The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author's own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

Robert Greifeld was CEO of NASDAQ for over a decade, during which time it was named Company of the Year, ranked one of the best performing companies in the U.S., included in Fortune's annual list of 100 fastest growing companies and shares of the company's stock rose a whopping 800%.

In Market Mover, Bob looks at the headline-making events that took place while he was at the helm from the collapse of Lehman Brothers and the financial crisis of 2008, to Facebook's disastrous IPO and the Bernie Madoff scandal. He takes you exclusively behind the headlines using them as jumping off points for lessons that can be applied to any business, including jumpstarting change, working with technology, finding the best people, and adapting to globalization.

Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard. The Microsoft Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator. It wasn't so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The company's value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed? Since Satya Nadella took over as CEO, the company has gone through significant changes. The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled:the cloud. Through the story of Microsoft, you'll learn: How to build a nimble company culture that supports innovation and growth. How to return a forgotten brand to the spotlight. How to recognize and build upon successful business lines, while letting go of underperforming initiatives. When to change the entire way you do business. And much, much more.

This text provides a unique examination of The Christian Science Monitor, a highly respected, venerable news publication that has survived over a century of changes and challenges. The Christian Science Monitor is one of the world's leading journalistic publications, having won multiple Pulitzer prizes for its reporting. CSM is innovative and forward-thinking as well-it was one of the first newspapers to provide an online copy of its daily reporting in 1996, well before the popularization of the Internet. But just like other publications, The Christian Science Monitor will need to continue to reinvent itself in order to stay relevant and solvent in the face of plummeting readership numbers, corporate takeovers, and a widespread assumption that all of today's news sources are biased and inaccurate. This book provides a thorough discussion of CSM's treatment of sensitive topics like terrorism, international crises, gender issues, and sexual orientation. The paper's attitudes toward ethnicity, ethics, economics, philosophy, and racism are also profiled. The conclusion provides readers with an opportunity to draw upon their new knowledge of The Christian Science Monitor's past to project its direction for the future. Includes intriguing content derived from authorized interviews with managers and writers from The Christian Science Monitor Presents case studies on pivotal topics like terrorism, international issues, gender, and sexual orientation issues

This book provides an in-depth introduction to the International Telecommunication Union (ITU) Radio Regulations (RR) and the policies that govern them. Established in 1906, these regulations define the allocation of different frequency bands to different radio services, the mandatory technical parameters to be observed by radio stations, especially transmitters, and the procedures for spectrum use coordination at the international level. The book analyzes the interactions between different national policies and the ITU RR, noting how these interactions influence spectrum policy on the national level, setting up a comparative framework within which to view these regulations and their effects. Beginning with an overview of the history of the origins ITU RR, the book takes a deep dive into the components of spectrum management including radio communication service allocation, wireless technology selection, radio usage rights, and spectrum rights assignment, placing each analysis within the context of the push and pull between national and international regulations. The book concludes with chapters discussing issues affecting the future of spectrum policy, including spectrum policy reform in developing countries, the WRC-19, and IMT-2020. Shedding light on the longest-running treaty documents in the history of modern telecommunications and arguing for reforms that allow it to address the needs of all nations, this book is useful to scholars and students of telecom policy, digital policy, ICT, governance, and development as well as telecom industry practitioners and regulators.

As the creative force behind Berry Gordy Jr.'s Motown Records in the mid-Sixties, a writing credit from Holland Dozier Holland was virtually a guarantee of chart success. From Stop! In The Name Of Love to How Sweet It Is To Be Loved By You, they were the songwriting and production dream team responsible for some of the greatest songs of the twentieth century. In this compelling autobiography, brothers Eddie and Brian Holland share their story for the first time, starting with growing up in Detroit raised by a single mother and their grandmother, before shining a light on their early musical careers. A gifted lyricist, Eddie started out as a solo singer with Berry Gordy as his manager before partnering up with his brother Brian and Lamont Dozier, both talented arrangers and producers. When Holland Dozier Holland came together, they helped transform Motown Records from a local soul label into a worldwide hit factory, home to international superstars such as Marvin Gaye, Martha & The Vandellas, The Supremes, Smokey Robinson, The Miracles, The Four Tops and The Isley Brothers. After an awe-inspiring tenure they left Motown in 1968, continuing their successes at new labels and with new collaborators for years to come. Featuring honest and open first-hand accounts, Come and Get These Memories is more than just a behind-the-scenes look at Motown Records at its peak: Eddie and Brian set the record straight on both their personal and professional lives and offer a revealing slice of pop-music history.

