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Books > Reference & Interdisciplinary > Museums & museology

Curating the Future - Museums, Communities and Climate Change (Hardcover): Jennifer Newell, Libby Robin, Kirsten Wehner Curating the Future - Museums, Communities and Climate Change (Hardcover)
Jennifer Newell, Libby Robin, Kirsten Wehner
R4,177 Discovery Miles 41 770 Ships in 12 - 17 working days

Curating the Future: Museums, Communities and Climate Change explores the way museums tackle the broad global issue of climate change. It explores the power of real objects and collections to stir hearts and minds, to engage communities affected by change. Museums work through exhibitions, events, and specific collection projects to reach different communities in different ways. The book emphasises the moral responsibilities of museums to address climate change, not just by communicating science but also by enabling people already affected by changes to find their own ways of living with global warming. There are museums of natural history, of art and of social history. The focus of this book is the museum communities, like those in the Pacific, who have to find new ways to express their culture in a new place. The book considers how collections in museums might help future generations stay in touch with their culture, even where they have left their place. It asks what should the people of the present be collecting for museums in a climate-changed future? The book is rich with practical museum experience and detailed projects, as well as critical and philosophical analyses about where a museum can intervene to speak to this great conundrum of our times. Curating the Future is essential reading for all those working in museums and grappling with how to talk about climate change. It also has academic applications in courses of museology and museum studies, cultural studies, heritage studies, digital humanities, design, anthropology, and environmental humanities.

Asian Sacred Natural Sites - Philosophy and practice in protected areas and conservation (Hardcover): Bas Verschuuren, Naoya... Asian Sacred Natural Sites - Philosophy and practice in protected areas and conservation (Hardcover)
Bas Verschuuren, Naoya Furuta
R4,160 Discovery Miles 41 600 Ships in 12 - 17 working days

Nature conservation planning tends to be driven by models based on Western norms and science, but these may not represent the cultural, philosophical and religious contexts of much of Asia. This book provides a new perspective on the topic of sacred natural sites and cultural heritage by linking Asian cultures, religions and worldviews with contemporary conservation practices and approaches. The chapters focus on the modern significance of sacred natural sites in Asian protected areas with reference, where appropriate, to an Asian philosophy of protected areas. Drawn from over 20 different countries, the book covers examples of sacred natural sites from all of IUCN's protected area categories and governance types. The authors demonstrate the challenges faced to maintain culture and support spiritual and religious governance and management structures in the face of strong modernisation across Asia. The book shows how sacred natural sites contribute to defining new, more sustainable and more equitable forms of protected areas and conservation that reflect the worldviews and beliefs of their respective cultures and religions. The book contributes to a paradigm-shift in conservation and protected areas as it advocates for greater recognition of culture and spirituality through the adoption of biocultural conservation approaches.

The Museum of French Monuments 1795-1816 - 'Killing art to make history' (Paperback): Alexandra Stara The Museum of French Monuments 1795-1816 - 'Killing art to make history' (Paperback)
Alexandra Stara
R1,702 Discovery Miles 17 020 Ships in 12 - 17 working days

The first volume in two centuries on Alexandre Lenoir's Museum of French Monuments in Paris, this study presents a comprehensive picture of a seminal project of French Revolutionary cultural policy, one crucial to the development of the modern museum institution. The book offers a new critical perspective of the Museum's importance and continuing relevance to the history of material culture and collecting, through juxtaposition with its main opponent, the respected connoisseur and theorist Quatremere de Quincy. This innovative approach highlights the cultural and intellectual context of the debate, situating it in the dilemmas of emerging modernity, the idea of nationhood, and changing attitudes to art and its histories. Open only from 1795 to 1816, the Museum of French Monuments was at once popular and controversial. The salvaged sculptures and architectural fragments that formed its collection presented the first chronological panorama of French art, which drew the public; it also drew the ire of critics, who saw the Museum as an offense against the monuments' artistic integrity. Underlying this localized conflict were emerging ideas about the nature of art and its relationship to history, which still define our understanding of notions of heritage, monument, and the museum.

