As Santa Fe has become more and more of a tourist town, its
Hispanic citizens have increasingly struggled to define and
preserve their own cultural identity. This book is one of the few
efforts by a native Hispanic resident to examine the citys
traditions and cultures. Andrew Leo Lovatos focus is to understand
how outside influences have affected Hispanic cultural identity and
how this identity is being altered and maintained. Lovato also
analyzes the development of homegrown Hispanic cultural identity in
Santa Fe.
Looking at the impact of tourism, he asks questions that
resonate in any city relying on tourism for its livelihood: When a
culture is defined, interpreted, or co-modified by outsiders, are
natives of that culture influenced by the outsiders interpretation?
Do outsiders definitions become part of their self-identity?
Lovato begins by reviewing Santa Fes history, from the Anasazi
to the present-day tourist boom. In attempting to define the citys
cultural identity, he includes excerpts from interviews with some
of New Mexicos intelligentsia. Other interviews help examine the
Santa Fe Fiesta and the citys identity as an art market. The
concluding chapter, which considers tourisms general impact,
features discussions of authenticity, the impact of tourism on
native cultures, the relationship of tourism to development, and
the political dimension of tourism.
General
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