Communicating archaeological heritage at the institutional level reflects on the current status of archeology, and a lack of communication between archaeologists and the general public only serves to widen the gap of understanding. As holders of this specific scientific expertise, effective openness and communication is essential to understanding how a durable future can be built through comprehension of the past and the importance of heritage sites and collections. Developing Effective Communication Skills in Archaeology is an essential research publication that examines archeology as a method for present researchers to interact and communicate with the past, and as a methods for identifying the overall trends in the needs of humanity as a whole. Presenting a vast range of topics such as digital transformation, artificial intelligence, and heritage awareness, this book is essential for archaeologists, journalists, heritage managers, sociologists, educators, anthropologists, museum curators, historians, communication specialists, industry professionals, researchers, academicians, and students.

The transformation of the world economy from a system of nations trading materials-intensive goods to a system of seamless global networks for information-intensive goods and services has created the need for a comprehensive restructuring of transportation and communications activities. The contributors - transportation and communications analysts from Japan and the United States - address this restructuring from a variety of perspectives ranging from theoretical treatments of the role of information in the economy to applications of communications technologies for the collection of travel data. The authors transcend traditional methods of transportation and communication analysis in order to address emerging issues that are not well represented by the prevailing cost-benefit framework. Many draw from advances in social sciences, such as game theory, that recognize the interdependence of human decision making. New ways of assessing the economic benefit of infrastructure and the evolving role of institutions in the information economy are demonstrated, along with novel approaches to analyzing human mobility and interaction in a knowledge-rich environment. By moving beyond traditional forms of analysis that were better suited to an earlier time, the chapters in this book provide a wealth of insights for policy formulation in the globalized knowledge economy. This comprehensive volume will be of great value to regional scientists and economic geographers, as well as civil engineers, economists, and analysts interested in transportation and communications.

This book explores the important role that economic performance measurement is playing in the regulation of network utilities in many countries today. The contributors to the book - researchers from academia, regulatory agencies and consulting firms - address the use of efficiency measures in price regulation and in assessing the effects of past regulatory reforms. Industries examined include electricity supply, water supply, telecommunications and airlines, across a range of countries including the USA, UK, Norway, the Netherlands, Australia and New Zealand.Performance Measurement and Regulation of Network Utilities is unique in that, unlike many other books in this area, it is devoted to the use of performance measurement in these regulatory settings. It is a timely contribution to the literature, given that performance measurement is an integral part of the new incentive regulation methods which have been adopted by many regulatory agencies around the world. Academics specialising in regulation and performance measurement and students of regulatory economics courses, organization studies and public sector economics will all find this book of great interest. It will also appeal to regulators, regulatory consultants and regulatory sections of major utilities.

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

Wendy Welch and her husband had always dreamed of owning a bookstore, so when they left high-octane jobs for a simpler life in an Appalachian coal town, they seized an unexpected opportunity to pursue their dream. The only problems? A declining U.S. economy, a small town with no industry, and the advent of the e-book. They also had no idea how to run a bookstore. Against all odds, but with optimism, the help of their Virginia mountain community, and an abiding love for books, they succeeded in establishing more than a thriving business - they built a community.

In the age of ubiquitous media and globalization, the entertainment industry has changed dramatically to accommodate a more comprehensive and diverse audience. As such, research into the influence of culture on entertainment and the media is necessary in order to facilitate further developments in the industry. Handbook of Research on the Impact of Culture and Society on the Entertainment Industry provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices. Founded on international research, this publication is essential for upper-level students, researchers, academicians, business executives, and industry professionals seeking knowledge on the current scope of the entertainment industry.

As technologies such as artificial intelligence, big data, cloud computing, and blockchain have been applied to various areas in finance, there is an increasing demand for finance professionals with the skills and knowledge related to fintech. Knowledge of the technologies involved and finance concepts is crucial for the finance professional to understand the architecture of technologies as well as how they can be applied to solve various aspects of finance.This book covers the main concepts and theories of the technologies in fintech which consist of big data, data science, artificial intelligence, data structure and algorithm, computer network, network security, and Python programming. Fintech for Finance Professionals is a companion volume to the book on finance that covers the fundamental concepts in the field. Together, these two books form the foundation for a good understanding of finance and fintech applications which will be covered in subsequent volumes.Bundle set: Global Fintech Institute-Chartered Fintech Professional Set I

As technologies such as artificial intelligence, big data, cloud computing, and blockchain have been applied to various areas in finance, there is an increasing demand for finance professionals with the skills and knowledge related to fintech. Knowledge of the technologies involved and finance concepts is crucial for the finance professional to understand the architecture of technologies as well as how they can be applied to solve various aspects of finance.This book covers the main concepts and theories of the technologies in fintech which consist of big data, data science, artificial intelligence, data structure and algorithm, computer network, network security, and Python programming. Fintech for Finance Professionals is a companion volume to the book on finance that covers the fundamental concepts in the field. Together, these two books form the foundation for a good understanding of finance and fintech applications which will be covered in subsequent volumes.Bundle set: Global Fintech Institute-Chartered Fintech Professional Set I

Questions of survival and loss bedevil the study of early printed books. Many early publications are not particularly rare, but others have disappeared altogether. This is clear not only from the improbably large number of books that survive in only one copy, but from many references in contemporary documents to books that cannot now be located. In this volume leading specialists in the field explore different aspects of this poorly understood aspect of book history: classes of texts particularly impacted by poor rates of survival; lost books revealed in contemporary lists or inventories; the collections of now dispersed libraries; deliberate and accidental destruction. A final section describes modern efforts at salvage and restitution following the devastation of the twentieth century.