The Industrial Heritage - Managing Resources and Uses (Hardcover): Judith Alfrey, Tim Putnam The Industrial Heritage - Managing Resources and Uses (Hardcover)
Judith Alfrey, Tim Putnam
R4,160 Discovery Miles 41 600 Ships in 12 - 17 working days

The Industrial Heritage is the first integrated approach to the assessment, conservation, interpretation, financing and management of the complex heritage of industrial cultures. It breaks new ground, as the authors (both active workers in the field) suggest that concepts of heritage defined to deal with pre-industrial cultures must be modified to deal with the very different demands presented by industrial objects and the societies which produced them. The essence of this book is practicality, offering examples of the real issues which confront those concerned with preserving and managing the industrial heritage.

Digital Collections (Hardcover): Suzanne Keene Digital Collections (Hardcover)
Suzanne Keene
R4,134 Discovery Miles 41 340 Ships in 12 - 17 working days

Suzanne Keene's pioneering book shows how museums and other cultural organizations fit into the new world of information and electronic communications and, most importantly, how they can take advantage of what it has to offer. By using new technology museums can build knowledge bases around information about collections. A collection object can be the central link for information about past and present, places, people and concepts, technologies, ways of working and evidence of the natural world. 'Digital Collections' explains how this vision can be realized. Sound, video and animations can be digitized and developed as a central resource that can be drawn on for many varied access routes: via the World Wide Web; CD ROMs; through on-gallery screens, and other future products still in development. These technological capabilities raise many compelling issues that need to be understood in order to successfully develop information collections. In this book Suzanne Keene reviews these issues clearly and comprehensively. Suzanne Keene is a senior manager of museum collections and information at the Science Museum, London. She led the UK LASSI project to select a collections information system for UK museums. This, with her experience in directing information technology and multimedia projects, means that she is accustomed to translating the highly technical concepts of information technology into high level issues for senior and strategic management.

Forward Planning - A Handbook of Business, Corporate and Development Planning for Museums and Galleries (Hardcover): Timothy... Forward Planning - A Handbook of Business, Corporate and Development Planning for Museums and Galleries (Hardcover)
Timothy Ambrose, Sue Runyard
R4,137 Discovery Miles 41 370 Ships in 12 - 17 working days

Forward planning is esential for most organizations, but especially so for museums and heritage bodies, with responsibilities stretching forward to infinity. Forwrd Planning provides a complete basic guide, from the principles on which planning is founded, through drawing up the plan itself, implementation and monitoring, through to the wider potentials that good planning permits. All the contibutors to the book speak from wide practical experience. A full bibliography and suggestions for further reading are included.

Museums 2000 - Politics, People, Professionals and Profit (Paperback, New): Patrick Boylan, International Committee of Museums Museums 2000 - Politics, People, Professionals and Profit (Paperback, New)
Patrick Boylan, International Committee of Museums
R1,288 Discovery Miles 12 880 Ships in 12 - 17 working days

The Museums Association (the world's oldest professional museum organization) held an open discussion in its centenary year of 1989. They brought together some of the world's leading museum professionals, active politicians, economists and marketing specialists. This book has grown from those lively (sometimes heated) discussions. The "real" issues which the authors address move beyond the narrow issues of professional practice which dominate so many meetings, and into the much harder world of political, economic and cultural realities. And because the authors are drawn from the museum profession worldwide, the book is truly international, reflecting issues which really affect all museums. This book should be of interest to students of museum studies and museum professionals.

The Museum Time Machine - Putting Cultures on Display (Hardcover): Robert Lumley The Museum Time Machine - Putting Cultures on Display (Hardcover)
Robert Lumley
R4,148 Discovery Miles 41 480 Ships in 12 - 17 working days

A provocative contribution to the current debate on museums, this collection of essays contains contributions from France, Britain, Australia, the USA and Canada.

