This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure, and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues. How advertising works in the marketplace, and whether it works well, is a complex question to address because there are three sets of players involved-the firms that advertise their products, the potential consumers who view the ads and the platform or medium that intermediates between them. Understanding how these three sets of players interact is the key to understanding the role of advertising in a market economy. The book begins by looking at the rise of advertising in market economies, a phenomenon not accounted for in standard textbook microeconomic models and carefully explains why. This is followed by an examination, both theoretical and empirical, of how firms strategically use advertising to reach consumers and expand the demand for their products. There are also chapters focused on the challenges of deceptive advertising and regulation. The final chapters investigate how two-sided platforms, such as Google and Facebook, are sustained by advertising revenues, and include a review of auction theory and the structure of advertising auction exchanges. These chapters also provide a detailed analysis of public policy issues, including media bias and antitrust concerns. While designed for use by students in any course that covers the economics of advertising, this book is also an excellent resource for any reader interested in a deeper understanding of this important topic.

"An engrossing microcosm of the internet's Wild West years" (Kirkus Reviews), award-winning journalist David Kushner tells the incredible battle between the founder of Match.com and the con man who swindled him out of the website Sex.com, resulting in an all-out war for control for what still powers the internet today: love and sex.In 1994, visionary entrepreneur Gary Kremen used a $2,500 loan to create the first online dating service, Match.com. Only five percent of Americans were using the internet at the time, and even fewer were looking online for love. He quickly bought the Sex.com domain too, betting the combination of love and sex would help propel the internet into the mainstream. Imagine Kremen's surprise when he learned that someone named Stephen Michael Cohen had stolen the rights to Sex.com and was already making millions that Kremen would never see. Thus follows the wild true story of Kremen's and Cohen's decade-long battle for control. In The Players Ball, author and journalist David Kushner provides a front seat to these must-read Wild West years online, when innovators and outlaws battled for power and money. This cat-and-mouse game between a genius and a con man changed the way people connect forever, and is key to understanding the rise and future of the online world. "Kushner delivers a fast-paced, raunchy tale of sex, drugs, and dial-up." --Publishers Weekly

Edward Snowden, the man who risked everything to expose the US government’s system of mass surveillance, reveals for the first time the story of his life, including how he helped to build that system and what motivated him to try to bring it down.

In 2013, twenty-nine-year-old Edward Snowden shocked the world when he broke with the American intelligence establishment and revealed that the United States government was secretly pursuing the means to collect every single phone call, text message, and email. The result would be an unprecedented system of mass surveillance with the ability to pry into the private lives of every person on earth. Six years later, Snowden reveals for the very first time how he helped to build this system and why he was moved to expose it.

Spanning the bucolic Beltway suburbs of his childhood and the clandestine CIA and NSA postings of his adulthood, Permanent Record is the extraordinary account of a bright young man who grew up online – a man who became a spy, a whistleblower, and, in exile, the Internet’s conscience. Written with wit, grace, passion, and an unflinching candor, Permanent Record is a crucial memoir of our digital age and destined to be a classic.

This text provides a unique examination of The Christian Science Monitor, a highly respected, venerable news publication that has survived over a century of changes and challenges. The Christian Science Monitor is one of the world's leading journalistic publications, having won multiple Pulitzer prizes for its reporting. CSM is innovative and forward-thinking as well-it was one of the first newspapers to provide an online copy of its daily reporting in 1996, well before the popularization of the Internet. But just like other publications, The Christian Science Monitor will need to continue to reinvent itself in order to stay relevant and solvent in the face of plummeting readership numbers, corporate takeovers, and a widespread assumption that all of today's news sources are biased and inaccurate. This book provides a thorough discussion of CSM's treatment of sensitive topics like terrorism, international crises, gender issues, and sexual orientation. The paper's attitudes toward ethnicity, ethics, economics, philosophy, and racism are also profiled. The conclusion provides readers with an opportunity to draw upon their new knowledge of The Christian Science Monitor's past to project its direction for the future. Includes intriguing content derived from authorized interviews with managers and writers from The Christian Science Monitor Presents case studies on pivotal topics like terrorism, international issues, gender, and sexual orientation issues

