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Books > Computing & IT > Internet

Digitisation of Culture: Namibian and International Perspectives (Hardcover, 1st ed. 2018): Dharm Singh Jat, Jurgen Sieck,... Digitisation of Culture: Namibian and International Perspectives (Hardcover, 1st ed. 2018)
Dharm Singh Jat, Jurgen Sieck, Hippolyte N'sung-Nza Muyingi, Heike Winschiers-Theophilus, Anicia Peters, …
R2,692 Discovery Miles 26 920 Ships in 18 - 22 working days

This book explores the digitization of culture as a means of experiencing and understanding cultural heritage in Namibia and from international perspectives. It provides various views and perspectives on the digitization of culture, the goal being to stimulate further research, and to rapidly disseminate related discoveries. Aspects covered here include: virtual and augmented reality, audio and video technology, art, multimedia and digital media integration, cross-media technologies, modeling, visualization and interaction as a means of experiencing and grasping cultural heritage. Over the past few decades, digitization has profoundly changed our cultural experience, not only in terms of digital technology-based access, production and dissemination, but also in terms of participation and creation, and learning and partaking in a knowledge society. Computing researchers have developed a wealth of new digital systems for preserving, sharing and interacting with cultural resources. The book provides important information and tools for policy makers, knowledge experts, cultural and creative industries, communication scientists, professionals, educators, librarians and artists, as well as computing scientists and engineers conducting research on cultural topics.

Cloud Computing for Data-Intensive Applications (Hardcover, 2014 ed.): Xiaolin Li, Judy Qiu Cloud Computing for Data-Intensive Applications (Hardcover, 2014 ed.)
Xiaolin Li, Judy Qiu
R4,354 R3,548 Discovery Miles 35 480 Save R806 (19%) Ships in 10 - 15 working days

This book presents a range of cloud computing platforms for data-intensive scientific applications. It covers systems that deliver infrastructure as a service, including: HPC as a service; virtual networks as a service; scalable and reliable storage; algorithms that manage vast cloud resources and applications runtime; and programming models that enable pragmatic programming and implementation toolkits for eScience applications. Many scientific applications in clouds are also introduced, such as bioinformatics, biology, weather forecasting and social networks. Most chapters include case studies. Cloud Computing for Data-Intensive Applications targets advanced-level students and researchers studying computer science and electrical engineering. Professionals working in cloud computing, networks, databases and more will also find this book useful as a reference.

Multiple Access Techniques for 5G Wireless Networks and Beyond (Hardcover, 1st ed. 2019): Mojtaba Vaezi, Zhiguo Ding, H.... Multiple Access Techniques for 5G Wireless Networks and Beyond (Hardcover, 1st ed. 2019)
Mojtaba Vaezi, Zhiguo Ding, H. Vincent Poor
R4,830 Discovery Miles 48 300 Ships in 18 - 22 working days

This book presents comprehensive coverage of current and emerging multiple access, random access, and waveform design techniques for 5G wireless networks and beyond. A definitive reference for researchers in these fields, the book describes recent research from academia, industry, and standardization bodies. The book is an all-encompassing treatment of these areas addressing orthogonal multiple access and waveform design, non-orthogonal multiple access (NOMA) via power, code, and other domains, and orthogonal, non-orthogonal, and grant-free random access. The book builds its foundations on state of the art research papers, measurements, and experimental results from a variety of sources.

The Economics of Telecommunication Services - An Engineering Perspective (Hardcover, 1st ed. 2020): Pramode Verma, Fan Zhang The Economics of Telecommunication Services - An Engineering Perspective (Hardcover, 1st ed. 2020)
Pramode Verma, Fan Zhang
R1,980 Discovery Miles 19 800 Ships in 18 - 22 working days

This textbook characterizes the economics of telecommunication services from an engineering perspective. The authors bring out the fundamental drivers of the industry and characterize networks from a graph theoretic perspective, including random, small world, and scale free networks. The authors relate the topology of a telecommunication network using circuit and packet switched architectures to throughput and other performance parameters. The pricing model proposed in this book is based on the cost of displaced opportunity as opposed to the cost of the elements of the network engaged in delivering a service. The displaced opportunity is characterized by the revenue associated with the service that the network could have alternatively delivered most efficiently using an identical level of resources. The book addresses other topics such as regulation in legacy networks, and net neutrality. Finally, the book introduces the application of game theory in a multi-vendor, multi-services competitive marketplace. The book aims to bridge the gap between the science of economics as practiced by economists and practice of pricing from a telecommunication engineer's perspective. This book is suitable for use by senior undergraduate or graduate students of telecommunication engineering or researchers and practitioners in telecommunication engineering.