Representing the Nation - Heritage, Museums, National Narratives, and Identity in the Arab Gulf States (Hardcover): Pamela... Representing the Nation - Heritage, Museums, National Narratives, and Identity in the Arab Gulf States (Hardcover)
Pamela Erskine-Loftus, Mariam Al-Mulla, Victoria Hightower
R4,592 Discovery Miles 45 920 Ships in 12 - 17 working days

The 1970s saw the emergence and subsequent proliferation across the Arabian Peninsula of 'national museums', institutions aimed at creating social cohesion and affiliation to the state within a disparate population. Representing the Nation examines the wide-ranging use of exhibitionary forms of national identity projection via consideration of their motivations, implications (current and future), possible historical backgrounds, official and unofficial meanings, and meanings for both the user/visitor and the multiple creators. The book responds to, due to the importance placed on tradition, heritage and national identity across all the states of the Peninsula, and the growth of re-imagined and new museums, the need for far greater discussion and research in these areas.

The Industrial Heritage - Managing Resources and Uses (Paperback): Judith Alfrey, Tim Putnam The Industrial Heritage - Managing Resources and Uses (Paperback)
Judith Alfrey, Tim Putnam
R1,752 Discovery Miles 17 520 Ships in 12 - 17 working days


The Industrial Heritage is the first integrated approach to the assessment, conservation, interpretation, financing and management of the complex heritage of industrial cultures. It breaks new ground, as the authors (both active workers in the field) suggest that concepts of heritage defined to deal with pre-industrial cultures must be modified to deal with the very different demands presented by industrial objects and the societies which produced them.
The essence of this book is practicality, offering examples of the real issues which confront those concerned with preserving and managing the industrial heritage.


eBook available with sample pages: 0203392914

Museums Without Barriers - A New Deal for Disabled People (Paperback): Foundation de France & ICOM Museums Without Barriers - A New Deal for Disabled People (Paperback)
Foundation de France & ICOM
R1,584 Discovery Miles 15 840 Ships in 12 - 17 working days


Essential reading for all professionals concerned with museums and the cultural heritage, with the architecture and design of museums and for those providing service for the disabled. The volume provides access to some of the best practice in the provision for the disabled, and sets out an agenda for future action in museums worldwide.

Forward Planning - A Handbook of Business, Corporate and Development Planning for Museums and Galleries (Paperback): Timothy... Forward Planning - A Handbook of Business, Corporate and Development Planning for Museums and Galleries (Paperback)
Timothy Ambrose, Sue Runyard
R1,224 Discovery Miles 12 240 Ships in 12 - 17 working days


Forward planning is esential for most organizations, but especially so for museums and heritage bodies, with responsibilities stretching forward to infinity. Forwrd Planning provides a complete basic guide, from the principles on which planning is founded, through drawing up the plan itself, implementation and monitoring, through to the wider potentials that good planning permits. All the contibutors to the book speak from wide practical experience. A full bibliography and suggestions for further reading are included.

The User Perspective on Twenty-First-Century Art Museums (Hardcover): Georgia Lindsay The User Perspective on Twenty-First-Century Art Museums (Hardcover)
Georgia Lindsay
R5,352 Discovery Miles 53 520 Ships in 12 - 17 working days

The User Perspective on Twenty-First Century Art Museums explains contemporary museums from the whole gamut of user experiences, whether users are preserving art, creating an exhibit, visiting, or part of institutions that use the architecture for branding. Fourteen museums from the United States, Europe, China, and Australia represent new construction, repurposed buildings, and additions, offering examples for most museum design situations. Each is examined using interviews with key stakeholders, photographs, and analyses of press coverage to identify lessons from the main user groups. User groups vary from project to project depending on conditions and context, so each of the four parts of the book features a summary of the users and issues in that section for quick reference. The book concludes with a practical, straightforward lessons-learned summary and a critical assessment of twenty-first-century museum architecture, programming, and expectations to help you embark on a new building design. Architects, architecture students, museum professionals, and aficionados of museum design will all find helpful insights in these lessons and critiques.

