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Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization
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India and the IT Revolution - Networks of Global Culture (Hardcover, 2004 ed.)
Loot Price: R1,500
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India and the IT Revolution - Networks of Global Culture (Hardcover, 2004 ed.)
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The 'Indian Techie' has become a global icon, taking its place
alongside McDonalds and MTV as one of the key symbols of
contemporary globalization. India and the IT Revolution explores
the contemporary emergence of cosmopolitan, high-tech India as
marking the arrival of a truly global cyberculture. It argues
against the notion that globalization is a process of
'Westernization', which radiates out unilaterally from the core,
imposing itself upon a passive, backward periphery. Instead, it
conceives of global culture as a dynamic, innovative network, which
proceeds primarily from its edges.
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