3rd EAI International Conference on Big Data Innovation for Sustainable Cognitive Computing (Hardcover, 1st ed. 2022):... 3rd EAI International Conference on Big Data Innovation for Sustainable Cognitive Computing (Hardcover, 1st ed. 2022)
Anandakumar Haldorai, Arulmurugan Ramu, Sudha Mohanram, Joan Lu
R5,163 Discovery Miles 51 630 Ships in 18 - 22 working days

This book features the proceedings of The EAI International Conference on Big Data Innovation for Sustainable Cognitive Computing (BDCC 2020), which took place 18 - 19 December 2020. The papers feature detail on cognitive computing and its self-learning systems that use data mining, pattern recognition and natural language processing (NLP) to mirror the way the human brain works. This international conference focuses on technologies from knowledge representation techniques and natural language processing algorithms to dynamic learning approaches. Topics covered include Data Science for Cognitive Analysis, Real-Time Ubiquitous Data Science, Platform for Privacy Preserving Data Science, and Internet-Based Cognitive Platform.

Web Content Credibility (Hardcover, 1st ed. 2018): Adam Wierzbicki Web Content Credibility (Hardcover, 1st ed. 2018)
Adam Wierzbicki
R3,345 Discovery Miles 33 450 Ships in 18 - 22 working days

This book introduces readers to Web content credibility evaluation and evaluation support. It highlights empirical research and establishes a solid foundation for future research by presenting methods of supporting credibility evaluation of online content, together with publicly available datasets for reproducible experimentation, such as the Web Content Credibility Corpus. The book is divided into six chapters. After a general introduction in Chapter 1, including a brief survey of credibility evaluation in the social sciences, Chapter 2 presents definitions of credibility and related concepts of truth and trust. Next, Chapter 3 details methods, algorithms and user interfaces for systems supporting Web content credibility evaluation. In turn, Chapter 4 takes a closer look at the credibility of social media, exemplified in sections on Twitter, Q&A systems, and Wikipedia, as well as fake news detection. In closing, Chapter 5 presents mathematical and simulation models of credibility evaluation, before a final round-up of the book is provided in Chapter 6. Overall, the book reviews and synthesizes the current state of the art in Web content credibility evaluation support and fake news detection. It provides researchers in academia and industry with both an incentive and a basis for future research and development of Web content credibility evaluation support services.

Designer's Guide to Snapchat's Lens Studio: A Quick & Easy Resource for Creating Custom Augmented Reality Experiences... Designer's Guide to Snapchat's Lens Studio: A Quick & Easy Resource for Creating Custom Augmented Reality Experiences - The Quick & Easy Manual for Designing Amazing Augmented Reality Experiences (Paperback)
Phil Walton
R404 Discovery Miles 4 040 Ships in 10 - 15 working days
Product Lifecycle Management (PLM) - A Digital Journey Using Industrial Internet of Things (IIoT) (Hardcover): Uthayan Elangovan Product Lifecycle Management (PLM) - A Digital Journey Using Industrial Internet of Things (IIoT) (Hardcover)
Uthayan Elangovan
R3,067 Discovery Miles 30 670 Ships in 10 - 15 working days

As featured on CNN, Forbes and Inc - BookAuthority identifies and rates the best books in the world, based on recommendations by the world's most successful business leaders and experts. Winning the spot of #19 out of 26 on the 2020 Bookauthority Best New Industrial Management Books of All Time. Winning the spot of #3 out of 8 on the 2021 Bookauthority Best New Industrial Management Books to Read in 2021. Winning the spot of #5 out of 11 on the 2021 Bookauthority Best New Product Design Books to Read in 2021. 2020 Taylor & Francis Award Winner for Outstanding Professional Book! Product Lifecycle Management (PLM): A Digital Journey Using Industrial Internet of Things (IIot) provides a summary of the essential topics of Product Lifecycle Management (PLM) and the Industrial Internet of Things (IIoT) in the era of Industry 4.0. The book discusses emerging technologies, their contribution towards enhancing product design, development, and manufacturing. It also presents the integration of PLM, Enterprise Resource Planning (ERP), and Manufacturing Execution System (MES) along with IIoT as well the integration of mechanical, electronic components, embedded systems, firmware and software focusing on smart design, development, and manufacturing in the digital transformation journey. The book provides a high-level overview of how the smart product development through smart manufacturing materializes within the smart ecosystem. Manufacturing professionals, designers, mechanical, electrical, electronics, instrumentation and industrial engineers, information and communication technology consultants and those working in production planning, process control, and operations will find this book invaluable.

