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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries

Journalism Practice and Critical Reflexivity (Hardcover): Bonita Mason Journalism Practice and Critical Reflexivity (Hardcover)
Bonita Mason
R4,063 Discovery Miles 40 630 Ships in 12 - 17 working days

Journalism Practice and Critical Reflexivity is a theoretical- and practice-based response to the crisis of mission and credibility in journalism studies that is heightened by online and social media. It describes, analyses and offers new approaches and models for critically reflexive journalism research, practice and education. With specific theoretical and conceptual approaches employed, such as Pierre Bourdieu’s reflexive sociology along with the analytical, practice-based, reflective and narrative techniques of Donald Schön and autoethnography, this book provides possible responses to these crises of purpose and legitimacy, and to transformation, in Western corporate journalism. With journalists working in mainstream media under increasing pressure, the book considers the possibility of either slowing journalism down or having elements of a more reflexive journalism practice set alongside other routine practices. It proposes reciprocity as a core value to guide much investigative and news journalism. Scholars and practitioners of journalism, researchers and post-graduate students interested in journalism, critical reflexivity and reflective practice in relevant disciplines can apply the concepts and techniques of critical reflexivity in their own research or teaching. Journalists, criminologists and others concerned with Indigenous deaths in custody, prisons, the institutional duty of care, social and/or legal justice and effective government administration will also find the study rewarding.

The Essential Guide to the Business & Law of Esports & Professional Video Gaming (Paperback): Justin Jacobson The Essential Guide to the Business & Law of Esports & Professional Video Gaming (Paperback)
Justin Jacobson
R1,446 Discovery Miles 14 460 Ships in 9 - 15 working days

"As esports has grown, the need for professional legal representation has grown with it. Justin's Essential Guide to the Business & Law of Esports & Professional Video Gaming provides a great baseline and will help prevent the legal horror stories of esports in the past." Mitch Reames, AdWeek and Esports Insider "Justin's exploration of the business and law side of the esports sector fills a gap of knowledge that is an absolute necessity in truly understanding the esports space." Kevin Hitt, The Esports Observer The Essential Guide to the Business & Law of Esports & Professional Video Gaming covers everything you need to know about the past, present, and future of esports and professional video gaming. The book is written by one of the foremost attorneys and business practitioners in today's esports and professional gaming scene, Justin M. Jacobson, Esq. This guide is meant to provide you with an in-depth look at the business and legal matters associated with the esports world. * Includes coverage of the stakeholders in the esports business "ecosystem," including the talent, the teams, the publishers, and the event organizers. * Explores various legal fields involved with esports, including intellectual property, employment and player unions, business investments and tax "write-offs," immigration and visas, event operation tips, social media and on-stream promotions, and much more. * The most current book on the market, with actual contract provisions modeled on existing major esports player, coach, shoutcaster, and sponsorship agreements. About the Author Justin M. Jacobson, Esq. is an entertainment and esports attorney located in New York City. For the last decade, he has worked with professional athletes, musicians, producers, DJs, record labels, fashion designers, as well as professional gamers, streamers, coaches, on-air talent, and esports organizations. He assists these creative individuals with their contract, copyright, trademark, immigration, tax, and related business, marketing, and legal issues. He is a frequent contributor to many industry publications and has been featured on a variety of entertainment, music, and esports publications and podcasts, including Business Insider, The Esports Observer, Esports Insider, Tunecore, and Sport Techie. Justin has positioned himself as a top esports business professional working with talent in a variety of franchise leagues including the Overwatch League, Overwatch Contenders, and Call of Duty Pro League as well as in many popular competitive titles such as Fortnite, CS:GO, Gears of War, Halo, Super Smash Brothers, Rainbow 6, PUBG, Madden, and FIFA and mobile games such as Brawlhalla, Clash of Clans, and Call of Duty mobile. Previously, he worked with various esports talent agencies as well as in an official capacity on behalf of several esports teams and brands.

