This book is a fast-paced and thorough re-evaluation of what heritage tourism means to the people who experience it. It draws on contemporary thinking in human geography and heritage studies, and applies it to a sector of tourism that is both pervasive yet poorly researched in terms of the perspective of tourists themselves. In a series of lucid and tightly argued chapters, it traces the use of semiotics as an analytical tool from its theoretical origins in text, through the all-important dynamics of visuality into an expanded realm of feeling and sensuality. Challenging assumptions about the way that heritage is experienced, this book uses examples from around the world to explore the semiotic landscape that surrounds heritage sites, linking what is represented about the past and how it feels to be there.

Architectural design can play a role in helping make the past present in meaningful ways when applied to preexisting buildings and places that carry notable and troubling pasts. In this comparative analysis, Rumiko Handa establishes the critical role architectural designs play in presenting difficult pasts by examining documentation centers on National Socialism in Germany. Presenting Difficult Pasts Through Architecture analyzes four centers - Cologne, Nuremberg, Berlin, and Munich - from the point of view of their shared intent to make the past present at National Socialists' perpetrator sites. Applying original frameworks, Handa considers what more architectural design could do toward meaningful representations and interpretations of difficult pasts. This book is a must-read for students, practitioners, and academics interested in how architectural design can participate in presenting the difficult pasts of historical places in meaningful ways.

Scientists have long been looking for alternative methods for the cleaning of historical and cultural museum objects as conventional methods often fail to completely remove surface films, leaving contamination and surface residues behind. Low-temperature plasmas have recently been found to provide a new, efficient and durable approach that maintains the safety of both the materials and personnel. This book is the first to introduce the emerging use of low-temperature plasmas in the cleaning and decontamination of cultural heritage items. It provides a comprehensive exploration of the new possibilities of cleaning objects with plasma, before providing a practice guide to the individual cleaning methods and an overview of the technologies and conditions used in the different cleaning regimes. It is an ideal reference for researchers in plasma physics, in addition to professionals working in the field of historical and cultural conservation. Features: Provides a thorough overview of the cleaning potential of emerging plasma technologies in accessible language for professional restorers and conservators without a scientific background Includes the latest case studies from the field, which have not been published elsewhere yet Authored by a team of experts in the field About the Authors: Dr. Radko Tino is an Associate Professor at the Slovak University of Technology in Bratislava, Slovakia. Dr. Katarina Vizarova is an Associate Professor at the Slovak University of Technology in Bratislava, Slovakia. Dr. Frantisek Krcma is an Associate Professor at Brno University of Technology, Czech Republic. Dr. Milena Rehakova is an Associate Professor at the Slovak University of Technology in Bratislava, Slovakia. Dr. Viera Jancovicova is an Associate Professor at the Slovak University of Technology in Bratislava, Slovakia. Dr. Zdenka Kozakova is an Associate Professor at Brno University of Technology, Czech Republic.

Over the past 20 years we have seen critical design studies emerge as a springboard for scholars, activists, and those working in the creative industries. Design studies has enabled critics to link the relationship between constructions of knowledge and the emotional commitments that both practitioners and audiences bring to the making and uses of design work. A critical focus on these practices can reveal issues such as the distribution of power and emotional evocations and experiences in and through different designs. At the same time, the use of design studies has drawn on diverse fields such as art history, architecture, public policy, and Geographic Information Systems. This collected volume, the first of its kind, engages with these fields of critical inquiry with ideas and debates in post-colonial studies, and in media and cultural studies. It contributes to a growing body of scholarship that examines material culture and its relationship between design and its construction of knowledge about multicultural identities in the colonial and postcolonial periods, with a focus on South Asia. The chapters pose questions about colonial history, colonial and postcolonial cultural practices, and the aestheticization of South Asian art, design, and media forms as they inform identities in a deterritorialized global culture. The sites of the investigation by the contributors reflect the interdisciplinarity of design studies and share the insistence on emphasizing the vernacular: Indian fashion design, lithographic design in Muslim princely states, and Indian floor drawings live alongside museum exhibitions, shopping malls, and film spaces. This book was originally published as a special issue of South Asian Popular Culture.

