Managing Creativity in Organizations addresses the notion of
organizational creativity and innovation in general, and explores
in some detail how it is achieved. The first part of the book
critically reviews the literature on creativity. The second half
explores the management of organizational creativity in the
pharmaceutical industry. Here issues such as technology, cognition
and leadership are introduced as central resources and practices in
the management of organizational creativity and innovation. The
research is based on management practices in four companies, all of
whom have demonstrated a significant ability to exploit their
organizational creativity.
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