The User Perspective on Twenty-First-Century Art Museums (Paperback): Georgia Lindsay The User Perspective on Twenty-First-Century Art Museums (Paperback)
Georgia Lindsay
R1,775 Discovery Miles 17 750 Ships in 12 - 17 working days

The User Perspective on Twenty-First Century Art Museums explains contemporary museums from the whole gamut of user experiences, whether users are preserving art, creating an exhibit, visiting, or part of institutions that use the architecture for branding. Fourteen museums from the United States, Europe, China, and Australia represent new construction, repurposed buildings, and additions, offering examples for most museum design situations. Each is examined using interviews with key stakeholders, photographs, and analyses of press coverage to identify lessons from the main user groups. User groups vary from project to project depending on conditions and context, so each of the four parts of the book features a summary of the users and issues in that section for quick reference. The book concludes with a practical, straightforward lessons-learned summary and a critical assessment of twenty-first-century museum architecture, programming, and expectations to help you embark on a new building design. Architects, architecture students, museum professionals, and aficionados of museum design will all find helpful insights in these lessons and critiques.

Contested Memoryscapes - The Politics of Second World War Commemoration in Singapore (Hardcover, New Ed): Hamzah Muzaini,... Contested Memoryscapes - The Politics of Second World War Commemoration in Singapore (Hardcover, New Ed)
Hamzah Muzaini, Brenda S.A. Yeoh
R4,444 Discovery Miles 44 440 Ships in 12 - 17 working days

This book sets itself apart from much of the burgeoning literature on war commemoration within human geography and the social sciences more generally by analysing how the Second World War (1941-45) is remembered within Singapore, unique for its potential to shed light on the manifold politics associated with the commemoration of wars not only within an Asian, but also a multiracial and multi-religious postcolonial context. By adopting a historical materialist approach, it traces the genealogy of war commemoration in Singapore, from the initial disavowal of the war by the postcolonial government since independence in 1965 to it being embraced as part of national historiography in the early 1990s apparent in the emergence since then of various memoryscapes dedicated to the event. Also, through a critical analysis of a wide selection of these memoryscapes, the book interrogates how memories of the war have been spatially and discursively appropriated today by state (and non-state) agencies as a means of achieving multiple objectives, including (but not limited to) commemoration, tourism, mourning and nation-building. And finally, the book examines the perspectives of those who engage with or use these memoryscapes in order to reveal their contested nature as fractured by social divisions of race, gender, ideology and nationality. The substantive book chapters will be based on archival and empirical data drawn from case studies in Singapore themed along different conceptual lenses including ethnicity; gender; postcoloniality, tourism and postmodernity; personal mourning; transnational remembrances and politics; and the preservation of original sites, stories and artefacts of war. Collectively, they speak to and work towards shedding insights to the one overarching question: 'How is the Second World War commemorated in postcolonial Singapore and what are some of the issues, politics and contestations which have accompanied these efforts to presence the war today, particularly as they are spatially and materially played out via different types of memoryscapes?' The book also distinguishes itself from previous works written on war commemoration in Singapore, mainly by social and military historians, particularly through its adoption of a geographical agenda that gives attention to issues of politics of space as it relates to remembrance and representations of memory.

Cultural Property and Contested Ownership - The trafficking of artefacts and the quest for restitution (Hardcover): Brigitta... Cultural Property and Contested Ownership - The trafficking of artefacts and the quest for restitution (Hardcover)
Brigitta Hauser-Schaublin, Lyndel V. Prott
R4,597 Discovery Miles 45 970 Ships in 12 - 17 working days

Against the backdrop of international conventions and their implementation, Cultural Property and Contested Ownership explores how highly-valued cultural goods are traded and negotiated among diverging parties and their interests. Cultural artefacts, such as those kept and trafficked between art dealers, private collectors and museums, have become increasingly localized in a 'Bermuda triangle' of colonialism, looting and the black market, with their re-emergence resulting in disputes of ownership and claims for return. This interdisciplinary volume provides the first book-length investigation of the changing behaviours resulting from the effect of the 1970 UNESCO Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property. The collection considers the impact of the Convention on the way antiquity dealers, museums and auction houses, as well as nation states and local communities, address issues of provenance, contested ownership, and the trafficking of cultural property. The book contains a range of contributions from anthropologists, lawyers, historians and archaeologists. Individual cases are examined from a bottom-up perspective and assessed from the viewpoint of international law in the Epilogue. Each section is contextualised by an introductory chapter from the editors.