A comprehensive review of policy and practice in the historic environment, this book exposes the tensions, challenges and difficulties faced by the heritage sector at a time of political volatility. This collection comes at a key moment for planning policy in the historic environment of England. The papers reflect a wide range of views and experience in the practical environment of policy and implementation. Contributors give perspectives on both policy and practice from legal counsel to local authorities, from the country's largest NGO to the museums sector. Some conclusions are controversial, providing an important insight into the operation of national and local government. The thrust of the volume is the need to close the gap between research and policy production. Written when the UK government's White Paper, Planning for the Future (August 2020), was in preparation, the chapters explore the implementation of policy, its unexpected and unanticipated outcomes and the enduring legacies of guidance and established practice. It highlights tensions within the sector and the need for collaboration and partnership. This book is the most recent and comprehensive review of how the heritage sector has evolved and draws special attention to the importance of the historic environment, not just in planning policy but for the country as a whole. The chapters in this book were originally published in The Historic Environment: Policy & Practice.

‘An exemplary work of investigative journalism that is also a wonderfully colourful book of history and travel’ Observer, Book of the Year ‘A piece of postmodern historiography of quite extraordinary sophistication and ingenuity… [written with] exceptional delicacy and restraint’ TLS The fabled city of Timbuktu has captured the Western imagination for centuries. The search for this ‘African El Dorado’ cost the lives of many explorers but Timbuktu is rich beyond its legends. Home to many thousands of ancient manuscripts on poetry, history, religion, law, pharmacology and astronomy, the city has been a centre of learning since medieval times. When jihadists invaded Mali in 2012 threatening destruction to Timbuktu’s libraries, a remarkable thing happened. A team of librarians and archivists joined forces to spirit the precious manuscripts into hiding. Based on new research and first-hand reporting, Charlie English expertly tells this story set in one of the world’s most fascinating places, and the myths from which it has become inseparable.

Museums may not seem at first glance to be engaged in social work. Yet, Lois H. Silverman brings together here relevant visitor studies, trends in international practice, and compelling examples that demonstrate how museums everywhere are using their unique resources to benefit human relationships and, ultimately, to repair the world. In this groundbreaking book, Silverman forges a framework of key social work perspectives to show how museums are evolving a needs-based approach to provide what promises to be universal social service. In partnership with social workers, social agencies, and clients, museums are helping people cope and even thrive in circumstances ranging from personal challenges to social injustices. The Social Work of Museums provides the first integrative survey of this emerging interdisciplinary practice and an essential foundation on which to build for the future.

The Social Work of Museums is not only a vital and visionary resource for museum training and practice in the 21st century, but also an invaluable tool for social workers, creative arts therapists, and students seeking to broaden their horizons. It will inspire and empower policymakers, directors, clinicians, and evaluators alike to work together toward museums for the next age.

This book focuses on the balance between protecting human rights and protecting world heritage sites. It concerns itself with the idea that the management of heritage properties worldwide may fail to adequately respect traditional entitlements and rights of individuals and communities living within or being affected by changes in the use of these spaces. It also explores the concept that the international heritage field has limited knowledge and awareness of this challenge. The volume argues that the dilemmas in question result from different conceptualisations of the key terms of 'rights', 'heritage' and 'community' among different groups and across political and cultural boundaries. In so far as 'culture' is what enables us to read the meanings involved, the ultimate questions are those that ask whose power is contested when one meaning is 'fixed' and the heritage of one group of humans is given the right to have its symbolic representation enjoyed and protected. The included case studies give vivid examples of this. This book was originally published as a special issue of the International Journal of Heritage Studies.

Revisiting Museums of Influence presents 50 portraits of a range of European museums that have made striking innovations in public quality over the past 40 years. In so doing, the book demonstrates that excellence can be found in museums no matter their subject matter, scale, or source of funding. Written by leading professionals in the field of museology, who have acted as judges for the European Museum of the Year Award, the portraits describe museums that had, or should have had, an influence on other museums around the world. The portraits aim to capture the moment when this potential was identified, and the introduction will locate the institutions in the wider history of museums in Europe over the period, as well as drawing out common themes of change and innovation that unite the portraits. Providing many very diverse portraits, Revisiting Museums of Influence captures the immense capacity of the museum to respond to changing societal needs. As a result, the book will be essential reading for students of museology and museum professionals around the world in shaping the museums they wish to create. Scholars and students of art history, archaeology, ethnography, anthropology, cultural and visual studies, architecture, memory studies and history will also find much to interest them.