Mail and Guardian bedside book 2003 (Paperback): Shaun de Waal Mail and Guardian bedside book 2003 (Paperback)
Shaun de Waal
R372 Discovery Miles 3 720 Ships in 12 - 17 working days

The Mail and Guardian bedside book once again selects the best of the paper's features over the last year to bring you an unparalleled snapshot of South Africa (and Africa) in cross-section - from Happy Sindane to Idi Amin, Ventersdorp to Luanda (via Hollywood), in the company of the best journalists in the country. The paper tackles the burning issues of the day - the Aids debate, the oil scandal, and the question of whatever happened to Jimmy Abbott. It pays tribute to giants of the struggle such as Nelson Mandela and Walter Sisulu, and visits a big fat Afrikaner wedding.

Literary Dollars and Social Sense - A People's History of the Mass Market Book (Hardcover): Ronald J Zboray, Mary Saracino... Literary Dollars and Social Sense - A People's History of the Mass Market Book (Hardcover)
Ronald J Zboray, Mary Saracino Zboray
R3,790 Discovery Miles 37 900 Ships in 12 - 17 working days

Prior to the Civil War, publishing in America underwent a transformation from a genteel artisan trade supported by civic patronage and religious groups to a thriving, cut-throat national industry propelled by profit. Literary Dollars and Social Sense represents an important chapter in the historical experience of print culture, it illuminates the phenomenon of amateur writing and delineates the access points of the emerging mass market for print for distributors consumers and writers. It challenges the conventional assumptions that the literary public had little trouble embracing the new literary marketing that emerged at mid-century. The book uncover the tensions that author's faced between literature's role in the traditional moral economy and the lure of literary dollars for personal gain and fame. This book marks an important example in how scholars understand and conduct research in American literature.

Human Compatible - Artificial Intelligence and the Problem of Control (Paperback): Stuart Russell Human Compatible - Artificial Intelligence and the Problem of Control (Paperback)
Stuart Russell
R427 Discovery Miles 4 270 Ships in 12 - 17 working days

A leading artificial intelligence researcher lays out a new approach to AI that will enable us to coexist successfully with increasingly intelligent machines In the popular imagination, superhuman artificial intelligence is an approaching tidal wave that threatens not just jobs and human relationships, but civilization itself. Conflict between humans and machines is seen as inevitable and its outcome all too predictable. In this groundbreaking book, distinguished AI researcher Stuart Russell argues that this scenario can be avoided, but only if we rethink AI from the ground up. Russell begins by exploring the idea of intelligence in humans and in machines. He describes the near-term benefits we can expect, from intelligent personal assistants to vastly accelerated scientific research, and outlines the AI breakthroughs that still have to happen before we reach superhuman AI. He also spells out the ways humans are already finding to misuse AI, from lethal autonomous weapons to viral sabotage. If the predicted breakthroughs occur and superhuman AI emerges, we will have created entities far more powerful than ourselves. How can we ensure they never, ever, have power over us? Russell suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Such machines would be humble, altruistic, and committed to pursue our objectives, not theirs. This new foundation would allow us to create machines that are provably deferential and provably beneficial.

Making a Metaverse That Matters - From Snow Crash & Second Life to A Virtual World Worth Fighting For (Hardcover): Wagner James... Making a Metaverse That Matters - From Snow Crash & Second Life to A Virtual World Worth Fighting For (Hardcover)
Wagner James Au
R588 Discovery Miles 5 880 Ships in 12 - 17 working days

An up-close account from the world’s first metaverse-embedded reporter In Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For, the celebrated author of The Making of Second Life and Game Design Secrets, Wagner James Au, delivers an engrossing exploration of how nascent metaverse platforms have already captured the imagination of millions. Featuring powerful stories and dozens of incisive interviews with insiders including Metaverse creator Neal Stephenson himself, the author uses his unique, grassroots-level perspective as the first reporter embedded in a metaverse platform. Readers will learn about: How to understand and define the Metaverse and cut through the many myths and misconceptions around it. A behind-the-scenes account of launching Second Life, the first metaverse platform to achieve mainstream awareness, and what its many controversies teach us. Where current platforms Meta, Roblox, Fortnite, VRChat, and Lamina1, Neal Stephenson’s own metaverse startup, fit in the ecosystem. How to address the many dangers inherent in the Metaverse before it becomes central to the Internet. Perfect for XR industry members and indie creatives, Making a Metaverse That Matters is also for tech professionals, virtual world communities, and anyone interested in the future of culture and commerce.

Literary Dollars and Social Sense - A People's History of the Mass Market Book (Paperback): Ronald J Zboray, Mary Saracino... Literary Dollars and Social Sense - A People's History of the Mass Market Book (Paperback)
Ronald J Zboray, Mary Saracino Zboray
R1,197 Discovery Miles 11 970 Ships in 12 - 17 working days

In early nineteenth-century America, the production and commercial distribution of reading matter came face-to-face with social literary practices. As mass readerships emerged, so did a mass authorship grasping after newly available literary dollars. Yet they did not immediately embrace market values. Instead, writers - even heavily promoted literary celebrities -- struggled to preserve some semblance of social sense, rooted in social authorship and dissemination practices. Summoning a host of ordinary Americans' voices in diaries and letters, the Zborays uncover a neglected, yet pivotal moment in modern mass-market publishing between its elite-driven past and its corporate-directed future. Literary Dollars & Social Sense shows common Americans apprehending the newly industrialized literary marketplace through their reading and gossiping, addressing it through their writing and editing, and serving it through their vending and distributing. This history encompasses not only popular authorship and dissemination of books, but, as is conventional in history-of-the-book scholarship, all forms of imprints, including newspapers and magazines. literary historicism, the book also offers to general readers renewed faith in literature as something socially valuable beyond--and above--monetary reward. AUTHORBIO: Ronald J. Zboray is Associate Professor of Communication and of History at the University of Pittsburgh. Among his books are A Fictive People: Antebellum Economic Development and the American Reading Public (Oxford). Mary Saracino Zboray is an independent scholar; she is coauthor, with Ron Zboray, of A Handbook for the Study of Book History in the United States (Library of Congress).

The Business of Digital Publishing - An Introduction to the Digital Book and Journal Industries (Paperback, 2nd edition):... The Business of Digital Publishing - An Introduction to the Digital Book and Journal Industries (Paperback, 2nd edition)
Frania Hall
R1,111 Discovery Miles 11 110 Ships in 9 - 15 working days

Thoroughly revised and updated to cover key developments in the digital publishing business such as the growth of audiobooks, reading apps and eBooks as well as new relationships with markets, developing digital products, and open access models. Provides students with the digital literacy required to understand the growth of new publishing models and the challenges faced by the industry. Includes a range of cutting edge international case studies that address digital first publishing, SharePoint usage, crowdsourcing and royalty systems across Europe.

Reporting Mental Illness in China (Paperback): Guy Ramsay Reporting Mental Illness in China (Paperback)
Guy Ramsay
R1,216 Discovery Miles 12 160 Ships in 9 - 15 working days

This book examines how Chinese-language newspapers across greater China report on severe mental illness, and why they do so in the ways they do, given that reporting in local newspapers can strongly influence how Chinese readers view the illness. By assessing how the reporting in three leading broadsheet newspapers from mainland China, Hong Kong, and Taiwan constructs the illness, the book considers how the distinct social and political histories of the three culturally Chinese communities shape the reporting, and whether it bears out or contests the intense stigma against the illness that prevails locally. The findings can usefully encourage and inform attempts to humanise, include, and empower those with a severe mental illness across greater China and the global Chinese diaspora. Employing a well-tested, transparent discourse analytic approach, the book also includes numerous Chinese-English bilingual news report extracts to illustrate its claims. As such, Reporting Mental Illness in China will be of interest to sinologists, discourse analysts, mental health professionals and public health authorities across the globe, especially in places where there are large Chinese-speaking populations.

Print Journalism - A Critical Introduction (Paperback, New ed): Richard Keeble Print Journalism - A Critical Introduction (Paperback, New ed)
Richard Keeble
R1,169 Discovery Miles 11 690 Ships in 12 - 17 working days

Print Journalism provides an up-to-date overview of the skills needed to work within the newspaper and magazine industries. This critical approach to newspaper and magazine practice highlights historical, theoretical, ethical and political debates and includes tips on the everyday skills of newspaper and magazine journalists, as well as tips for online writing and production. Crucial skills highlighted include: sourcing the news interviewing sub editing feature writing and editing reviewing designing pages pitching features In addition separate chapters focus on ethics, reporting courts, covering politics and copyright whilst others look at the history of newspapers and magazines, the structure of the UK print industry (including its financial organization) and the development of journalism education in the UK, helping to place the coverage of skills within a broader, critical context. All contributors are experienced practicing journalists as well as journalism educators from a broad range of UK universities.