Introduction to Computer Networking (Hardcover, 1st ed. 2017): Thomas G. Robertazzi Introduction to Computer Networking (Hardcover, 1st ed. 2017)
Thomas G. Robertazzi
R3,909 Discovery Miles 39 090 Ships in 10 - 15 working days

This book gives a broad look at both fundamental networking technology and new areas that support it and use it. It is a concise introduction to the most prominent, recent technological topics in computer networking. Topics include network technology such as wired and wireless networks, enabling technologies such as data centers, software defined networking, cloud and grid computing and applications such as networks on chips, space networking and network security. The accessible writing style and non-mathematical treatment makes this a useful book for the student, network and communications engineer, computer scientist and IT professional.

Web Information Systems (Hardcover, New): Web Information Systems (Hardcover, New)
R2,153 Discovery Miles 21 530 Ships in 18 - 22 working days

The Internet is already more widely deployed than any other computing system in history and continues to grow rapidly. New technologies, including high speed wide area network and improved software support for distribution, promise to make the Internet much more useful for general purpose distributed computing in the future. Web Information Systems is dedicated to the new era of information systems on web environments, due to not only the growing popularity of the web technology but also the roles that web technology play in modern information systems. The major elements of web information systems include web semantics, XML technologies, web mining and querying, web-based information systems, information extraction, and web semantics.

Web Services - Concepts, Architectures and Applications (Hardcover, 6. Aufl.): Gustavo Alonso, Fabio Casati, Harumi Kuno, Vijay... Web Services - Concepts, Architectures and Applications (Hardcover, 6. Aufl.)
Gustavo Alonso, Fabio Casati, Harumi Kuno, Vijay Machiraju
R2,285 Discovery Miles 22 850 Ships in 18 - 22 working days

Like many other incipient technologies, Web services are still surrounded by a tremendous level of noise. This noise results from the always dangerous combination of wishful thinking on the part of research and industry and of a lack of clear understanding of how Web services came to be. On the one hand, multiple contradictory interpretations are created by the many attempts to realign existing technology and strategies with Web services. On the other hand, the emphasis on what could be done with Web services in the future often makes us lose track of what can be really done with Web services today and in the short term. These factors make it extremely difficult to get a coherent picture of what Web services are, what they contribute, and where they will be applied. Alonso and his co-authors deliberately take a step back. Based on their academic and industrial experience with middleware and enterprise application integration systems, they describe the fundamental concepts behind the notion of Web services and present them as the natural evolution of conventional middleware, necessary to meet the challenges of the Web and of B2B application integration. Rather than providing a reference guide or a "how to write your first Web service" kind of book, they discuss the main objectives of Web services, the challenges that must be faced to achieve them, and the opportunities that this novel technology provides. Established, as well as recently proposed, standards and techniques (e.g., WSDL, UDDI, SOAP, WS-Coordination, WS-Transactions, and BPEL), are then examined in the context of this discussion in order to emphasize their scope, benefits, and shortcomings. Thus, the book is ideally suited both for professionals considering the development of application integration solutions and for research and students interesting in understanding and contributing to the evolution of enterprise application technologies.

Cryptocurrencies and Blockchain 2022 - Cryptocurrencies and the blockchain are the future of your investments (Hardcover):... Cryptocurrencies and Blockchain 2022 - Cryptocurrencies and the blockchain are the future of your investments (Hardcover)
Collane Lv
R896 R779 Discovery Miles 7 790 Save R117 (13%) Ships in 18 - 22 working days
Convergence of ICT and Smart Devices for Emerging Applications (Hardcover, 1st ed. 2020): Sara Paiva, Suman Paul Convergence of ICT and Smart Devices for Emerging Applications (Hardcover, 1st ed. 2020)
Sara Paiva, Suman Paul
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book focuses on recent topics related to the convergence of information and communication technologies (ICT) and computing with smart devices. Domain areas of application include social, industrial, business development, and day to day life aspects. This book presents chapters related to the aforementioned topics including case studies showcasing future technological trends and challenges. Topics social inclusion solutions and social changes; smart devices and applications for day to day life; smart IoT and applications; and smart cities solutions. The book is applicable to researchers, students, professionals, and professors in a wide range of fields. Focuses on recent developments in ICT and smart devices that pose a clear benefit for users; Presents applications of ICT in education, health, electronics, communication, networking, computing, tourism, transportation; Appeals to researchers, academics, and professionals in a cross section of disciplines.