Museums of Cinema and their Audience examines how cinema has been transformed and strengthened through museological and archival activities since its origins, and asks what paradoxes may be involved in putting cinema in a museum.

Cere examines the ideas which developed around the need to establish national museums of cinema, how these have negotiated and defined the boundary between the national and the international in their exhibitionary and screening practices. She looks at the tensions between the history of film as an aesthetic product and cinema as a a leisurea (TM) activity, and at how, museums of cinemaa (TM)s exhibitions, collections and festivals organised under their aegis, resolve them. The book also explores the way the ideal of public access to a cultural heritage is contradicted by the recent emphasis on museums as 'tourist spaces for individualised consumption'.

All these themes combined will be concretised through the empirical study of five different museums of cinema, including a visitor and audience study and interviews with leading staff, adopting a comparative focus because the resolution of many of the theoretical questions posed above may be shaped by the prevailing sense of national cultural and filmic traditions, as well as the motivations of founders and funding agencies, which may be inflected differently in varying national contexts.

The world's cultural heritage is under threat from war, illicit trafficking, social and economic upheaval, unregulated excavation and neglect. Over a period of almost fifty years, the United Nations Educational, Scientific and Cultural Organisation has adopted five international conventions that attempt to protect this cultural heritage. This book comprehensively and critically considers these five UNESCO cultural heritage conventions. The book looks at the conventions in the context of recent events that have exposed the dangers faced by cultural heritage, including the destruction of cultural heritage sites in Iraq and the looting of the Baghdad museum, the destruction the Buddhas of Bamiyan in Afghanistan, the salvage of artefacts from the RMS Titanic and the illicit excavation and trade in Chinese, Peruvian and Italian archaeological objects.

As the only existing work to consider all five of the cultural heritage conventions adopted by UNESCO, the book acts as an introduction to this growing area of international law. However, the book does not merely describe the conventional principles and rules, but, critically evaluates the extent to which these international law principles and rules provide an effective and coherent international law framework for the protection of cultural heritage. It is suitable not only for those schooled in the law, but also for those who work with cultural heritage in all its manifestations seeking a broad but critical consideration of this important area of international law.

Kids have profound and important relationships to the past, but they don't experience history in the same way as adults. For museum professionals and everyone involved in informal history education and exhibition design, this book is the essential new guide to creating meaningful and memorable connections to the past for children. This vital museum audience possesses many of the same dynamic qualities as trained historian--curiosity, inquiry, empathy for the human
experience--yet traditional history exhibitions tend to focus on passive looking in the galleries, giving priority to relaying information through words. D. Lynn McRainey and John Russick bring together top museum professionals to present state-of-the-art research and practice that respects and incorporates kids' developmental stages and learning preferences and the specific ways in which kids connect to history. They provide concrete tools for audience research and evaluation; exhibition development and design; and working with kids as "creative consultants." The only book to focus comprehensively on history exhibits for kids, Connecting Kids to History With Museum Exhibitions shows how to enhance the experiences of a vitally important but frequently the least understood museum audience.

Underwater Cultural Heritage investigates cases of underwater cultural heritage, exploring ethical issues that have never been studied before. A vast cultural heritage lies beneath the sea, including the archaeological remains of more than three million vessels, as well as historic monuments and whole cities. In addition, climate change, population growth and current events around the world mean that new underwater cultural heritage is being created faster than ever before. It is, therefore, essential that the ethical issues related to the management of such heritage are considered now, especially as decisions made now will bestow the heritage with a value and will establish legal frameworks that could be used either to protect or harm underwater heritage in the future. Considering a range of challenges related to underwater cultural heritage - including preservation, management, use, sustainability, valuation, politics, identity, human rights, and intangible heritage - the book presents case studies that both illustrate the key ethical issues and also offer possible solutions to help navigate such challenges. The book will also explore the various legislative instruments protecting underwater cultural heritage and emphasise the importance of revising and updating legal frameworks, whilst also taking into account ethical concerns that may expose cultural heritage to more serious menaces. Underwater Cultural Heritage draws on case studies from around the globe and, as such, should be of great interest to academics, researchers and students working in heritage studies, archaeology, history, politics and sustainability. It should also be appealing to heritage practitioners and policymakers who want to learn more about the issues surrounding not only management of underwater cultural heritage but management of cultural heritage in general.

