christine M De Nardo Innate Immune Activation - Methods and Protocols (Hardcover, 1st ed. 2018)
Dominic De Nardo, Christine M De Nardo
R4,749 Discovery Miles 47 490 Ships in 10 - 15 working days

This volume presents standard approaches and the most recent technical advances used to study innate immune activation. Chapters detail the assessment of macrophage activation, measuring innate immune responses to bacterial viability, quantification of secreted proteins, reporter systems, protocols examining specific innate immune activation by TLRs, RLRs, cGAS, and inflammasomes. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Authoritative and practical, Innate Immune Activation: Methods and Protocols aims to be a useful and informative reference tool for further study into this vital field.

Autoimmune Reactions (Hardcover, 1999 ed.): Sudhir Paul Autoimmune Reactions (Hardcover, 1999 ed.)
Sudhir Paul
R4,264 Discovery Miles 42 640 Ships in 18 - 22 working days

Autoimmune Reactions tackles fundamental questions about how the immune system can destroy invading microbial pathogens without causing damage to itself and other "self" systems. The authoritative experts writing here explore the mechanistic aspects of such autoimmune diseases as lupus, rheumatoid arthritis, diabetes, and autoimmune thyroid disease, and where possible delineate how malfunctioning immunological mechanisms can lead to clinical symptoms. They also discusses possible general mechanisms of autoimmune disease-e.g., molecular mimicry and dysfunctional antigen presentation-and their current limitations as unifying explanations of the diseases described. The book illustrates the type of thinking and research that should eventually permit development of palliatives and cures for autoimmune diseases.

T Lymphocytes as Tools in Diagnostics and Immunotoxicology (Hardcover, 2014 ed.): Stefan F. Martin T Lymphocytes as Tools in Diagnostics and Immunotoxicology (Hardcover, 2014 ed.)
Stefan F. Martin
R4,086 R3,285 Discovery Miles 32 850 Save R801 (20%) Ships in 10 - 15 working days

This book summarizes the state-of-the art in the development of T cell-based "in vitro" assays, which offer useful tools for hazard identification, risk assessment and improvement of diagnostics. It will be of interest to scientists, the chemical and pharmaceutical industry, and regulators involved in the replacement of animal testing methods.

The identification of hazardous chemicals and drugs is essential to ensuring human health. The ban on animal testing for the cosmetics industry since 2009 and international efforts to reduce and replace animal testing in research and immunotoxicology call for alternative "in vitro" methods. The most specific immune response to chemicals and drugs that cause allergic contact dermatitis, respiratory disease and adverse drug reactions is the highly antigen-specific T lymphocyte response. Therefore the use of T cells as tools for identifying contact allergens and drugs that may cause health problems is of great interest.

Stem Cell-Dependent Therapies - Mesenchymal Stem Cells in Chronic Inflammatory Disorders (Hardcover): Gerhard Gross, Thomas... Stem Cell-Dependent Therapies - Mesenchymal Stem Cells in Chronic Inflammatory Disorders (Hardcover)
Gerhard Gross, Thomas Haupl; Contributions by Graca Almeida-Porada, Leo Buhler, Niels Olsen Saraiva Camara, …
R5,349 Discovery Miles 53 490 Ships in 10 - 15 working days

Multipotent mesenchymal stem cells (MSCs) are a heterogeneous population of cells which reside in a variety of tissues. They differentiate into several mesodermal lineages, secrete a multitude of trophic factors and contribute to tissue homeostasis. MSCs are able to exert immunosuppressive activities by interfering with inflammatory cytokine production and with T- and B-cell proliferation. These immunomodulating properties make MSCs promising candidates for the treatment of chronic inflammatory and autoimmune disorders. There are, however, certain caveats involved including inappropriate migration of cells in the body, immune rejection, tumor formation, or graft versus host disease (GvHD). This book investigates the current state of the MSC-dependent therapy of chronic inflammatory disorders and autoimmune diseases. Among the covered topics are GvHD, chronic kidney, liver and lung disease, ischemic heart and inflammatory bowel disease, diabetes, osteoarthritis, various rheumatic and neurological disorders and, lastly, tumors and solid organ transplantations. This book also questions the immunoprivileged status of MSCs, discusses the therapeutic role of MSCs in experimental animal disease models and their translation to the corresponding human disorders, envisions a role for MSCs in tumor interventions and, lastly, describes a systems biology approach for stem cells and inflammation.

