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Books > Business & Economics > Business & management > Business strategy
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Evolution of Innovation Management - Trends in an International Context (Hardcover)
Loot Price: R3,407
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Evolution of Innovation Management - Trends in an International Context (Hardcover)
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Today, innovation is a key driver for performance and growth in
business. It provides a strong competitive advantage and is one of
the best ways to speed up the rate of change and adaptation to the
global environment. Concurrently, the innovation topic is also
regaining more and more visibility and interest among the academic
communities worldwide.
However, some of the challenges of innovating are remarkably
consistent and recent times have shown the emergence of new ways
for stimulating and managing the innovation process, especially
from an international perspective. Even if these processes are
taking place in very different industries, there are many parallels
in successfully managing them.
Thsi voluem explores these new routes and assesses their value both
for markets and companies. More specifically, the book is organized
around three themes:
- How to stimulate and nurture innovations
- How to commercialize innovations
- How to lead and manage the innovation process
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