This unique text addresses the gap between journalism studies, which have tended to focus on national and international news, and the fact that most journalism is practised at the local level, where people live, work, play and feel most 'at home'. Providing a rich overview of the role and place of local media in society, Hess and Waller demonstrate that, in this changing digital era, the local journalist must not only specialize in niche 'place-based' news, but also have a clear understanding of how their locality and its people 'fit' in the context of a globalized world. Equipping readers with a nuanced and well-rounded understanding of the field today, this is an essential resource for students of journalism, media and communication studies, as well as for practising and aspiring journalists.

Examining the emergence of a European Union telecommunications policy, Joseph Goodman explains how and why the policy developed as it did and why certain reforms in the sector were easier to achieve than others. He provides a history of the key actors in the policy-making process from the first attempts by the national postal, telegraph, and telecommunication administrations to coordinate their telecommunications policies in the 1950s, to the implementation of a comprehensive EU telecommunications regulatory structure in 1998 and the development of a new regulatory structure in 2003. The analytical framework employed by the author draws upon new institutionalism and actor-based approaches, providing an opportunity to evaluate the utility of a synthetic approach for examining and explaining EU policy-making. The focus of his analysis is on the European Commission's two-pronged strategy of liberalisation and harmonisation, which began in the late 1980s and culminated in an important milestone on January 1st 1998, when the EU Member States fully opened their telecommunications markets to competition. He concludes that a synthetic approach, which enables the researcher to apply a number of approaches to multiple settings and various levels of analysis, is useful - even necessary - in understanding and explaining the many dimensions of EU policy-making. This authoritative study will be of interest to all those in the telecommunications industry - including attorneys, consultants, and lobbyists - who would like to know how the EU's policy developed. It will appeal, more generally, to political scientists and scholars of European history and politics.

The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences. Contemporary Research Methods and Data Analytics in the News Industry highlights the research behind the innovations and emerging practices being implemented within the journalism industry. This crucial, industry-shattering publication focuses on key topics in social media and video streaming as a new form of media communication as well the application of big data and data analytics for collecting information and drawing conclusions about the current and future state of print and digital news. Due to significant insight surrounding the latest applications and technologies affecting the news industry, this publication is a must-have resource for journalists, analysts, news media professionals, social media strategists, researchers, television news producers, and upper-level students in journalism and media studies. This timely industry resource includes key topics on the changing scope of the news and publishing industries including, but not limited to, big data, broadcast journalism, computational journalism, computer-mediated communication, data scraping, digital media, news media, social media, text mining, and user experience.

Periodicals were an integral part of eighteenth-century European civilisation. This volume brings together original articles in English and French dealing with the press both in the main centres of Enlightenment thought and in such often-neglected countries as Portugal and Sweden. The contributions span the long eighteenth century, from Germany in the 1690s to Britain in the post-Napoleonic era. They cover the full range of the period's press, including manuscript newsletters, political gazettes, learned journals and revolutionary propaganda sheets. Joao Lisboa and Marie-Christine Skuncke show how periodicals allowed the circulation of news and political criticism even in societies such as Portugal and Sweden, where audiences were limited and censorship was severe; Anne-Marie Mercier-Faivre's study of press coverage of the Ottoman Empire shows that news reports gave a picture of 'oriental despotism' very different from the literary construct of Montesquieu's Lettres persanes; Bernadette Fort's essay on art criticism and Martin Stuber's analysis of the correspondence of a learned journal's editor broaden our understanding of the place of periodicals in the period's high culture. The revolutionary era brought major innovations in the press although, as Maria Lucia Pallares-Burke shows, older genres such as the 'spectator' were adapted to the new conditions. Political radicals like Jacques Roux (the focus of Eric Negrel's study) and the German emigre journalists who had fled to France (examined in Susanne Lachenicht's essay) owed their careers to the press. But the press could also serve conservative ends, as Philip Harling demonstrates in his analysis of Tory journalism in England in the early nineteenth century. Placed within a broader theoretical and historical context by Hans-Jurgen Lusebrink, Jack Censer and Jeremy Popkin, these studies expand our picture of the role of periodicals in the age of Enlightenment and Revolution, and suggest important new directions for further research.

In the digital era, emerging technologies such as artificial intelligence, big data, and blockchain have revolutionized various ways of people's daily lives and brought many opportunities and challenges to the industries. With the increasing demand for talents in the fintech realm, this book serves as a good guide for practitioners who are seeking to understand the basics of fintech and applications of different technologies. This book covers important knowledge in statistics, quantitative methods, and financial innovation to lay the foundation for fintech. It is especially useful for people who are relatively new to this area and would like to become professionals in fintech.Bundle set: Global Fintech Institute-Chartered Fintech Professional Set I

In the digital era, emerging technologies such as artificial intelligence, big data, and blockchain have revolutionized various ways of people's daily lives and brought many opportunities and challenges to the industries. With the increasing demand for talents in the fintech realm, this book serves as a good guide for practitioners who are seeking to understand the basics of fintech and applications of different technologies. This book covers important knowledge in statistics, quantitative methods, and financial innovation to lay the foundation for fintech. It is especially useful for people who are relatively new to this area and would like to become professionals in fintech.Bundle set: Global Fintech Institute-Chartered Fintech Professional Set I