Cancer Immunotherapy - Immune Suppression and Tumor Growth (Hardcover, 2nd edition): George C. Prendergast, Elizabeth M. Jaffee Cancer Immunotherapy - Immune Suppression and Tumor Growth (Hardcover, 2nd edition)
George C. Prendergast, Elizabeth M. Jaffee
R2,731 R2,577 Discovery Miles 25 770 Save R154 (6%) Ships in 10 - 15 working days

There has been major growth in understanding immune suppression mechanisms and its relationship to cancer progression and therapy. This book highlights emerging new principles of immune suppression that drive cancer, and it offers radically new ideas about how therapy can be improved by attacking these principles. Following work that firmly establishes immune escape as an essential trait of cancer, recent studies have now defined specific mechanisms of tumor immune suppression. It also demonstrates how attacking tumors with molecular targeted therapeutics or traditional chemotherapeutic drugs can produce potent anti-tumor effects in preclinical models. This book provides basic, translational, and clinical cancer researchers with an indispensable overview of immune escape as a critical trait in cancer and how applying specific combinations of immunotherapy and chemotherapy to attack this trait may radically improve the treatment of advanced disease.
Offers a synthesis of concepts that are useful to cancer immunologists and pharmacologists, who tend to work in disparate fields with little cross-communication Drs. Prendergast and Jaffee are internationally recognized leaders in cancer biology and immunology who have created a unique synthesis of fundamental and applied concepts in this important new area of cancer research Summarizes the latest insights into how immune escape defines an essential trait of cancer Includes numerous illustrations, including how molecular-targeted therapeutic drugs or traditional chemotherapy can be combined with immunotherapy to improve anti-tumor efficacy and how reversing immune suppression by the tumor can cause tumor regression

Osteomyelitis (Hardcover): Mauricio S Baptista, Joao Paulo Tardivo Osteomyelitis (Hardcover)
Mauricio S Baptista, Joao Paulo Tardivo
R3,097 Discovery Miles 30 970 Ships in 18 - 22 working days
Mathematical Immunology of Virus Infections (Hardcover, 1st ed. 2018): Gennady Bocharov, Vitaly Volpert, Burkhard Ludewig,... Mathematical Immunology of Virus Infections (Hardcover, 1st ed. 2018)
Gennady Bocharov, Vitaly Volpert, Burkhard Ludewig, Andreas Meyerhans
R3,126 Discovery Miles 31 260 Ships in 18 - 22 working days

This monograph concisely but thoroughly introduces the reader to the field of mathematical immunology. The book covers first basic principles of formulating a mathematical model, and an outline on data-driven parameter estimation and model selection. The authors then introduce the modeling of experimental and human infections and provide the reader with helpful exercises. The target audience primarily comprises researchers and graduate students in the field of mathematical biology who wish to be concisely introduced into mathematical immunology.

Vaccine Analysis: Strategies, Principles, and Control (Hardcover, 2015 ed.): Brian K. Nunnally, Vincent E. Turula, Robert D.... Vaccine Analysis: Strategies, Principles, and Control (Hardcover, 2015 ed.)
Brian K. Nunnally, Vincent E. Turula, Robert D. Sitrin
R5,268 Discovery Miles 52 680 Ships in 18 - 22 working days

This book is an indispensable tool for anyone involved in the research, development, or manufacture of new or existing vaccines. It describes a wide array of analytical and quality control technologies for the diverse vaccine modalities. Topics covered include the application of both classical and modern bio-analytical tools; procedures to assure safety and control of cross contamination; consistent biological transition of vaccines from the research laboratory to manufacturing scale; whole infectious attenuated organisms, such as live-attenuated and inactivated whole-cell bacterial vaccines and antiviral vaccines using attenuated or inactivated viruses; principles of viral inactivation and the application of these principles to vaccine development; recombinant DNA approaches to produce modern prophylactic vaccines; bacterial subunit, polysaccharide and glycoconjugate vaccines; combination vaccines that contain multiple antigens as well as regulatory requirements and the hurdles of licensure.