Going beyond a discussion of political architecture, Walled Life investigates the mediation of material and imagined border walls through cinema and art practices. The book reads political walls as more than physical obstruction, instead treating the wall as an affective screen, capable of negotiating the messy feelings, personal conflicts, and haunting legacies that make up "walled life" as an evolving signpost in the current global border regime. By exploring the wall as an emotional and visceral presence, the book shows that if we read political walls as forms of affective media, they become legible not simply as shields, impositions, or monuments, but as projective surfaces that negotiate the interaction of psychological barriers with political structures through cinema, art, and, of course, the wall itself. Drawing on the Berlin Wall, the West Bank Separation barrier, and the U.S.-Mexico border, Walled Life discovers each wall through the films and artworks it has inspired, examining a wide array of graffiti, murals, art installations, movies, photography, and paintings. Remediating the silent barriers, we erect between, and often within ourselves, these interventions tell us about the political fantasies and traumatic histories that undergird the politics of walls as they rework the affective settings of political boundaries.

Joe Maltz's career as a broadcast engineer with the American Broadcasting Company spanned thirty-seven years and was followed by five years as a consultant to the television industry. In his memoir, "My Adventures in Broadcasting," he takes a look back at his experiences during television's "golden years" from the usually invisible point of view of an engineer.

Maltz participated in the technical preparation and execution of five Olympic Games, including the 1972 Munich Olympics, during which he covered the tragedy that unfolded there. For his engineering work on Olympic technical design, he won two Emmys. He also covered four political conventions and the first televised coverage of a Russian-American track meet in Moscow, which took place during the Cold War.

Over the years memoirs about television broadcasting have been written and published by many notables in the industry. These memoirs recall events from an "on-air" perspective, ignoring the participation of the technical people that enabled these events to be successfully produced and executed. My Adventures in Broadcasting offers a unique, behind-the-scenes perspective on television coverage of major news and sporting events fills that void.

Victim or villain?She's out of prison... Lauren Miller has served six years behind bars for a crime she did not commit. Now, with her life in tatters, she is determined to bring those who framed her to justice. Out for revenge...Journalist Nate Black is intrigued by Lauren's story. Is she the innocent victim she claims to be or is there more to her past? Eager to learn more he offers to help Lauren clear her name and bring the real villains to justice. And running out of time.But with millions of pounds still missing, Lauren remains the prime suspect...and the main target in an increasingly deadly game. And as Lauren's plan with Nate reaches its shocking climax, no one knows who will ultimately take the fall... A nail-biting revenge thriller, perfect for fans of Gemma Rogers, Heather Atkinson and Caro Savage. 'A brilliant read that hooked me from the outset. The Fall is a tale of sweet revenge that I couldn't tear myself away from!' Bestselling author Gemma Rogers.

This book on publisher and editor Lucile H. Bluford examines her journalistic writings on social, economic, and political issues; her strong opinionated views on African Americans and women; and whether there were consistent themes, biases, and assumptions in her stories that may have influenced news coverage in the Kansas City Call. It traces the beginnings of her activism as a young reporter seeking admission to the graduate program in journalism at the University of Missouri and how her admissions rejection became the catalyst for her seven-decade career as a champion of racial and gender equality. Bluford's work at the Kansas City Call demonstrates how critical theorists used storytelling to describe personal experiences of struggle and oppression to inform the public of racial and gender consciousness. Lucile H. Bluford and the Kansas City Call illustrates how she used her social authority in the formidable power base of the weekly Black newspaper she owned, shaping and mobilizing a broader movement in the fight for freedom and social justice. This book focuses on a selection of Bluford's news stories and editorials from 1968 to 1983 as examples of how she articulated a Black feminist standpoint advocating a Black liberation agenda-equal access to decent jobs, affordable health care and housing, and a better education in Kansas City, Missouri. Bluford's writings represented what the mainstream news ignored, exposing injustices and inequalities in the African American community and among feminists.

