More software engineers are likely to work in a globally distributed environment, which brings benefits that include quick and better software development, less manpower retention, scalability, and less software development cost and sharing of knowledge from the global pool of employees. However, these work environments also introduce a physical separation between team members and project leaders, which can create problems in communication and ultimately lead to the failure of the project. Human Factors in Global Software Engineering is a collection of innovative research focusing on the challenges, issues, and importance of human factors in global software engineering organizations in order to help these organizations better manage their manpower and provide an appropriate culture and technology in order to make their software development projects successful. While highlighting topics including agile software, knowledge management, and human-computer interaction, this book is ideally designed for project managers, administrators, business professionals, researchers, practitioners, students, and academicians.

Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality, Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering.

Forecasting is one of the most important activities that form the basis for strategic, tactical, and operational decisions in all business organizations. Recently, neural networks have emerged as an important tool for business forecasting. There are considerable interests and applications in forecasting using neural networks. Neural Networks in Business Forecasting provides for researchers and practitioners some recent advances in applying neural networks to business forecasting. A number of case studies demonstrating the innovative or successful applications of neural networks to many areas of business as well as methods to improve neural network forecasting performance are presented.

From early twentieth-century stag films to 1960s sexploitation pictures to the boom in 1970s "porno chic," adult cinema's vintage forms are now being reappraised by a new generation of historians, fans, preservationists, and home video entrepreneurs-all of whom depend on and help shape the archive of film history. But what is the present-day allure of these artifacts that have since become eroticized more for their "pastness" than the explicit acts they show? And what are the political implications of recovering these rare but still-visceral films from a less "enlightened," pre-feminist past? Drawing on media industry analysis, archival theory, and interviews with adult video personnel, David Church argues that vintage pornography retains its retrospective fascination precisely because these culturally denigrated texts have been so poorly preserved on political and aesthetic grounds. Through these films' ongoing moves from cultural emergence to concealment to rediscovery, the archive itself performs a "striptease," permitting tangible contact with these corporeally stimulating forms at a moment when the overall physicality of media objects is undergoing rapid transformation. Disposable Passions explores the historiographic lessons that vintage pornography can teach us about which materials our society chooses to keep, and how a long-neglected genre is primed for serious rediscovery as more than mere autoerotic fodder.

Digital Broadcasting presents an introduction to how the classic notion of 'broadcasting' has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that 'digital broadcasting' is not a contradiction in terms, but-on the contrary-both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.

Originally published in 1979, the first volume of the bestselling "Gonzo Papers" is now back in print. The Great Shark Hunt is Dr. Hunter S. Thompson's largest and, arguably, most important work, covering Nixon to napalm, Las Vegas to Watergate, Carter to cocaine. These essays offer brilliant commentary and outrageous humor, in signature Thompson style.

Ranging in date from the National Observer days to the era of Rolling Stone, The Great Shark Hunt offers myriad, highly charged entries, including the first Hunter S. Thompson piece to be dubbed "gonzo" -- "The Kentucky Derby Is Decadent and Depraved," which appeared in Scanlan's Monthly in 1970. From this essay a new journalistic movement sprang which would change the shape of American letters. Thompson's razor-sharp insight and crystal clarity capture the crazy, hypocritical, degenerate, and redeeming aspects of the explosive and colorful '60s and '70s.

"In the wake of the horrific 9/11 terrorist attacks we, as an increasingly secular nation, were reminded that religion is, for good and bad, still significant in the modern world. Alongside this new awareness, religion reporters adopted the tools of so-called New Journalists, reporters of the 1960s and '70s like Truman Capote and Joan Didion who inserted themselves into the stories they covered while borrowing the narrative tool kit of fiction to avail themselves of a deeper truth. At the turn of the millennium, this personal, subjective, voice-driven New Religion Journalism was employed by young writers, willing to scrutinize questions of faith and doubt while taking God-talk seriously. Articles emerged from such journalists as Kelly Baker, Anne Neuman, Patrick Blanchfield, Jeff Kripal, and Meghan O'Gieblyn, characterized by their brash, innovative, daring, and stylistically sophisticated writing and an unprecedented willingness to detail their own interaction with faith (or their lack thereof). The God Beat brings together some of the finest and most representative samples of this emerging genre. By curating and presenting them as part of a meaningful trend, this compellingly edited collection helps us understand how we talk about God in public spaces--and why it matters--in a whole new way."

