In the summer of 1928, William Alexander Scott began a small
four-page weekly with the help of his brother Cornelius. In 1930
his Atlanta World became a semiweekly, and the following year W. A.
began to implement his vision for a massive newspaper chain based
out of Atlanta: the Southern Newspaper Syndicate, later dubbed the
Scott Newspaper Syndicate. In April 1931 the World had become a
triweekly, and its reach began drifting beyond the South. With The
Grapevine of the Black South, Thomas Aiello offers the first
critical history of this influential newspaper syndicate, from its
roots in the 1930s through its end in the 1950s. At its heyday,
more than 240 papers were associated with the Syndicate, making it
one of the biggest organs of the black press during the period
leading up to the classic civil rights era (1955-68). In the
generation that followed, the Syndicate helped formalize knowledge
among the African American population in the South. As the civil
rights movement exploded throughout the region, black southerners
found a collective identity in that struggle built on the
commonality of the news and the subsequent interpretation of that
news. Or as Gunnar Myrdal explained, the press was "the chief
agency of group control. It [told] the individual how he should
think and feel as an American Negro and create[d] a tremendous
power of suggestion by implying that all other Negroes think and
feel in this manner." It didn't create a complete homogeneity in
black southern thinking, but it gave thinkers a similar set of
tools from which to draw.
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