The Political Museum - Power, Conflict, and Identity in Cyprus (Hardcover): Theopisti Stylianou-Lambert, Alexandra Bounia The Political Museum - Power, Conflict, and Identity in Cyprus (Hardcover)
Theopisti Stylianou-Lambert, Alexandra Bounia
R4,598 Discovery Miles 45 980 Ships in 12 - 17 working days

This engaging volume reveals how politics permeates all facets of museum practice, particularly in regions of political conflict. In these settings, museums can be extraordinarily influential for shaping identity and collective memory and for peace building. Using key Cypriote archaeological, historical, ethnographic, and art museums as examples, this book: provides a multifaceted and deeper understanding of how politics, conflict, national agendas, and individual initiatives can shape museums and their narratives; discusses how these forces contribute to the creation of, and conflict over, national, community and personal identities; examines how museums use inclusion and exclusion in their collections, exhibitions, objects and interpretive material as a way of selectively constructing collective memories. This book will be an important resource for museum professionals, as well as scholars interested in the effects of politics on museums and interpretations of the past.

Arts and Culture in Global Development Practice - Expression, Identity and Empowerment (Paperback): Cindy Maguire, Ann Holt Arts and Culture in Global Development Practice - Expression, Identity and Empowerment (Paperback)
Cindy Maguire, Ann Holt
R1,094 Discovery Miles 10 940 Ships in 9 - 15 working days

-Focuses on what actually works in development practice, in order to inform and inspire practitioners and students -Impressive global reach, with a wide range of case studies drawn from across Algeria, Sri Lanka, Thailand, Ethiopia, Guatemala, Mexico, Peru, India, Kosovo, Taiwan, USA, South Africa, Malawi, and China -Highlights development projects at the small and large scale and across a range of visual and performing arts

Modernity and the Museum in the Arabian Peninsula (Hardcover): Karen Exell Modernity and the Museum in the Arabian Peninsula (Hardcover)
Karen Exell
R4,144 Discovery Miles 41 440 Ships in 12 - 17 working days

Modernity and the Museum in the Arabian Peninsula is dedicated to the recent and rapid high-profile development of museums in the Arabian Peninsula, focusing on the a number of the Arabian Peninsula states: Bahrain, Kuwait, Oman, Qatar and theUAE. These Gulf states are dynamically involved in the establishment of museums to preserve and , represent their distinct national culture and heritage, as well as engaging in the regional and global art worlds through the construction of state-of-the-art art museums. Alongside such developments is a rich world of collection and displaying material culture in homes and private museums that is little known to the outside world. Museum Studies literature has struggled to keep pace with such developments and Modernity and the Museum in the Arabian Peninsula is the first book to coherently present: a contemporary overview of the ever-evolving landscape of museums and related heritage projects in the Arabian Peninsula a critical evaluation of the nature of these museum projects within the political and cultural conditions in the Arabian Peninsula suggestions for productive ways forward for museum developments in the Arabian Peninsula Museums Studies students and museum professionals now have a book that fills an important gap in the picture of the museum worldwide. Contextualising this study in the history and politics of the region, from a scholar working within the region, this in-depth overview and critical analysis of museums in the Arabian Peninsula stands alone as an entry into this important topic.

Modernity and the Museum in the Arabian Peninsula (Paperback): Karen Exell Modernity and the Museum in the Arabian Peninsula (Paperback)
Karen Exell
R1,465 Discovery Miles 14 650 Ships in 12 - 17 working days

Modernity and the Museum in the Arabian Peninsula is dedicated to the recent and rapid high-profile development of museums in the Arabian Peninsula, focusing on the a number of the Arabian Peninsula states: Bahrain, Kuwait, Oman, Qatar and theUAE. These Gulf states are dynamically involved in the establishment of museums to preserve and , represent their distinct national culture and heritage, as well as engaging in the regional and global art worlds through the construction of state-of-the-art art museums. Alongside such developments is a rich world of collection and displaying material culture in homes and private museums that is little known to the outside world. Museum Studies literature has struggled to keep pace with such developments and Modernity and the Museum in the Arabian Peninsula is the first book to coherently present: a contemporary overview of the ever-evolving landscape of museums and related heritage projects in the Arabian Peninsula a critical evaluation of the nature of these museum projects within the political and cultural conditions in the Arabian Peninsula suggestions for productive ways forward for museum developments in the Arabian Peninsula Museums Studies students and museum professionals now have a book that fills an important gap in the picture of the museum worldwide. Contextualising this study in the history and politics of the region, from a scholar working within the region, this in-depth overview and critical analysis of museums in the Arabian Peninsula stands alone as an entry into this important topic.