This book provides an in-depth introduction to the International Telecommunication Union (ITU) Radio Regulations (RR) and the policies that govern them. Established in 1906, these regulations define the allocation of different frequency bands to different radio services, the mandatory technical parameters to be observed by radio stations, especially transmitters, and the procedures for spectrum use coordination at the international level. The book analyzes the interactions between different national policies and the ITU RR, noting how these interactions influence spectrum policy on the national level, setting up a comparative framework within which to view these regulations and their effects. Beginning with an overview of the history of the origins ITU RR, the book takes a deep dive into the components of spectrum management including radio communication service allocation, wireless technology selection, radio usage rights, and spectrum rights assignment, placing each analysis within the context of the push and pull between national and international regulations. The book concludes with chapters discussing issues affecting the future of spectrum policy, including spectrum policy reform in developing countries, the WRC-19, and IMT-2020. Shedding light on the longest-running treaty documents in the history of modern telecommunications and arguing for reforms that allow it to address the needs of all nations, this book is useful to scholars and students of telecom policy, digital policy, ICT, governance, and development as well as telecom industry practitioners and regulators.

Inspired by questions and techniques of l'histoire du livre', this books investigates how print technology in the service of cultural discipleship created the liteary icon known as Jean-Jacques Rousseau. During his lifetime Rousseau asserted an author-centred interpretation of literary property that brought him celebrity and income. However, following the condemnations of Emile and Du contrat social, it also brought him extraordinary personnal grief. After Rousseau's death in July 1778, three disciples envisioned a massive testament of rehabilitation, the Collection complete des oeuvres de Jean-Jacques Rousseau, citoyen de Geneve. Containing the first editions of the Confessions, Reveries du promeneur solitaire, and considerable correspondence, the Collection complete offered up Rousseau the martyred sage speaking the language of autobiography. Readers were invited to appropriate lessons from the tragic life. Indeed, the absorption of Rousseau's texts was intended to stir up, manipulate, and change their own lives. Though the Collection complete was an extraordinary literary phenomenon, it proved to be a commercial disaster. Competing editorial agendas tore apart the disciples, and piracies of their edition damaged the enterprise. Rousseau's 'widow' and blood relatives claimed literary property rights inheritance. Subsequently, as the French Revolution unfolded, established strategies behind the marketing of Rousseau shifted. The flexible moral messages of autobiography yelded place to a static political one - that of Rousseau as author of Du contrat social, the pere de la patrie, en embalmed corpse lying in state in the Pantheon. Forging Rousseau is a unique type of cultural analysis, contextualising the commercial publishing history of Rousseau's works in the milieux of the late Enlightenment and Revolutionary period. It is sensitive to major issues concerning book history today: what constitutes an edition, what constitutes a piracy, and competing definitions of intellectual property, icon construction, and literary inheritance.

This collection examines law and justice on television in different countries around the world. It provides a benchmark for further study of the nature and extent of television coverage of justice in fictional, reality and documentary forms. It does this by drawing on empirical work from a range of scholars in different jurisdictions. Each chapter looks at the raw data of how much "justice" material viewers were able to access in the multi-channel world of 2014 looking at three phases: apprehension (police), adjudication (lawyers), and disposition (prison/punishment). All of the authors indicate how television developed in their countries. Some have extensive public service channels mixed with private media channels. Financing ranges from advertising to programme sponsorship to licensing arrangements. A few countries have mixtures of these. Each author also examines how "TV justice" has developed in their own particular jurisdiction. Readers will find interesting variations and thought-provoking similarities. There are a lot of television shows focussed on legal themes that are imported around the world. The authors analyse these as well. This book is a must-read for anyone interested in law, popular culture, TV, or justice and provides an important addition to the literature due to its grounding in empirical data.