Opening Doors: Orchestras, Opera Companies and Community Engagement (Hardcover): Emily Dollman Opening Doors: Orchestras, Opera Companies and Community Engagement (Hardcover)
Emily Dollman
R4,045 Discovery Miles 40 450 Ships in 12 - 17 working days

What is the role of classical music in the 21st Century? How will classical musicians maintain their relevance and purpose? This book follows the working activities of professional orchestral musicians and opera singers as they move off stage into schools, community centres, prisons, libraries and corporations, engaging with their communities in new, rich ways through education and community engagement programmes. Key examples of collaborative partnership between orchestras, opera companies, schools and music services in the delivery of music education are investigated, with a focus on the UK's Music Hub system. The impact of these partnerships is examined, both in terms of how they inspire and foster the next generation of musicians as well as the extent to which they broaden access to quality music education. Detailed case studies are provided on the impact of classical music education programmes on social cohesion, health and wellbeing and education outcomes for students from low socio-economic communities. The implications for the future training of classical musicians are analysed, as are the new career paths for orchestral musicians and composers straddling performance and education. Opening Doors: Orchestras, Opera Companies and Community Engagement investigates the ways in which the classical music industry is reinventing its sense of purpose, never a more important or urgent pursuit than in the present decade.

Public Relations and Communications - From Theory to Practice (Hardcover): Aoife O'Donnell Public Relations and Communications - From Theory to Practice (Hardcover)
Aoife O'Donnell
R4,065 Discovery Miles 40 650 Ships in 12 - 17 working days

Practice-oriented approach gives students a clear view of how the public relations profession is structured and practiced today, while also providing relevant backgrounds in theory and research. Particular attention given to pedagogical features such as scenario-based questionnaires to encourage learning and assist students in developing key competencies. Suitable for introductory public relations courses or modules, most usefully at the undergraduate level.

Too Late To Stop Now - More Rock’n’Roll War Stories (Paperback, Unabridged edition): Allan Jones Too Late To Stop Now - More Rock’n’Roll War Stories (Paperback, Unabridged edition)
Allan Jones
R449 Discovery Miles 4 490 Ships in 12 - 17 working days

More than 40 stories from the glory days of rock’n’roll, featuring Lou Reed, Elton John, Sting and The Clash. Allan Jones brings stories – many previously unpublished – from the golden days of music reporting. Long nights of booze, drugs and unguarded conversations which include anecdotes, experiences and extravagant behaviour. - A band's aftershow party in San Francisco being gatecrashed by cocaine-hungry Hells Angels - Chrissie Hynde on how rock'n'roll killed The Pretenders - What happened when Nick Lowe and 20 of his mates flew off to Texas to join the Confederate Air Force - John Cale on his dark alliance with Lou Reed Allan Jones remembers a world that once was – one of dark excess and excitement, outrageous deeds and extraordinary talent, featuring legends at both the beginnings and ends of their careers.

Dirty Books - Erotic Fiction and the Avant-Garde in Mid-Century Paris and New York (Hardcover): Barry Reay, Nina Attwood Dirty Books - Erotic Fiction and the Avant-Garde in Mid-Century Paris and New York (Hardcover)
Barry Reay, Nina Attwood
R583 Discovery Miles 5 830 Ships in 12 - 17 working days

From the 1930s to the 1970s, in New York and in Paris, daring publishers and writers were producing banned pornographic literature. The books were written by young, impecunious writers, poets, and artists, many anonymously. Most of these pornographers wrote to survive, but some also relished the freedom to experiment that anonymity provided - men writing as women, and women writing as men - and some (Anaïs Nin, Henry Miller) went on to become influential figures in modernist literature. Dirty books tells the stories of these authors and their remarkable publishers: Jack Kahane of Obelisk Press and his son Maurice Girodias of Olympia Press, whose catalogue and repertoire anticipated that of the more famous US publisher Grove Press. It offers a humorous and vivid snapshot of a fascinating moment in pornographic and literary history, uncovering a hidden, earlier history of the sexual revolution, when the profits made from erotica helped launch the careers of literary cult figures. -- .