Probiotics - Immunobiotics and Immunogenics (Hardcover, New): Haruki Kitazawa, Julio Villena, Susana Alvarez Probiotics - Immunobiotics and Immunogenics (Hardcover, New)
Haruki Kitazawa, Julio Villena, Susana Alvarez
R5,792 Discovery Miles 57 920 Ships in 10 - 15 working days

Written by international experts, this book reviews recent, cutting-edge research on the use of immunoregulatory probiotics (immunobiotics) and their bioactive compounds (immunogenics) to prevent disease and improve health. Each chapter provides critical insight, reviews current research, discusses future perspective, and stimulates discussion. The book also dicsusses novel applications of immunobiotics, such as their use in respiratory infections and regulation of the interaction between inflammation and coagulation, as well as their effect on hematopoiesis.

Food Allergy - Practical Diagnosis and Management (Hardcover, New): Scott H. Sicherer Food Allergy - Practical Diagnosis and Management (Hardcover, New)
Scott H. Sicherer
R5,493 Discovery Miles 54 930 Ships in 10 - 15 working days

Food allergy has increased over the past two decades, with a larger number of patients presenting a myriad of related symptoms and illnesses to physicians and allied health professionals. The growing number of patients poses a challenge to health care providers and confirms the need for developing best clinical practice guidelines. Based on the Expert Panel Report from the National Institute of Allergy and Infectious Diseases, Food Allergy: Practical Diagnosis and Management brings to life the developed guidelines with chapters written by international leaders in food allergy clinical care, research, and education, including most of the report's primary authors. Offering practical advice, each chapter provides clinically relevant information for everyday diagnosis and management of food allergies and related adverse reactions to foods. Chapters begin with clinical questions to focus readers and contain numerous case studies and "Clinical Pearls" to help formulate best practice approaches to patient care. The text provides information that is relevant for diagnosis, organ or diagnosis-specific concerns, daily management, and topics of importance for patient understanding and management of food allergies. Chapters cover clinical manifestations, triggers and cross-reactivity, acute reactions, and skin, gastrointestinal, and respiratory conditions associated with food allergy. Authors address diagnostic testing, pharmacologic reactions, allergy prevention, and the natural history of common food allergies. They also consider novel approaches to diagnosis and therapy for immunoglobulin E-mediated food allergy. The final chapter presents practical resources for physicians and patients, including materials for advising newly diagnosed patients and resources for managing food allergies at home, school, camp, restaurants, and while traveling.

HIV-1 Latency (Hardcover, 1st ed. 2018): Guido Silvestri, Mathias Lichterfeld HIV-1 Latency (Hardcover, 1st ed. 2018)
Guido Silvestri, Mathias Lichterfeld
R3,803 Discovery Miles 38 030 Ships in 18 - 22 working days

This volume summarizes recent advances in understanding the mechanisms of HIV-1 latency, in characterizing residual viral reservoirs, and in developing targeted interventions to reduce HIV-1 persistence during antiretroviral therapy. Specific chapters address the molecular mechanisms that govern and regulate HIV-1 transcription and latency; assays and technical approaches to quantify viral reservoirs in humans and animal models; the complex interchange between viral reservoirs and the host immune system; computational strategies to model viral reservoir dynamics; and the development of therapeutic approaches that target viral reservoir cells. With contributions from an interdisciplinary group of investigators that cover a broad spectrum of subjects, from molecular virology to proof-of-principle clinical trials, this book is a valuable resource for basic scientists, translational investigators, infectious-disease physicians, individuals living with HIV/AIDS and the general public.

