'This is the most glorious of books. I am besotted by the life I never knew he had.' -Elton John 'Orgasmic. Every page of Scattershot is a delight, a joy, a name-dropper fan's delight. Divine. I couldn't put it down.' -Pete Townshend 'In Bernie Taupin's miraculous memoir Scattershot you'll meet legends, cowboys, geniuses, unforgettable faces in the night, shady purveyors of outrageous fortune, warriors of the heart, and most of all, Taupin himself. Hilarious and so emotionally true, Scattershot is like a letter from a cherished friend. You'll want to keep it close, so you can read it again and again.' -Cameron Crowe 'Touching. Charming. Humble. Witty. And exquisitely written. Taupin's words need no musical accompaniment. They sing with a poets voice.' -Gary Oldman 'Eloquent and inspiring, Scattershot is a freewheeling memoir that is as warm and evocative as Bernie Taupin's most memorable lyrics. A born storyteller, Taupin gives us the life of an artist whose outlook was shaped by a rare but fascinating blend of lifelong innocence and endless intellectual curiosity.' -Robert Hilburn, author of Johnny Cash: The Life "I loved writing, I loved chronicling life and every moment I was cogent, sober, or blitzed, I was forever feeding off my surroundings, making copious notes as ammunition for future compositions. . . . The thing is good, bad or indifferent I never stopped writing, it was as addictive as any drug." This is the memoir music fans have been waiting for. Half of one of the greatest creative partnerships in popular music, Bernie Taupin is the man who wrote the lyrics for Elton John, who conceived the ideas that spawned countless hits, and sold millions and millions of records. Together, they were a duo, a unit, an immovable object. Their extraordinary, half-century-and-counting creative relationship has been chronicled in biopics (like 2019's Rocketman) and even John's own autobiography, Me. But Taupin, a famously private person, has kept his own account of their adventures close to his chest, until now. Written with honesty and candour, Scatterhot allows the reader to witness events unfolding from Taupin's singular perspective, sometimes front and center, sometimes from the edge, yet always described vibrantly, with an infectious energy that only a vivid songwriter's prose could offer. From his childhood in the East Midlands of England whose imagination was sparked and forever informed by the distinctly American mythopoetics of country music and cowboys, to the glittering, star-studded fishbowl of '70s and '80s Beverly Hills, Scattershot is simultaneously a Tom Jones­-like picaresque journey across a landscape of unforgettable characters, as well as a striking, first-hand account of a creative era like no other and one man's experience at the core of it. An exciting, multi-decade whirlwind, Scattershot whizzes around the world as we ride shotgun with Bernie on his extraordinary life. We visit New York with him and Elton on the cusp of global fame. We spend time with him in Australia almost in residency at an infamous rock 'n' roll hotel in an endless blizzard of drugs. And we spend late, late night hours with John Lennon, with Bob Marley, and hanging with Frank Sinatra. And beyond the world of popular music, we witness memorable encounters with writers like Graham Greene, painters like Andy Warhol and Salvador Dali, and scores of notable misfits, miscreants, eccentrics, and geniuses, known and unknown. Even if they're not famous in their own right, they are stars on the page, and we discover how they inspired the indelible lyrics to songs such as "Tiny Dancer," "Candle in the Wind," "Bennie and The Jets," and so many more. Unique and utterly compelling, Scattershot will transport the reader across the decades and around the globe, along the way meeting some of the greatest creative minds of the 20th century, and into the vivid imaginings of one of music's most legendary lyricists.

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

Examining the emergence of a European Union telecommunications policy, Joseph Goodman explains how and why the policy developed as it did and why certain reforms in the sector were easier to achieve than others. He provides a history of the key actors in the policy-making process from the first attempts by the national postal, telegraph, and telecommunication administrations to coordinate their telecommunications policies in the 1950s, to the implementation of a comprehensive EU telecommunications regulatory structure in 1998 and the development of a new regulatory structure in 2003. The analytical framework employed by the author draws upon new institutionalism and actor-based approaches, providing an opportunity to evaluate the utility of a synthetic approach for examining and explaining EU policy-making. The focus of his analysis is on the European Commission's two-pronged strategy of liberalisation and harmonisation, which began in the late 1980s and culminated in an important milestone on January 1st 1998, when the EU Member States fully opened their telecommunications markets to competition. He concludes that a synthetic approach, which enables the researcher to apply a number of approaches to multiple settings and various levels of analysis, is useful - even necessary - in understanding and explaining the many dimensions of EU policy-making. This authoritative study will be of interest to all those in the telecommunications industry - including attorneys, consultants, and lobbyists - who would like to know how the EU's policy developed. It will appeal, more generally, to political scientists and scholars of European history and politics.

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

The radio in Africa has shaped culture by allowing listeners to negotiate modern identities and sometimes fast-changing lifestyles. Through the medium of voice and mediated sound, listeners on the station – known as Radio Bantu, then Radio Zulu, and finally Ukhozi FM – shaped new understandings of the self, family and social roles.

Through particular genres such as radio drama, fuelled by the skills of radio actors and listeners, an array of debates, choices and mistakes were unpacked daily for decades. This was the unseen literature of the auditory, the drama of the airwaves, which at its height shaped the lives of millions of listeners in urban and rural places in South Africa. Radio became a conduit for many talents squeezed aside by apartheid repression. Besides Winnie Mahlangu and K.E. Masinga and a host of other talents opened by radio, the exiles Lewis Nkosi and Bloke Modisane made a niche and a network of identities and conversations which stretched from the heart of Harlem to the American South. Nkosi and Modisane were working respectively in BBC Radio drama and a short-lived radio transcription centre based in London which drew together the threads of activism and creativity from both Black America and the African continent at a critical moment of the late empire.

