Getting Real - The Smarter, Faster, Easier Way To Build A Successful Web Application (Paperback)

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

General

Imprint:	37signals
Country of origin:	United States
Release date:	August 2006
First published:	November 2009
Authors:	, 37signals • Jason Fried • David Heinemeier Hansson • Matthew Linderman
Dimensions:	229 x 152 x 12mm (L x W x T)
Format:	Paperback
Pages:	187
ISBN-13:	978-0-578-01281-0
Categories:	Books > Computing & IT > Internet > Web design Promotions
LSN:	0-578-01281-2
Barcode:	9780578012810

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