Immunotherapy (Hardcover, 4th ed. 2021): Aung Naing, Joud Hajjar Immunotherapy (Hardcover, 4th ed. 2021)
Aung Naing, Joud Hajjar
R5,930 Discovery Miles 59 300 Ships in 18 - 22 working days

The field of immuno-oncology continues to rapidly evolve as new insights to fight and treat cancer emerge. The fourth edition of Immunotherapy provides the most current overview of immuno-oncology in different cancer types and toxicities associated with immunotherapy. While immunotherapy has revolutionized the treatment landscape of several solid malignancies, several challenges still exist. Only a subset of patients derive clinical benefits; some do not respond at all, and others respond initially, only for their disease to progress later. Because these drugs can activate a broad range of immune cells, patients suffer from a unique set of side effects known as immune-related adverse events. As more immunotherapeutic agents are used in the clinic, it is important to provide updates about current and ongoing developments in the field to further research efforts and inform treatment decisions. The fourth edition will have a new focus on strategies to overcome the challenges associated with immunotherapy. Chapters will discuss topics such as biomarkers of response, resistance mechanisms, role of imaging in predicting immune-related adverse events, and management of immune-related adverse events. Written by leading experts conducting cutting-edge research, readers will gain up-to-date knowledge on the current state and future of immunotherapy.

Introduction to Basics of Pharmacology and Toxicology - Volume 2 : Essentials of Systemic Pharmacology : From Principles to... Introduction to Basics of Pharmacology and Toxicology - Volume 2 : Essentials of Systemic Pharmacology : From Principles to Practice (Hardcover, 1st ed. 2021)
Abialbon Paul, Nishanthi Anandabaskar, Jayanthi Mathaiyan, Gerard Marshall Raj
R6,091 Discovery Miles 60 910 Ships in 18 - 22 working days

This book explains the pharmacological relationships between the various systems in the human body. It offers a comprehensive overview of the pharmacology concerning the autonomic, central, and peripheral nervous systems. Presenting up-to-date information on chemical mediators and their significance, it highlights the therapeutic aspects of several diseases affecting the cardiovascular, renal, respiratory, gastrointestinal, endocrinal, and hematopoietic systems. The book also includes drug therapy for microbial and neoplastic diseases. It also comprises sections on immunopharmacology, dermatological, and ocular pharmacology providing valuable insights into these emerging and recent topics. Covering the diverse groups of drugs acting on different systems, the book reviews their actions, clinical uses, adverse effects, interactions, and subcellular mechanisms of action. It is divided into 11 parts, subdivided into several chapters that evaluate the basic pharmacological principles that govern the different types of body systems. This book is intended for academicians, researchers, and clinicians in industry and academic institutions in pharmaceutical, pharmacological sciences, pharmacy, medical sciences, physiology, neurosciences, biochemistry, molecular biology and other allied health sciences.

Varicella-zoster Virus - Genetics, Pathogenesis and Immunity (Hardcover, 1st ed. 2023): Ann M. Arvin, Jennifer F Moffat,... Varicella-zoster Virus - Genetics, Pathogenesis and Immunity (Hardcover, 1st ed. 2023)
Ann M. Arvin, Jennifer F Moffat, Allison Abendroth, Stefan L Oliver
R4,262 Discovery Miles 42 620 Ships in 18 - 22 working days

This edited volume provides insights about the molecular virology, pathoenesis of infection and host responses to varicella-zoster virus, which is a medically important human herpesvirus. The chapters not only discuss genetics and molecular evolution of the virus, but also new structure-based knowledge on the functions of viral glycoproteins. Further, the authors illustrate how mechanisms from the virus are used to take over and remodel host cells during pathogeneis. These mechanisms also enable viral modulation of host cells and evasion of the host immune response. Part of these evasion and survival strategies, is the reaction to triggered host cell responses like autophagy, the stress response, modulation of apoptosis and other cell death pathways. This hands-on knowledge is crucial for students and clinicians in Virology, Immunology, and Infectious Diseases. Chapter "Common features between stroke following varicella in children and stroke following herpes zoster in adults" is available open access under a Creative Commons Attribution 4.0 International License via Springerlink.com.