A Bite of the Apple - A Life with Books, Writers and Virago (Paperback): Lennie Goodings A Bite of the Apple - A Life with Books, Writers and Virago (Paperback)
Lennie Goodings
R310 R254 Discovery Miles 2 540 Save R56 (18%) Ships in 9 - 15 working days

'The moment I got my job at Virago in 1978 I knew it would be a long time before I would leave. I certainly wouldn't have had the brazen hope then-only twenty-five and very recently new to Britain-that I would ever become the Publisher, but I did know that I had found my home: where books, ideas, politics, imagination, feminism, and business was the air we breathed . . .' A Bite of the Apple is part-memoir, part history of Virago, and part thoughts on over forty years of feminist publishing. This is the story of how the authors and staff who, driven by passion, conviction and excitement, have made Virago Press one of the most important and influential English-language publishers in the world. Lennie Goodings has been with the iconic press founded by Carmen Callil almost since the start. First a publicist and then for over twenty years, publisher and editor, she has worked with extraordinary authors: Margaret Atwood, Marilynne Robinson, Sarah Waters, Linda Grant, Natasha Walter, Naomi Wolf and Maya Angelou among many others. Virago has been a life-changer for Lennie Goodings - but certainly not only for her. Following the chronology of the press and the enormous breadth of the Virago titles published over these years, she sets her story in the context of feminism, and segues into thoughts on editing, post-feminism, reading, breaking boundaries, and the Virago Modern Classics. Virago lives within the tension between idealism and pragmatism; between sisterhood and celebrity; between watching feminism wax and wane at the same time as knowing so many of the battles are still to be won. This book is about how it felt to be there. A Bite of the Apple is a celebration of writing, of publishing, and of reading.

Buyways - Billboards, Automobiles, and the American Landscape (Paperback): Catherine Gudis Buyways - Billboards, Automobiles, and the American Landscape (Paperback)
Catherine Gudis
R1,431 Discovery Miles 14 310 Ships in 12 - 17 working days

The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce.
A smart, succinct, and visually compelling history of the billboard in America, "Buyways" traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space.
"Buyways" vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels.
Entertaining and brilliantly illustrated, "Buyways" is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.

The Price of Truth - The Journalist Who Defied Military Censors to Report the Fall of Nazi Germany (Hardcover): Richard Fine The Price of Truth - The Journalist Who Defied Military Censors to Report the Fall of Nazi Germany (Hardcover)
Richard Fine
R829 R683 Discovery Miles 6 830 Save R146 (18%) Ships in 10 - 15 working days

In The Price of Truth, Richard Fine recounts the intense drama surrounding the German surrender at the end of World War II and the veteran Associated Press journalist Edward Kennedy's controversial scoop. On May 7, 1945, Kennedy bypassed military censorship to be the first to break the news of the Nazi surrender executed in Reims, France. Both the practice and the public perception of wartime reporting would never be the same. While, at the behest of Soviet leaders, Allied authorities prohibited release of the story, Kennedy stuck to his journalistic principles and refused to manage information he believed the world had a right to know. No action by an American correspondent during the war proved more controversial. The Paris press corps was furious at what it took to be Kennedy's unethical betrayal; military authorities threatened court-martial before expelling him from Europe. Kennedy defended himself, insisting the news was being withheld for suspect political reasons unrelated to military security. After prolonged national debate, when the dust settled, Kennedy's career was in ruins. This story of Kennedy's surrender dispatch and the meddling by Allied Command, which was already being called a fiasco in May 1945, revises what we know about media-military relations. Discarding "Good War" nostalgia, Fine challenges the accepted view that relations between the media and the military were amicable during World War II and only later ran off the rails during the Vietnam War. The Price of Truth reveals one of the earliest chapters of tension between reporters committed to informing the public and generals tasked with managing a war.

