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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Be Creative - Making a Living in the New Culture Industries (Hardcover)
Loot Price: R1,528
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Be Creative - Making a Living in the New Culture Industries (Hardcover)
Expected to ship within 12 - 17 working days
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In this exciting new book Angela McRobbie charts the 'euphoric'
moment of the new creative economy, as it rose to prominence in the
UK during the Blair years, and considers it from the perspective of
contemporary experience of economic austerity and uncertainty about
work and employment.McRobbie makes some bold arguments about the
staging of creative economy as a mode of 'labour reform'; she
proposes that the dispositif of creativity is a fine-tuned
instrument for acclimatising the expanded, youthful urban middle
classes to a future of work without the raft of entitlements and
security which previous generations had struggled to win through
the post-war period of social democratic government. Adopting a
cultural studies perspective, McRobbie re-considers resistance as
'line of flight' and shows what is at stake in the new politics of
culture and creativity. She incisively analyses 'project working'
as the embodiment of the future of work and poses the question as
to how people who come together on this basis can envisage
developing stronger and more protective organisations and
associations. Scattered throughout the book are excerpts from
interviews with artists, stylists, fashion designers,
policy-makers, and social entrepreneurs.
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