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Books > Reference & Interdisciplinary > Communication studies > Media studies
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The Contradictions of Media Power (Hardcover)
Loot Price: R3,616
Discovery Miles 36 160
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The Contradictions of Media Power (Hardcover)
Expected to ship within 12 - 17 working days
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Media power is a crucial, although often taken for granted,
concept. We assume, for example, that the media are 'powerful'; if
they were not, why would there be so many controversies over the
regulation, control and impact of communicative institutions and
processes? Further, we assume that this 'power' is somehow
problematic; audiences are often treated as highly susceptible to
media influence and too much 'power' in the hands of one
organization or individual is seen as risky and potentially
dangerous. These concerns have been at the heart of recent
controversies involving the relationships between media moguls and
political elites, the consequences of phone hacking in the UK, and
the emerging influence of social media as vital gatekeepers. Yet it
is still not clear what we mean by media power or how effective it
is. This book evaluates contrasting definitions of media power and
looks at the key sites in which power is negotiated, concentrated
and resisted - politically, technologically and economically.
Combining an evaluation of both previous literature and new
research, the book seeks to establish an understanding of media
power which does justice to the complexities and contradictions of
the contemporary social world. It will be important reading for
undergraduates, postgraduates, researchers and activists alike.
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