The Times Queen Elizabeth II - Commemorating Her Life and Reign 1926 - 2022 (Hardcover, 2nd Revised edition): James Owen, Times... The Times Queen Elizabeth II - Commemorating Her Life and Reign 1926 - 2022 (Hardcover, 2nd Revised edition)
James Owen, Times Books
R623 Discovery Miles 6 230 Ships in 12 - 17 working days

A special gift book this Christmas From young princess to internationally revered head of state, Queen Elizabeth has always fascinated and intrigued. This fully updated second edition celebrates and remembers the glorious reign of Britain's longest-serving and much cherished monarch. Drawn from nearly a century of detailed and fascinating reporting by The Times, discover insights and memories of the extraordinary period of social change that was our nation's second Elizabethan age. Featuring Queen Elizabeth's obituary, as published in The Times Reflections of a nation in mourning, with images from the state funeral A collection of essays and articles written by leading royal historians, including Ben Macintyre, Hugo Vickers, Valentine Low and Professor Kate Williams Full-colour images from The Times archives

Humanitarian Journalists - Covering Crises from a Boundary Zone (Hardcover): Martin Scott, Kate Wright, Mel Bunce Humanitarian Journalists - Covering Crises from a Boundary Zone (Hardcover)
Martin Scott, Kate Wright, Mel Bunce
R1,416 Discovery Miles 14 160 Ships in 9 - 15 working days

This book documents the unique reporting practices of humanitarian journalists - an influential group of journalists defying conventional approaches to covering humanitarian crises. Based on a 5-year study, involving over 150 in-depth interviews, this book examines the political, economic and social forces that sustain and influence humanitarian journalists. The authors argue that - by amplifying marginalised voices and providing critical, in-depth explanations of neglected crises - these journalists show us that another kind of humanitarian journalism is possible. However, the authors also reveal the heavy price these reporters pay for deviating from conventional journalistic norms. Their peripheral position at the 'boundary zone' between the journalistic and humanitarian fields means that a humanitarian journalist's job is often precarious - with direct implications for their work, especially as 'watchdogs' for the aid sector. As a result, they urgently need more support if they are to continue to do this work and promote more effective and accountable humanitarian action. A rigorous study of how unique professional practices can be produced at the 'boundary zone' between fields, this book will interest students and scholars of journalism and communication studies, sociology and humanitarian studies. It will also appeal to those interested in studies of news and media work as occupational identities.

Fighting Falsehoods - Suspicion, Analysis, and Response (Paperback): Irene Rubin Fighting Falsehoods - Suspicion, Analysis, and Response (Paperback)
Irene Rubin
R1,032 Discovery Miles 10 320 Ships in 9 - 15 working days

This book offers the reader tools to recognize, analyze, and fight back against the fake news, misinformation, and disinformation that come at us from every corner. This volume: Uses real, lively examples to help readers detect fake news, false claims, suspicious information/data, biased reporting, and hate speech; Demonstrates through case studies where to look for information, what to look for, how to analyze the logic/illogic involved, and uncover the truth value of a story; Discusses fact-checking sites, what they examine, and their reliability; Provides examples and analyzes the components, purposes, and consequences of conspiracy theories; Illustrates the tricks of using numbers/data to mislead readers; Explains what to look for to help decide whether to believe the conclusions of stories based on surveys; Offers a range of concrete, effective responses to dangerous, exaggerated, distorted, and false narratives; Examines policy responses to fake news, disinformation, and misinformation across the world. A key manual to negotiate the information age, this book will be essential reading for students, scholars, and professionals of journalism and mass communication, public policy, politics, and the social sciences. It will also be an indispensable handbook for the lay reader.