Radio Soundings is a fascinating study that shows how, throughout its history, Zulu radio has made a major impact on community, everyday life and South African popular culture, voicing a range of subjectivities which gave its listeners a place in the modern world.

This book provides an in-depth introduction to the International Telecommunication Union (ITU) Radio Regulations (RR) and the policies that govern them. Established in 1906, these regulations define the allocation of different frequency bands to different radio services, the mandatory technical parameters to be observed by radio stations, especially transmitters, and the procedures for spectrum use coordination at the international level. The book analyzes the interactions between different national policies and the ITU RR, noting how these interactions influence spectrum policy on the national level, setting up a comparative framework within which to view these regulations and their effects. Beginning with an overview of the history of the origins ITU RR, the book takes a deep dive into the components of spectrum management including radio communication service allocation, wireless technology selection, radio usage rights, and spectrum rights assignment, placing each analysis within the context of the push and pull between national and international regulations. The book concludes with chapters discussing issues affecting the future of spectrum policy, including spectrum policy reform in developing countries, the WRC-19, and IMT-2020. Shedding light on the longest-running treaty documents in the history of modern telecommunications and arguing for reforms that allow it to address the needs of all nations, this book is useful to scholars and students of telecom policy, digital policy, ICT, governance, and development as well as telecom industry practitioners and regulators.

The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences. Contemporary Research Methods and Data Analytics in the News Industry highlights the research behind the innovations and emerging practices being implemented within the journalism industry. This crucial, industry-shattering publication focuses on key topics in social media and video streaming as a new form of media communication as well the application of big data and data analytics for collecting information and drawing conclusions about the current and future state of print and digital news. Due to significant insight surrounding the latest applications and technologies affecting the news industry, this publication is a must-have resource for journalists, analysts, news media professionals, social media strategists, researchers, television news producers, and upper-level students in journalism and media studies. This timely industry resource includes key topics on the changing scope of the news and publishing industries including, but not limited to, big data, broadcast journalism, computational journalism, computer-mediated communication, data scraping, digital media, news media, social media, text mining, and user experience.

While many analyses have examined disinformation in recent election campaigns, misuse of 'big data' such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim Macnamara argues that we are all responsible for the slide towards a post-truth society. This analysis looks beyond high profile individuals such as Donald Trump, Russian trolls, and even 'Big Tech' to argue that the professionalized communication industries of advertising, PR, political and government communication, and journalism, driven by clickbait and aided by a lack of critical media literacy, have systematically contributed to disinformation, deception, and manipulation. When combined with powerful new communication technologies, artificial intelligence, and lack of regulation, this has led to a 'perfect data storm'. Accordingly, Macnamara proposes that there is no single solution. Rather, he identifies a range of strategies for communication professionals, industry associations, media organizations and platforms, educators, legislators, regulators, and citizens to challenge post-communication and post-truth.

This book provides a rich description of the shifting production cultures in convergent Chinese television industries, through the examination of daily production practices, showing how they embody a new set of opportunities and tensions across strategic, programming and individual levels. Lin argues that the current Chinese television landscape is an ideological, cultural and financial paradox in which China's one-party ideological control clashes with consumer-orientated capitalism and technological advancement. These tensions are finely poised between new opportunities for innovation and creative autonomy, and anxiety over political interference marked by censorship and state surveillance. Through its in depth study of ethnographic data across Chinese broadcast and digital streaming sectors (including CCTV, Hunan Broadcasting System, and Tencent Video), this book illuminates how Chinese producers have placed their aspirations for creative freedoms within technological advancements and rhetorical strategies, both demonstrating compliance with ideological control, and leaving room for resistance and resilience to one-party state ideology. Nuanced and timely, Convergent Chinese Television Industries unveils a complex picture of an industry undergoing dramatic transformations.

Joe Maltz's career as a broadcast engineer with the American Broadcasting Company spanned thirty-seven years and was followed by five years as a consultant to the television industry. In his memoir, "My Adventures in Broadcasting," he takes a look back at his experiences during television's "golden years" from the usually invisible point of view of an engineer.

Maltz participated in the technical preparation and execution of five Olympic Games, including the 1972 Munich Olympics, during which he covered the tragedy that unfolded there. For his engineering work on Olympic technical design, he won two Emmys. He also covered four political conventions and the first televised coverage of a Russian-American track meet in Moscow, which took place during the Cold War.

Over the years memoirs about television broadcasting have been written and published by many notables in the industry. These memoirs recall events from an "on-air" perspective, ignoring the participation of the technical people that enabled these events to be successfully produced and executed. My Adventures in Broadcasting offers a unique, behind-the-scenes perspective on television coverage of major news and sporting events fills that void.

This book considers the production of political media content from the perspective of academics who are increasingly asked to join the ranks of voices charged with informing the public. The work draws on the authors' first-hand experience and relationships with media reporters, managers, producers, and academics offering their expertise to a wide array of media outlets to understand and report on the dynamics shaping how the academic voice in political news may be at its most useful. Featured prominently in the book is the trade-off between a conventional form of political punditry, which is often characterized by partisan rancour, and a more analytical, theoretical, and/or policy-based approach to explaining politics to both general and diverse audiences. Along the way, the work draws on original survey, in-depth interview, and experimental data to garner insights on what academics in media, reporters, and media managers perceive are the appropriate roles for academics featured in political media. This book also contains relevant technical tips for effective media communication by academics.