Postmodernism was the defining look of the 1980s. Originating as a rebellious movement in philosophy and literature, and spearheaded by Michael Graves, Robert Venturi, Ettore Sottsass and Alessandro Mendini, Postmodernism proclaimed the death of modernism and promoted a new, non-linear way of approaching architecture and design. Its lively and colourful rebellion against modernism's monotony and dogma spread from architecture to other design disciplines, and promoted a belief that design need not be taken too seriously. Postmodern Design Complete is the first book to take a thoroughgoing look at the movement, which is currently experiencing a major revival. It profiles key creators and introduces the principal figures in the fields of architecture, furniture, graphic design, textiles, and product and industrial design. It also presents fifteen seminal and complete homes and their furnishings, and provides a comprehensive overview of contemporary makers. Highly informed and accessible texts are illustrated with images that bring together classics and little-seen rarities, unusual objets d'art and mass-produced items. The book also includes a foreword by Charles Jencks and an afterword by Denise Scott Brown, followed by a substantial reference section. Exhaustively presenting the most knowledgeable sources and material in a single volume, this is the one book that the world's lovers of Postmodernism must have, and that the design-conscious of any persuasion will want.

Tall buildings are not the only solution for achieving sustainability through increased density in cities but, given the scale of current population shifts, the vertical city is increasingly being seen as the most viable solution for many urban centers. However, the full implications of concentrating more people on smaller plots of land by building vertically - whether for work, residential or leisure functions - needs to be better researched and understood. It is generally accepted that we need to reduce the energy equation - in both operating and embodied terms - of every component and system in the building as an essential element in making it more sustainable. Mechanical HVAC systems (Heating, Ventilation and Air-Conditioning) in tall office buildings typically account for 30-40 percent of overall building energy consumption. The increased efficiency (or possibly even elimination) of these mechanical systems - through the provision of natural ventilation - could thus be argued to be the most important single step we could make in making tall buildings more sustainable. This guide sets out recommendations for every phase of the planning, construction and operation of natural ventilation systems in these buildings, including local climatic factors that need to be taken into account, how to plan for seasonal variations in weather, and the risks in adopting different implementation strategies. All of the recommendations are based on analysis of the research findings from richly-illustrated international case studies. Tried and tested solutions to real-life problems make this an essential guide for anyone working on the design and operation of tall buildings anywhere in the world. This is the first technical guide from the Council on Tall Buildings and Urban Habitat's Tall Buildings & Sustainability Working Group looking in depth at a key element in the creation of tall buildings with a much-reduced environmental impact, while taking the industry closer to an appreciation of what constitutes a sustainable tall building, and what factors affect the sustainability threshold for tall.

Fifteen paintings depicting The End by Nicolas Ruston provoke fifteen short fictions by fifteen writers. Find yourself at the cliff's edge. Tell the truth to a man with a gun. Regret the dog. Remember a friend. Never forget her. Will the crash. Let disorder rule. Take a boat. Follow the slogans. Study the signs. Let the music die. Join a cult. Wait for the Apocalypse. Quit your job and head for the limits. Find what happens before, during and after THE END.

Dada magazines made Dada what it was: diverse, non-hierarchical, transnational, and defiant of the most fundamental artistic conventions. This book, the first of its kind to critically examine the place of Dada periodicals within the art movement, redefines the story of Dada by demonstrating the centrality of these graphically inventive, provocative periodicals: Dada, New York Dada, Dada Jok, and dozens more that began crossing enemy lines during World War I. Including magazines from the well-known Dada cities of New York and Paris, as well as the lesser-known cities of Zagreb and Bucharest, the book reveals that Dada continued to inspire art journals well into the 1920s. Anchored in close material analysis within a historical and theoretical framework, Dada Magazines models a novel, multifaceted methodology for assessing many kinds of periodicals. The book traces how the Dadaists-Marcel Duchamp, Tristan Tzara, Dragan Aleksic, Hannah Hoech, and many others-compiled, printed, distributed, and exchanged these publications. At the same time, it recognizes the journals as active agents that engendered the Dada network, and its thematic, chronological structure captures the constant exchanges that took place in this network. With in-depth scrutiny of these magazines-and 1970s "Dadazines" inspired by them-Dada Magazines is a vital source in the histories of art and design, periodical studies, and modernist studies.