Vascular Adhesion Molecules and Inflammation (Hardcover): Jeremy D. Pearson Vascular Adhesion Molecules and Inflammation (Hardcover)
Jeremy D. Pearson
R2,453 Discovery Miles 24 530 Ships in 18 - 22 working days

How early studies of inflammation led to our current views on the roles of vascular adhesion molecules.- Adhesion of leukocytes from flow: The selectins and their ligands.- Co-operative signaling between leukocytes and endothelium mediating firm attachment.- Production and presentation of chemokines by endothelial cells.- Platelet-activating factor: A signaling molecule for leukocyte adhesion.- Tight junctions and adherens junctions in endothelial cells: Structure and regulation.- The role of PECAM in leukocyte emigration.- Selective lymphocyte migration into secondary lymphoid rrgans and inflamed tissues.- Oxidation-reduction sensitive regulation of vascular inflammatory gene expression.- Quantification and imaging of vascular adhesion molecule expression in inflammatory diseases in vivo.- Leukocyte adhesion and activation in xenografts.- Control of leukocyte adhesion and activation in ischemia-reperfusion injury.- Control of leukocyte adhesion and activation in atherogenesis.

The Autoimmune Diseases (Hardcover, 6th edition): Eric Gershwin, George Tsokos The Autoimmune Diseases (Hardcover, 6th edition)
Eric Gershwin, George Tsokos
R6,090 Discovery Miles 60 900 Ships in 10 - 15 working days

The Autoimmune Diseases, Sixth Edition, emphasizes the "3 P's" of 21st Century medicine: precision, prediction and prevention. Topics cover the modern systems approach to biology that involves large amounts of personalized, ongoing physiologic data ("omics") coupled with advanced methods of analysis, new tests of genetic engineering, such as CRISPR, auto inflammatory diseases, autoimmune responses to tumor immunotherapy, and information on normal immune response and disorders. Each of the major autoimmune disorders is discussed by researchers and clinical investigators experienced in dealing with patients. Chapters emphasize the immunologic basis of the disease as well as the use of immunologic diagnostic methods and treatments. The book also covers several cross-cutting issues related to the recognition and treatment of autoimmune diseases, including chapters on the measurement of autoantibodies and T cells, the use of biomarkers as early predictors of disease, and new methods of treatment.

Vaccine Efficacy Evaluation - The Gnotobiotic Pig Model (Hardcover): Lijuan Yuan Vaccine Efficacy Evaluation - The Gnotobiotic Pig Model (Hardcover)
Lijuan Yuan
R3,648 Discovery Miles 36 480 Ships in 10 - 15 working days

Testing the immunogenicity, protective efficacy and safety in animal models is a crucial step in vaccine development. Pigs raised in germ-free environments, called gnotobiotic (Gn) pigs, are one of the most useful animal models for testing vaccines. The Gn pig model is a widely accepted model for studying pathogenesis and immunity and an ideal model for pre-clinical testing for the safety and efficacy of enteric viral vaccines. Through these studies and others, the Gn pig model has been established as the most reliable animal model for pre-clinical evaluation of human rotavirus and norovirus vaccines. This book provides detailed information on establishing Gn pig models, determining a proper virus inoculum pool and challenge dose, measuring protection and calculating efficacy, and delineating intestinal and systemic immune responses associated with the protection. Key Features Provides a natural history of human rotavirus and norovirus infection in Gn pigs Establishes the optimal virus challenge doses in Gn pigs for vaccine evaluation Evaluates various candidate rotavirus and norovirus vaccines Discusses human gut microbiota transplanted Gn pig models Documents the role of probiotics and rice bran as prophylactics and vaccine adjuvants

Vaccine Efficacy Evaluation - The Gnotobiotic Pig Model (Paperback): Lijuan Yuan Vaccine Efficacy Evaluation - The Gnotobiotic Pig Model (Paperback)
Lijuan Yuan
R1,510 Discovery Miles 15 100 Ships in 10 - 15 working days

