In 1906, William J. Seymour (1870-1922) preached Pentecostal revival at the Azusa Street mission in Los Angeles. From these and other humble origins the movement has blossomed to 631 million people around the world. Gaston Espinosa provides new insight into the life and ministry of Seymour, the Azusa Street revival, and Seymour's influence on global Pentecostal origins. After defining key terms and concepts, he surveys the changing interpretations of Seymour over the past 100 years, critically engages them in a biography, and then provides an unparalleled collection of primary sources, all a single volume. He pays particular attention to race relations, Seymour's paradigmatic global influence from 1906 to 1912, and the break between Seymour and Charles Parham, another founder of Pentecostalism. Espinosa's fragmentation thesis argues that the Pentecostal propensity to invoke direct unmediated experiences with the Holy Spirit empowers ordinary people to break the bottle of denominationalism and to rapidly indigenize and spread their message.

The 104 primary sources include all of Seymour's extant writings in full and without alteration and some of Parham's theological, social, and racial writings, which help explain why the two parted company. To capture the revival's diversity and global influence, this book includes Black, Latino, Swedish, and Irish testimonies, along with those of missionaries and leaders who spread Seymour's vision of Pentecostalism globally.

Using the concept of a "religious market", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients. Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain. Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion.