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Short-term Visual Information Forgetting (PLE: Memory) (Hardcover)
Loot Price: R1,177
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Short-term Visual Information Forgetting (PLE: Memory) (Hardcover)
Series: Psychology Library Editions: Memory
Expected to ship within 12 - 17 working days
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When this title was originally published in 1981, the information
processing approach to perception and memory was dominant in
experimental psychology, and the research reported here had major
implications for future development. After exploring the
shortcomings of earlier work in this field, the author develops a
new model which he shows to be capable of accounting for a variety
of experimental data connected with human information processing,
visual perception and attention. The central theme which is
discussed is how we select relevant and discard irrelevant
information. The basic assumption is that all incoming information
is identified, that is, it reaches and activates the appropriate
lexical entries. A piece of identified information is described as
a unit consisting of three distinguishable codes: a visual code, a
lexical or semantic code and a motor or action code. Identified
information decays fast, so selective attention operates by
selecting those units which have to be saved from this rapid decay.
In a sense, therefore, the human information processor is described
as struggling against forgetting.
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