Recent Advances in Communication Infrastructure - Proceedings of ICPCCI 2019 (Hardcover, 1st ed. 2020): Axaykumar Mehta,... Recent Advances in Communication Infrastructure - Proceedings of ICPCCI 2019 (Hardcover, 1st ed. 2020)
Axaykumar Mehta, Abhishek Rawat, Priyesh Chauhan
R4,011 Discovery Miles 40 110 Ships in 18 - 22 working days

This book gathers selected research papers presented at the International Conference on Power, Control and Communication Infrastructure 2019 (ICPCCI 2019), organized by the Institute of Infrastructure, Technology, Research and Management (IITRAM), Ahmedabad, Gujarat, India, on July 4-5, 2019. It presents technological developments in the fields of communications infrastructure which comprise of architecture, products, and network connections that allow for communications over the long distances. The book includes some innovative ideas in the field of communication infrastructure, specially satellite communication, navigation systems, artificial neural network, encryption techniques, and some other infrastructure-related developments. The solution approaches provided in this book encourage and inspire researchers, industry professionals, and policymakers to put these methods into practice.

Full-Duplex Communications for Future Wireless Networks (Hardcover, 1st ed. 2020): Hirley Alves, Taneli Riihonen, Himal A... Full-Duplex Communications for Future Wireless Networks (Hardcover, 1st ed. 2020)
Hirley Alves, Taneli Riihonen, Himal A Suraweera
R2,691 Discovery Miles 26 910 Ships in 18 - 22 working days

This book focuses on the multidisciplinary state-of-the-art of full-duplex wireless communications and applications. Moreover, this book contributes with an overview of the fundamentals of full-duplex communications, and introduces the most recent advances in self-interference cancellation from antenna design to digital domain. Moreover, the reader will discover analytical and empirical models to deal with residual self-interference and to assess its effects in various scenarios and applications. Therefore, this is a highly informative and carefully presented book by the leading scientists in the area, providing a comprehensive overview of full-duplex technology from the perspective of various researchers, and research groups worldwide. This book is designed for researchers and professionals working in wireless communications and engineers willing to understand the challenges and solutions full-duplex communication so to implement a full-duplex system.

How to Market Your Book - A book marketing manual for both self-published and traditionally published authors (Paperback): Lynn... How to Market Your Book - A book marketing manual for both self-published and traditionally published authors (Paperback)
Lynn Morrison
R228 R206 Discovery Miles 2 060 Save R22 (10%) Ships in 9 - 17 working days

These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec. From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.

Investing in E-Health - What it Takes to Sustain Consumer Health Informatics (Hardcover, 2007 ed.): David H Gustafson Investing in E-Health - What it Takes to Sustain Consumer Health Informatics (Hardcover, 2007 ed.)
David H Gustafson; Foreword by S M Shortell; Edited by Patricia Flatley Brennan, Robert P. Hawkins
R2,669 Discovery Miles 26 690 Ships in 18 - 22 working days

As the Internet's presence in health care grows more pervasive, an increasing number of health care providers have begun to implement eHealth innovations in their practice. The interactive health communication system (IHCS), one such eHealth solution, provides consumers with information, informal support, and a venue for communication. Investing in eHealth: What it Takes to Sustain Consumer Health Informatics examines the evolution of the IHCS and the significant changes in organizational culture and operational systems that may be required for successful and sustained implementation. This book explores the development of a model (funded by the Agency for Healthcare Research and Quality in 1998) to predict and explain the degree of success of such implementation efforts. This model allows an institution to benchmark its progress towards IHCS implementation and advises administrators where to invest resources to increase the chance of successful implementation. A set of case studies highlights key features of the model; each study describes an attempt by an organization to implement the Comprehensive Health Enhancement Support System (CHESS), a proven IHCS.After examining the success or failure of each particular implementation, the book suggests steps that could have been taken to address weaknesses identified by the model. Investing in eHealth culminates in a set of general guidelines for any health care provider striving to successfully employ the model, and suggests directions for future research.

