An accessible text that provides managers with a well-rounded
economic awareness Successful managers possess an understanding of
economic and market principles as they relate to business itself.
Markets for Managers presents managerial economics in a casual,
accessible format that will help management professionals take
economic realities into account when running their companies or
divisions. The book takes a global perspective while covering the
full range of micro- and macroeconomic principles that managers
around the world need to know. Complete with online resources that
include further reading and a YouTube playlist, this guide puts
business management practice within its economic context to produce
a practical tool for managers. By understanding market operation
and what might cause market failure, management professionals can
lead companies that respond to market pressures and align operating
strategies with economic realities. Monetary and fiscal policies
affect businesses of all sizes, and in Markets for Managers,
business leaders can learn how to read the ever-shifting fiscal
landscape. * Delivers market information tailored to managers and
the managerial decision-making process * Comprehensively explains
macro- and microeconomic ideas in language that's accessible *
Provides concrete suggestions for utilizing market knowledge to
improve internal operations and align incentives * Helps managers
build a global view of business for optimal decision making The
practical format of Markets for Managers is perfect for
professionals and students who want to gain an applied perspective
on today's most pressing economic issues.
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