Testing the immunogenicity, protective efficacy and safety in animal models is a crucial step in vaccine development. Pigs raised in germ-free environments, called gnotobiotic (Gn) pigs, are one of the most useful animal models for testing vaccines. The Gn pig model is a widely accepted model for studying pathogenesis and immunity and an ideal model for pre-clinical testing for the safety and efficacy of enteric viral vaccines. Through these studies and others, the Gn pig model has been established as the most reliable animal model for pre-clinical evaluation of human rotavirus and norovirus vaccines. This book provides detailed information on establishing Gn pig models, determining a proper virus inoculum pool and challenge dose, measuring protection and calculating efficacy, and delineating intestinal and systemic immune responses associated with the protection. Key Features Provides a natural history of human rotavirus and norovirus infection in Gn pigs Establishes the optimal virus challenge doses in Gn pigs for vaccine evaluation Evaluates various candidate rotavirus and norovirus vaccines Discusses human gut microbiota transplanted Gn pig models Documents the role of probiotics and rice bran as prophylactics and vaccine adjuvants

The Arenaviridae (Hardcover, New): Maria S. Salvato The Arenaviridae (Hardcover, New)
Maria S. Salvato
R2,433 Discovery Miles 24 330 Ships in 18 - 22 working days

Molecular Structure of the Arenaviruses: Arenavirus Ultrastructure and Morphogenesis; R.W. Compans. Glycoproteins of the Arenaviruses; J.W. Burns, M.J. Buchmeier. Antigenic Diversity among the Arenaviruses; C.R. Howard. Genetic Variation in Junin Virus; C.E. Coto, et al. Mechanism of Arenavirus RNA Synthesis; D. Kolakofsky, D. Garcin. Subgenomic RNAs of Tacaribe Virus; M.T. Franze-Fernandez, et al. Arenavirus Cellular Tropisms and Virulence; D.G. Harnish, et al. Immuno-Pathology, Vaccines, and Epidemiology Lymphocutic Choriomeningitis Virus; C.J. Pfau, A.R. Thomsen. Molecular Anatomy of the Cytotoxic T Lymphocyte Response to Lympocytic Choriomeningitis Virus; L.S. Klavinskis, et al. Virus Induced Acquire Immune Suppression by T Cell Mediated Immunopathology and Vaccine Strategies; R.M. Zinkernagel. Construction and Evaluation of Vaccines for Lassa Fever; D.D. Auperin. 8 additional articles. Index.

Mucosal Immune Defense: Immunoglobulin A (Hardcover, 2007 ed.): Charlotte S. Kaetzel Mucosal Immune Defense: Immunoglobulin A (Hardcover, 2007 ed.)
Charlotte S. Kaetzel
R4,251 Discovery Miles 42 510 Ships in 18 - 22 working days

Immune responses at mucosal surfaces play a major role in host mucosal defense against microbial pathogens and in the pathogenesis of acute and chronic mucosal inflammatory diseases. immunogenetic approaches in combination with human and murine in vitro cell culture and in vivo model systems to address questions in mucosal immunity. Humans produce more immunoglobulin A (IgA) than all other antibody isotypes combined, most of which is rapidly transported into the external secretions bathing mucous membranes. It has been estimated that more than 3 grams of IgA are transported daily into mucosal secretions, carrying out a wide range of antimicrobial and anti-inflammatory functions. IgA is the second most abundant class of antibody in the bloodstream, contributing to systemic as well as secretory immunity. Recent advances in human genomics, gene regulation, structural biology, cell signaling, and immunobiology have greatly enhanced our understanding of this important class of antibody. knowledge of the biology of IgA, including structure of IgA and its interaction with Fc receptors; epithelial transport of IgA; regulation of the mucosal IgA system; biological roles of IgA, including newly discovered functions; IgA-associated diseases, and therapeutic applications for IgA. Chapters have been contributed by internationally recognized leaders in the field of IgA research, representing 8 countries on 3 continents.