Mobile and Wireless Internet - Protocols, Algorithms and Systems (Hardcover, 2003 ed.): Kia Makki, Niki Pissinou, S. Kami... Mobile and Wireless Internet - Protocols, Algorithms and Systems (Hardcover, 2003 ed.)
Kia Makki, Niki Pissinou, S. Kami Makki, E.K. Park
R2,877 Discovery Miles 28 770 Ships in 18 - 22 working days

Recent advances in mobile and wireless communication and personal computer technology have created a new paradigm for information processing. Today, mobile and wireless communications exit in many forms, providing different types of services. Existing forms of mobile and wireless communications continue to experience rapid growth and new applications and approaches are being spawned at an increasing rate. Recently, the mobile and wireless Internet has become one of the most important issues in the telecommunications arena. The development of the mobile and wireless Internet is the evolution of several different technologies coming together to make the Internet more accessible. Technologies such as the Internet, wireless networks, and mobile computing have merged to form the mobile and wireless Internet. The mobile and wireless Internet extends traditional Internet and World Wide Web services to wireless devices such as cellular phones, Personal Digital Assistants (PDAs) and notebooks. Mobile and wireless Internet c: an give users access to personalized information anytime and anywhere they need it, and thus empower them to make decisions more quickly, and bring them closer to friends, family, and work colleagues. Wireless data communication methods have been around for sometime

Information and Communication Technology for Intelligent Systems - Proceedings of ICTIS 2020, Volume 2 (Hardcover, 1st ed.... Information and Communication Technology for Intelligent Systems - Proceedings of ICTIS 2020, Volume 2 (Hardcover, 1st ed. 2021)
Tomonobu Senjyu, Parikshit N. Mahalle, Thinagaran Perumal, Amit Joshi
R5,308 Discovery Miles 53 080 Ships in 18 - 22 working days

This book gathers papers addressing state-of-the-art research in all areas of information and communication technologies and their applications in intelligent computing, cloud storage, data mining and software analysis. It presents the outcomes of the Fourth International Conference on Information and Communication Technology for Intelligent Systems, which was held in Ahmedabad, India. Divided into two volumes, the book discusses the fundamentals of various data analysis techniques and algorithms, making it a valuable resource for researchers and practitioners alike.

Intelligent Interactive Multimedia Systems for e-Healthcare Applications (Hardcover): Shaveta Malik, Amit Kumar Tyagi Intelligent Interactive Multimedia Systems for e-Healthcare Applications (Hardcover)
Shaveta Malik, Amit Kumar Tyagi
R4,077 Discovery Miles 40 770 Ships in 10 - 15 working days

Key features Provides an in-depth understanding of emerging technologies and integration of artificial intelligence, deep learning, big data, IoT in healthcare Details specific applications for the use of AI, big data, and IoT in healthcare Discusses how AI technology can help in formulating protective measures for COVID-19 and other diseases Includes case studies

Fog Computing - Concepts, Frameworks and Technologies (Hardcover, 1st ed. 2018): Zaigham Mahmood Fog Computing - Concepts, Frameworks and Technologies (Hardcover, 1st ed. 2018)
Zaigham Mahmood
R3,819 Discovery Miles 38 190 Ships in 18 - 22 working days

This authoritative text/reference describes the state of the art of fog computing, presenting insights from an international selection of renowned experts. A particular focus is provided on development approaches, architectural mechanisms, and measurement metrics for building smart adaptable environments. The coverage also includes important related topics such as device connectivity, security and interoperability, and communication methods. Topics and features: introduces the core concepts and principles of fog computing, and reviews the latest research and best practice relating to fog/edge environments; discusses the vision for an Internet of Things (IoT) in terms of fog computing and other related distributed computing paradigms, such as cloud computing; presents a survey of the key issues and broader aspects of the fog paradigm, as well as the factors that affect adoption of fog computing; examines frameworks and methodologies for fog-based architecture design, improving performance, and measuring quality of experience; proposes tools and methodologies for analyzing large amounts of sensor data from smart city initiatives; describes approaches for designing robust services, management of data-intensive applications, context-aware data analysis, and vehicular networking; identifies potential future research directions and technological innovations in relation to distributed computing environments such as the IoT. This enlightening volume offers essential perspectives for researchers of distributed computing and computer networking, as well as for advanced undergraduate and graduate students pursuing interests in this area. Professional engineers seeking to enhance security and connectivity in their IoT systems will also find this work to be a valuable reference.