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

The demise of the newspaper has long been predicted. Yet newspapers continue to survive globally despite competition from radio, television, and now the Internet, because they serve core social functions in successful cultures. Initial chapters of this book provide an overview of the development of modern newspapers. Subsequent chapters examine particular societies and geographic regions to see what common traits exist among the uses and forms of newspapers and those artifacts that carry the name "newspaper" but do not meet the commonly accepted definition. The conclusion suggests that newspapers are of such core value to a successful society that a timely and easily accessible news product will succeed despite, or perhaps because of, changes in reading habits and technology.

This work describes all aspects of service provision, from the definition of customer need to the day-to-day techniques of managing customer satisfaction. It includes guidelines for negotiating a service level agreement, methods for understanding the customer's requirements, and the identification of key issues associated with help-desks and customer assistance centres. The book is intended for IT and telecommunications managers, service suppliers, system architects, designers and help-desk staff in businesses using networks and communications services to achieve high level services.

Since the introduction of radio and television news, journalism has gone through multiple transformations, but each time it has been sustained by a commitment to basic values and best practices.
Journalism Ethics is a reminder, a defense and an elucidation of core journalistic values, with particular emphasis on the interplay of theory, conceptual analysis and practice. The book begins with a sophisticated model for ethical decision-making, one that connects classical theories with the central purposes of journalism. Top scholars from philosophy, journalism and communications offer essays on such topics as objectivity, privacy, confidentiality, conflict of interest, the history of journalism, online journalism, and the definition of a journalist. The result is a guide to ethically sound and socially justified journalism-in whatever form that practice emerges.
Journalism Ethics will appeal to students and teachers of journalism ethics, as well as journalists and practical ethicists in general.

There have arisen, in various settings, unmistakable calls for involvement of psychological factors in IT work, notably in development and deployment of information systems. Managing Psychological Factors in Information Systems Work: An Orientaion to Emotional Intelligence "pulls together" areas of existing involvement, to suggest yet new areas and to present an initial, and coherent vision and framework for, essentially, extending and humanizing the sphere of IT work. It may be indeed noteworthy that, while the Industrial Revolution may have moved the human person into intellectual predominance, the IT Revolution, with its recent calls for addressing and involving the "whole person," may indeed be initiating a re-centering of the human being in his/her essential core, giving rise to new consciousness, new vision and new, empowering experiences. May this book encourage the first few steps along a new and vivifying path!

This book charts the connections between the language of journalism in England and its social impact on audiences and social and political debates from the first emergence of periodical publications in the seventeeth century to the present day. It extends work done on the language of the media to include an historical perspective, adding to wider contemporary debates about the social impact of the media. It draws upon the field of historical pragmatics, while retaining a concentration on the development of a particular form of media language, the newspaper, and its role in refracting and contributing to social developments. Dialogue is created between sociolinguistics and journalism studies. It is ideally suited to advanced students in these areas and in linguistics and media studies in general.>

In early twentieth century British India, prior to the arrival of digital medias and after the rise of nationalist political movements, a small-town paper from the margins of society became a key player in Urdu journalism. Published in the isolated market town of Bijnor, Madinah grew to hold influence across North India and the Punjab while navigating complex issues of religious and political identity. In Print and the Urdu Public, Megan Robb uses the previously unexamined perspective of the Madinah to consider Urdu print publics and urban life in South Asia. Through a discursive and material analysis of Madinah, the book explores how Muslims who had settled in ancestral qasbahs, or small towns, used newspapers to facilitate a new public consciousness. The book demonstrates how Madinah connected the Urdu newspaper conversation both explicitly and implicitly with Muslim identity and delineated the boundaries of a Muslim public conversation in a way that emphasized rootedness to local politics and small urban spaces. The case study of this influential but understudied newspaper reveals how a network of journalists with substantial ties to qasbahs produced a discourse self-consciously alternative to the Western-influenced, secularized cities. Megan Robb augments the analysis with evidence from contemporary Urdu, English, and Hindi papers, government records, private diaries, private library holdings, ethnographic interviews, and training materials for newspaper printers. This thoroughly researched volume recovers the erasure of qasbah voices and proclaims the importance of space and time in definitions of the public sphere in South Asia. Print and the Urdu Public demonstrates how an Urdu newspaper published from the margins became central to the Muslim public constituted in the first half of the twentieth century.