Strategic Communication - Campaign Planning (Hardcover, 3rd edition): James Mahoney Strategic Communication - Campaign Planning (Hardcover, 3rd edition)
James Mahoney
R4,060 Discovery Miles 40 600 Ships in 12 - 17 working days

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

Digital Ageism - How it Operates and Approaches to Tackling it (Hardcover): Andrea Rosales, Mireia Fernandez-Ardevol, Jakob... Digital Ageism - How it Operates and Approaches to Tackling it (Hardcover)
Andrea Rosales, Mireia Fernandez-Ardevol, Jakob Svensson
R4,060 Discovery Miles 40 600 Ships in 12 - 17 working days

This anthology contributes to creating awareness on how digital ageism operates in relation to the widely spread symbolic representations of old and young age, the (lack of) representation of diverse older individuals in the design, development, and discourses and in the actual algorithms and datasets. It also shows how individuals and institutions deal with digital ageism in everyday life. In the past decades, digital technologies permeated most aspects of everyday life and became ingrained into human existence. With a focus on how age is represented and experienced in relation to digital technologies leading to digital ageism, digitalisation's reinforcement of spirals of exclusion and loss of autonomy of some collectives is explored, when it could be natural for a great part of society and represent a sort of improvement. The book addresses social science students and scholars interested in everyday digital technologies, society and the power struggles about it, providing insights from different parts of the globe. By using different methods and touching upon different aspects of digital ageism and how it plays out in contemporary connected data societies, this volume will raise awareness, challenge power, initiate discussions and spur further research into this field.

The Sponsor - Notes on Modern Potentates (Paperback): Roscoe Pound The Sponsor - Notes on Modern Potentates (Paperback)
Roscoe Pound
R1,356 Discovery Miles 13 560 Ships in 12 - 17 working days

The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting grants" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue "in a moment."
Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television's program formulas, business practices, and ratings have all evolved in ways to satisfy sponsor requirements. Indeed, he has become a potentate of our time.
"The Sponsor" is divided into three parts. In "Rise," Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In "Domain," the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in "Prospect," Barnouw assesses what such dominance has meant for American society, mores, and institutions--and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable.
"I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."--Bill Moyers
" "The Sponsor"] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."--"The Nation"
"The best critique of television since Newton Minow's wasteland' blast of the early 1960s."--"Library Journal"
Erik Barnouw (1908-2001) was professor of dramatic arts at Columbia University, and in 1978 was named chief of the Library of Congress's Motion Picture, Broadcasting and Recorded Sound Division. Among his many books are "Documentary: A History of the Non-Fiction Film" and the award-winning three-volume "History of Broadcasting in the United States."
Deirdre Boyle is core faculty in the Graduate Media Studies Program at New School University. A video historian, media critic, consultant, and psychotherapist, she is the author of "Subject to Change: Guerilla Television Revisited."

Manage IT as a Business (Paperback): Bennet Lientz, Lee Larssen Manage IT as a Business (Paperback)
Bennet Lientz, Lee Larssen
R1,775 Discovery Miles 17 750 Ships in 12 - 17 working days

Many IT projects fail to deliver the benefits to the business that were promised. Yet IT managers and staff work hard to meet the needs of the business: Systems are put in place; network operations are reliable and stable. The cause is usually a misalignment of IT with the business. In this book, Bennet Lientz and Lee Larssen present over 200 specific, practical guidelines and steps that show how to: align IT and the business, develop methods that make IT more proactive in helping the business, more effectively manage vendors, avoid negative surprises, ensure that more projects are completed on time and within budget, among other things. The techniques in this book have been implemented in over 60 organizations around the world and in over 20 different industries, and the authors include several examples in each chapter to illustrate their points. Follow these proven recommendations to manage IT as a business that adds value to the company.

Coronavirus News, Markets and AI - The COVID-19 Diaries (Paperback): Pankaj Sharma Coronavirus News, Markets and AI - The COVID-19 Diaries (Paperback)
Pankaj Sharma
R1,330 Discovery Miles 13 300 Ships in 9 - 15 working days

This volume: * Uses the Coronavirus pandemic to explore the link between news sentiment and global financial markets * Shows how the COVID-19 crisis differs from the Global Financial Crisis of 2008 * Focuses on the Noise vs Signal in news sentiment * will be invaluable for business professionals, bankers, media professionals, and investment consultants.

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Anton Harber Paperback R290 R232 Discovery Miles 2 320
From Whiskey To Water
Sam Cowen Paperback  (1)
R305 R262 Discovery Miles 2 620
Brutal Legacy - A Memoir
Tracy Going Paperback  (4)
R406 Discovery Miles 4 060

 

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