This collection examines law and justice on television in different countries around the world. It provides a benchmark for further study of the nature and extent of television coverage of justice in fictional, reality and documentary forms. It does this by drawing on empirical work from a range of scholars in different jurisdictions. Each chapter looks at the raw data of how much "justice" material viewers were able to access in the multi-channel world of 2014 looking at three phases: apprehension (police), adjudication (lawyers), and disposition (prison/punishment). All of the authors indicate how television developed in their countries. Some have extensive public service channels mixed with private media channels. Financing ranges from advertising to programme sponsorship to licensing arrangements. A few countries have mixtures of these. Each author also examines how "TV justice" has developed in their own particular jurisdiction. Readers will find interesting variations and thought-provoking similarities. There are a lot of television shows focussed on legal themes that are imported around the world. The authors analyse these as well. This book is a must-read for anyone interested in law, popular culture, TV, or justice and provides an important addition to the literature due to its grounding in empirical data.

Autumn on the Trail to Santiago begins where Sons of Thunder left off... same man, same spirit... blood, sweat and soul expressed out the same marrow but much is changed with the landscape, skyscape and timescape that inform the in-scape of mind. The eye popping Whippit hit of June and July's Spain mellows now in the soft autumnal exhale reflected in cooling days, lengthening nights and the repletion and harvest of agricultural labors along a string of trails spanning across southern France, over the Pyrenees, along northern Spain and into Santiago for a second time this year. While writing Autumn on the Trail to Santiago natural section breaks appeared in a way they did not in the flood-rush of Sons of Thunder. The initial 'On n'est pas riche mais on vie bien' segment is a toast to my family and to the love expressed in a plate of food. 'Between the Rabbits' puts comestible brackets around le Chemin d'Arles, from Arles to the Pyrenees. 'Aragonia' describes el Camino Aragones' descent from the storm ravaged Pyrenees-Pirineos into Spain, to re-connect with el Camino Frances in Puenta la Reina. And 'Broken Water, Spanish Rain' is the long last leg of the journey; a dark wet trek down the metaphysical birth canal to Santiago, to the sea, and to the rest of life beyond this adventure.

'Superb...his pages fizz with character and colour' Dominic Sandbrook, Sunday Times 'Scholarly and very readable' Andrew Lycett, Spectator 'Energetic and hugely entertaining' A.N.Wilson, TLS A definitive and compelling biography of Alfred Harmsworth, 1st Viscount Northcliffe (1865-1922), the greatest press magnate in history, the genius who invented modern popular journalism, and against whom all the other great newspaper proprietors must be measured. By the time of his tragically early death at 57 in August 1922, Northcliffe had founded the Daily Mail and Daily Mirror, and had also owned The Times and the Observer. At one point he owned two-thirds of all the titles on Fleet Street. He laid down the essential features of British popular journalism that we see now. He was a tough and uncompromising businessman, but in The Chief Andrew Roberts puts his ruthlessness and wilfulness in the overall context of a life of visionary business skill, journalistic brilliance, distinguished wartime public service and heartfelt patriotism. From a modest background, growing up on the outskirts of Dublin, by 27 he presided over a magazine empire with the largest circulation in the world. He wanted his readers to know that he was on their side, which they instinctively did. He was proud of his populist approach, saw the importance of appealing to both sexes in his pages, and allowed his editors leeway so long as they understood and followed his vision. The formula he created for the Daily Mail is still world-beating to this day. Based on exclusive access to the Harmsworth family archive, The Chief is a compelling and essential portrait of a man who changed the way we learn about the news, and whose influence still resonates today.

(Music Pro Guide Books & DVDs). Martin Kamenski, a practicing CPA, unleashes years of tax experience on the creative community. He offers explanations in language that is easy for the most number-illiterate to understand. His Chicago-based practice serves clients nationwide and offers artists and creative professionals the explanations they need to make sense of the tangled web of the IRS. Kamenski provides guidance about when to treat yourself as a business. He will advise on the important considerations before incorporating. He will shatter some of the most prevalent (and costly) myths existing in the artistic community. Suitable for any actor, writer, musician, dancer, photographer, director, model, visual artist, band, production company, etc., etc., etc., Kamenski has taken the very fine-tuned method of explaining taxes that made his practice successful and condensed it in a book that will pay for itself tenfold. The playing field is about to be leveled. Prepare to feel in control of your financial future!

Why do some games seem to be universal while others have a particular connection to the culture of the people playing them? Around the World in 80 Games is about the mathematics of chance, game theory, gamification, gaming strategies and computer games. Traversing the globe, Marcus du Sautoy looks at the genesis of games new and old, explores how to invent a good game and explains the fascination of a popular lockdown game. From the secrets of whist to hopscotch, Scrabble to Wordle. The most simple games endure: board games, card games and dice games have captivated us for centuries and the acclaimed mathematician and author of The Creativity Code (among many others) will once again bring mathematics to the fore with insight and aplomb in Around the World in 80 Games.

This book serves as a convenient entry point for researchers, practitioners, and students to understand the problems and challenges, learn state-of-the-art solutions for their specific needs, and quickly identify new research problems in their domains. The contributors to this volume describe the recent advancements in three related parts: (1) user engagements in the dissemination of information disorder; (2) techniques on detecting and mitigating disinformation; and (3) trending issues such as ethics, blockchain, clickbaits, etc. This edited volume will appeal to students, researchers, and professionals working on disinformation, misinformation and fake news in social media from a unique lens.