This book explores the organic lives of popular Sufi shrines in contemporary Northwest India. It traverses the worldview of shrine spaces, rituals and their complex narratives, and provides an insight into their urban and rural landscapes in the post-Partition (Indian) Punjab. What happened to these shrines when attempts were made to dissuade Sikhs, Muslims and Hindus from their veneration of popular saints in the early twentieth century? What was the fate of popular shrines that persisted even when the Muslim population was virtually wiped off as a result of migration during Partition? How did these shrines manifest in the context of the threat posed by militants in the 1980s? How did such popular practices reconfigure themselves when some important centres of Sufism were left behind in the West Punjab (now Pakistan)? This book examines several of these questions and utilizes a combination of analytical tools, new theoretical tropes and an ethnographic approach to understand and situate popular Sufi shrines so that they are both historicized and spatialized. As such, it lays out some crucial contours of the method and practice of understanding popular sacred spaces (within India and elsewhere), bridging the everyday and the metanarratives of power structures and state formation. This book will be useful to scholars, researchers and those engaged in interdisciplinary work in history, social anthropology, historical sociology, cultural studies, historical geography, religion and art history, as well as those interested in Sufism and its shrines in South Asia.

Re-Presenting Disability addresses issues surrounding disability representation in museums and galleries, a topic which is receiving much academic attention and is becoming an increasingly pressing issue for practitioners working in wide-ranging museums and related cultural organisations.

This volume of provocative and timely contributions, brings together twenty researchers, practitioners and academics from different disciplinary, institutional and cultural contexts to explore issues surrounding the cultural representation of disabled people and, more particularly, the inclusion (as well as the marked absence) of disability-related narratives in museum and gallery displays. The diverse perspectives featured in the book offer fresh ways of interrogating and understanding contemporary representational practices as well as illuminating existing, related debates concerning identity politics, social agency and organisational purposes and responsibilities, which have considerable currency within museums and museum studies.

Re-Presenting Disability explores such issues as:

• In what ways have disabled people and disability-related topics historically been represented in the collections and displays of museums and galleries? How can newly emerging representational forms and practices be viewed in relation to these historical approaches?

• How do emerging trends in museum practice designed to counter prejudiced, stereotypical representations of disabled people relate to broader developments in disability rights, debates in disability studies, as well as shifting interpretive practices in public history and mass media?

• What approaches can be deployed to mine and interrogate existing collections in order to investigate histories of disability and disabled people and to identify material evidence that might be marshalled to play a part in countering prejudice? What are the implications of these developments for contemporary collecting?

• How might such purposive displays be created and what dilemmas and challenges are curators, educators, designers and other actors in the exhibition-making process, likely to encounter along the way?

• How do audiences disabled and non-disabled respond to and engage with interpretive interventions designed to confront, undercut or reshape dominant regimes of representation that underpin and inform contemporary attitudes to disability?

Museums may not seem at first glance to be engaged in social work. Yet, Lois H. Silverman brings together here relevant visitor studies, trends in international practice, and compelling examples that demonstrate how museums everywhere are using their unique resources to benefit human relationships and, ultimately, to repair the world. In this groundbreaking book, Silverman forges a framework of key social work perspectives to show how museums are evolving a needs-based approach to provide what promises to be universal social service. In partnership with social workers, social agencies, and clients, museums are helping people cope and even thrive in circumstances ranging from personal challenges to social injustices. The Social Work of Museums provides the first integrative survey of this emerging interdisciplinary practice and an essential foundation on which to build for the future.

The Social Work of Museums is not only a vital and visionary resource for museum training and practice in the 21st century, but also an invaluable tool for social workers, creative arts therapists, and students seeking to broaden their horizons. It will inspire and empower policymakers, directors, clinicians, and evaluators alike to work together toward museums for the next age.

The first substantial Mexican colonial art historiography in English, this book examines the origin of the study of colonial art in Mexico as a symptom of the development of modern museum practice in mid-nineteenth-century Mexico City. Also an intellectual history, this study recognizes the role of nationalism in the initiation of art historical practice in what is understood today more broadly as Latin America. Although there has been a steady stream of scholarship produced about the subject, beginning in Mexico and increasingly in the United States, what is variably known as viceregal or colonial Mexican, Spanish colonial, and colonial Latin American art continues to be underplayed or overlooked by most art historians and is thus marginal in the field of art history. Ray Hernandez-Duran redresses that omission, presenting a detailed examination of the origin of the study of colonial art in Mexico. Drawing upon archival research, this volume touches upon the role of politics on the formation of the first gallery of Mexican painting in the Academy of San Carlos and the first comprehensive historical treatment of the material in the form of a dialogue. Furthermore, this study promotes further research in colonial art historiography and underlines the pivotal role that the Indo-Hispanic Americas played in the emergence of early modernity and the process of globalization.

Library and Information Studies for Arctic Social Sciences and Humanities serves as a key interdisciplinary title that links the social sciences and humanities with current issues, trends, and projects in library, archival, and information sciences within shared Arctic frameworks and geographies. Including contributions from professionals and academics working across and on the Arctic, the book presents recent research, theoretical inquiry, and applied professional endeavours at academic and public libraries, as well as archives, museums, government institutions, and other organisations. Focusing on efforts that further Arctic knowledge and research, papers present local, regional, and institutional case studies to conceptually and empirically describe real-life research in which the authors are engaged. Topics covered include the complexities of developing and managing multilingual resources; working in geographically isolated areas; curating combinations of local, regional, national, and international content collections; and understanding historical and contemporary colonial-industrial influences in indigenous knowledge. Library and Information Studies for Arctic Social Sciences and Humanities will be essential reading for academics, researchers, and students working the fields of library, archival, and information or data science, as well as those working in the humanities and social sciences more generally. It should also be of great interest to librarians, archivists, curators, and information or data professionals around the globe.

The history of European nation-building and identity formation is inextricably connected with museums, and the role they play in displaying the acquired spoils and glorious symbols of geopolitical power in order to mobilize public support for expansionist ventures. This book examines the contemporary debate surrounding the museum in postcolonial Europe.

Although there is no consensus on the European colonial experience, the process of decolonization in Europe has involved an examination of the museum's place, and ethnic minorities and immigrants have insisted upon improved representation in the genealogies of European nation-states. Museological practices have been subjected to greater scrutiny in light of these political and social transformations. In addition to the refurbishment and restructuring of colonial-era museums, new spaces have also been inaugurated to highlight the contemporary importance of museums in postcolonial Europe, as well as the significance of incorporating the perspective of postcolonial European populations into these spaces.

This book includes contributions from leading experts in their fields and represents a comparative trans-historical and transcolonial examination which contextualises and reinterpretates to the legacies and experiences of European museums.

This book was published as a special issue of Africa and Black Diaspora: An International Journal.

Museum Innovation and Social Entrepreneurship makes a contribution towards building a museum perspective of innovation that takes into consideration the unique role of museums in society. Beginning and ending with the idea of museum innovation in a wider sense, the book takes digital innovation as a particular focus. Drawing on innovation theories from business studies and case studies from national museums in the US and the UK, as well as numerous examples of innovative museum projects around the globe, the author unpacks, in practical terms, what it means for museums to be innovative and socially enterprising. As a result, Eid presents a research-based model of innovation in museums, which is flexible enough to be fully or partially adopted by any museum, regardless of size, location, mission or nature of the collections it houses. As such, this model makes innovation in museums scalable, replicable and feasible to start and operate. Supplying the museum studies field with essential terminologies and conceptual frameworks related to innovation, Museum Innovation and Social Entrepreneurship helps to forge new ideas and create common ground with other disciplines. Therefore, the book should be essential reading for academics, researchers and graduate students working in the fields of museum and heritage studies, digital humanities and business studies. It should also be of great interest to practitioners working in museums around the globe.

Museums of the Arabian Peninsula offers new insights into the history and development of museums within the region. Recognising and engaging with varied approaches to museum development and practice, the book offers in-depth critical analyses from a range of viewpoints and disciplines. Drawing on regional and international scholarship, the book provides a critical and detailed analysis of museum and heritage institutions in Bahrain, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, the UAE and Yemen. Questioning and engaging with issues related to the institutionalisation of cultural heritage, contributors provide original analyses of current practice and challenges within the region. Considering how these challenges connect to broader issues within the international context, the book offers the opportunity to examine how museums are actively produced and consumed from both the inside and the outside. This critical analysis also enables debates to emerge that question the appropriateness of existing models and methods and provide suggestions for future research and practice. Museums of the Arabian Peninsula offers fresh perspectives that reveal how Gulf museums operate from local, regional and transnational perspectives. The volume will be a key reference point for academics and students working in the fields of museum and heritage studies, anthropology, cultural studies, history, politics and Gulf and Middle East Studies.

