Based on data from Japan, the book examines the combined effect of
product, geographic, and network diversity on multinational
enterprise performance. A new measure for geographic scope is
developed, one that considers the related elements of international
asset dispersion and country environment diversity. The book also
introduces a new concept of network diversity, and examines how it
is strategically linked to performance. Perhaps most importantly,
the book is able to empirically and theoretically demonstrate that
a larger, more diverse network of alliances is not necessarily a
good idea. These are important findings, with far reaching
implications for practice and theory.
General
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