Curating the Contemporary in the Art Museum (Hardcover): Malene Vest Hansen, Kristian Handberg Curating the Contemporary in the Art Museum (Hardcover)
Malene Vest Hansen, Kristian Handberg
R3,837 Discovery Miles 38 370 Ships in 12 - 17 working days

Curating the Contemporary in the Art Museum investigates the art museum as a space where the contemporary is staged - in exhibitions, collecting practices, communication, and policies. Curating the Contemporary in the Art Museum traces the art museum back to the postwar era. Including contributions by established and emerging art historians, academics and curators, the book proposes that the art museum is engaged in the contemporary in a double sense: it (re)presents contemporary art, while the contemporary condition itself also has a significant impact on art and the museum that houses it. Presenting a diverse range of international cases of exhibitions and curatorial practices, which hail primarily from Europe and Scandinavia, the essays examine the politics of staging "national", "international", and "global" framings of modernism, as well as the new public spaces shaped in digital practices and changing political frameworks. The book investigates both the seminal and the unknown exhibitions and institutions that created contemporary art as we know it today. Curating the Contemporary in the Art Museum provides a historical perspective on the museum of contemporary art. It constitutes a step towards differencing the canon of modernist and contemporary art and a more complex understanding of the politics of curating the contemporary in the art museum, why it will be of interest to academics and students engaged in the study of museums, curating, exhibitions, and art history.

Heritage and Tourism in The Global Village (Hardcover): Priscilla Boniface, Peter Fowler Heritage and Tourism in The Global Village (Hardcover)
Priscilla Boniface, Peter Fowler
R4,125 Discovery Miles 41 250 Ships in 12 - 17 working days

A nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.

Radiography of Cultural Material (Hardcover, 2nd edition): Julia Tum, Andrew Middleton Radiography of Cultural Material (Hardcover, 2nd edition)
Julia Tum, Andrew Middleton; Edited by Janet Lang
R4,191 Discovery Miles 41 910 Ships in 12 - 17 working days

Radiography can be an invaluable tool for the study of a diverse array of cultural materials including metals, ceramics, paper, paintings and human and animal remains. In this book, experts in the field bring to life their experiences with the different materials, describing the techniques that can be employed to discover the stories behind the objects. This second edition, available in paperback for the first time, includes new case studies and images, as well as whole new sections on digital imaging, quality control and animal mummies.

Museum Environment (Hardcover, 2nd edition): Garry Thomson Cbe Museum Environment (Hardcover, 2nd edition)
Garry Thomson Cbe
R4,156 Discovery Miles 41 560 Ships in 12 - 17 working days

The Museum Environment is in two parts; Part I: intended for conservators and museum curators and describes the principles and techniques of controlling the environment so that the potentially damaging effects of light, humidity and air pollution on museum exhibits may be minimised. Part II: the author brings together and summarises information and data, hitherto widely scattered in the literature of diverse fields, which is essential to workers in conservation research. Since the timely publication of the first two editions of this book in hardback, interest in preventive conservation has continued to grow strongly making publication of this paperback edition all the more welcome. Those whose responsibility it is to care for the valuable and beautiful objects in the world's collections have become increasingly aware that it is better to prevent their deterioration, by ensuring that they are housed and displayed in the best possible environmental conditions, than to wait until restoration and repair are necessary. The changes for the second edition have been mainly concentrated in the sections on electronic hygrometry, new fluorescent lamps, buffered cases, air conditioning systems, data logging, and control within historic buildings. A new appendix, giving a summary of museum specificiations for conservation, provides a useful, quick reference.

Museum Marketing (Hardcover): Ruth Rentschler, Anne-Marie Hede Museum Marketing (Hardcover)
Ruth Rentschler, Anne-Marie Hede
R5,500 Discovery Miles 55 000 Ships in 12 - 17 working days

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.

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