But where do these ideas come from and how have they impacted on the world? In his brilliant history of a dangerous idea, Stuart Jeffries tells a narrative that starts in the early 1970s and continue to today. He tells this history through a riotous gallery that includes, amongst others: David Bowie * the Ipod * Frederic Jameson * the demolition of Pruit-Igoe * Madonna * Post-Fordism * Jeff Koon's 'Rabbit' * Deleuze and Guattari * the Nixon Shock * The Bowery series * Judith Butler * Las Vegas * Margaret Thatcher * Grand Master Flash * I Love Dick * the RAND Corporation * the Sex Pistols * Princess Diana * the Musee D'Orsay * Grand Theft Auto* Perry Anderson * Netflix * 9/11 We are today scarcely capable of conceiving politics as a communal activity because we have become habituated to being consumers rather than citizens. Politicians treat us as consumers to whom they must deliver. Can we do anything else than suffer from buyer's remorse?

Nude Descending a Staircase is one of the best known works of art in tihs century. It caused a sensation at the historic Armory Show of 1913, being damned by one critic as "an explosion in a shingle factory." Yet the criticism in no way perturbed it imperturable creator, Marcel Duchamp. Duchamp's "readymades" (the urinal singed by R. Mutt and entitled Fountain, the snow shovel entitled In Advance of the Broken Arm, and other objects bought and exhibits as works of art) are by now familiar objecs of critical derision and delight. And Duchamp's influence has been pervasive throughout modern art, fosterin Neo-Dada, Op Art, Pop Art, and Conceptual Art. Marcel Duchamp's major work, The Bride Stripped Bare by her Bachelors, Even (also known as The Large Glass) was left in a state of "definitive incompletion" in 1923. The notes for this extradordinarywork form the largest part of SALT SELLER. Duchamp collected many of them for his Green Box in 1934, when their publication was immediately hailed by Andre Breton as a major intellectual event. The notes themselves will help the curious but mystified spectator of The Large Glass in no simple or straighforward way. They do, however, demonstrate wht an extraordinarily original process the making of The Bride Stripped Barde by Her Bachelors, Even was. Duchamp's wit is nowhere in greater evidence than in the section "Rrose Selavy & Co." Duchamp was photographed in women's apparel by Man Ray and created a "readymade" female alter-ego Rrose Selavy ("Eros c'est la vie" or "arroser la vie" - drink it up; celebrate life). Rrose printed a calling card and her company advertised - "For practical wear, a Rrose Selavy creation: The oblong cress, designed exclusively for ladies afflicted with hiccups." The company also had a service department which made "...home deliveries: domestic mosquitoes (half stock.)" The surrealists had proclaimed in the twenties that words were no longer playing around but had started making clove. This description seems to fit the sayings of Rrose Selavy who fashioned some of the most joyour and ingenious couplings and uncouplings in modern literautre.' In the section "Marcel Duchamp, Criticavit", the more serious side of Duchamp is represented by two informative interviews and two important statements on art, "The Creative Act" and "Apropos of Readymades." His more experimental writings are grouped under the title "Texticles." Taken together these varied writings constitute a major document of modern art. Whether the reader sits back and enjoys the charms of Duchamp or studies and attempts to decipher his inner-most secrets, the reader will find SALT SELLAR a compendium of delight.

This classic text remains one of the clearest and most incisive introductions to postmodernism. Perhaps more importantly, it is a compelling discussion of why postmodernism matters. Working through the issue of representation in art forms from fiction to photography, Linda Hutcheon sets out postmodernism's highly political challenge to the dominant ideologies of the western world. A new epilogue traces the fate of the postmodern over the last ten years and into the future, responding to claims that it has, once and for all, 'failed'.
Together with the new epilogue, this edition contains revised notes on further reading and a fully updated bibliography. This revised edition of The Politics of Postmodernism continues its position as essential reading.

eBook available with sample pages: 0203129873

The lone artist is a worn cliche of art history but one that still defines how we think about the production of art. Since the 1960s, however, a number of artists have challenged this image by embarking on long-term collaborations that dramatically altered the terms of artistic identity. In The Third Hand, Charles Green offers a sustained critical examination of collaboration in international contemporary art, tracing its origins from the evolution of conceptual art in the 1960s into such stylistic labels as Earth Art, Systems Art, Body Art, and Performance Art. During this critical period, artists around the world began testing the limits of what art could be, how it might be produced, and who the artist is. Collaboration emerged as a prime way to reframe these questions.

