0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Management & management techniques

Buy Now

Business Development For Dummies (Paperback) Loot Price: R545
Discovery Miles 5 450
Business Development For Dummies (Paperback): A. Kennedy

Business Development For Dummies (Paperback)

A. Kennedy

 (1 rating, sign in to rate)
Loot Price R545 Discovery Miles 5 450

Bookmark and Share

Expected to ship within 12 - 19 working days

Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. * Learn the core concepts of business development, and how it differs from sales * Build a practical, step-by-step business development strategy * Incorporate marketing, sales, and customer management in general planning * Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick Business Development For Dummies shows you how.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: March 2015
Authors: A. Kennedy
Dimensions: 236 x 187 x 24mm (L x W x T)
Format: Paperback
Pages: 424
ISBN-13: 978-1-118-96271-8
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Promotions
Books > Promotion > For Dummies > Business > Management
LSN: 1-118-96271-0
Barcode: 9781118962718

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A…
Nic Haralambous Paperback R385 Discovery Miles 3 850
Self-Helpless - A Cynic's Search for…
Rebecca Davis Paperback  (4)
R290 R263 Discovery Miles 2 630
What Makes Them Great? - 50 Ways To…
Douglas Kruger Paperback R250 R153 Discovery Miles 1 530
The Shepherd And The Beast - The Hero's…
Tramayne Monaghan Paperback R265 R237 Discovery Miles 2 370
Practising Strategy - A Southern African…
Peet Venter, Tersia Botha Paperback  (7)
R755 Discovery Miles 7 550
Project Management Techniques
Rory Burke Paperback R550 R503 Discovery Miles 5 030
Management for Engineers, Scientists and…
JV Chelsom Paperback R1,761 Discovery Miles 17 610
Operations Management - Global…
Nigel Slack, Alistair Brandon-Jones, … Paperback  (4)
R1,144 Discovery Miles 11 440
Practising Strategy - A Southern African…
Peet Venter, Tersia Botha Paperback R586 R549 Discovery Miles 5 490
Cultureneering
Ian Fuhr Paperback R310 R281 Discovery Miles 2 810
CISA - Certified Information Systems…
Cannon Paperback R1,739 R1,389 Discovery Miles 13 890
Principles Of General Management - A…
Tersia Botha, Cecile Niewenhuizen, … Paperback R493 Discovery Miles 4 930

See more

Partners