Are Museums Irrelevant?

Museums are rarely acknowledged in the global discussion of climate change, environmental degradation, the inevitability of depleted fossil fuels, and the myriad local issues concerning the well-being of particular communities ? suggesting the irrelevance of museums as social institutions. At the same time, there is a growing preoccupation among museums with the marketplace, and museums, unwittingly or not, are embracing the values of relentless consumption that underlie the planetary difficulties of today.

Museums in a Troubled World argues that much more can be expected of museums as publicly supported and knowledge-based institutions. The weight of tradition and a lack of imagination are significant factors in museum inertia and these obstacles are also addressed. Taking an interdisciplinary approach, combining anthropology ethnography, museum studies and management theory, this book goes beyond conventional museum thinking.

Robert R. Janes explores the meaning and role of museums as key intellectual and civic resources in a time of profound social and environmental change. This volume is a constructive examination of what is wrong with contemporary museums, written from an insider's perspective that is grounded in both hope and pragmatism. The book's conclusions are optimistic and constructive, and highlight the unique contributions that museums can make as social institutions, embedded in their communities, and owned by no one.

This book examines the making of heritage in contemporary Japan, investigating the ways in which particular objects, practices and institutions are ascribed public recognition and political significance. Through detailed ethnographic and historical case studies, it analyses the social, economic, and even global political dimensions of cultural heritage. It shows how claims to heritage status in Japan stress different material qualities of objects, places and people - based upon their ages, originality and usage. Following on an introduction that thoroughly assesses the field, the ethnographic and historiographic case studies range from geisha; noh masks; and the tea ceremony; urban architecture; automata; a utopian commune and the sites of Mitsubishi company history. They examine how their heritage value is made and re-made, and appraise the construction of heritage in cases where the heritage value resides in the very substance of the object's material composition - for example, in architecture, landscapes and designs - and show how the heritage industry adds values to existing assets: such as sacredness, urban charm or architectural and ethnic distinctiveness. The book questions the interpretation of material heritage as an enduring expression of social relations, aesthetic values and authenticity which, once conferred, undergoes no subsequent change, and standard dismissals of heritage as merely a tool for enshrining the nation; supporting the powerful; fostering nostalgic escapism; or advancing capitalist exploitation. Finally, it considers the role of people as agents of heritage production, and analyses the complexity of the relationships between people and objects. This book is a rigorous assessment of how conceptions of Japanese heritage have been forged, and provides a wealth of evidence that questions established assumptions on the nature and social roles of heritage.

Heritage and Religion in East Asia examines how religious heritage, in a mobile way, plays across national boundaries in East Asia and, in doing so, the book provides new theoretical insights into the articulation of heritage and religion. Drawing on primary, comparative research carried out in four East Asian countries, much of which was undertaken by East Asian scholars, the book shows how the inscription of religious items as "Heritage" has stimulated cross-border interactions among religious practitioners and boosted tourism along modern pilgrimage routes. Considering how these forces encourage cross-border links in heritage practices and religious movements in China, Taiwan, South Korea, and Japan, the volume also questions what role heritage plays in a region where Buddhism, Taoism, and other various folk religious practices are dominant. Arguing that it is diversity and vibrancy that makes religious discourse in East Asia unique, the contributors explore how this particularity both energizes and is empowered by heritage practices in East Asia. Heritage and Religion in East Asia enriches understanding of the impact of heritage and religious culture in modern society and will be of interest to academics and students working in heritage studies, anthropology, religion, and East Asian studies.

Understanding the visitor experience provides essential insights into how museums can affect people's lives. Personal drives, group identity, decision-making and meaning-making strategies, memory, and leisure preferences, all enter into the visitor experience, which extends far beyond the walls of the institution both in time and space. Drawing upon a career in studying museum visitors, renowned researcher John Falk attempts to create a predictive model of visitor experience, one that can help museum professionals better meet those visitors' needs. He identifies five key types of visitors who attend museums and then defines the internal processes that drive them there over and over again. Through an understanding of how museums shape and reflect their personal and group identity, Falk is able to show not only how museums can increase their attendance and revenue, but also their meaningfulness to their constituents.