Developments in Cognitive Radio Networks - Future Directions for Beyond 5G (Hardcover, 1st ed. 2022): Bodhaswar TJ Maharaj,... Developments in Cognitive Radio Networks - Future Directions for Beyond 5G (Hardcover, 1st ed. 2022)
Bodhaswar TJ Maharaj, Babatunde Seun Awoyemi
R1,429 Discovery Miles 14 290 Ships in 18 - 22 working days

This book provides holistic yet concise information on what modern cognitive radio networks are, how they work, and the possible future directions for them. The authors first present the most generic models of modern cognitive radio networks, taking into consideration their different architectural designs and classifications. While the spectrum resource is shown to be the most important resource for the cognitive radio networks, the book exposes the importance of the other resources that are needed to help drive the technology. The book then discusses in-depth the key tools (such as optimization and queuing theory) and techniques (such as cooperative diversity and relaying) that are being employed to formulate resource problems, investigate solutions, and interpret such solutions for useful and practical modern cognitive radio networks realization. Further, the book studies the impact of modern cognitive radio networks on other emerging technologies -- such as 5G, Internet of Things, and advanced wireless sensor networks -- and discusses the role that cognitive radio networks play in the evolution of smart cities and in the realization of a highly interconnected world. In discussing the future of the cognitive radio networks, the book emphasizes the need to advance new or improved tools, techniques, and solutions to address lingering problems in the aspects of resource realization and utilization, network complexity, network security, etc., which can potentially limit the cognitive radio networks in their stride to becoming one of the most promising technologies for the immediate and near future.

Artificial Intelligence Applications and Innovations. AIAI 2022 IFIP WG 12.5 International Workshops - MHDW 2022, 5G-PINE 2022,... Artificial Intelligence Applications and Innovations. AIAI 2022 IFIP WG 12.5 International Workshops - MHDW 2022, 5G-PINE 2022, AIBMG 2022, ML@HC 2022, and AIBEI 2022, Hersonissos, Crete, Greece, June 17-20, 2022, Proceedings (Hardcover, 1st ed. 2022)
Ilias Maglogiannis, Lazaros Iliadis, John MacIntyre, Paulo Cortez
R3,410 Discovery Miles 34 100 Ships in 18 - 22 working days

This book constitutes the refereed proceedings of five International Workshops held as parallel events of the 18th IFIP WG 12.5 International Conference on Artificial Intelligence Applications and Innovations, AIAI 2022, virtually and in Hersonissos, Crete, Greece, in June 2022: the 11th Mining Humanistic Data Workshop (MHDW 2022); the 7th 5G-Putting Intelligence to the Network Edge Workshop (5G-PINE 2022); the 1st workshop on AI in Energy, Building and Micro-Grids (AIBMG 2022); the 1st Workshop/Special Session on Machine Learning and Big Data in Health Care (ML@HC 2022); and the 2nd Workshop on Artificial Intelligence in Biomedical Engineering and Informatics (AIBEI 2022). The 35 full papers presented at these workshops were carefully reviewed and selected from 74 submissions.

The Digital Crown - Winning at Content on the Web (Paperback): Ahava Leibtag The Digital Crown - Winning at Content on the Web (Paperback)
Ahava Leibtag
R725 Discovery Miles 7 250 Ships in 10 - 15 working days

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation."The Digital Crown" walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams.

Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers.

This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.
Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer

Learn both the theoretical and practical applications of content and communication on-line

Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business "

ARM Assembly Language with Hardware Experiments (Hardcover, 2015 ed.): Ata Elahi, Trevor Arjeski ARM Assembly Language with Hardware Experiments (Hardcover, 2015 ed.)
Ata Elahi, Trevor Arjeski
R3,656 Discovery Miles 36 560 Ships in 18 - 22 working days

This book provides a hands-on approach to learning ARM assembly language with the use of a TI microcontroller. The book starts with an introduction to computer architecture and then discusses number systems and digital logic. The text covers ARM Assembly Language, ARM Cortex Architecture and its components, and Hardware Experiments using TILM3S1968. Written for those interested in learning embedded programming using an ARM Microcontroller.

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