Green looks at three distinct types of collaboration: the highly bureaucratic identities created by Joseph Kosuth, Ian Burn, Mel Ramsden, and other members of Art & Language in the late 1960s; the close-knit relationships based on marriage or lifetime partnership as practiced by the Boyle Family, Anne and Patrick Poirier, Helen Mayer Harrison and Newton Harrison; and couples -- like Christo and Jeanne-Claude, Gilbert & George, or Marina Abramovic and Ulay -- who developed third identities, effacing the individual artists almost entirely. These collaborations, Green contends, resulted in new and, at times, extreme authorial models that continue to inform current thinking about artistic identity and to illuminate the origins of postmodern art, suggesting, in the process, a new genealogy for art in the twenty-first century.

The theme of The Planetary Clock is the representation of time in postmodern culture and the way temporality as a global phenomenon manifests itself differently across an antipodean axis. To trace postmodernism in an expansive spatial and temporal arc, from its formal experimentation in the 1960s to environmental concerns in the twenty-first century, is to describe a richer and more complex version of this cultural phenomenon. Exploring different scales of time from a Southern Hemisphere perspective, with a special emphasis on issues of Indigeneity and the Anthropocene, The Planetary Clock offers a wide-ranging, revisionist account of postmodernism, reinterpreting literature, film, music, and visual art of the post-1960 period within a planetary framework. By bringing the culture of Australia and New Zealand into dialogue with other Western narratives, it suggests how an antipodean impulse, involving the transposition of the world into different spatial and temporal dimensions, has long been an integral (if generally occluded) aspect of postmodernism. Taking its title from a Florentine clock designed in 1510 to measure worldly time alongside the rotation of the planets, The Planetary Clock ranges across well-known American postmodernists (John Barth, Toni Morrison) to more recent science fiction writers (Octavia Butler, Richard Powers), while bringing the US tradition into juxtaposition with both its English (Philip Larkin, Ian McEwan) and Australian (Les Murray, Alexis Wright) counterparts. By aligning cultural postmodernism with music (Messiaen, Ligeti, Birtwistle), the visual arts (Hockney, Blackman, Fiona Hall), and cinema (Rohmer, Haneke, Tarantino), this volume enlarges our understanding of global postmodernism for the twenty-first century.

What is the relevance of Dada and its artistic strategies in our current moment, one marked by post-truth politics, information floods and big data? How can contemporary art highlight the neglected nuances of cultural representation in the present day? While it may feel like we are living in a period of anomaly with the rise of the alt-right, this book shows how the Dada movement's artistic response to the aggressive nationalism and fascism of its time offers a fruitful analogy to our contemporary era. Dada's counter-cultural strategies, such as the distortion of reality and attacks on elites and rationality, have long been endorsed by artistic avantgardes and subcultures. Dada Data details how modern-day movements have appropriated such tactics in their ways of addressing the public both on- and offline. Bringing together contributions from interdisciplinary scholars, curators and artists working in global contexts that explore an array of artistic modes of persuasion and resistance, the book demonstrates how contemporary art can bring out neglected nuances of our post-truth moment. In linking the Dada movement's counter-cultural activities to modern phenomena such as post-internet art, information floods and big data mining, the book collates original propaganda with diverse artwork from such figures as Hannah Hoech, Paula Rego, Tschabalala Self, Sheida Soleimani and South African artists donna Kukama and Kemang Wa Lehulere. In doing so, Dada Data brings together a rich scrapbook of Dada resources and perspectives that are highly relevant to present-day political concerns. With artistic contributions by IOCOSE, donna Kukama, Kemang Wa Lehulere and Montage Madels.

In an age where art history's questions are now expected to receive answers, Richard Shiff presents a challenging alternative. In this essential new addition to James Elkins's series Theories of Modernism and Postmodernism in the Visual Arts, Richard Shiff embraces doubt as a critical tool and asks how particular histories of art have come to be.

Shiff's turn to doubt is not a retreat to relativism, but rather an insistence on clear thinking about art. In particular, Shiff takes issue with the style of self-referential art writing seemingly 'licensed' by Roland Barthes. With an introduction by Rosie Bennett, Doubt is a study of the tension between practicing art and practicing criticism.

