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Books > Reference & Interdisciplinary
This timely Research Handbook provides a broad analysis and
discussion on how academics are managed. It addresses key issues,
including the changing nature of academic work and academic labour
markets, issues of power, leadership, ageing, human resource
management practices, and mobility. As academia is increasingly
questioned as an elite profession, a narrative of casualisation,
precarity, inequality, long hours, surveillance, austerity, erosion
of pay, exacerbated competition, and harmful power relations has
come to dominate. Expert contributors provide multiple perspectives
on how academics are managed and how the management of academics
influences their roles and careers. Chapters consider how
academics' characteristics, such as gender, age, and position in
their academic career, influence or are influenced by the way in
which academics are managed. Drawing together a range of
theoretical approaches as well as a broad geographical coverage,
this Research Handbook offers an important contribution to the
debates surrounding the shifting frontiers of managing academics
and the questions raised for individuals, higher education
institutions, and higher education systems. This Research Handbook
will be a useful resource for academics and advanced students with
an interest in human resource management, management and
universities, and management education. Higher education
professionals and policy makers will also find it to be a helpful
guide.
Elgar Research Agendas outline the future of research in a given
area. Leading scholars are given the space to explore their subject
in provocative ways, and map out the potential directions of
travel. They are relevant but also visionary. This Research Agenda
documents and establishes the thinking of leading scholars in the
field of political marketing and related sub-fields, also
encompassing additional social science disciplines that intersect
at the crossroads of political marketing. Chapters address the
complexity of how politicians and political parties leverage trust,
credibility, and expertise across their policy positions, and how
citizens formulate their attitudes and opinions. Contributors focus
on the new challenges and opportunities for political parties and
politicians around the globe when communicating about complex
issues, such as science and technology. This Research Agenda will
be an essential resource for political marketing researchers and
practitioners looking to explore how marketing tactics may be used
to shape, guide, and manage public opinion and policy discourse.
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