Multicultural Perspectives in Customer Behaviour (Hardcover): Maria Piacentini, Charles Cui Multicultural Perspectives in Customer Behaviour (Hardcover)
Maria Piacentini, Charles Cui
R4,491 Discovery Miles 44 910 Ships in 10 - 15 working days

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management.

Monographs in Contact Allergy, Volume 4 - Systemic Drugs (Hardcover): Anton C.De Groot Monographs in Contact Allergy, Volume 4 - Systemic Drugs (Hardcover)
Anton C.De Groot
R5,906 Discovery Miles 59 060 Ships in 10 - 15 working days

This fourth volume in an exciting and detailed series on contact allergens and drug allergy provides monographs of all 507 systemic drugs which have caused delayed-type cutaneous drug hypersensitivity reactions and/or occupational allergic contact dermatitis. The monographs present: Identification section; Occupational allergic contact dermatitis; and Cutaneous adverse drug reactions from systemic drugs caused by type IV (delayed-type) hypersensitivity, as shown by positive patch tests (e.g. maculopapular eruption, acute generalized exanthematous pustulosis [AGEP], symmetrical drug-related intertriginous and flexural exanthema [SDRIFE], fixed drug eruption, drug reaction with eosinophilia and systemic symptoms [DRESS], and photosensitivity). Separate chapters present an overview of the spectrum of allergic cutaneous drug reactions, diagnostic tests, immediate contact reactions (contact urticaria), and systemic drugs that have acquired delayed-type hypersensitivity only by cross-reactivity. Key Features: Presents monographs of all known systemic drugs which have caused delayed allergic cutaneous drug reactions and/or occupational allergic contact dermatitis Provides an extensive literature review of relevant topics of allergenic systemic drugs, part of which is hard or impossible to find in database searches Identifies IUPAC names, synonyms, CAS and EC numbers, structural and chemical formulas, Merck Index monographs, and advises on patch testing Presents immediate contact reactions (contact urticaria) from systemics drugs and delayed-type hypersensitivity in drugs caused only by cross-reactivity Covers an extensive amount of information to benefit dermatologists, allergists, and all others interested in drug allergy

Fibrocytes In Health And Disease (Hardcover): Richard Bucala Fibrocytes In Health And Disease (Hardcover)
Richard Bucala
R2,931 Discovery Miles 29 310 Ships in 18 - 22 working days

This volume provides a comprehensive and multidisciplinary overview of fibrocytes, written by the main researchers in the field. It is aimed at a broad audience of scientists and clinicians with an interest in the role of circulating fibrocytes in the etiopathogenesis of different fibrosing disorders, atherosclerosis, autoimmunity, and cancer.

Food Allergy - Expert Consult Basic (Hardcover): John M. James, A. Wesley Burks, Philippe Eigenmann Food Allergy - Expert Consult Basic (Hardcover)
John M. James, A. Wesley Burks, Philippe Eigenmann
R1,874 Discovery Miles 18 740 Ships in 10 - 15 working days

Definitive yet concise, Food Allergy, by Drs. John M. James, Wesley Burks, and Philippe Eigenmann, provides expert guidance for efficient diagnosis and effective management of these increasingly prevalent conditions. The consistent, practical format, with a wealth of case studies, clinical pearls and pitfalls, full-color photos and illustrations, diagrams, and more - along with online access at www.expertconsult.com - make this an ideal quick reference tool for both allergy clinicians and primary care physicians. Quickly reference essential topics thanks to a templated, focused format that includes a wealth of full-color photos and illustrations, diagrams, case studies, and more. Benefit from the knowledge, experience, and global perspective of leading international authors. Deliver the best outcomes by incorporating clinical pearls from experts in the field into your practice. Stay current with timely topics including our latest understanding of non-IgE-mediated food allergies; cross-reactions; future therapies; natural history and prevention; and a review of unproven diagnostic and therapeutic techniques. Access this reference online at ExpertConsult.com, complete with the full text, entire image bank, and more. The tools you need to quickly and accurately diagnose, treat, and manage food allergies.

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