From Banksy to Extinction Rebellion, artivism (activism through art) is the art of our era. From international biennale to newspaper pages, artivism is everywhere. Both inside museums and on the streets, global artivism spreads political messages and raises social issues, capturing attention with shocking protests and weird stunts. Yet, is this fusion of art and activism all it seems? Are artivist messages as subversive and anti-authoritarian we assume they are? How has the art trade commodified protest and how have activists parasitised art venues? Is artivism actually an arm of the establishment? Using artist statements, theoretical writings, statistical data, historical analysis and insider testimony, British art critic Alexander Adams examines the origins, aims and spread of artivism. He uncovers troubling ethical infractions within public organisations and a culture of complacent self-congratulation in the arts. His findings suggest the perception of artivism - the most influential art practice of the twenty-first century - as a grassroots humanitarian movement could not be more misleading. Adams concludes that artivism erodes the principles underpinning museums, putting their existence at risk.

This volume presents a series of papers concerned with the interrelations between the postmodern and the present state of art and design education. Spanning a range of thematic concerns, the book reflects upon existing practice and articulates revolutionary prospects potentially viable through a shift in educative thinking.
Many of the essays pinpoint the stagnancy of teaching methods today and discuss the reductive parameters enforced by the current curriculum. The radical tone that echoes through the entire series of papers is unmistakable. Throughout the book, postmodern theory informs the polemical debate concerning new directions in educative practice. Contributors shed new light on a postmodern view of art in education with emphasis upon difference, plurality and independence of mind. Ultimately, the paper provides a detailed insight into the various concepts that shape and drive the contemporary art world and expands the debate regarding the impression of postmodern thinking in art education.

Inside the Invisible provides the first examination of the work of Turner Prize-winning Black British artist and curator Professor Lubaina Himid CBE. This comprehensive volume breaks new ground by theorizing her development of an alternative visual and textual language within which to do justice to the hidden histories and untold stories of Black women, children, and men bought and sold into transatlantic slavery. For Himid, the act of forgetting within official sites of memory is indivisible from the art of remembering within an African diasporic art historical tradition. She interrogates the widespread distortion and even wholesale erasure of Black bodies and souls subjected to dehumanizing stereotypes and grotesque caricatures within western imaginaries and dominant iconographic traditions over the centuries. Creating bodies of work in which she comes to grips with the physical and psychological realities of iconic and anonymous African diasporic individuals as living breathing human beings rather than as objectified types, she bears witness not only to tragedy but to triumph. A self-appointed researcher, historian, and storyteller as well as an artist, she succeeds in seeing "inside the invisible" regarding untold narratives of Black agency and artistry by mining national archives, listening to oral stories, acknowledging art-making traditions, and revisiting autobiographical testimonies.

The similarities between madness and modernism are striking: defiance of convention, nihilism, extreme relativism, distortions of time, strange transformations of self, and much more. In this revised edition of a now classic work, Louis Sass, a clinical psychologist, offers a radically new vision of schizophrenia, comparing it with the works of such artists and writers as Kafka, Beckett, and Duchamp, and considering the ideas of philosophers including Nietzsche, Heidegger, Foucault, and Derrida. Here is a highly original portrait of the world of insanity, along with a provocative commentary on modernist and postmodernist culture.

From world-renowned curator Hans Ulrich Obrist, Lives of the Artists, Lives of the Architects offers a unique opportunity to learn about the lives and creativity of the world's leading artists Hans Ulrich Obrist has been conducting ongoing conversations with the world's greatest living artists since he began in Switzerland, aged 19, with Fischli and Weiss. Here he chooses nineteen of the greatest figures and presents their conversations, offering the reader intimacy with the artists and insight into their creative processes. Inspired by the great Vasari, Lives of the Artists, Lives of the Architects explores the meaning of art and artists today, their varying approaches to creating, and a sense of how their thinking evolves over time. Including David Hockney, Gilbert and George, Gerhard Richter, Louise Bourgeois, Rem Koolhaas, and Oscar Niemeyer, this is a wonderful and unique book for those interested in modern art.

