The Rhetoric of Religious Cults takes as its departure point the
notion that 'cults' have a distinctive language and way of
recruiting members. First outlining a rhetorical framework, which
encompasses contemporary discourse analysis, the persuasive texts
of three movements - Scientology, Jehovah's Witnesses and Children
of God - are analysed in detail and their discourse compared with
other kinds of recruitment literature. Cults' distinctive negative
profile in society is not matched by a linguistic typology. Indeed,
this negative profile seems to rest on the semantics and
application of the term 'cult' itself.
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