"Hallum's painting is charged with delight in colour, line, surface and composition, in powerfully unconventional ways." - Hettie Judah This is the first monograph on the London-born, Devon-based artist Jacqui Hallum. The publication documents Hallum's solo exhibition at The Walker Art Gallery, Liverpool (10 October 2019 - 1 March 2020), along with a series of solo, two-person and group exhibitions held between 2014 and 2020. Hallum is best-known for her mixed-media paintings on textiles - techniques she has developed and refined over the course of twenty years since completing her studies. Incorporating imagery and visual languages ranging from medieval woodcuts and stained-glass windows to Art Nouveau children's illustrations, tarot cards and Berber rugs, Hallum employs ink staining, painting, drawing and printing to create layers of pattern, abstraction and passages of figurative imagery. As part of her working process, Hallum often leaves the fabrics in the open air, exposed to the elements, in order to introduce weathering into the works. History, religion, mysticism and the beliefs and creativity of past civilisations are among the themes that overlap - often in a literal sense of pieces of fabrics layered, pinned, draped and hung together - to form painterly palimpsests that carry a sense of the past with them into the present. Along with a foreword by Professor Caroline Wilkinson, Director of the School of Art and Design at Liverpool John Moores University, and an introductory essay by artist, curator and director of Kingsgate Workshops and Project Space in London, Dan Howard-Birt, the publication features newly commissioned essays by arts journalist and critic Hettie Judah and by Andrew Hunt, Professor of Fine Art and Curating at the University of Manchester. Also featured is the edited transcript of a conversation between Hallum and Howard-Birt held at The Walker Art Gallery, Liverpool. Jacqui Hallum (b.1977, London) graduated with a BA in Fine Art from Coventry School of Art& Design, Coventry University, in 1999, and an MFA in Painting from the Slade School of Fine Art, University of London, in 2002. Hallum's solo exhibition at The Walker Art Gallery followed a three-month fellowship at Liverpool John Moores University, which resulted from winning the prestigious John Moores Painting Prize in 2018. The monograph, designed by work-form and edited by Susan Taylor, has been produced by Kingsgate Project Space and co-published with Anomie Publishing.

Essays, conversations, and artist portfolios confront questions at the intersection of race, institutional life, and representation. Controversies involving race and the art world are often discussed in terms of diversity and representation-as if having the right representative from a group or a larger plurality of embodied difference would absolve art institutions from historic forms of exclusion. This book offers another approach, taking into account not only questions of racial representation but also issues of structural change and the redistribution of resources. In essays, conversations, discussions, and artist portfolios, contributors confront in new ways questions at the intersection of art, race, and representation. The book uses saturation as an organizing concept, in part to suggest that current paradigms cannot encompass the complex realities of race. Saturation provides avenues to situate race as it relates to perception, science, aesthetics, the corporeal, and the sonic. In color theory, saturation is understood in terms of the degree to which a color differs from whiteness. In science, saturation points describe not only the moment in which race exceeds legibility, but also how diversity operates for institutions. Contributors consider how racialization, globalization, and the production and consumption of art converge in the art market, engaging such topics as racial capitalism, the aesthetics of colonialism, and disability cultures. They examine methods for theorizing race and representation, including "aboutness," which interprets artworks by racialized subjects as being "about" race; modes of unruly, decolonized, and queer visual practices that resist disciplinary boundaries; and a model by which to think with and alongside blackness and indigeneity. Copublished with the New Museum

An illustrated study that casts a new light on Oiticica's most important work of "quasi-cinema" on its fortieth anniversary. Helio Oiticica (1937-1980) occupies a central position in the Latin American avant-garde of the postwar era. Associated with the Rio de Janeiro-based neo-concretist movement at the beginning of his career, Oiticica moved from object production to the creation of chromatically opulent and sensually engulfing large-scale installations or wearable garments. Building on the idea for a film by Brazilian underground filmmaker Neville D'Almeida, Oiticica developed the concept for Block-Experiments in Cosmococa-Program in Progress (1973-1974) as an "open program": a series of nine proposals for environments, each consisting of slide projections, soundtracks, leisure facilities, drawings (with cocaine used as pigment), and instructions for visitors. It is the epitome of what the artist called his "quasi-cinema" work-his most controversial production, and perhaps his most direct effort to merge art and life. Presented publicly for the first time in 1992, these works have been included in major international exhibitions in Los Angeles, Chicago, London, and New York. Drawing on unpublished primary sources, letters, and writings by Oiticica himself, this illustrated examination of Oiticica's work considers the vast catalog of theoretical references the artist's work relies on, from anticolonial materialism to French phenomenology and postmodern media theory to the work of Jean-Luc Godard, Andy Warhol, and Brazilian avant-garde filmmakers. It discusses Oiticica's work in relation to the diaspora of Brazilian intellectuals during the military dictatorship, the politics of media circulation, the commercialization of New York's queer underground, the explicit use of cocaine as means of production, and possible future reappraisals of Oiticica's work.

Inside the Invisible provides the first examination of the work of Turner Prize-winning Black British artist and curator Professor Lubaina Himid CBE. This comprehensive volume breaks new ground by theorizing her development of an alternative visual and textual language within which to do justice to the hidden histories and untold stories of Black women, children, and men bought and sold into transatlantic slavery. For Himid, the act of forgetting within official sites of memory is indivisible from the art of remembering within an African diasporic art historical tradition. She interrogates the widespread distortion and even wholesale erasure of Black bodies and souls subjected to dehumanizing stereotypes and grotesque caricatures within western imaginaries and dominant iconographic traditions over the centuries. Creating bodies of work in which she comes to grips with the physical and psychological realities of iconic and anonymous African diasporic individuals as living breathing human beings rather than as objectified types, she bears witness not only to tragedy but to triumph. A self-appointed researcher, historian, and storyteller as well as an artist, she succeeds in seeing "inside the invisible" regarding untold narratives of Black agency and artistry by mining national archives, listening to oral stories, acknowledging art-making traditions, and revisiting autobiographical testimonies.

Manifestos and immodest proposals from China's most famous artist and activist, culled from his popular blog, shut down by Chinese authorities in 2009. In 2006, even though he could barely type, China's most famous artist started blogging. For more than three years, Ai Weiwei turned out a steady stream of scathing social commentary, criticism of government policy, thoughts on art and architecture, and autobiographical writings. He wrote about the Sichuan earthquake (and posted a list of the schoolchildren who died because of the government's "tofu-dregs engineering"), reminisced about Andy Warhol and the East Village art scene, described the irony of being investigated for "fraud" by the Ministry of Public Security, made a modest proposal for tax collection. Then, on June 1, 2009, Chinese authorities shut down the blog. This book offers a collection of Ai's notorious online writings translated into English-the most complete, public documentation of the original Chinese blog available in any language. The New York Times called Ai "a figure of Warholian celebrity." He is a leading figure on the international art scene, a regular in museums and biennials, but in China he is a manifold and controversial presence: artist, architect, curator, social critic, justice-seeker. He was a consultant on the design of the famous "Bird's Nest" stadium but called for an Olympic boycott; he received a Chinese Contemporary Art "lifetime achievement award" in 2008 but was beaten by the police in connection with his "citizen investigation" of earthquake casualties in 2009. Ai Weiwei's Blog documents Ai's passion, his genius, his hubris, his righteous anger, and his vision for China.

How the couch became an icon of self-knowledge and self-reflection as well as a site for pleasure, transgression, and healing. The peculiar arrangement of the psychoanalyst's office for an analytic session seems inexplicable. The analyst sits in a chair out of sight while the patient lies on a couch facing away. It has been this way since Freud, although, as Nathan Kravis points out in On the Couch, this practice is grounded more in the cultural history of reclining posture than in empirical research. Kravis, himself a practicing psychoanalyst, shows that the tradition of recumbent speech wasn't dreamed up by Freud but can be traced back to ancient Greece, where guests reclined on couches at the symposion (a gathering for upper-class males to discuss philosophy and drink wine), and to the Roman convivium (a banquet at which men and women reclined together). From bed to bench to settee to chaise-longue to sofa: Kravis tells how the couch became an icon of self-knowledge and self-reflection as well as a site for pleasure, privacy, transgression, and healing. Kravis draws on sources that range from ancient funerary monuments to furniture history to early photography, as well as histories of medicine, fashion, and interior decoration, and he deploys an astonishing array of images-of paintings, monuments, sculpture, photographs, illustrations, New Yorker cartoons, and advertisements. Kravis deftly shows that, despite the ambivalence of today's psychoanalysts-some of whom regard it as "infantilizing"-the couch continues to be the emblem of a narrative of self-discovery. Recumbent speech represents the affirmation in the presence of another of having a mind of one's own.

John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.